• Journal of the Korean Society of Costume
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• v.64 no.6
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• pp.161-175
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• 2014

This paper investigates the differences between characteristics of street fashions due to regional and cultural differences in southern and northern region of China. Beijing and Shenzhen were chosen as representative cities for the two areas. Empirical research and literature study were performed for this study. Empirical studies were performed by using a total of 708 images of dresses, which were collected through direct imaging. Through discussion with experts, the collected data were classified into five categories; Modern trendy, Romantic, Easy casual, Ethnic, and Classical/Traditional. The data was analyzed by using cross tabulation and frequency analysis. Content analysis for each category was also conducted. As a consequence of this study, a significant difference between Beijing and Shenzhen were observed. As a city, which puts emphasis on practicality and modernity, Beijing showed a higher frequency of modern and trendy style than the other city. On the other hand, Shenzhen showed a higher frequency of romantic style and was distinguished as a city of femininity and decorative preference of fashion style. This study intends to contribute to the academic community of Chinese fashion and to help Korean clothing companies to be launched in Chinese market in the future.

• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.997-1005
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• 2008

The purpose of this study was to provide the available date to improve the uniform e of the woman employee of the department more aesthetical and functional on the base of the former studies on their situation of uniform wearing. The process of the study was to compare and evaluate the studied uniforms made of elastic material with the one two times after pattern amendment. The nine subjects composed of threes of 20s, 30s and 40s of age and the evaluators were 5 clothing experts. The 5 scored scale of sensory evaluation method was used to evaluate the appearance and the moving function. The data were analysed with mean and t-test. The results were as flowers: 1.The material of blouse was changed with Poly-span to improve the appearance and the moving function. 2.The new uniform got far more good evaluations in the appearance and the moving function showing the significant difference in p<.001 level. 3.The improved uniform blouse pattern was presented fig2 and fig3.

• Journal of Fashion Business
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• v.19 no.3
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• pp.101-112
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• 2015

Because young men's slacks are becoming more slim-fitting today, this study attempts to identify room for improvement by comparing and analyzing the patterns of men's slacks in the literature and those of manufacturers. Selected for the study are two patterns from the literature and one from manufacturers (Slacks A, B, C); those from studies are slim silhouette pants with no tucking around the waist at the front. Subjects for the Fit tests and the pattern designs were men in their twenties with average body shapes in accordance with the figures in Size Korea 2010. Pants were made from muslin fabric and the Fit tests were carried out with three subjects and a panel of five experts to evaluate comfort and appearance. The analysis of the patterns revealed that Slacks A were the longest followed by C and then B. Slacks C had the most girth ease, and Slacks B were the slimmest in both length and girth. Movement tests showed Slacks A to be the most comfortable followed by B and then C. The appearance test found that Slacks B were the most attractive, followed by A, and then C. The fits at the front, back and sides of all three pants were more or less the same. We suggest that more studies be done on pants patterns adjusting them for proper ease and using elastic fabric in order to maintain the slim fit and also to be comfortable to wear.

• Fashion & Textile Research Journal
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• v.23 no.2
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• pp.174-185
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• 2021

The purpose of the study is to establish sustainability evaluation items that can be applied to enhance clothing sustainability practice. The sustainability evaluation items related to clothing by product category, use, and disposal were derived through literature review. In order to evaluate the validity of the derived evaluation items, preliminary survey and two questionnaires were conducted for experts, and the importance and the possibility of change were measured. As a result, 39 evaluation items were constructed. Among the 39 evaluation items, 26 items related to the use and disposal were evaluated for 10 weeks in the 20s and 30s female consumers in terms of practice. The results of the study are as follows: First, items that have a high degree of importance and possibility of change are the items that can minimize resource saving, recycling, and the emission of harmful substances. Second, the participants' perceptions, attitudes, and outcomes of practicing the evaluation items of the use and disposal phase were proved to be positively affected, and the possibility of reducing resource saving and environmental impacts was proved. The clothing sustainability practice played a positive and developmental role in real life, while changing from small things to pursuing newness. The vagueness of sustainability was changed to specific perceptions and behaviors through the practice of the evaluation items.

