• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.69-80
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• 2023

The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.

• Fashion & Textile Research Journal
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• v.18 no.6
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• pp.844-857
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• 2016

The purpose of this study was to figure out the meaning and value of DIY shown in the fashion industry today, to analyze the types and characteristics of DIY applied to the products of domestic and global fashion brands, and to provide implications for brand marketing strategies. This study was based on qualitative research which was media contents analysis and brand case study on fashion DIY. The results were as follows: First, the concept of DIY involved the Semi-DIY way that meant individuals participated in not every step of design and making process but a part of them such as design process. Also, it was means for customization. Second, the value of DIY consisted of individual value, experiential value, enjoyable value, self-actualizaion value, social value, economic value and ethical value. Third, fashion DIY was classified into seven types: DIY choosing and assembling design components of a product, DIY modifying a design with trimming, DIY making a product by using DIY Kits, DIY modifying a design after making a product by using DIY Kits, DIY choosing design components, DIY designing, and DIY all making and designing. DIY could be applied as a key marketing strategy for mass customization to meet the value of individual consumer.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.2
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• pp.257-270
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• 2015

This study investigates the effect of perceived value on attitude and purchase intention of upcycling fashion goods. The study also examines the effect of perceived value on attitudes according to fashion innovativeness. The qualitative data analysis results from NVivo 10.0 showed that consumers paid attention to the creative design value, environmental value, scarcity value of upcycling fashion goods. Next, 201 effective questionnaires were analyzed using SPSS 22.0 and AMOS 20.0. The results are as follows. First, there were 5 factor solutions for the perceived value of up-cycling fashion goods: environmental value, creative design value, functional value, emotional value, and self-expression value. Second, environmental value, functional value, and self-expression value positively affected attitude; however, creative design value and emotional value did not affect attitude. Third, attitude positively influenced purchase intention of upcycling fashion goods. Fourth, there was a significant difference in the magnitude of the effect of self-expression value on attitude according to fashion innovativeness. The results of this study provide useful information for marketers or managers interested in upcycling fashion goods.

• Fashion & Textile Research Journal
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• v.14 no.1
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• pp.13-23
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• 2012

"Sustainability" and buzzword as in many areas of products produced and studies in progress, in situations of domestic "green fashion" of the Progress and identify problems and advanced in value sustained growth that can be done fashion design, the future of the gauge view there is need. For the purpose of environmental protection and resource conservation of the eco-fashion trend, "recycling" of the low-growth, emphasizing the ethical responsibility to pursue by the aesthetics may be limited in terms of avoided. Environment, most notably an "issue" fashion emerged as a growing, destroying a temporary fashion trend as a "recycling" of the limitations and pro-technology and design of the added value of recombinant and advanced recycling design trends, attracting attention "upcycle" Case of the aesthetic value and spiritual value of the designer by giving understanding and a new aesthetic values to the area you want to raise the possibility of extension.

• Journal of Fashion Business
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• v.21 no.5
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• pp.1-14
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• 2017

As the design of the day focuses more on human-centered design, this shift creates value for society and also fulfills on a sense of social responsibility. In the area of fashion, the design activity is used as a type of fashion design to realize the social value of design in a changed society; this concept was defined as Fashion Design Activism. The objective of this study is to empirically research design activity as a practical value of the day when the social contributions of fashion design are rising in the overall society through the research on the practice of Fashion Design Activity which is adapting to changes in the fashion design paradigm. Regarding the study method, the literature research and case study were combined. We examined the meaning of social design by reviewing the literature related to this social paradigm, and we analyzed cases in which the effects of fashion design on society were realized through practical activities. Also, we defined the role of fashion design based on an analysis of design types based on previous research. This study divided the roles of fashion design in a pattern based on the social roles that design inhabited, in terms of how 'fashion design fulfilled on social responsibility', 'anthropocentric fashion design putting emphasis on users', and 'fashion design aiming for eco-efficient changes'. This study aimed to seek measures to develop fashion design that could promote changes focusing on society, humans, and the environment.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.39-49
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• 2002

The purpose of this study was to characterize the effect of Net fashion value regarding to the factors of purchase-decision at internet shopping mall and the preference for fashion design. The subjects for this sample survey, were junior high school and university students who had dwelled at pusan and ulsan in south korea. This study had 824 samples of each aged from 13 to 24 who had purchasing ability of fashion apparels at the interned shopping mal1. The sampling data in this survey was analyzed by frequency analysis, factor analysis, T-test, LSD-test, MANOVA and ANOVA of SPSS WIN package. The results of this study was as follows; 1. It was proved that advertising, pursuit of services and products, pursuit of information were considered first from Net generations fashion value. Next things were perception of danger and pursuit of convenience. It was proved that they considered it important A/S, recall, exchange and post management. 2. It was proved that there was difference at the preference for fashion design of according to Net generations fashion value. Color was considered to be the most important one. 3. Men had higher political value than women and 1318 teenagers had higher fashion value than semi-adult. Under high school educational course Net generation had more theoretical value than above university educational course Net generation did. Also, with the factor of average monthly income, political value was considered to be the most important. People whose monthly expenditure on purchase was above 50,000 won had higher social value than people whose expenditure was under 50,000 won but under 50,000 won had higher political value than above 50,000 won did.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.2
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• pp.285-304
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• 2021

