• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.836-847
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• 2008

Maximalism in modern fashion has emerged as an anti-conception against Minimaslism which dominated the trend of 21st century. Contrary to the traits of Minimalism which are oriented to constraint and editing, Maximalism expresses human sensitivity, concern to tradition and other culture, and instinctive desire for decoration. The trend of Maximalism is reflected in various areas of fashion and shoes design, and its influence is still enlarging. This idea for designing shoes come from analyzing the related documentaries, fashion magazines and internet sites since 2005, when the maximalism was main concepts in worldwide fashion trends. The traits of Maxmalistic trend expressed in shoes are decentralizing, pluralisml, sensitivity, etc. The molding constituents, such as form, material, color, accessary decoration, have been expressed as diversified and differentiated traits of shoes design through molding modes such as exaggeration and concentration, distortion and modification, removal and mixing-up. This study takes advantage of this opportunity to grasp the diversified and colorful trend and molding traits of Maximalim expressed in shoes design, close up the molding value of shoes design, and finally enlarge the realm of aesthetic expression of shoes design.

• The Research Journal of the Costume Culture
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• v.23 no.3
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• pp.498-511
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• 2015

This paper examines advertising images of fashion brands in vertical social network site (SNS) from the viewpoints of message strategies. Vertical social network sites are types of social curation systems applied to social networking, where information is selected, organized, and maintained. Fashion brands communicate with consumers by presenting images on vertical SNSs, anticipating improvements in brand image, popularity, and loyalty. Those images portray content for particular brands and seasonal concepts, thus creating paths for product sales information. Marketing via SNSs corresponds to relationship marketing, which refers to long-term interrelationship and value augmentation between the company and consumer, and viral advertising, which relies on word of mouth distribution via social network platforms. Taylor's six-segment message strategy wheel, often used for analyzing viral ads, was applied to conduct a content analysis of the images. A total of 2,656 images of fashion brands advertised on Instagram were selected and analyzed. Results indicated that brand values were somewhat related to the number of followers. Follower rankings and comment rankings were also correlated. In general, fashion brands projected sensory messages most often. Acute need and rational messages were less common than other messages. Sports brands and luxury brands presented sensory messages, whereas fast fashion brands projected routine images most often. Fashion brands promoted on vertical SNSs should portray advertising images that combine message strategies

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.99-113
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• 2007

This study aims to investigate the concepts and characteristics of Metrosexual and Ubersexual image which are the recent fashion phenomena representing the lifestyles of comtemporary men, and to analyze the design of contemporary men's fashion based on the represented characteristics of these sexual images. To accomplish these ends, various related publications, articles and papers, divers serial publications, and numerous internet articles are collectively reviewed for theoretical studies, and design analysis are conducted for content analysis(style, color, material, detail, etc) using photo data taken from the collections from 2001 through 2006. The results of this study shows that recent appearance of Metrosexual and Ubersexual fashion image represents the change of aesthetic standards in the contemporary society. With the influence of sociocultural phenomena which allow the pursuit of individual personality, the contemporary men, instead of expressing the socialized sexual identity, came to acquire the freedom of sexual identity which represents their personal desires. As an expression of hmnan will to pursue unrestricted sensibility and aesthetic sense, these sexual phenomena of Metrosexual and Ubersexual will be reinterpreted and reappear in various forms as the social atmosphere and aesthetic standards changes.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.7
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• pp.1052-1063
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• 2007

This study focuses on the analysis of body images appearing in the fashion illustrations since the 1990's and thereby attempts to determine relationship between their expressional features and aesthetic values in reference to theory of post-structuralism. Especially among numerous post-structuralist, Michel Foucault, Gilles Deleuze/Felix Guattari, and Julia Kristeva set unique arguments on body, which provide valuable leads to decipher the image of body. For that reason, body images shown in the fashion illustration are categorized into grotesque body, fragmented body, humanoid body, and post-gendered body, and reviewed their characteristics and aesthetic values based on critics of above three scholars. Findings are summarized as follows: First, image of body entails meaning of an resistance of traditional social concepts and order, and second it serves the purpose of creating a new and unique sense. Finally, it is not an object of representation of physical facts, but rather a representation of the real itself, apart from presenting the original material. Given arguments enhance understanding of images of body in fashion illustration in a broader sense.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.605-611
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• 2024

The study explores the growing interest in up-cycling within the fashion industry, driven by concerns over environmental degradation caused by mass production and fast fashion. Emphasizing the ethical dimension, the research focuses on recombination processes. Departing from traditional up-cycling concepts, the study introduces new expression methods by altering the position, function, and role of clothes. The target audience is women in their 20s and 30s, with the designs incorporating various materials and re-purposing frequently discarded items like jackets, suits, jeans, and bags. The goal is to offer diverse expressions of uphigh-dimensional clothing designs using waste material dismantling and recycled clothing while addressing environmental responsibility in fashion design.

• The International Journal of Costume Culture
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• v.4 no.3
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• pp.195-202
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• 2001

Re purpose of this study is to indicate the framework to analyze the contemporary fashion phenomena taking on aspect as above by grafting the mass culture theory onto the study for fashion phenomena. The contemporary culture phenomena look like a same thing apparently, but various individual characters appeared in them. And all cultures are mixed in the name of mass culture, but the subordinate concepts which can classify the culture are still in existence. And this equally appear in the contemporary fashion, one of culture phenomena. The concept of the contemporary mass culture can be explained with the taste culture, Cans' theory indicated, divided into highbrow culture, middlebrow culture, and lowbrow culture. And the phenomena of the contemporary mass culture also can be explained with globalization that came down to homogenization, regionalization hybridization.

