Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Study of Verification on Fashion Theory around Relation Theory of Skirt Length and Stock Index, Hemline Index -Focus on 1980 to 2013 years-

스커트 길이와 주가 지수 상관 이론인 헴라인 지수(Hemline index) 이론을 중심으로 한 패션 이론 검증 연구 -1980~2013년을 중심으로-

  • Kim, Seonsook (Dept. of Clothing & Textiles, Dajeon University)
  • 김선숙 (대전대학교 패션 디자인 비즈니스학과)
  • Received : 2014.05.09
  • Accepted : 2014.07.15
  • Published : 2014.08.31
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Abstract

This study verified the 'Hemline Index' theory by George (1926) and established a new fashion theory frame to forecast future fashion cycles of skirts by analyzing the past fashion cycle of skirts through a diachronic method. Skirt pictures from 1980-2013 (the post-industrialized period of Korea) were analyzed and representative skirt styles, the fashion cycle of skirts and relation between skirt style, length, width and stock index were identified. A total of 1496 pictures in fashion magazine published over 34 years were selected and analyzed using PASW 18.0. The results were: For 34 years, representative skirts styles were mini skirt, midi skirt and long skirt. Fashion trend cycles of skirt length decreased for 10 years and the fashion cycle showed a trend to shorten. Skirt length & stock index related negatively and skirt length & skirt width related positively. All relations revealed significant results. Finally, the 'Hemline Index' theory of George (1926) was verified. Fashion marketers can develop successful and suitable products using a fashion cycle theory based on the results of this study.

Keywords

References

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