• 산경연구논집
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• 제11권1호
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• pp.49-57
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• 2020

Purpose : The purpose of this study is to examine the effect of the attributes of mobile shopping apps on the purchase intention of fashion products in the steadily growing mobile commerce market and analyze the mediation effect of shopping flow. Research design, data and methodology : In this study, a survey was conducted on users in their 20s to 50s who had experience of fashion products via mobile shopping apps. The questionnaire was analyzed on the final 507. The research issues were verified using Frequency analysis, Exploratory factor analysis, Reliability analysis, Confirmatory factor analysis, and Structural equation model. Results : Among the attributes of mobile shopping apps, reliability, enjoyment and ease of use were found to have a significant impact on shopping flow and fashion product purchase intention, while shopping flow had a significant impact on fashion product purchase intention. Product diversity and usefulness of shopping apps didn't show a significant effect. After examining the mediation effect, reliability, enjoyment, and ease of use were shown to have indirect effects by showing partial mediation effects. Conclusions : Studies show that consumers are not putting much emphasis on how diverse a product line is available and how useful a mobile shopping app is when they shop for fashion products on mobile devices. Factors that affect consumers' purchase intention are reliability, enjoyment and ease of use of shopping apps. These results shows that it is important to provide reliable information about fashion products, provide reliability to customers by setting up means for safe transactions, and provide a wider variety of services and information to make using the mobile shopping app enjoyable. In addition, there is a need to make it easy to find a fashion product that consumers like and make it easy to purchase when consumers find out fashion products that they like, and to configure how to use the app easily. Consequently, consumers become immersed in shopping which is also able to improve consumers' purchase intention on fashion products when a reliable, enjoyable and easy to use mobile shopping app is provided.

• 패션비즈니스
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• 제12권5호
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• pp.67-76
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• 2008

The study surveyed preference and Actual Condition of wedding fashion masterpiece brand by consumer's lifestyle group. First, it was found that the brand preference by wedding fashion masterpiece consumer was Bulgari in precious metal, Burberry in scarf, Louisvuitton in bag and Chanel in cosmetics. Second, as a study result of purchase status, wedding fashion masterpiece brand consumers, who enjoy shopping about 1 time a month, usually purchased the masterpiece in masterpiece hall of department store. Their total purchase amount for wedding was less than 5 million in most cases. Third, regarding purchase-experience brand by consumer's lifestyle group, in clothes, there was significant difference between 4 groups such as shopping unconcerned type, reasonable economic type, self-focused brand-oriented type and social achievement type. In bag, slight difference appeared in 4 groups. Fourth, as a study result of the brand preference by consumer's lifestyle group, there was somewhat significant difference between precious metal, clothes, scarf, bag and cosmetic variables. Fifth, as a study result of the difference of information source use by consumer's lifestyle group, it was found that social achievement type used most various sources such as commerce, store and personnel information. Sixth, as a study result of shopping trend by consumer's lifestyle group, social achievement group searched for pleasure, unique personality and ostentation. Shopping unconcerned type searched for necessary shopping with comfortable style without sparing time in shopping.

• 대한가정학회지
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• 제47권3호
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• pp.1-9
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• 2009

This study was conducted to examine how patchwork was expressed in fashion based on theoretical background on its brief history and expression styles and to show its possibility of creating ways for new expression in modern fashion. This study reviewed literatures on definition, history and styles of patchwork and investigated mainly works, which had been presented in collections home and abroad since 2000, to analyze its expressive characteristics shown in modern fashion. According to analysis on the expression of patchwork, it used various painting techniques such as patterns, colors and surface effect. It included patchwork having patterns provoking elusion of fairy tails; containing painting expression of reproducing works of artists; using colors boldly and contrasting strong primary colors directly to establish purity of painting and to pursuit characteristic expression; and using expression techniques of pure art such as gradation and cutting. Second, it used a compromise expression in materials, methods and substances. Patchwork which had used cloth without a pattern or printed fabric, utilized various materials like vinyl, paper, leather, metal and plastic and had a figurative value showing a solid expression as an objet itself with new techniques and changes of connecting methods. Thirdly, it used tradition patchwork techniques. Pieced patchwork, crazy patchwork and images of traditional odd ends of cloth covering a meal were applied to a whole area or a part of cloth to avoid monotony of design and to use it as a decoration.

