• 복식문화연구
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• 제13권5호
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• pp.699-711
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• 2005

This study was following one of 'A study on the consciousness of fashion industries internship'. The purposes of this study were to develop the internship program which focused on practical use to introduce and carry out for fashion industries, and secondly to propose some regime for government to activate fashion internship. Reference searching method and depth interviewing method were used for this study. The results were as follows : Fashion industry internship was grouped into two classes, 'on-the-job training'; educating students fields and 'talent hunting'; selecting good persons. Internship of industry-academic world was classified into two types; the one is 'credit type' which has curriculums between universities and industries and the other is 'non-credit type' which has not any credit and is operated by industry own system. This study provided the development courses of pragmatic program to perform internship systematically and it also provided the program models for guide line in fashion industries. Six grades such as ready step, introduction step, selection step, management step, evaluation step and feed-back step were proposed for the internship program development steps of fashion industries. A virtual organization, 'The Fashion Industry and Academy Association' was proposed as a policy for activating internship between universities, industries and government.

• 한국의류산업학회지
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• 제20권6호
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• pp.629-644
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• 2018

Global fast fashion brands have been popular and most of them have entered the Korean market. With their success, Korean apparel companies launched domestic fast fashion brands; however, recently they have become fiercely competitive, and consumers are demanding better design and quality and cheaper prices than before. The purpose of this study is to explore consumer purchasing behavior of the global as well as domestic fast fashion brands sold in Korea and to suggest marketing strategies for the brands sold in Korea. The study includes interviewing 61 Korean consumers to ask about their purchasing behavior and experiences. This study found four themes from these in-depth interviews: 1) demand of product glocalization which considers both globalization and localization for better style, quality, and assortment plan, 2) satisfaction with the reasonable price range of fast fashion brands but dissatisfaction with price discrimination among countries, 3) importance of easy, comfortable, and convenient accessibility to fast fashion brands, and 4) preference for good brand reputation related to corporate social responsibility(CSR) and nationality. From these four themes, this study developed the four elements of the marketing mix: product, price, accessibility, and reputation to adapt to a new marketing environment that emphasizes the development of information technology, consumer-centric marketing, and corporate ethics. The findings of this research could contribute useful information to both global and domestic fashion companies as well as consumers.

• Human Ecology Research
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• 제60권1호
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• pp.131-145
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• 2022

The purpose of this study was to reveal the effects of sales services and organizational member relationships of fashion brand salespersons on job performance and job satisfaction, as well as how job performance, job satisfaction, salesperson services, and organizational member relationships differ according to the sales career and job position. The data were collected by administering a questionnaire to fashion brand salespeople in Gwangju from September to October 2020. Using 235 responses, the data were analyzed with SPSS 27.0 for frequency analysis, reliability analysis, t-test, factor analysis, and regression analysis. The research results were as follows. First, the basic services of the salesperson comprised factors such as 'consideration and convenience', 'appearance and dress', and 'kindness and greeting', which are considered better variables to explain job performance than job satisfaction. Second, the salesperson's professional service consisted of 'fashion product knowledge', 'professional self-management', and 'store display technology' factors, which are good variables to predict job performance. Third, the relationship between the members of a salesperson's organization consists of factors such as 'headquarters relations', 'colleague relations', and 'emotional labor', which was better for explaining job satisfaction than job performance. Fourth, depending on the position, professional salespeople exhibited significantly higher values in job performance, basic and professional services of salespersons, and 'headquarters relations' factors, whereas there were no significant differences in job satisfaction, 'colleague relations' and 'emotional labor'. Lastly, the more sales career, the higher the job performance, and the basic services, professional services, and 'headquarters relations' factors of salespeople were also good.

