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http://dx.doi.org/10.5850/JKSCT.2014.38.4.584

A Study of Verification on Fashion Theory around Relation Theory of Skirt Length and Stock Index, Hemline Index -Focus on 1980 to 2013 years-  

Kim, Seonsook (Dept. of Clothing & Textiles, Dajeon University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.38, no.4, 2014 , pp. 584-597 More about this Journal
Abstract
This study verified the 'Hemline Index' theory by George (1926) and established a new fashion theory frame to forecast future fashion cycles of skirts by analyzing the past fashion cycle of skirts through a diachronic method. Skirt pictures from 1980-2013 (the post-industrialized period of Korea) were analyzed and representative skirt styles, the fashion cycle of skirts and relation between skirt style, length, width and stock index were identified. A total of 1496 pictures in fashion magazine published over 34 years were selected and analyzed using PASW 18.0. The results were: For 34 years, representative skirts styles were mini skirt, midi skirt and long skirt. Fashion trend cycles of skirt length decreased for 10 years and the fashion cycle showed a trend to shorten. Skirt length & stock index related negatively and skirt length & skirt width related positively. All relations revealed significant results. Finally, the 'Hemline Index' theory of George (1926) was verified. Fashion marketers can develop successful and suitable products using a fashion cycle theory based on the results of this study.
Keywords
Hemline index theory; Skirt length; Stock index; Skirts width; Trend cycle;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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