• The Research Journal of the Costume Culture
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• v.13 no.5 s.58
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• pp.844-855
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• 2005

The purpose of this paper is to examine which fashion brands are most likely to be investigated by Korean textile firms when they conduct their market trend analyses. The result shows that for the domestic sales, textile firms are most likely to collect and analyze information on the Cheil Textil Co. It is followed by Bean Pole, Chanel, Buberry, Tomboy. For the future domestic sales, textile firms prefers referring foreign fashion brands such as Burberry, ZARA, MaxMara, Missoni, and Chanel. Textile firms majoring exports prefers collecting and analyzing information on D&G followed by Chanel, Gucci, and DKNY. This preference, however, differs when considering exporting areas. Textile firms targeting the French market considers Gucci, followed by Ferragamo, Dior, Louisvuitton. Textile firms targeting the Italian market prefer Chanel, followed by Valentine, ZARA, Gucci, and Armani. Chanel is also top brand for the North American and Japanese markets, and followed by GAP, ZARA, OZOC, Missoni, Munshing Wear. The information content collected and analyzed by textile firms is style, pattern, color, and textile materials for textile firms targeting the domestic sales, while the exporting firms prefer information on color and textile materials proposed and presented by the fashion brands to which they prefer to make reference. The result of this study can be used to effectively and efficiently collect and analyze market information on fashion brands for textile firms majoring the domestic and foreign sales.

• Journal of Fashion Business
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• v.11 no.3
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• pp.97-105
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• 2007

The purpose of this study was to investigate SCM performance of textile fashion business in a competitive market environment. For the methodology of this study, the questionnaire was developed based upon the literature. 230 questionnaires were distributed to the experts who operate SCM in textile fashion firms. The returned usable 149 were analyzed by SPSS10.0 with multiple regression analysis and Cronbach's Alpha for internal consistency and reliability. The results of this study were as follows: The SCM performance of the textile fashion firms was affected by information system, business environment, and partnership in a descending order. Analyzing on the business environment, CEOs' concern about incorporating SCM and the degree of assistance from government and textile fashion federation impacted the performance of SCM in a descending order. For information system, standardized computerization, information sharing, and computerization with infrastructure on intra/inter business impacted the SCM performance of the firms in a descending order. For partnership, strategic alliance, openness about corporate culture, and credibility of partnership impacted the SCM performance of the firms in a descending order.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.3 s.39
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• pp.251-262
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• 1991

The roles of fashion merchandisers (merchandise managers) in women's apparel industry and their perceptions of the job requirements as a fashion merchandiser were investigated to understand present fashion merchandising activities in the industry and suggest desirable roles of fashion merchandiser for further development of the industry. The research questionnaires were administered to fashion merchandisers working in the ten national brand women's apparel firms. The results of the study were as follows . 1. Annual sales volumes of most surveyed firms were more than five billions won and eight out of ten surveyed firms have fashion merchandisers in their firms. 2. Fashion merchandisers worked at a specific brand merchandising division sales and operations division or merchandise planning division. A fashion merchandiser generally supervised one brand. 3. Fashion merchandiser's work experience ranged from four to fifteen years showing a great deal of experience in the apparel industry. Their majors at university were mostly business and few majored in clothing and textiles, or textiles. 4. In general, the role of fashion merchandiser was a management specialist who was responsible for identifying target markets analyzing fashion trends, planning of the merchandise development budget planning, manufacturing planning, selling, advertising and sales promotion and distributing the merchandise. At some firms fashion merchandi-sers were not responsible for advertising, display, and receiving the orders. 5. Surveyed fashion merchandisers perceived the desirable fashion merchandiser's role as a management specialist conducting overall business activities in the areas of merchandise planning, manufacturing, selling and distribution. They also mentioned the following personal characteristics such as vision leadership, and persuasion as desirable characteri-stics for those who aspire to a career in fashion merchandising. 6. Surveyed fashion merchandisers emphasized relevant and realistic experiences in fashion merchandising education. Several ways were suggested to help the educator keep in touch with business and bring reality to students. They are . field work, bringing professionals into the classroom to speak to the students, emphasizing clothing and textiles education including merchandising area, and establishing a Department of Fashion Merchandising.

• Journal of Fashion Business
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• v.19 no.2
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• pp.36-52
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• 2015

Nowadays, firms face the challenge of how to balance between the environmental request and business profit under the circumstances of being eco-friendly and sustainable. The purpose of this study was to investigate the effects of business environmental factors on the 4p mix of an eco-friendly textile in the textile fashion firms. This research was conducted by a questionnaire method, in which the questionnaires were distributed to the textile fashion firms. Of the returned questionnaires, one hundred of them were selected to be included in the analysis by developing descriptive statistics, factor analysis, cronbach's alpha, and regression analysis using SPSS18.0. The results of this study were as follows: There were significant effects of the firms' environmental management, organizational structure, and CEOs' environmental sensitivity in descending order of the business internal factors on the textile fashion firms' eco-friendly textile product. The factors of the firms' environmental management, organizational structure(internal factors), and legal regulation(external factor), in descending order, significantly affected the promotion of the eco-friendly textile. The factor of firms' environmental management (internal factor) significantly affected the distribution of the eco-friendly textile. The factors of CEOs' environmental sensitivity(internal factor), legal regulation(external factor), and firms' environmental management(internal factor), in descending order, significantly affected the price of the eco-friendly textile.