• Journal of Fashion Business
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• v.27 no.4
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• pp.101-114
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• 2023

This study aimed to create globally acceptable Hanbok-inspired work uniforms, by developing practical designs and providing useful resources for incorporating Hanbok characteristics into office attire. First, to establish the elements that the Hanbok work uniform should have, the definition and characteristics of service clothes and preferences for the process of modernization of traditional Hanbok were reviewed through a review of the preceding studies. For the Hanbok work uniform design, a total of 4 pieces, 2 for each male and female, were planned, a schematic diagram was created, and the design was modified after evaluation by fashion design experts. I made a pattern of the modified design with a CAD program, imported it into CLO 3D to produce a virtual costume, and confirmed the final design draft. Work uniform design has symbolism, functionality, and aesthetics as its characteristics. The functionality of the Hanbok work uniform designed in this study is suitable for the season, and it was designed to increase the efficiency of work when worn for a long time. The design was focused on the development of materials and patterns in consideration of comfort and activity. The esthetic nature of hanbok-inspired work clothes was intended to reveal details that could highlight the silhouette of the human body and reflect the beauty of hanbok.

• Journal of Fashion Business
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• v.27 no.3
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• pp.35-49
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• 2023

The purpose is to derive its aesthetic characteristics by objectifying the visual image of the YouTube campaign into adjectives. As a result, we intend to identify advertising strategies that use them as basic data for setting fashion design concepts. A group of experts in fashion majors watched each of them, wrote adjectives, and collected 75 adjectives. By analyzing the frequency of adjectives, aesthetic characteristics were derived with adjectives recording the upper number of times, and the results were obtained that they had the characteristics of deconstruction. The conclusions of this study are as follows. First, Tamburin's Jenny appeared to be strange, scary, rambling and charming. Among the internal meanings of deconstruction due to spatial, social, and psychological distance from consumers, it can be said that T.P.O's mutual textuality and play of interaction. Second, Gucci Cruise be chosen rural, strange, wild, unharmonious, and difficult, which is a mixture of intertextuality and play of T.P.O. Third, The Excise Gucci Campaign parodies that juxtaposes six films directed by Stanley Kubrick, making them strange, retro, difficult, interesting, and wrong. Deconstructionist de-genre and de-boundary Fourth, Kenzo World is weird, dynamic, wrong, difficult, difficult, and confused, which correspond to T.P.O's interactive textuality, play of the second half, and destruction and decomposition among the external expressions of deconstruction. Fifth, Burberry Hero emphasized the aesthetic value of traditional men, so it was ostensibly wild, free, powerful, sensual, and fantastic. Compared to the lifestyle of men who usually work at work, this corresponds to play of second best.

• Science of Emotion and Sensibility
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• v.6 no.3
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• pp.21-28
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• 2003

This study investigated the differences in processing type of working memory between experts and novices when they read music scores. Two experiments were conducted with the articulatory suppression condition. In Experiment 1, eight half notes were shown on the screen for a brief period of time, participants were then requested to write the notes on a music sheet. the stimuli were divided into two: melodious and unmelodious. In similar fashion, Experiment 2 consisted of four-chord sequences, which contained three notes each. The stimuli were also divided into two: harmonious and disharmonious. As an analysis of the results in Experiment 1 & 2, novices commonly showed better performances in the non-articulatory suppression condition than the articulatory suppression condition with both stimuli types. However, experts were relatively affected little by the articulatory suppression with harmonious stimuli. These findings support that while novices entirely depend on the articulatory loop, experts may encode the notes through the visuo-spatial sketchpad before they transfer the information to the phonological store when they are familiar with material.

• Journal of the Korean Society of Costume
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• v.64 no.1
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• pp.136-151
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• 2014

This study systematically analyzed types of fashion brand application focusing on accounts created in Korea. While referring to 'Chanel' which has developed a fashion brand app for the first time in August of 2008, not only for App store by Apple Inc. of the greatest market share but also for Android market, the one and only competitor of App store, the study examined cases of fashion brand app in Korea and foreign countries which have been in service till August of 2013 since the year of 2008. To achieve the research goal, the study conducted a literature research and a case review, categorizing the app by their distinctive functions which were Basic Information, SNS, AR, LBS, Entertainment, Mobile Shopping and Live Streaming. As for the first function, Basic Information, it was considered to provide information on a brand such as prices, sizes and colors of products which should be the most fundamental function of a fashion brand. The function would include look book, catalogues, photographs and others of products, helping users of the app with their understanding on images and concepts of the brand. Second, SNS function was considered useful for its mobility and communication and with the help of theirs, the users share fashion information with each other. Third, AR function as in a filed of virtual reality would edit virtual objects to look real in an actual environment. This would eventually offer the users a chance to try for clothes virtually. The fourth function, LBS, would work with GPS to find a store closest from a present location. This would be a help when the users try to find stores holding promotion events or trails while hiking in mountains. The fifth Entertainment function would include all sorts of games and chances for the users to listen to music and keep fashion diaries. The sixth function, Mobile Shopping, would help the users purchase items online via the app as they would not visit a store in person. The seventh function, Live Streaming, would give the users chances to actually see fashion collections in real time, held all over the world in every season. Because of this function, not only fashion experts but also regular people have become able to enjoy the fashion shows. The distinctive characteristics of the fashion brand application discussed in the study will be a useful reference when any relevant fields try to design other new fashion brand application.

