• Title/Summary/Keyword: Fashion Trend Cycle

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The Analysis of Pant Style Trend to Establish a Fashion Cycle Theory: Focus on 1967 to 2012 (패션 주기 이론 구성을 위한 팬츠 스타일 트렌드 분석 -1967~2012년을 대상으로-)

  • Kim, Seonsook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.6
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    • pp.786-798
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    • 2013
  • This study establishes a fashion theory frame to forecast future fashion cycles of pants through analyzing past fashion cycles of pants through a diachronic method. Pants pictures from 1967-2012, post-industrialized period of Korea were analyzed. Representative pant styles, fashion cycles of pants and the relation of pant styles, length and width were identified. The total of 1006 pictures in fashion magazine published over 46 years were selected and analyzed using PASW 18.0 (statistical program). The results are as follows. For 46 years, representative pant styles were skinny, regular and bell-bottom. The first cycle period was from 1969 to 1992 and lasted 24 years. The second cycle period was from 1993 to 2003 and lasted 11 years. The third cycle is ongoing as of 2004. Fashion cycles have shown a general trend to be shortened. The relation between pant styles, length and width revealed related results; in addition, pant length and width changed significantly in a similar orientation. Fashion marketers can develop successful products using fashion cycle theory from these results.

A Study of Verification on Fashion Theory around Relation Theory of Skirt Length and Stock Index, Hemline Index -Focus on 1980 to 2013 years- (스커트 길이와 주가 지수 상관 이론인 헴라인 지수(Hemline index) 이론을 중심으로 한 패션 이론 검증 연구 -1980~2013년을 중심으로-)

  • Kim, Seonsook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.4
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    • pp.584-597
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    • 2014
  • This study verified the 'Hemline Index' theory by George (1926) and established a new fashion theory frame to forecast future fashion cycles of skirts by analyzing the past fashion cycle of skirts through a diachronic method. Skirt pictures from 1980-2013 (the post-industrialized period of Korea) were analyzed and representative skirt styles, the fashion cycle of skirts and relation between skirt style, length, width and stock index were identified. A total of 1496 pictures in fashion magazine published over 34 years were selected and analyzed using PASW 18.0. The results were: For 34 years, representative skirts styles were mini skirt, midi skirt and long skirt. Fashion trend cycles of skirt length decreased for 10 years and the fashion cycle showed a trend to shorten. Skirt length & stock index related negatively and skirt length & skirt width related positively. All relations revealed significant results. Finally, the 'Hemline Index' theory of George (1926) was verified. Fashion marketers can develop successful and suitable products using a fashion cycle theory based on the results of this study.

A Analysis of Turning Point of Fashion Cycle -Compare 1997 and 2002- (패션 주기의 터닝 포인트 분석 -Vogue 1997년과 2002년도를 중심으로-)

  • 유지헌
    • The Research Journal of the Costume Culture
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    • v.12 no.3
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    • pp.327-338
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    • 2004
  • This study was attempted to check period of a fashion cycle and to suggest its main-stream and sub-stream by analyzing the fashion trends presented in Vogue Korea between 1997 and 2002. A content analysis method was used to analyze 24 volumes. The result showed that the fashion trend of 1997's was a turning point from the simplicity, which was a trend up to 1996's, to the romanticism. The fashion trends of 2002 seemed to be also a turning point from the new-romanticism which was added the hippism to the romanticism continued from 1997, to the sporticism. The result confirmed that the main-stream of fashion theme have been continued for 5 years as a regular cycle system and could be repeated. It also verified that some sub-stream which was affected by social, cultural and political situation led the fashion changes. The results of this study could be expected to reflect not only fashion design, merchandising and marketing strategy but also consumer purchase behavior of the future.

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Study on Expression Characteristic of Fashion Bag Products of Up-cycle Brand (업사이클 브랜드 패션가방제품의 표현 특성 연구)

  • Park, Hae-In;Kwak, Tai-Gi
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.1-14
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    • 2017
  • The consumption trend of fashion in modern industrial society is developing from the rapid changes, and the lifespan of fashion products becomes shorter due to the various industrial wastes. Due to the attitude change caused by the ethical consumption consciousness and environment awareness, the up-cycle fashion products got to receive attention, and it is in the limelight as a new trend to realize the sustainable fashion products in the domestic and foreign fashion. The purpose of this study lies in drawing the expression characteristics by investigating and analyzing the cases of each type on the fashion bag products of up-cycle brand, and contributing to the diversification of product family fitting to the characteristics of fashion bag product of up-cycle brand, systematic strategies of up-cycle fashion products, and activation of up-cycle fashion market. In research methods, the theatrical researches were conducted centered the relevant domestic literature materials, preceding papers, etc., which ran paralleled with the actual case analysis study. Through the preceding research and websites related to selected products, websites of up-cycle companies, relevant books, related articles, etc., the expression characteristics of up-cycle fashion bag products were drawn. The results of this study are as follows: First, as it has the feature of historicality, the designs can be created by containing the designer's story, story of materials, and consumer's story. Second, since it has the characteristic of sustainability, the application of manufacturing process and materials, extension of product life, conversion of original material's function, etc. can be sustainable. Third, as it's a trait of scarcity, all products may be produced by hand, and it can have the specialty which the original materials have. Fourth, since it has an eco-friendly trait, even while saving the original materials, the aesthetic needs could be met according to the consumers' continuous demand.

