• 복식문화연구
• /
• 제16권4호
• /
• pp.735-747
• /
• 2008

This study was about the fashion model's images during the periods of time. Also, this was to know the model's role and fields they had worked in and to investigate the specializing courses to get advice from their diversities, specialties and activities. The method of the study was used the qualitative analysis from the relative books, theses from university graduates, the related society newsletters, fashion magazines that were printed periodical/non-periodical, and others. As a result, the glamourous image was the most famous in the twenties and thirties, and the elegant image mainly in the forties and fifths. The images were more diverse in the nineties through the girlish images of the sixties, and the sexy image with good health of the seventies and eighties. Baby faces became the ideal of models in the new century. The images of the models become popular and disappear rapidly due to the change of major trend with the change of the society's environment. Under the situation, they must take good care of their images and self-control themselves to keep a positive view of fashion models to the public, and they must have ambition as a fashion icon and make their own exclusive fields in various parts.

• 한국의류산업학회지
• /
• 제13권4호
• /
• pp.461-471
• /
• 2011

Jewelry has recognized as a part of independent formative arts of fashion with the change modern man's cognition for the fashion. It is a great important section to express fashion image. So, many corporations design and develop the jewelry by themselves to maxmize their fashion image. Among the so many kinds of jewelry, especially the necklace is located beneath the face and linked as a part of fashion, so it frequently has showed in Fashion Collection. Like this Fashion and jewelry enact each other and share their esthetic features but, it is insufficient the study of fashion linked with the jewelry. In this study, we defined the words which is using confusedly according to jewelry forms what researched by others. In addition, we tend to study the effect of that the form, hue and character of materials of necklace that is expressed in fashion collection influence fashion image. The method of this study is comprised with precedent studies and analysis of necklace photos in fashion collection. For the analysis of data, we implement content analysis and statistical analysis using SPAW Statistics 18(frequency analysis, percentage, cross-tabulations, $X^2$-test). Because the hue and the form of necklace take a great role to make fashion image with the sense of its eyesight, its effective coordination go up the delicate feelings with the form, hue and quality of the fashion. Especially, the hue is the essential element of formative characteristics to express visual image. The necklace had coordinated more frequently in S/S than F/W, it means that more light and simple fashion let ornamental beauty could express by the necklace. So, it is very effective things that we predict the trend of fashion, then, coordinate with well-matched necklace.

• 한국의상디자인학회지
• /
• 제14권3호
• /
• pp.123-134
• /
• 2012

As a mirror of its time, fashion exactly reflects the trend of today' s society. In addition, as a tool to satisfy our desire and express images, it brings diverse image changes in people's minds. This kind of pattern is frequently found in wedding images, especially in wedding dresses. When it comes to a wedding dress, in general, we often think of a modest and pure-white one. In modem times, however, people prefer a differentiated image which reflects their personality and ego. In other words, it is an important means of expressing their own personality by focusing on their active and personal aspects and getting away from the passive, stable and formative aspects in the past. These days, a combination of narcissism and eroticism is found on wedding dresses. This kind of trend has been expressed into romanticism. In terms of the latest sensitive wedding dress trend, unique and creative couture wedding dresses have appeared. Therefore, this study has classified this kind of trend into two categories; Formative and Design aspects. According to an analysis on the formative and design aspects of romanticism in wedding dresses, diverse characteristics were observed in shape, color, material and ornament in the Formative Aspect. In terms of design, the characteristics of sensuality, ornament, exoticism and compromise were observed.

• 패션비즈니스
• /
• 제5권2호
• /
• pp.1-14
• /
• 2001

The purpose of this research is for confirming the aesthetics of 'little black dress' as one of the important items in contemporary women's fashion lives. Through the work, what is the aesthetic value that women really needed can be found. This research was processed by literal material with fashion photos, fashion books and articles which were related fashion trend from 1920 to 1990. The results are as follows ; The birth period of little black dress was 1920s to 1930s. Freedom and modernity was represented by little black dress. European elegance and American smartness were expressed on this item through 1950s to 1960s. In the end of 20th century, 'little black dress' has diversity just like fashion trend. As the aesthetics characteristics of little black dress, (1) contemporary woman's identity through chic and modernity (2) strong power of passing image (3) dual values of temptation and tatoo were found. Therefore this research can be useful to extent the meaning of little black dress in fashion study and to recognize contemporary women's needs.

