• Journal of the Korea Fashion and Costume Design Association
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• 제9권1호
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• pp.23-33
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• 2007

Clothing exports of Korea has grown rapidly till the latter half of the 1980's, contributing Korean economic development. However from the 1990's, the amount, the world market share and the international competitiveness of clothing exports have declined. Based on these phenomena, the purpose of this study was to identify the characteristics of export articles in Korean Clothing Trade focused on the 1990's. Statistical data of clothing articles(SITC 84 : Articles of apparel & clothing accessories) were used. The relative importance, trade orientation tendency and unit price of each export clothing articles were analyzed. The results of the study were as follows. On the relative importance, trade orientation tendency and unit price of each export clothing articles, outer garments or products that required complicated production process(e.g., coats, suits, ensembles, jackets, dress) had been decreased in the portion and weakened in the export orientation tendency. But one item in a set or casual wear like trousers, skirts, blouses, shirts, Jerseys, pullovers, T-shirts has been increased in the portion and risen in the unit price. These trends means that clothing exports of Korea were more focused on those category and the international competitiveness on those articles were advanced. From these results, this study can be contributed to establish the concrete clothing export articles strategies of Korean firms.

• Journal of the Korea Fashion and Costume Design Association
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• 제16권1호
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• pp.91-103
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• 2014

In this study, 70 national brands among men's wear brands were selected to examine linguistic characteristics of domestic national men's wear brand names. Linguistic factors which were used in national men's wear brand names were analyzed to understand their characteristics. Formative and semantic characteristics of each brand name were analyzed on the basis of the results from previous studies. It was found that long words with over four syllables are preferred than short words and single words in the form of noun are frequently used for domestic national men's wear brand names in terms of linguistic formality. English is most widely used in brand names, and European languages such as French, Spanish, and Italian are also used frequently under the influence of the country of origin. Next, the analysis result on the semantic characteristics of domestic national men's wear brand names showed that descriptive brand names are used to convey brand information directly and easily, or freestanding brand names which are absolutely irrelevant and newly coined words are chosen to create a characteristic image. In other words, brand names represent detailed business and product category of men's wear by forming a brand image of men's wear (ex. Man, Homme, Zio), and provide the information about properties and benefits related to the product such as dignity, masterpiece, and luxurious lifestyle to consumers by presenting the concept of the brand.

• The Research Journal of the Costume Culture
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• 제18권4호
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• pp.599-611
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• 2010

The purpose of this study is to develop the most appropriate garment patterns for dog. This study is analyzed the body structures and bodily movements of different types of dogs and constructed garment patterns that are appropriate for each category: the basic pattern for dogs with oval-shaped chests; and the modified pattern for the ones with barrel-shaped chests. Analyzing some of the existing patterns in the market as well as studying the size chart of one of the dog apparel manufacturers, who participated in the Fashion Week for the very first time, were undertaken in order to understand the bodily figures and movements of dogs. Furthermore, based the previous studies and relevant information available regarding some of the most popular dogs in four selected countries: (names of the selected countries), dogs were broadly categorized into three groups according to the shape of their chests: Oval, Barrel, and Flat-sided. Later, two types of pattern were created and then constructed for fitting: the basic pattern for oval-shaped chest; and the modified pattern for barrel-shaped chest. As a result, the two patterns turned out to be most suitable for pet dogs.

• Journal of Fashion Business
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• 제17권4호
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• pp.75-89
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• 2013

In 2000s, the interest of ROHAS has been increased and the environmental problem has begun to be discussed as the environmental and global value, not the individual perspective. And the standard of value for eco-friendly awareness has been expanded to the economic category. The trend of eco-friendly fabric can be divided into 3 periods depending on the property. The period for natural fabric with visual effects(2002~2004) can be summarized as the creation of natural shape using the natural image, the interaction of cotton and the technology from the visual perspective. In the period of functional conjunction with eco-friendliness and technology(2005~2008), the eco-friendly awareness through the conjunction of technology and nature and the re-cycling, and the responsibility to the environment had been increased. In the period of sustainable development for nature and environment(2009~2011), it showed the conjunction with nature and the integration with technology and eco-friendly issues. Therefore, the characteristic of eco-friendly trend in fabric since 2000 can be said; firstly, the high-quality fabric has been developed with technological development for the functional progress. Secondly, the ethical creativity has been displayed with the development and utilization of eco-friendly recycling materials. Thirdly, the materials reflected with eco-friendly issues have emerged.