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An Analysis of the Fashion Trends in Korea over the Last 10 years(1996-2005) (최근 10년(1996년$\sim$2005년) 간 국내 패션 트렌드의 경향 분석)

  • Ko, Eun-Ju;Lee, Jee-Hyun
    • Journal of the Korean Society of Costume
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    • v.58 no.9
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    • pp.18-28
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    • 2008
  • The purpose of this study is to examine the Characteristics of Fashion Trends($1996{\sim}2005$) of Korea by the trend elements - style, fabric and color. The results of this study are as followed. During 10years, 'modern(18%)', 'elegant(11%)' and 'romantic(10%)' styles were shown in order, and colors of YR(17%), Y(14%), R(13%) and PB(11%) were shown in order. Considering tones, m(16%), d(12%), gy(11%) and s(10%) tones were in the order of frequency. In the fabric trend 'elegant(19%)', 'modern(14%)' and 'natural(14%)' images showed the high frequency. Since 2000's, style trends and fabric trends were subdivided, and the contrary images coexisted. The trend images of 'natural', 'retro', 'manish' and 'fun' were mainly used in fabric trend, and 'romantic' and 'classic' images were frequently used in style trend. The changes of trend images in style and fabric have been similar until the early 2000's but the cycle of trend of style became shorter than fabric trend. Therefore the cycle of fabric trend should be changed to be a short term and subdivided in company with style trend.

Analysis of Fashion Design Characteristics and Cycles of Knit Fashion Trends (디자인 특성에 따른 니트 패션 트렌드의 주기 분석)

  • Ko, Soon-Young;Park, Young-Sun;Park, Myung-Ja
    • The Research Journal of the Costume Culture
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    • v.18 no.6
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    • pp.1274-1290
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    • 2010
  • This study analyzed the design elements and fashion images of women's knitwear in collections of Paris, Milan, London and New York between 2003 and 2008, and examined knitwear trends in an effort to verify whether knitwear trends are repeated in certain cycles, whether they show complicated patterns in cycles and yet occur in quasi cycles, or whether they occur non-periodically in complicated forms of chaotic cycles. Trend cycle analysis results are deemed to identify the time series attribute of knit fashions. It also sought to categorize the attribute of various factors influencing knitwear trends with a view to determining relevancy between design elements, and to present the direction of predicting knitwear fashion trends and the progression of short-term knitwear trends. This study reached the following conclusion. According to design elements or fashion images, knitwear fashion trends occur in cycles, quasi cycles, non-periodical cycles. These cyclic characteristics can be used as scientific data for planning knitwear products. The study confirmed close relevancy between fashion images and fashion elements. It identified close relevancy between designs with similar fashion elements and images through coordinates by year and season, and it is possible to make short-term prediction of trend direction through the flow of coordinates. Time series data were insufficient, thereby making it difficult to perfectly verify chaos indices and giving limitations to this study. A study with more time series data will produce a more effective method of predicting and using knitwear fashion trends.

The Analysis of Fashion Trend Cycle using Big Data (패션 트렌드의 주기적 순환성에 관한 빅데이터 융합 분석)

  • Kim, Ki-Hyun;Byun, Hae-Won
    • Journal of the Korea Convergence Society
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    • v.11 no.12
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    • pp.113-123
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    • 2020
  • In this paper, big data analysis was conducted for past and present fashion trends and fashion cycle. We focused on daily look for ordinary people instead of the fashion professionals and fashion show. Using the social matrix tool, Textom, we performed frequency analysis, N-gram analysis, network analysis and structural equivalence analysis on the big data containing fashion trends and cycles. The results are as follows. First, this study extracted the major key words related to fashion trends for the daily look from the past(1980s, 1990s) and the present(2019 and 2020). Second, the frequence analysis and N-gram analysis showed that the fashion cycle has shorten to 30-40 years. Third, the structural equivalence analysis found the four representative clusters. The past four clusters are jean, retro codi, athleisure look, celebrity retro and the present clusters are retro, newtro, lady chic, retro futurism. Fourth, through the network analysis and N-gram analysis, it turned out that the past fashion is reproduced and evolves to the current fashion with certain reasoning.