• 복식문화연구
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• 제21권2호
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• pp.206-219
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• 2013

In this study, it is explored how fashion brand slogans are categorized by linguistic characteristics and which linguistic characteristic is effective to improve consumer responses. Only 28% out of 1,346 fashion brands that are investigated are using slogans. Sportswear and men's wear are two product categories more often adopting slogans. A total of 11,113 consumers participated in the experimental study to evaluate slogan characteristics (familiarity, understandability, newness, pleasure), slogan attitude, and brand recall of 30 slogan-brand sets that were categorized by Park's 10 linguistic characteristics. In findings, slogans generating positive attitudes toward slogans and a good rate of brand recall tend to have no brand name in slogan, be written in the second-person view, include a futuristic message, and have information weighted on specialties. Slogan typology suggested based on results may be used for the future research as a basic guideline for the research on fashion brand slogans.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권2호
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• pp.676-691
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• 2022

An increasing number of companies in the fashion industry are using AI curation services. The purpose of this study is to investigate perceptions of and intentions to use AI fashion curation services among customers by using text mining. To accomplish this goal, we collected a total of 34,190 online posts from two Korean portals, Naver and Daum. We conducted frequency analysis to identify the most frequently mentioned keywords using Textom. The analysis extracted "various," "good," "many," "right," and "new" at the highest frequency, indicating that consumers had positive perceptions of AI fashion curation services. In addition, we conducted a semantic network analysis with the top-50 most frequently used keywords, classifying customers' perceptions of AI fashion curation services into three groups: shopping, platform, and business profit. We also identified the factors that boost continuous use intentions: usability, usefulness, reliability, enjoyment, and personalization. We conclude this paper by discussing the theoretical and practical implications of these findings.

• 패션비즈니스
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• 제22권4호
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• pp.106-117
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• 2018

The present study was conducted to investigate dyeing properties and functionality of silk fabrics dyed with extracts from buckwheat skin. Comparative results of color strength(K/S) values of dyed silk fabrics were studied to quantify the effects of dye concentrations, dyeing temperatures, dyeing time and the pH; the effect of mordants; and color changes. And also evaluated the fastness, antimicrobial property, ultraviolet protection properties of the dyed and mordanted silk fabrics. The color strength(K/S) values of silk generally increased depending on the increasing dye concentration, dyeing temperature, and dyeing time. And the highest color strength values were obtained at a dye concentration of 100%(v/v), a dyeing temperature of $90^{\circ}C$, a dyeing of time 80 minutes, and a dyebath of pH 2. The color fastness to light of dyed and mordanted silk fabrics were found to be good, and the drycleaning and rubbing fastness were excellent. The fade of washing fastness was not good, however, the stain of washing fastness and perspiration fastness showed relatively good grade. The Al, Cu, Fe mordanted silk fabrics(except Fe for Klebsiella pneumoniae) showed 99.9% reduction rate. The ultraviolet protection properties of the mordanted fabrics were generally improved. Moreover, the Cu and Fe mordnared fabrics showed very exceptional ultraviolet protection factors.

• 패션비즈니스
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• 제23권3호
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• pp.23-34
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• 2019

The aim of this study is to explore the possibility utilizing Rhododedron brachycarpum as a new natural dye resource. It was dyed in silk fabric according to different dyeing conditions such as dye concentration, dye bath temperature, dyeing time and dye bath pH. The effect of the mordanting conditions were estimated as dyeability and color changes. Additionally, the colorfastness, antibacterial property, ultraviolet protection properties of the dyed and mordanted silk fabrics were examined. The water-soluble dye of Rhododedron brachycarpum extracted with distilled water was expressed as Yellow Red color. The dye-abilities of silk generally increased depending on the increasing values of dye concentration, dye bath temperature and dyeing duration. The highest K/S values were obtained at a dye concentration of 100% (v/v), a dye bath temperature of $90^{\circ}C$, a dyeing duration 120 minutes and a dyeing of pH 2. The light fastness of dyed and Cu mordanted silk fabrics were found to be 4 grade while Al, Fe mordanted silk fabrics were found to be 2~3 grade. The dry cleaning and rubbing fastness were excellent or good. The fade of washing fastness was not good, however, the stain of washing fastness was excellent. The dyed and Al, Cu mordanted silk fabrics indicated 99.9% reduction rate. The dyed and the mordanted fabrics showed very good ultraviolet protection factors.