• Journal of the Korean Society of Costume
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• v.38
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• pp.193-211
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• 1998

Without a solid marketing system in placed, the fashion industry cannot flourish on out-standing design or technology alone. Even though the significance of collecting and analyzing information, merchandising, and retail distribution is recognized, these functions are not firmly rooted or prevalent in our industry. In contrast, Italy which possesses similar demographic traits such as the lack of natural resources and other physical factors has succeed-ed in globalizing its fashion market by responding swiftly and exercising flexiblity to its constantly changing consumer demand. This in turn has earned Italy the competitive edge in the global fashion arena. Italy's unique management skills and operation know-how, along with successful market strategies come into play in bringing competitiveness to Italy's fashion market. Firstly, smaller companies with ability to adopt swiftly to the ever changing market. Secondly, fashion friendly social environment. Thirdly, niche marketing through highly specialized system and differentiation. Fourthly, timeless innovation through intense corporate competition. Lastly, establishment of foundations to support the industry through diverse networking. The alone building blocks have formed a basis for erecting an unparalleled market with a reputation for excellence in design and quality in the global fashion world. This study has examined how Italy's fashion industry has evolved from an underdeveloped textile business into a cutting edge fashion in-dustry. Italy's unique business processes and practices were studied to come up with a collection and merchandising ideas in a niche market. By selecting this venue we are able to continuously grow and develop in a market with diverse consumer needs. To analyze the Italian fashion market, data from 3 institutions were utilized, namely, CIT-ER which has provided consumer trends and sales analysis, SITA,a data service provided statistics from the textile and apparel businesses, and NBI has also furnished valuable data. Italian consumer preference, buying behavior, consumer profile, retail channels and other related data from the above institutions has formed a backbone for market segmentation and target markets, and as a result, we were able to zero in on the type of consumer, produce, pricing and retail channels for our womenswear. Going forward the direction is to elevate product image and pretige, and create syn-ergy between related industries, and at the same note, in order to develop internationally recognized brands such as Max Mara and Benetton. Certain elements such as the specialization of the fashion industry, alon-g with fashion-related data base and systems support, and most importantly experts with acute fashion sense and capacity to analyze pertinent data are in need. I firmly believe that we can achieve Italy's level in the fashion market with support from the government and unrelenting effort within the industry itself, and hope that this report can prove to be useful.

• Journal of Fashion Business
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• v.10 no.5
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• pp.122-134
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• 2006

The purpose of this study was to evaluate the visual effects and images according to changes in the line and length of the connecting lines of the neck, center front, and hem line from analyzing the bolero style shown in 2005 S/S domestic fashion. The basic lines of the bolero were classified into three different categories according to the connecting lines of the neck, center front line, and hem line. We altered the length of the bolero in three categories with changes in the waistline-5cm, waistline-8cm, and waistline-11cm. For the visual evaluation, 9 stimuli were placed in mannequins, and were estimated by the experts in the fashion design. For the visual evaluation according to changes in the line and length of the bolero, we used 12 pairs of items to find the visual effects, and 13 pairs of adjectives to measure the visual images. The stimuli and adjectives were randomly given to the evaluators and were evaluated by the 7-Point Likert Type Scale. The data have analyzed by frequency, factor analysis, anova, scheffe's test. According to the result of factor analysis of the visual effects of the Bolero, the result was classified into 4 factors: the whole silhouette, neck line, breasts and shoulders. According to the result of factor analysis of the visual image of the Bolero, the result was classified into 3 factor: maturity, tenderness, neatness. The visual effects by variations in the line and length of the bolero had significant differences in all factors. The visual images by variations in the line and length of the bolero had significant differences in the maturity, tenderness, but they didn't show significant differences in neatness.