• Title/Summary/Keyword: Fashion design department

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The Study on the Consumer의s Quality Evaluation on the Apparel (의류제품에 대한 소비자의 품질평가 속성)

  • Kim, Mihn-Soo
    • Journal of the Korea Fashion and Costume Design Association
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    • v.4 no.2
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    • pp.103-126
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    • 2002
  • The purpose of this study was to examine the consumer's quality evaluation on the apparel of adult males and females. A demonstrative study was conducted using a questionnaire on adults over 20 years old who were considered to afford to purchase clothes. A total of 380 questionnaires were used for the demonstrative analysis. The study used SPSSWIN V.8.0 for the analysis. Frequency analysis, ANOVA, t-test, multiple regression analysis, and duncan test are executed. The study result is as follows: First, 19 attributes of customer quality perception are grouped into 2 categories of satisfier, dissatisfier factor by the role of each attribute. Second, significant differences are found partly in quality indications- including fabric compositions, sizes, fabric care, manufactured-place, and the place of origin, the importance degree of indication and general satisfaction in quality indicating system.

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Integrated Test Method by the Evaluation of Don-doff and Mobility of Old and Newly-developed Firefighting Protective Gloves (구형과 신형 소방 보호장갑의 착탈 시험 및 동작 기민성 평가를 통한 통합형 착용 시험법)

  • Bae, Gyu-Tae;Kim, Do-Hyung;Syn, Hye-Young;Lee, Joo-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.5
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    • pp.950-965
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    • 2017
  • This present study proposed a newly developed test method to evaluate the dexterity and mobility of a firefighter's protective gloves. The first step evaluated the mobility and dexterity of the current type of fire protective gloves and three new types of protective gloves using Don-doff test, ASTM dexterity, Minnesota dexterity, Bennett hand tool test, and ASTM torque test. Three firefighters ($47.3{\pm}5.0yr$ in age, $178.6{\pm}2.9cm$ in height) participated in a series of experiments. The second step was to design and suggest an integrated test method based on the results of the first experiment. As a result of the first experiment, we concluded that 1) the mobility and dexterity tests for firefighting gloves should include both wet and dry tests, 2) The three kinds of dexterity tests could be integrated into one test, and 3) The don-doff test and the torque test should be independent from the newly developed integrated test. In summary, we suggested a simplified test method that combined ASTM dexterity, Minnesota dexterity, and Bennett hand tool test. The integrated system can reduce total time spent on dexterity tests and improve the validity of the test in terms of firefighters' manual work.

Consumer Characteristics and Shopping for Fashion in the Omni-channel Retail Environment

  • RYU, Jay Sang
    • Asian Journal of Business Environment
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    • v.9 no.4
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    • pp.15-22
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    • 2019
  • Purpose: Omni-channel retailing is a new retail phenomenon. Consumers in the omni-channel environment do not rely on one channel but integrate different channels from the same retailers freely during a particular shopping journey. The purpose of this study is to better understand omni-channel shoppers in the fashion retailing context. The present study uses consumer characteristics -- fashion innovativeness, technology innovativeness, and fashion purchase involvement -- as determinants predicting consumers' omni-channel shopping intentions for fashion products. Research design, data, and methodology: Data were collected from 403 U.S. consumers, and the Structural Equation Modeling (SEM) was performed to test proposed hypotheses. The survey for this research consisted of three parts. The first part measured consumer traits in terms of their innovativeness and purchase involvement. The second part was designed to measure consumers' omni-channel shopping intentions, and the third part gathered consumer demographic information. Results: The findings confirmed that fashion innovativeness, technology innovativeness, and fashion purchase involvement positively affected consumers' omni-channel shopping intentions. Conclusions: Fashion retailers should integrate various customer touchpoints and offer mobile-enabled technologies to boost consumer traffic to both online and offline stores. They also need to create a shopping environment that is optimized for customer engagement in various shopping processes and allow them to explore different shopping channel options for best purchase decisions.

A Comparative Analysis on the Competitiveness of Korean and Japanese Fashion Industry by Applying Generalized Double Diamond Model

  • Son, Mi Young;Kenji, Yokoyama
    • Asia Marketing Journal
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    • v.15 no.1
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    • pp.57-81
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    • 2013
  • The purpose of this paper is to seek ways to improve the competitiveness of Korea's fashion industry by utilizing the source of competitiveness of Japan's fashion industry, which represents the world's leading countries in terms of fashion, so that Korea can better enter the global fashion market. The study shall first compare the competitiveness of the Japanese and Korean fashion industries by utilizing the generalized double diamond model; second, provide an understanding of what the Japanese fashion industry can offer to Korean fashion industry and companies - that is, understand what the Japanese fashion industry's competitive edge is; and third, study the kind of global competitiveness that Korea's fashion industry must achieve. To adopt a generalized double diamond model to compare the competitiveness of the Korean and Japanese fashion industries, we selected 31 sub-variables to act as determinants of the model. That is, we extracted 31sub-variables by doing research of literature to analyze national competitiveness of the fashion industries. To measure these 31 sub-variables, secondary data was gathered. We collected data related to each sub-variable from various sources of Korea and Japan. And to calculate the competitiveness index, we took three steps with reference to previous studies. We found that status of the fashion industry of the two countries as it stands. That is, Japan is an advanced country of which fashion industry is domestic market-oriented while Korea is a small open economy that mainly focuses on the foreign market. Out of 31 proxy variables, Korea's fashion industry shows higher measurements relating to production and export than Japan, but Japan's fashion industry reports higher measurements than Korea in the fields of R&D, design and brand power, the rate of value added, the efficiency of companies and globalization. In order for Korea's fashion industry to achieve competitiveness in the global market, it should pursue the following development direction. First, it is very difficult for Korea to follow the footsteps of the U.S. and Japanese fashion industries that are able to take advantage of economies of scale, because Korea is smaller than those countries. Therefore, in the case of small economies such as Singapore, strengthening of international activities will practically improve domestic determinants that Korea should improve its domestic diamond by enhancing the current competitiveness of its international diamond. In other words, Korea needs to further endeavor to develop and expand global resources and markets as well as improve its competitiveness in terms of R&D, design and brand power, the rate of value-added, and the efficiency of companies. As the Korean fashion industry shows relatively advanced level of information technology and the fashion education system, it has considerable potential to grow. Korea is expected to have a huge growth potential since it has relatively higher level of information technology, fashion education system and activities than those of Japan in both the domestic diamond and international diamond. In particular, a better environment is laid out before Korea to gain competitiveness in the fashion industry due to the recently growing influence of the Korean Wave that Korea is expected to grow as a leader in the Asian market as well as in the global market.