• 복식문화연구
• /
• 제17권5호
• /
• pp.733-745
• /
• 2009

The contra-sexual phenomenon that is recently focused is one of the new factors, which is focused when explaining the life style of progressive woman's image and it is creating cultural category. Moreover, the contra sexual people that are rising as new consuming subjects are not simple primary consumers but their shopping culture and cultural tastes are giving effects to many people. Because of the tendency, marketer of consuming industry are making efforts to predict the changes of contra-sexual people's shopping habits and tastes. Therefore, it is necessary to grasp contra-sexual phenomenon and research the fashion design aiming at that in order to predict woman's fashion image in the future. Therefore, the study considered concept and characteristic of contra-sexual phenomenon and surveyed its example in the popular culture. And, the study analyzed the formative characteristic of contra-sexual fashion shown in the public cultures such as drama and movie. On the basis of the result, design was suggested by reflecting contra-sexual fashion characteristic under the concept of 'Urban Splendor'. From the results above, it was possible to grasp the concept and characteristic of contra-sexual phenomenon, which appeared as a trend and understand new woman's image and the fashion that has changed because of it. It is considered that the establishment of the foundation of contra-sexual phenomenon, which plays as an important variable in woman's fashion, fashion accessory, cosmetic and advertisement field but it is hard to clarify, by analyzing the work aiming at contra-sexual phenomenon will be helpful for predicting the change of woman's fashion in the future.

• 한국의류산업학회지
• /
• 제14권5호
• /
• pp.739-748
• /
• 2012

Modern people gratify their self-satisfaction to express their distinctive image and symbolic significance through various and sensible direction. The image that is formed by each factor of coordination and harmony of aesthetic characteristic has emphasized its importance in modern society. And also, the item which is conflated by the wearer's feeling figures the image and it takes a role that lifts the degree of fashion's completion. For the rapid change of fashion trend in modern society, the role of Jewelry has been emphasized. Even though the shape of Jewelry is tiny, but it has risen as one of the fashion items which could be used for various application. Especially, the Brooches are mainly put on her's top where they hold someone's eyes, so it could be regard as Artwork which assists for wearer's distinctive style and lingering impression. Overviews of Researches Trend in Brooch, they have been concerned about Brooch Design, Internal state of the Accessory in clothes and Accessory Design which is expressed in Fashion. But, the study on the relations between Clothes and Brooch is insufficient. So, in this paper, first of all we arrange the terms according to characteristic of Brooch, and then study empirically for the relations between Clothes and Shape of Brooch, Colors of Brooch, Materials of Brooch in Fashion Collection in order to study for the new physical beauty that is expressed by interaction between Clothes and Brooch.

• 한국의상디자인학회지
• /
• 제10권1호
• /
• pp.55-68
• /
• 2008

This study is aiming to set a characteristic design and a fashion trend by analyzing hat style trends and fashion images shown in fashion collections in recent seven years. Also, based on the result of the analysis on the five world's major collections, the influence and the interrelation of hat and fashion image were analyzed. The study was performed by the context analysis method and the image evaluation method. In the context analysis method, the 1,391 pictures for hat-styles which were believed to be the standard of fashion style from the S/S season of 1998 to the F/W season of 2004 were analyzed. The research is summarized as follows. Based on the result of the fashion collections, the kinds of hats came Bowler, Beret, Cloche, Capeline, Cap and Hood in order, and Casual, Feminine, Natural, Formal, Romantic, and Mannish came in order for the case of the fashion images for putting on a hat. The result of the analysis on the characteristic of fashion design according to the kinds of hats, the casual image, with highest frequency, was found from all of the kinds except Capeline. Bowler and Cloche were conspicuous in jackets/slacks, Capeline was conspicuous in one-piece shape, and cloth silhouette showed the highest frequency in H type. As for Bowler, the color of cloth and hat was mostly black, and as for Beret and Cloche, achromatic color showed the highest frequency. But as for Capeline, the cloth color, including chromatic color, was various. As for Beret, pattern and material image were various comparatively, but as for other kinds of hats, there were the materials with no pattern and with hard material image.