• 대한가정학회지
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• 제45권8호
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• pp.39-47
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• 2007

This study was conducted to evaluate the roles that the exterior features of belts play in modem women's fashion. Providing a new prospective on belt expression could be useful for developing and producing belts with newer and more unique fashion designs. This study included related studies, fashion magazines and collections produced both in Korea and abroad since 2000. The results of the study were as follows: 1. A belt can be used to stress femininity. For example wearing a broad belt rather than a thin belt emphasizes the waist, breasts or hips depending on the position of the belt, whereas simply Wearing a belt loosely on a tight or see-through dress can also emphasize femininity. 2. A belt can be used as a design element of a dress. The basic elements of a belt, such as leather used in combination with various colors, various manufacturing methods, and ornate buckle ornaments can produce elaborate decorative effects. However, when a belt is made from materials other than leather, the belt can have an ornamental quality on an achromatic dress. Finally, designing belts to be worn in non-conventional manners, such as girding or tying them, or wearing several belts on the arms, legs, shoulders and waist can result in new and expressive styles.

• 한국의류산업학회지
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• 제10권2호
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• pp.147-154
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• 2008

This study was carried out to examine the actual using condition of Yogawear and consumer's preference of Yogawear with traditional pattern. Yogawear can be developed as a cultural fashion item, because Yoga is getting universal interest with "Wellbeing Trend". A survey with 34 questionnaires was made by 305 consumers who had ever experienced Yoga from July to August, 2006. The results are as follows: 1. Most of objects were female(94%). Those who are in their twenties accounted for 50%, and those who take Yoga practice time less than 1 year accounted 63%, and those who take Yoga practice time less than 1 hour in a week accounted 46%. 2. Respondents who have Yogawear accounted 32% and they bought it in a online-shopping mall(48%), department store(16%) and discount store(11%). 3. Only 31% of respondents were satisfied of their Yogawear but they weren't satisfied about Yogawear Design, fabric and color. 4. Most preferred Yogawear style was pastel colored 'shirt & Pants' style with long sleeve using cotton fabric. 5. They liked much more modern Yogawear having korean image than completely korean style Yogawear or modern style Yogawear. 6.The benefits of Yogawear were 3 dimension: appearance, easy management, physical properties.

• 대한가정학회지
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• 제43권8호
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• pp.83-98
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• 2005

The purpose of this study is to examine consumer's relationship benefit perception for fashion products and to examine the influence of relationship benefit perception on consumer satisfaction based on consumer characteristics. Data for this research were collected by surveying 766 women older than 20 years old in Seoul, Gwangju, and Gyeonggi-do. The following is a summary of the conclusions reached from this research: (1) Relationship benefit perception was divided into five separate areas: informational benefit, emotional benefit, special treatment benefit, economic benefit and social benefit. (2) Relationship benefit perception influenced consumer satisfaction. (3) There was a difference in benefits influenced on consumer satisfaction based on consumer characteristics such as sociability, relationship preference, and price importance.

• 한국의류학회지
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• 제15권3호
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• pp.251-262
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• 1991

The roles of fashion merchandisers (merchandise managers) in women's apparel industry and their perceptions of the job requirements as a fashion merchandiser were investigated to understand present fashion merchandising activities in the industry and suggest desirable roles of fashion merchandiser for further development of the industry. The research questionnaires were administered to fashion merchandisers working in the ten national brand women's apparel firms. The results of the study were as follows . 1. Annual sales volumes of most surveyed firms were more than five billions won and eight out of ten surveyed firms have fashion merchandisers in their firms. 2. Fashion merchandisers worked at a specific brand merchandising division sales and operations division or merchandise planning division. A fashion merchandiser generally supervised one brand. 3. Fashion merchandiser's work experience ranged from four to fifteen years showing a great deal of experience in the apparel industry. Their majors at university were mostly business and few majored in clothing and textiles, or textiles. 4. In general, the role of fashion merchandiser was a management specialist who was responsible for identifying target markets analyzing fashion trends, planning of the merchandise development budget planning, manufacturing planning, selling, advertising and sales promotion and distributing the merchandise. At some firms fashion merchandi-sers were not responsible for advertising, display, and receiving the orders. 5. Surveyed fashion merchandisers perceived the desirable fashion merchandiser's role as a management specialist conducting overall business activities in the areas of merchandise planning, manufacturing, selling and distribution. They also mentioned the following personal characteristics such as vision leadership, and persuasion as desirable characteri-stics for those who aspire to a career in fashion merchandising. 6. Surveyed fashion merchandisers emphasized relevant and realistic experiences in fashion merchandising education. Several ways were suggested to help the educator keep in touch with business and bring reality to students. They are . field work, bringing professionals into the classroom to speak to the students, emphasizing clothing and textiles education including merchandising area, and establishing a Department of Fashion Merchandising.