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Types of Internet Shopping Malls for Fashion Products (인터넷패션쇼핑몰 유형 분류에 대한 고찰)

  • Park, Shin-Young;Park, Eun-Joo
    • Korean Journal of Human Ecology
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    • v.20 no.2
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    • pp.391-400
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    • 2011
  • Internet shopping malls for fashion products(e.g., apparel, cosmetics and accessory) may become a major player with a promising future because of its tremendous growth in e-commerce. In addition, the fashion market has been segmented by various types of shopping malls on the internet. For many types of internet shopping malls, literatures give us numerous types, such as general mall, specialty mall, open-market, mall-in-mall, department-mall, brand-mall, and a specialized category mall, etc. Although each mall specializes in different activities, a unified categorization with managerially meaningful implications has not been made. This paper aims to explore criteria of internet shopping malls based on previous research related to shopping mall types for fashion products. The results found that internet shopping malls for fashion products were classified based on physical space, openness of the mall, number of companies, method of profit, specialization of products, number of product categories, and brand products dealt with. Internet shopping mall for fashion products was classified into online malls versus online malls versus offline mall, open mall versus closed mall, single mall versus multi mall, retail-trade mall versus syndicated mall, general mall vs specialize mall, one-product category mall versus multi-product category mall, and brand mall versus non-brand mall. These findings could offer an important contribution in research and practice, and an insight into developing appropriate strategies for effective fashion shopping mall management related products.

Subject Development of Fashion Model utilizing Capstone Design (캡스톤 디자인을 활용한 패션 모델의 교과목 개발)

  • Park, Keun-Jung;Kim, Jang-Hyeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.5
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    • pp.108-117
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    • 2021
  • The educational approach using Capstone Design is gradually expanding with the change in social and educational paradigms. Course development utilizing the Capstone Design in models in the department of fashion can create a positive effect in that it enhances the practical capabilities of the fashion model and expands the perspective of various fields related to fashion shows. This study proved the educational efficacy by applying the Capstone Design to the model work presentation course and investigating the implications of the design from the instructor's perspective. The research methods used to guide this course utilizing the Capstone Design were theatrical research and model development research. This study showed that learners' satisfaction for this course combined with Capstone Design was very high, and students were very satisfied with the progress of the class. The instructor's point of view in progressing this course showed the need for education from an in-depth and convergence perspective related to fashion, improvement of temporal and spatial utilization of space, concerns about establishing connections with experts and various industries, and expanding the scope of education through continuous exchanges and cooperation with industry.

Creative Apparel Design Process Approach Using Architectural and Artistic Influence

  • McRoberts, Lisa Barona;Freeman, Charles Edward;Thibodeaux, Julianne
    • International Journal of Costume and Fashion
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    • v.15 no.2
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    • pp.79-91
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    • 2015
  • Creativity is an ever-increasing research area related to fashion design, namely the documentation and dissemination of creative scholarship. The purpose of this project is to apply creative bridge or creative leap theory to the development of an existing designer's garment collection using the creative design process of an architect. A single case study design was used to investigate the phenomenon of design process creative leap using a direct observation. Results indicate the difficult challenge of producing new and individualized silhouettes for the marketability of clothing, it is apparent that new methods of fostering creativity in designers through non-traditional approaches would benefit the education of apparel designers. Through targeted design practice, educators and practitioners can apply the principles of scientific inquiry into design processes to solve a problem, address a challenge, or create based on personal inspirations.

The Relationship between Traditional Embroidery of Gubang Craft and Modern Fiber Art in Korea

  • Rhee, Soo-Cheol
    • Journal of Fashion Business
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    • v.8 no.3
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    • pp.20-33
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    • 2004
  • The creative energy of the Korean women who pursued spiritual artistic practices under the limited situation of male-dominated confucian society in the Chosun Dynasty(AD 1392 - AD 1910) constituted the background for the development of Gubang Craft. Gubang Craft represented their artistic abilities, moral and family values, and the pursuit of self-esteem. Especially embroidery successfully showed four main elements of Gubang Craft such as embellishment, diversity, femininity, and craftsmanship. This paper is designed to explore how the traditional elements of embroidery works are restored and have influence on the modern Korean fiber art.

Design and Development of a New Type of Doctor's Coat

  • Park, Judy Joohee
    • International Journal of Costume and Fashion
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    • v.12 no.2
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    • pp.53-65
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    • 2012
  • The scientific, professional and reliable image of doctor's coats is changing over the years, and many countries around the world are changing doctor's coat designs or removing them altogether. This study researches the history and significance of doctor's coats, and based on the research, designs and develops new doctor's coats for the Seoul National University Hospital Department of Dermatology where traditional white polyester and cotton coats are still being worn. The positive results of the study indicate that doctor's coat designs can be developed in different directions that reflect certain identities and moods while maintaining professionalism.