• Journal of the Korea Fashion and Costume Design Association
• /
• v.21 no.3
• /
• pp.81-91
• /
• 2019

Fashion exhibitions in museums are an important media to deliver ideas of fashion. Although it still arouses controversy, museums have become an ideal platform for fashion exhibitions since some fashion exhibitions have garnered successful results in mega museums. This can be considered as a cultural phenomenon and a new paradigm since fashion exhibitions in museums are closely related to new museums and fashion museology. Thus, this study examines the definition of 'fashion exhibitions in museums' based on new museums and fashion museology, and then lays the groundwork for its typology through an analysis of preceding research about fashion exhibitions from the 1970s to the present day. In consequence, fashion exhibitions in museums are categorized into five types; retrospective exhibition, survey exhibition, fashion photography and film exhibition, and consider both virtual exhibitions and fashion brand exhibitions.

• Journal of the Korean Home Economics Association
• /
• v.43 no.6 s.208
• /
• pp.37-46
• /
• 2005

Advertising is the most powerful marketing communication tool. Fashion magazines are a popular media for fashion advertising because of their multi-color visual printing. In this study, the interest in and attitude toward fashion advertising were investigated with high school girls in Seoul, along with their interrelation with buying experience and post-purchase satisfaction. The consciousness of the endorser and the fashion of celebrities both increased with rising interest in fashion advertisement. However, the brand orientation showed no relationship with the interest in fashion advertisement. The interest in fashion advertisement was useful to explain buying experience with limited variance. The correlation between brand orientation and buying experience increased with rising interest in fashion advertisement, indicating that those with little interest in fashion advertisement showed strong dependence on brand loyalty. Those with more interest in fashion advertisement counted distinctive aspects of fashion advertisement more seriously. Affective aspects of fashion advertisement showed a correlation with buying experience and post-purchase satisfaction.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.8 no.3
• /
• pp.101-111
• /
• 2006

Jeans fashion in contemporary fashion has various meanings and values, and the importance of it increases. The purpose of this study is to analyze the formative feature characteristics and the aesthetic values of Korean jeans fashion. Fashion photograghs from leading monthly fashion magazines from 2000 to 2005 were analyzed. The types of styles and the formative feature characteristics and the aesthetic values of Korean jeans fashion were studied. The major conclusions of the study are as follows 1. The types of Korean jeans fashion styles were western style, punk style, neo classic style and ethnic style. 2. The characteristics of Korean jeans fashion designs were the varieties in material, color, technique of expression and application. 3. The formative feature characteristics were traditionalism, sexualism, extraordinarily and exhibitionism. Korean jeans fashion has developed creative and decorative designs through various designs and styles. As the activities of the people can be increased in the future, the function and the design of jeans fashion can be developed diversely.

• Journal of the Korean Home Economics Association
• /
• v.46 no.8
• /
• pp.109-120
• /
• 2008

This study aimed to identify the effects of adult women's fashion innovativeness and purchase situation factors on fashion adoption. To explain women's fashion adoption at the point of clothing purchases, fashion innovativeness and 3 dimensions of purchase situation were adopted as explanatory variables. Total usable questionnaires were obtained from 801 women aged between 20 and 39. Factor analysis on purchase situation resulted in 3 dimensional structures of purchase situation: Store atmosphere, Store policy and Pre-purchase condition. Women groups divided by fashion innovativeness level showed meaningful differences in their purchase situation level and fashion adoption level. Women groups divided by 3 dimensions of purchase situation also showed significant differences in fashion innovativeness level and fashion adoption level. Fashion innovativeness, Store atmosphere and Pre-purchase condition except Store policy positively affected fashion adoption.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.15 no.2
• /
• pp.123-133
• /
• 2013

The purpose of this study is to find out how female immigrants are interested in beauty and how fashion affects their fashion management behavior. First, the correlation between interest in beauty and fashion behaviors showed that every factor has a positive relationship with each other. Self-interest, which is one of the two sub-factors of interest in beauty, showed a particularly strong correlation with interest in orientation towards fashion. Interest in appearance education, which is one of the two sub-factors of interest in fashion, showed a strong relationship with interest in orientation towards fashion, proving that the more one is interested in appearance-related education, the more she follows fashion trends. This suggests that caring for appearance and fashion trends have a strong relationship. Second, looking into the effect of interest in beauty and fashion on fashion behaviors, it turned out that only personal interest, out of the two sub-factors of interest in beauty, affected pursuit of fashion sense, out of the two sub-factors of fashion behaviors; interest in appearance education rather than interest in orientation towards fashion affected pursuit of fashion sense; interest in orientation towards fashion affected caring for one's appearance.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.2 no.1
• /
• pp.37-49
• /
• 2000

Korean sports fashion began after 1990. after 1960, using vinyl, leather, plastic ＆ metal material, Yve st. Laurent, Pierre Cardin, Andre Courrges, they lead sportive look. Head of 20th century, fashion was lead by haute­couture, after 60s. It was changed to pret­a poter. Now it can be called of american casual ＆ sports fashion. This study would be a view of modem fashion trend and process of visualization in the future. I studied in reproduction of view ＆ age of hyper media with visual circumstance ＆ artistic background and mordern fashion trend ＆ sports fashion image in korea. In conclusion, sports fashion image as visualizing aesthetic concept of modern fashion be defined as technology for man, for instance comfort, function, flexibility, simplicity and minimalism. Specically, Sports fashion was began satisfied for function after 90s, we can see variety of easy wear, hip-hop casual, entertainment sports wear, new street sports wear, luxury sports wear.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.2 no.2
• /
• pp.41-54
• /
• 2000

History of fashion and clothing is needed to understand modern fashion and to predict Future mode. The period of Romanticism in fine arts was from the end 18th century up to the first half of 19th century. The characteristics of shilouttes were found in the emphasis owomen's body line. This feature of romantic fashion is founded in 1960, 1970, 1980, 1990'mode. Major characters of this times are retro of romantic costume. As time goes by, more romantic fashion was set up and new corncern of 2000 fashion trend. The Characteristics of romantic image in 2000 of fashion trend are the emphasis of romantic details and decorations. Such as ruffle, frill, shirring, beads, spangle, sequin, flower. Trend colors are pink, lilac, aqua blue, yellow, green, pastel color. Trend materials chiffon, organza, satin, velvet, gauze, georgette, lace and glittery material. And floral print and stripe print. Forward­looking fashion is ethnic­romantic image influenced India. Trend and fashion have very close relationship and if it is fully comprehended, it will be good opportunity to awkardness againnst new fashion line.

• Proceedings of the Korea Fashion and Costume Design Association Conference
• /
• 2005.06a
• /
• pp.132-133
• /
• 2005

• Proceedings of the Korea Fashion and Costume Design Association Conference
• /
• autumn
• /
• pp.147-149
• /
• 2004

• Proceedings of the Korea Fashion and Costume Design Association Conference
• /
• autumn
• /
• pp.145-146
• /
• 2004