• Journal of the Korean Society of Fashion and Beauty
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• 제2권3호
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• pp.60-67
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• 2004

Representing all the parts of human body visible to fit into the script, it can be told that real make-up has been done. Based on the point of view. it will be different from others. To become the beautiful, beauty make-up has to be done, however, to be someone described in the script or any other factions after analyzing characters of being represented, special make-up fits into that category. In the special make-up, there are two different pins: one is 2 dimension make-up which is describing images using dots, lines and colors and other is 3 dimension which will include necessary shapes to figure. Even though there seems to be different between modern technologies and handy work, since accurate measures and graphics have to be used to make perfect character describes in the script, more investments and studies than before have to be made. Real attraction of 3 dimension make-up is building up the images and shapes using unseen abstract images having analyzing characters. It will be decided in the working process called modeling. As having distinguished this part from other make-ups as named prosthetics make-up, proposing means and measures of prosthetics make-up will actually help the others who are studying make-up.

• Journal of English Language & Literature
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• 제56권5호
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• pp.773-796
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• 2010

This essay examines, first, the possibility and limitation of Asian America as a category of identity and its political and cultural implications through various theoretical perspectives. Here, by closely reading David Mura's poem "The Colors of Desire," I will argue that "Asian America" as a category of identity is now on the verge of falling apart and its politics of identity is no longer an effective way of fighting back against racism in the US. It is because Asian America is indeed what might be called a historical block, a product of ad-hoc coalition between different ethnic groups historically situated and constructed. In this sense, it is a kind of phantasmal object that is marked by practical absence. This fabricatedness inherent in Asian America as an identity category signifies that it has no essence that is meant to define the group in a transcendental way. The internal totality and coherence of that identity can thus be achieved only by suppressing differences between various ethnic groups and positing a single 'authentic' Asian American identity and culture. More dangerously, according to Viet Nguyen, such idealization of a single subject position can reinforces ideological rigidity that might threaten the ability of Asian America to represent itself in a unified fashion. Then, he predicts, Asian America will lose its cohesive force and fall apart. Eventually, every group within Asian America will be ethnicized. The only way of escaping from this bleak situation, as Vincent Cheng argues, is to foregroud the fabricatedness and ad-hocness of Asian America and to perform "inauthenticity," because Asian America is nothing but a functional category that is marked by absence of essence or authenticity. If Asian Americans admit that they have no essence and that they are essentially inauthentic, the practice of performing inauthenticity can become what we might call an alternative Asian American culture and identity.

• Journal of the Korean Society of Costume
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• 제31권
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• pp.145-164
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• 1997

Cinema costume can stimulate the public to synchronize with and replicate what they see in the movies. Especially when the public thinks the stars in the movies . Especially when the public thinks the stars in the movies are beautiful or dramatic the styles of cinema costumes powerfully affect them. Thus cinema costume designers quickey become fashion designers. Edith Head who strongly believed cinema costumes to be an effective means of portraying the Character's personality and psychological make-up was an innovative designer whose costumes manifested this belief. She enhanced the character's individual image and distinction for the public through her artistic design in costumes. She adapted a realistic approach but her costumes invariably produced aesthetic ef-fects. Since the Academy Awards added the category of costume design she led the field with 35 nominations and eight oscars during 33 years of her productive work. Edith head was a dominant figure in costume design; her creations were highly renowned as an art form while they gained popularity. The purpose of this study was to reveal the ef-fects of Edith Head's cinema costume designs on fashion. This study was also to emphasize the powerful influence on ashion of cinema costume and cinema costume designers in general. The study was done through literature movies for which she created costumes fashion magazines and Edith Head's original sketches. The influence of Edith Head's costume de-sign on fashion is as follows: 1. She introduced and lead the casual fashion in the 1950's combining simplicity and sophistication. 2. She altered uniforms and reconstructed public clothing for multiple functions. 3. She rearranged high school prom dresses through the movie 'A Place in the Sun" to en-hance characteristic of each gender and the Dandy Look of the 1930's into men's apparel in the 1970's through the movie "The Sting" 4. She expanded the traditional style in the 1940's and became a leader in ecological style. 5. She adapted glitter from astronaut's ap-parel into public clothing. 6. She resturctured Sabrina Pants in the 1960's to accentuate the individuals strength by overcoming one's weakness without minimi-zing it's aesthetic appeal and reintroduced the pants in the 1990's. 7. She introduced elegant negligees to gen-eral public and maintained it in the public do-main. As it is revealed Edith Head's costume de-sign not only impacted the field of fashion dur-ing her time but also is presently influencing modern fashion throughout the world as it is witnessed by repeated reintroduction of her fashion styles. Reviewing her cinema costumes it is concluded that cinema costumes it is concluded that cinema costumes powerfully af-fect the public through a visual channel more than any other routes. Cinema costumes can become the origin of fashion by stimulating the public to synchronize with and replicate what they see in the movies. Since cinema costumes can launch fashion trend it requires further research. Based on what is revealed in this study. it would be beneficial to examine how cinema costumes affect people socially and culturally and how they could provide resources for re-search in fashion trends. It is also the writers opinion that there should be more designers such as Edith head who could lead the field of costume design into the twenty-first century.