• 패션비즈니스
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• 제16권6호
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• pp.63-79
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• 2012

Modern art is getting more comprehensive and diversified regardless of genre in many forms due to the pluralism and anti-aesthetic trend of the time which is impacted by post modernism. This atmosphere is also applied to fashion illustration which creates synergy effect in cooperation with many different genres. This study selected Matisse' paper cut-out as the subject which would reflect the minimalism and ionism of modern plasticity. By taking this as the motive for fashion illustration, I made seven illustration works with the subject of minimalism of form and color. The conclusion of this study is as following. First, Matisse's paper cut out has controlled plasticity related to the modern ionism and it well fits the modern trend and sensibility which is appropriate for motive of fashion illustration. Second, by upgrading the technique of Matisse' paper cut-out in a modern way such as combination of hand drawing and computer graphic using Photoshop, I was able to make originative and creative illustration works with background and patterns that were closely connected with each other. Third, applying the fashion illustration to other various products is being well received now and I made my illustrations that could lead to follow up studies to apply the fashion illustration to other different products. Matisse' paper cut-our has forms, colors and patterns that can contain both commercial and artistic value. Therefore it is quite feasible for follow up research to apply into many different areas.

• 한국응급구조학회지
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• 제22권1호
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• pp.83-97
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• 2018

Purpose: The purpose of this study was to provide basic data for the development of personal protective equipment (PPE) for emergency medical technicians (EMTs) during chemical, biological, radiological, nuclear, and explosive situations. Methods: Body measurements were obtained for adults aged from 20 to 59 years from the data in the 6 th Size Korea national sizing survey. These data were compared to the sizes of protective clothing currently available in the market. In-depth interviews with active paramedics with experiences of wearing PPE were conducted. Results: Most of the imported protective clothing turned out to be unfit for Korean adults. This showed the urgent need for developing appropriately sized protective clothing for Korean emergency technicians. In total, 55.0% of the respondents indicated that the current protective clothing is unsafe, and 71.0% requested the clothing to have level C protective performance. Regarding the design, many people wanted hooded all-in-one type of clothing. Conclusion: Considering these requirements, most of the wearers wanted their protective clothing to be fundamentally protective of their body, be available in various sizes with adjustable parts, and easy to wear and take off. They also wanted the clothing to be secure in clear sight, while not revealing any parts of their body and not interfringe with their ability to communicate with others.

• 한국산업융합학회 논문집
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• 제8권1호
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• pp.11-17
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• 2005

This study was performed to analysis the operation process when fabric pattern design was done by the use of CAD system compared with the manual work in order to determine the operation efficiency with the application of fabric design CAD system. The results of the study were as follows: 1. since 160,000 colors were supported by CAD system, color proposed by consumer was able to match exactly according to the its design. However, exact color matching was not possible by manual work. 2. Woven state of back of pattern design could be identified simultaneously with face of it for CAD system, while face and back of the fabrics should be designed separatedly in case of manual work. 3. Since the combination of warp and filling yarn was compatible with the fabric density in one repeat unit in CAD system, exact size of pattern design to be woven was able to expressed. 4. Only simple graphical expression by manual work was seen, while with the CAD system, texture and shade effect as well as graphical expression could be expressed and so fault could be reduced in advance with the simulation of actual feeling of fabrics in the screen. In conclusion, when CAD system will be introduced to the textile industry, operation time of designing pattern can be reduced. Since the operation is easy and simple, a beginner can operate CAD system easily. Thus, production and wage costs can be saved and this can be related directly with the improvement of productivity which is the main purpose of introducing CAD system.