• Journal of the Korean Home Economics Association
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• v.42 no.1
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• pp.53-67
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• 2004

The purpose of this study was to analyze anti-counterfeiting strategies of fashion firms in Korea. Data was collected by in-depth interviews for 25 fashion firms and 5 buying offices who had been victims of counterfeiting. The result showed that fashion firms recognized the counterfeiting, especially deceptive counterfeiting, as a serious problem in Korea and seek for stronger protection. Fashion firms adopted diverse strategies for the protection of trademark and for the protection of design； (1) Investigation and Surveillance, (2) Warning, (3) Prosecution, (4) Lawsuit, (5) Consumer education (6) High-tech tabooing, (7) Provide incentives, (8) Penalty, (9) Do nothing. Despite the diverse efforts, they proposed the most desirable strategies to deter the counterfeiting as the changes of consumer attitude and stronger legal protection.

• Journal of the Korean Society of Costume
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• v.56 no.6 s.105
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• pp.153-167
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• 2006

This study was purposed to analyse the registration of Korean Fashion brands in China and to point out problems by the registration of analogous trademarks to Korean brand names. List of total 137 Korean national brands were used to collect trademarks in Chinese Trademark Office and each trademark was analysed by the nationally and the date of registration. Analogy of registered trademarks were classified by the common traits. In Result, only 61 Korean national brands were registered by Korean fashion firms in China and 37 Korean national brands were registered by Chinese firms or individuals in the same product classification or in the similar fashion product classification. And 22 Korean national brands out of 61 registered by Korean firms were also registered by Chinese firms, which may lead confusion and misidentification to Chinese consumers. Pre-registration by the Chinese firms f9r analogous or identical trademarks of the Korean fashion brand names in analogous product classification should be a serious entry barrier to Chinese market.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.4 s.163
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• pp.507-518
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• 2007

This study aimed to investigate the competitive advantages of Chinese fashion industry and firms to Korean fashion industry by applying the generalized double-diamond theory. Data collection was done by internet and fax survey. Questionnaires were distributed to the Korean textiles and apparel firms who entered China for production anuor distribution. List of firms were provided by KOFOTI, KOTRA, and Korea Apparel Industry Association. Total 198 questionnaires were distributed, and 77 questionnaires were used for final analysis. The results were follows. Korea's competitiveness scores of double-diamond model were higher in every aspects, such as demand condition, infra/supportive industry, firms's strategy and competition except factor condition. Glottalization score in double diamond model measured by the degree of glottalization which was determined by international diamond factors which make firm's multinational/international activities possible. Chinese fashion industry's globalization score of factor condition was significantly higher than Korea, but for the rest of aspects, Korean fashion industry showed higher scores. Therefore, Korean fashion firms can overcome comparative disadvantage of factor condition by utilizing Chinese fashion industry no matter what type of entry. In addition, considering the growth rate of Chinese fashion industry and its power of influence in the world market, the entry to the global market of the Korean fashion industry can be possible.

• Fashion & Textile Research Journal
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• v.6 no.1
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• pp.78-84
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• 2004

To regain competitive advantages in the global textile industry the Korean textile firms need to strategically collaborate each other on developing partnership relations. This study, as a first step for developing a futuristic partnership between textile firms, examined the characteristics of current partnership relations among textile firms in Daegu and Gyeongbuk regions. Data were obtained from 163 textile firms in the region by a questionnaire survey. More than a half of the textile firms had a partnership experience in product manufacturing and wanted to have one in product development. Partnerships with firms in the same sub-industry showed the highest frequency even though various pairs were observed. Length of partnership was related with the history and size of the firm but not with partnership performance. Partnership itself affected neither the firm's perception of its competitive power nor the perceived intensity of industry competition.

• Journal of Information Technology Services
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• v.11 no.3
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• pp.205-225
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• 2012

The purpose of this study is to examine negative IT performances produced by irrational fashion-mimic IT investments in firms. Since most studies have been carried out on the assumption of rational investment decisions, many of them have revealed positive investment process and performances in firms. However, fashion-mimic investments to follow the paths of market leaders rather than rational investment decisions have been of frequent occurrence in many firms. This study divided types of mimic investments into subgroups where one subgroup has fashion-mimic properties and the other subgroup retains rational-mimic properties. We compared differences in performance of these subgroups to investigate effects of irrational investments in IT projects. The results indicated that there are differences in performance between fashion-mimic and rational-mimic investments. Additional analysis also revealed differences in performance at the presence of CEO control in the case of fashion-mimic investment subgroup.

• Fashion & Textile Research Journal
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• v.10 no.1
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• pp.40-49
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• 2008

The purposes of this study were to investigate the effects of market orientation and learning orientation of textile firms on business performance and to confirm the moderating effect of company innovativeness on these relationships. Data collected from 167 textile firms through survey were analyzed by descriptive statistics, t-tests, and multiple causal modeling using AMOS 6.0. In results, the higher innovativeness, the stronger effect of market orientation on business performance. Also, the lower innovativeness, the stronger effect of learning orientation on business performance. Study results may suggest the needs of different focus of organization culture according to company characteristics in order to improve business performance.