• 패션비즈니스
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• 제23권4호
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• pp.100-111
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• 2019

In this study, the dyeing properties and functionalities of Crataegi fructus extract were investigated for the purpose of application to new natural dye resources. The effects of dyeing conditions(concentration of dye, dye bath temperature, dyeing duration and dye bath pH) and mordanting on dye uptake and color changes were also examined. The study also estimated the colorfastness, antibacterial properties, and ultraviolet protection properties of the dyed and mordanted silk fabrics. The dye uptake increased in tandem with the dye concentration and dye bath temperature. The highest K/S values were obtained at the following conditions: a dye concentration of 100%(v/v), a dyeing period of 60 minutes, a dye bath temperature of $90^{\circ}C$, and a dyeing pH of 3. The colorfastness of the material when dry cleaned or rubbed ranged from good to excellent and fastness to light was rated at grade 2-3. The change in the color grade when exposed to washing was not good; however, the stain of washing fastness was good at a range of 4-5. In regards to the functional property aspects, the dyed and mordanted fabrics exhibited excellent results with a 99.9% reduction rate, and excellent ultraviolet protection factors.

• 복식
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• 제66권7호
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• pp.124-138
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• 2016

The present study observes collaboration methods in which 3D printing was a part of the fashion manufacturing process, expression methods of such cases, and their ripple effects. As a result, the three types of collaborations between fashion designers and other industry fields, fashion brands and 3D printing companies, and fashion designers and artists. Case analysis results and ripple effects found according to each collaboration method were as follows. First, in collaborations found were between fashion designers and other industry fields, 3D printed fashion works with futuristic images were seen through the fusion of future industries, which claim to support cutting edge digital technology, and creative fashion design. As they were mainly collaborations between automobile industries with cutting edge images or digital related industries and fashion designers, they were expressed as a new form of experimental clothing, and were used as strategies to improve future corporate images of the high tech industry. Second, in collaborations between fashion brands and 3D printing technology businesses, the sporting good brands and the shoe industry attempted to let their products be known through the promotion of functional material or ergonomic technology. While they emphasize practicality by mainly using flexible material, they were mainly proposed as functional sporting goods for famous players or as shoe accessories, so methods are still used for public distribution as brand promoting marketing strategies. Third, with collaborations between fashion designers and artists, creative pieces were shown through the grafting of 3D printing technology, the artistry of artists, and the experimentation of fashion designers. In particular, the innovative value of fashion as art was created through the union of the artistic 3D modeling technology support of artists and the creativity of designers. Like this, 3D printing fashion can graft the cutting edge nature of fashion to other industry fields through collaborations, enhancing pacesetting images, and in the fashion field, it can improve possibilities for innovations in the fashion industry through the support of 3D printing technology businesses and artists, raising expectations towards future human living.

• 한국의류산업학회지
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• 제25권2호
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• pp.175-184
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• 2023

This study explores aspects of Vietnamese students' acculturation and acceptance behavior of K-fashion, based on the theory of planned behavior (TPB). In-depth interviews were conducted with 8 Vietnamese international students in Korea. The results of the study firstly indicate that K-fashion acceptance behavior of Vietnamese students reflected eight values of K-fashion, two motives of behavior, and two types of K-fashion acceptance behavior. Vietnamese students generally displayed a favorable attitude toward K-fashion. They all switched to K-fashion styles and actively showed their styles through SNS. Second, there was a difference in K-fashion behavior depending on whether the motivation for acculturation was of an active or inactive nature. The distinction between these two groups was determined by applying behavioral reasoning theory (BRT). Students whose motivation for learning Korean was an interest in Korean culture were characterized by active behavior in adapting to Korean culture, while those whose motivation for learning Korean was for strategic reasons, such as finding a good job, exhibited inactive K-fashion acceptance. This study has academic significance in that it enhances the understanding of Vietnamese consumers through the K-fashion acceptance behavior of Vietnamese students in Korea. Vietnamese students who actively embrace K-fashion play an important role in spreading K-fashion, so it could be beneficial to establish a strategy for promoting K-fashion in collaboration with them.