Recognition of fabric sensibility related to fashion fabric image - Focusing on the visual tactility of the fabric - (패션소재이미지에 따른 직물감성의 인지 - 직물의 시각적 촉감을 중심으로 -)

  • Kim, In-Hwa;Park, Myung-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.1
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    • pp.97-111
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    • 2020
  • Classifying clothing fabrics into fashion images lacks research, but is necessary due to the short cycle of fashion and rapidly changing modern trends as consumers seek to satisfy various needs with an increase of online purchases. There is also a lack of research on fashion trend books which attach real fabrics. Therefore, this study aims to help the planning field by recognizing fabric sensibility related to the fabric image perceived by consumers. The data analysis results from descriptive statistics, t-test, and ANOVA using SPSS are as follows: Differences in the visual tactility evaluation related to the consumer recognized fabric images showed more significant differences in F/W seasons. The elegance image was shown as relatively thick, the avant-garde image was shown as relatively heavy, thick fabric. The feminine image was shown as relatively thin and smooth fabric, the sporty images were shown to be moist, flexible and elastic, and the mannish images were relatively rough. The romantic images were shown as relatively thin fabrics. The conclusions inferred from the visual tactile evaluation related to the fabric images recognized by consumers vary by major, so the prior information concerning fabrics and trends can affect the selection of images. The results of this study show that in order to produce clothes suitable for fashion product planning by learning about visual tactility that consumers recognize, fabrics component data displayed in fashion trend books from 2016 to 2018 are needed, so the planner can receive help when selecting the fabrics suitable for each trend.

An Analysis on the Relation between the business Cycle and the Change of the Fashion Silhouette (경기변동과 여성복식 실루엣의 변화와의 비교분석)

  • 홍선옥;김진구
    • The Research Journal of the Costume Culture
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    • v.2 no.1
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    • pp.167-186
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    • 1994
  • The purpose of his study is to investigate the relationship between the business cycle and the fashion of silhouette from 1956 to 1992. Correlation analysis an regression analysis were used to investigate the relation of them. In this study, the coincident composite index was used as business cycle and change of skirt in length and width, collar and pants in width wee thoroughly checked through graphs and photographs. The results of analysis are as follows. 1. When the economy is to ascend, the skirts are short and narrow. On the country, when the economy is descend, they are long and wide. 2. The business cycle gives influence on skirts line and with, that is, about 18%, 33% of total changes. 3. In change of fashion, skirts length and width had significant positive correlation and they showed a tendency to move together. On the other hand, the change of collar and patterns in width have no connection with business fluctuation. 4. The change of fashion is affected by the movement of itself. According to analysis that includes the trend of skirts, about 50%, and 35% of changes in skirts length and width were decided by them,. and about 52% and 35% of change in collar and patterns width were decided by them.

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Eco-Fashion Industry Trend and Creative Fashion Design Technic for Zero-Waste (친환경 패션산업 동향과 쓰레기 발생 감량화(Zero Waste)를 위한 실험적 디자인 사례 연구)

  • Park, Hye-Won
    • Journal of Fashion Business
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    • v.16 no.4
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    • pp.29-45
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    • 2012
  • The purpose of this study is for providing not only the latest design technique trend for zero waste fashion, but information about creative fashion design education through eco-fashion industry trend in globally and domestic which is focusing on eco-fashion labelling. The research were processed with literature related eco, sustainable, green fashion books, former articles, newspapers, and web sites. The results as follows; The certification about eco-fashion product is moving to 'Life Cycle Assessment' from focused on primary process like material, finishing, dyeing. Especially simplicity of process means reducing the wastes. And fabric wastage for adult outwear was estimated 15% percent of total fabric used in general design studios. Three cases for Zero waste fashion were as follows; First, Jigsaw puzzle by Timo Rissane and Mark Liu were different zero waste methods, but the result was same. Rissene's method was based on traditional cutting like 'cut and sew' but traditional cutting can lead to design that have an abundance of fabric and drape. Jigsaw of Rissene was approached with description a pattern-cutting technique in which all piece interlock with each other generating no waste from design production. Another Jigsaw by Liu was related with innovative textile design. DTP makes the possibilities for zero waste garment production almost endless. The dress intricately cut from 10 pieces, wastes none of the fabric required to make it. Second, Subtraction Cutting by Julian Roberts provides unexpected fluid, organic forms and zero waste fabric. Utilizing Roberts plug(tunnel) technique enables any part of the garment that is removed for fit or aesthetics to be reincorporated into the design of garment. Third was 'Bio Couture' by Suzanne Lee. She has created garments from cellulose bacteria which grow in a bathtub using only green methods addressing in such as way ecological issues and exploring the future of fashion design in conjunction with technology.