• 패션비즈니스
• /
• 제12권5호
• /
• pp.39-53
• /
• 2008

Today is a 'high concept' era in which consumers make sensible consumption that shares a sensible bond with a brand. Therefore, it is important to analyze consumers' aesthetic awareness; namely, fashion feeling in the fashion industry. This study conducted research into a fashion design planning process according to a fashion feeling focusing on computer graphics suited to the 21st century digital trend. First, the study classified a fashion feeling with eight senses including elegance, classic, modern, mannish, sporty, avant-garde, ethnic, and romantic feelings. Second, the study made an image map, color map, material map, and style map with Adobe Photoshop CS3 by dividing a fashion planning process with a computer graphics program. Also, the study made a flat illustration with Adobe Illustrator CS3. Third, the study proposed the image map, color map, material map, style map, fashion illustration and flat illustration in the design planning process under the theme of the aforementioned eight fashion feelings.

• 패션비즈니스
• /
• 제4권3호
• /
• pp.15-33
• /
• 2000

The purpose of this thesis is to suggest the new ecology fashion through the comprehensive approach to analyze the difference of characteristics between ecology fashion established before the early 1990's and new ecology fashion advented in the late 1990's and create the design inspired by the image of new ecology fashion. As a method of accomplishing this research, the articles and magazines related to the fashion were examained. Also internet was surfied for studying social and cultural background of new ecology and examining the trend of new ecology expressed at design at first. Through examining the fashion mode in the late 1990's related to the trend of new ecology, the characteristics of new ecology fashion have been devided by the fabric, color and detail and drown out three images of new ecology fashion. The cultural background of new ecology is advent of fusion, techno and zen culture in the late 1990's. The characteristics of new ecology fashion are as follows. As regards of the fabrics, It's been used naturalized synthetic fabrics such as lycra and tencel produced by the advanced technology as well as luxurious natural fabrics. As the aspect of colors, on the basis of neutral colors shown to the previous ecology fashion, the wide range of colors including the vivid colors has been presented sophisticatedly. The most evident characteristic of new ecology fashion is the increase of details, along with keeping the minimal style. According to this trend of new ecology fashion, three charicteristic images can be extracted ; the techno ecology, the modern ecology and the romantic ecology. As the megatrend sustained during the late 1990's, the trend of new ecology was the mainstream not only of the fashion but also of the human life style, and has the potential continued in the 2000's.

• 복식문화연구
• /
• 제32권1호
• /
• pp.1-16
• /
• 2024

In response to the global trend of making sustainable development an urgent task, luxury fashion brands actively embrace it in their corporate philosophies and management policies. However, despite the widespread consensus in the related industry and the strong will of companies for the sustainable development of luxury brands, there are still few cases of luxury fashion brands successfully implementing sustainable development. This study examined the impact of the types of message framing on the sustainability marketing of luxury fashion brands, focusing on their effects on perceived message effectiveness, sustainable brand image, and brand attitudes. An online survey was administered to 464 Korean consumers in their 20s to 40s to test the hypotheses. The results showed that perceived effectiveness was higher for negatively framed messages (loss) than for their positive counterparts (gain). The types of message framing did not significantly affect sustainable brand messages, and no significant difference in perceived brand image was found, regardless of message type. Perceived message effectiveness exerted a significant positive effect on sustainable brand image, and such an image had a significant positive effect on brand attitudes. The results provide implications for related research and practical implications for the development of competitive sustainability marketing strategies for luxury fashion-an industry still in its infancy.