• Fashion & Textile Research Journal
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• v.4 no.4
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• pp.339-346
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• 2002

This study analyzed the works, introduced in the collections of Yohji Yamamoto in an aim to identify traditional aesthetic and design concepts. As the data to study the concept and expression of the designer, fashion photographs were gathered in a focus on collections since 1990's. The traditional aesthetic expressed in the works of Yohji Yamamoto were characterized by the external aesthetics and the internal aesthetics. The traditional aesthetic of external aesthetics were classified into the plasticity and the wearing, and those of internal aesthetics were divided into the moderation, expertness and aesthetic exclusion. The plasticity was extracted into line, form and color. The wearing was presented artist of purpose through the mutual text. The moderation was based on the moral goodness and the aesthetical beauty. The expertness represented the fitting method and mutual reaction of color. through the natural beauty. The aesthetic exclusion was expressed through simplicity, loftiness, and unbalance.

• Journal of Fashion Business
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• v.24 no.5
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• pp.52-71
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• 2020

This study examines the color characteristics of the usage of the color pink in menswear by analyzing its usage status and method. It involves an empirical research method establishing the frame of the study through a document study centered on trend, gender neutral considerations, and the utilization of the color pink in men's fashion, by analyzing the characteristics of color and tone by extracting the pink color shown in menswear collections as well as analyzing and categorizing the fashion image and genderless characteristics. Analyzing the color and tone of the pink color shown indicate that bright, light and pale tones had higher proportions. Pink color can also be said to be utilized as a design element that gives off a younger and more vital color image in menswear. Further, the use of brighter and softer pink colors can be interpreted as reflecting modern society's demands of masculinity to change into a more sophisticated and soft image. To analyze the characteristics of the color pink utilized in gender neutral fashion, fashion images were presented as the analysis standard. An image grouping technique was used to classify pink while utilizing genderless types-fashion style. The result showed that even with the same pink color, the fashion image can vary with different methods of expression in terms of clothes and styling. The results of this study can serve as basic data for planning fashion design concepts as it analyzed pink-using fashion images and the genderless concept type.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.111-126
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• 2011

Cultural collage phenomena came to the fore where various differing elements combined to make a reality in the post-modern culture. Collage, a technique with which to express a unique sense of texture has been used since a long time ago by fashion illustrators, finds itself expressed in much more diverse forms and characteristics, and its meanings changed, too. The purpose of this study is to analyze the formative characteristics of collage as expressed in fashion illustrations since 2000s and look into its aesthetic meanings, and in doing so, examine effects of changes along the times that have sought plural diversity on fashion illustrations. This study selected and examined from various collage techniques three collage expression techniques including papier colle, photo montage and assemblage frequently used as techniques of fashion illustrations. Papier colle technique expressed in fashion illustration simplify forms, thereby stressing linear elements, and express lines and planes At the same time, such works provide depth to planar spaces by overlapping objects and putting together differing elements, In fashion illustrations utilizing photo montage more than one images taken from photos are cut up and reconstructed, where illusory and sometimes shocking images are conveyed through particular forms or unrealistic compositions created by casual combination of unrelated images. Unique and eccentric images are conveyed by means of assemblage through the combination of various kinds of heterogeneous materials in fashion illustrations. This not only conveys fashion images sensitively but presents each fragment as objets regardless of its original functions, and attempts at new concepts.

• Journal of the Korean Society of Costume
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• v.33
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• pp.5-25
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• 1997

The purpose of this study was to analyze the characteristics of the Junk Art represented in the second half 20the century fashion. The highly developed material civilization resulted in human alienations environmental distruption. By this fact human being of the 20the century was to overcome social com-plexity. In this respect this research was focused that how the characteristics of the junk Art was expressed in the second half 20th century fashion. The concepts of the Junk Art lied in the creation of art work in the 2-dimentional plane of 3-dimentional space through the application of all junks (wood pieces industrial debris trash ready-made goods etc) cast by the mod-ern industrial society and the mass production system. Juck Art had been further envigorated in the footstep of the development of the collage method based on the creation of object aes-thetics. And junk artists have untitled social environments with art by assembling junks as a way of exploring the material world of cur-rent society and provided infinite possibilities of expressional medium and technique. Above all junk Art has been reflected in the fashion as well as other art. Especially a lot of the fashion design by the use of junks and the expressive image of junks is produced in the 20th century. That is many of fashion designers have always been aware of what is happening in the arts and have always been able to use the dis-coveries and ideas of the artist to help them solve design problems and creat fashion which are new inventive and reflective of their time. The fashion designers of the junk fashion design could be said to have presented much more possibilities and new development for-mulas to modern fashion design and provided a new order of other formative arts. Unlike the negative and destructive punk cyberpunk fashion junk fashion was a positive and optimistic aesthetics. junk fashion that keeps pace with science and the development of technology is devoted to trying to grasp the real form of ultimate re-ality.