Today, false news is increasing in volume, and fashion news often circulates uncritically. Therefore, an evaluation framework is needed to determine whether fashion news is accurate or good. In journalism, the judgment of good news is made through the criterion of news value factors. These factors are the criteria for assessing the likelihood of an event being reported in the news. Through the study of news value by various journalistic scholars, this study selected nine news value factors applicable to the value measurement of fashion news as the framework of analysis. Based on this, after analyzing the actual news on online fashion media, new characteristics and content were reconstructed for fashion news. As a result of the study, it was finally selected that the crucial factors were: expertise, social importance, timelessness, conflict, and negativity for measuring the value of fashion news. To assess the news value of fashion accurately, this study found that reconceptualized news values are needed, which are different from the news values of general journalism. The study is meaningful in that it explores elements and content for the development of a theoretical framework for the qualitative evaluation of fashion news.

• Journal of the Korean Home Economics Association
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• v.39 no.8
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• pp.107-120
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• 2001

The purpose of this study is to characterize the preference for fashion design according to fashion value of Net generation's. This study has 824 samples of individuals aged from 13 to 24. These sampling data are analyzed by frequency analysis, cross-tabs analysis, T-test, LSD-test, MANOVA and ANOVA utilizing SPSS WIN package. The results of this study are as follows; Net generation's is economic value higher than other fashion value and prefer for ring cuffs, mandarin sleeves, shirt collar, round neckline, tailored pants, blue color, check pattern according to economic value. It is proved that in case of shirt, people prefer ring cuffs, raglan sleeves, shirt collar, for jacket, prefer coat cuffs, mandarin sleeves, tailored collar, for jumper, they prefer single cuffs, set in sleeves, soutien collar and for T-shirt, prefer round neckline. For the design and length of pants, people prefer long tailored pants, color of blue and check designed one. It is proved that women haute a higher degree of preference for sleeve-design, neckline-design and color than men do.1318 teenagers have a higher preference for sleeve-design, neckline-design and color than semi-adult. Above university educational-course Net generation has a higher degree of preference for sleeve-design, neckline-design and color than high school educational-course Net generation does. A class of average monthly income of 2-3 million won has a higher degree of preference for neckline-design and color than other lasses do. And there is no difference at the preference for the fashion design when considered classes of average monthly expenditure on purchasing clothes.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.3
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• pp.169-184
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• 2022

This study aims to discuss sustainable fashion trends and sustainable design directions that fashion companies are practicing with ESG in the post-corona new normal era. As a research method, this study examined sustainable fashion trends and ESG practices through empirical case studies focusing on each fashion brand's website, including previous research and literature research, using materials such as newspapers and magazines. As for ESG practice plans, they were divided into four categories: technology orientation, design orientation, consumption orientation, and social value pursuit orientation. The sustainable fashion trends were also divided into four categories. First, the trend exhibits cyclical sustainability using pro-environmental materials, such as pro-environmental fibers, recycled fibers, biodegradable fibers. Second, high sensitivity and rare value sustainability were shown using reuse and upcycling. Third, consumption-oriented trends were promoted through slow fashion. Fourth, in order to realize eco-friendly sustainable fashion and ESG as practical ways to pursue social values, there is a trend of integrating sustainability through changes in perception considering people, society, and the environment. Beyond spreading concern about value consumption trends and the environment, it presents a direction for future industries concerning core values with social roles, responsibility, and ethical awareness from various perspectives.

• Journal of Fashion Business
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• v.15 no.1
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• pp.34-49
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• 2011

This study is the design case analysis of seamless knitwear in order to suggest a new direction of high value-added seamless knitwear and seek for its possibility. Seamless knitwear is the up-to-date knit product that is made by a knitting machine without sewing, and it maintains elasticity of a material itself and is the closest type to the essence of knitwear. The seamless knitwear can satisfy satisfaction of customers with more elegance and individuality and become a method to develop a high value-added design. This study suggests a new direction for the 21st century knitwear design through a practical approach of seamless knitwear designs, pursues a high value fashion, and contributes to improving national competitiveness of fashion industries in order to be a practical research data for seamless knitwear designs.