• Journal of the Korean Society of Clothing and Textiles
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• 제40권5호
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• pp.815-829
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• 2016

This study investigates Korean consumers' general perception on brand authenticity, tests the influences of authenticity determinants on the evaluation of fashion brand authenticity and compares the influences in terms of brand category (luxury/non-luxury). A three-stage methodological approach was adopted: (1) A literature review identifies authenticity determinants and generates measurement items. (2) A preliminary study uses a quantitative survey (n=50) to purify the determinants. (3) A quantitative consumer survey (n=150) identifies general perceptions on brand authenticity by measuring the perceived relevance of brand authenticity on determinants and explores the influence of determinants on authenticity evaluations using purified measurements of authenticity determinants. The results of general perception on brand authenticity show that Korean consumers deem authentic brands as honest, sincere and socially responsible. The results indicate obvious differences between luxury and non-luxury brands towards the influence of perceived authenticity determinants (genuine, consistent, original, traditional and authoritative) on authenticity evaluation of luxury/non-luxury brands. In non-luxury brands, only 'genuine' and 'consistent' have significant effects that are similar to the results of the general perception on brand authenticity. However, only 'consistent' and 'authoritative' have significant effects for luxury brands and are different from the general perception.

• Journal of the Korea Fashion and Costume Design Association
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• 제13권3호
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• pp.149-163
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• 2011

Hanjisa(Korean paper yarn), a new material made from the traditional Korean paper, has been developed through local R&D efforts, reflecting the current trend highly valuing environmental friendly. This new material is considered suitable for the 21C lifestyle and culture pursuing improved quality of human life and the environment. Therefore, this study aims to widely make known the originality and functions of the environmentally friendly Korean paper yarn, as well as to increase its commercial value. Furthermore, a new category of apparel design is presented by studying painting dyeing based on transformational tuck techniques and wax resist dyeing with formative features of repeated lines and rhythms of shells in order to implement three-dimensional and decorative artistic expressions. The texture of the Korean cotton paper yarn was particularly suitable to employ tuck and dyeing techniques Which express formative features of shell. Also, the material was useful for expressing the three-dimensional feelings with repeated curves and cross sections of shells. Moreover, paraffin resist dyeing and stitch techniques were used in order to avoid monotony and the images of shells visually materialized. Through the results stated above, this study could explore how to overcome obstacles to globalization of the Korean modern apparel such as its uniqueness, limit of materials or absense of internationality by applying modern design to the Korean paper fabrics. In the future, it is expected that more manufactures could produce and supply the new materials so as to make widely known the originality of the Korean paper fabrics and develop the material into a popular organic product fitting the modern lifestyle.

• Fashion & Textile Research Journal
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• 제4권3호
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• pp.248-253
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• 2002

The purpose of this study was to improve consumer sleeping life in quality and to suggest producers meet new consumer needs and demands, by examining the nationwide use of bedding, analyzing consumer sleeping life by category and age group, comparing the results with the findings of the nationwide studies by Sung Su-kwang (1992) and Lee Song ja (1995), and identifying the major trend of consumer sleeping life. Results and Discussion The findings of this study were as below: 1. The General Characteristics of the Subjects : Most of the housewives investigated were in their 30s and 40s, with 41.7% and 50.8% respectively. 2. Bedroom : When it comes to bedroom style, 47.8% put beds in their rooms with the Korean under-floor heating system, and 45.4% didn't place beds in their rooms with the same heating system. 3. The Purchase of Bedding : 49.0%, approximately half the homemakers, bought their current bed-clothes at bedding shops, and just 3.2% made them on their own at home. 4. The Use of Bedclothes : In summer, yam (flax, ramie fabric) and a single-layer bed sheet (41.9%) were in use most, followed by a single-layer quilt (34.5%). 5. Bedding Management The most common frequency of bedding disinfection by sunning was once a month (29.4%), followed by once per two weeks (23.9%) and once a week (19.0%) in the order named.