Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on the Fashion Type of Design Activism for Social Roles

사회적 역할을 위한 디자인 액티비즘(Design Activism)의 패션유형연구

  • Noh, Youn-a (Dept. of Jewelry Fashion design, Hangyang University) ;
  • Lee, Young-Jae (Dept. of Jewelry Fashion design, Hangyang University)
  • 노윤아 (한양대학교 주얼리.패션디자인학과) ;
  • 이영재 (한양대학교 주얼리.패션디자인학과)
  • Received : 2017.04.27
  • Accepted : 2017.10.16
  • Published : 2017.11.30
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Abstract

As the design of the day focuses more on human-centered design, this shift creates value for society and also fulfills on a sense of social responsibility. In the area of fashion, the design activity is used as a type of fashion design to realize the social value of design in a changed society; this concept was defined as Fashion Design Activism. The objective of this study is to empirically research design activity as a practical value of the day when the social contributions of fashion design are rising in the overall society through the research on the practice of Fashion Design Activity which is adapting to changes in the fashion design paradigm. Regarding the study method, the literature research and case study were combined. We examined the meaning of social design by reviewing the literature related to this social paradigm, and we analyzed cases in which the effects of fashion design on society were realized through practical activities. Also, we defined the role of fashion design based on an analysis of design types based on previous research. This study divided the roles of fashion design in a pattern based on the social roles that design inhabited, in terms of how 'fashion design fulfilled on social responsibility', 'anthropocentric fashion design putting emphasis on users', and 'fashion design aiming for eco-efficient changes'. This study aimed to seek measures to develop fashion design that could promote changes focusing on society, humans, and the environment.

Keywords

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