• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.2
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• pp.15-25
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• 2019

This study was carried out to research the size satisfaction and the actual conditions of house caddie uniforms. Survey participants consisted of 310 caddies at 6 membership golf clubs. In order to perform this study 45 questionnaires were used, which consisted of questions pertaining to size satisfaction and sewing, laundry management, and inconvenience and, most importantly performance. Frequency analysis was implemented using SPSS 10.0. The results of this study could be summarized as followed; The highest dissatisfaction factors in the presently worn uniforms were sleeve length and pants hem width. The highest dissatisfaction factors in the sewing satisfaction were pocket and armpit area. Activity is the most important consideration in the choice of a uniform. These results will be applied to develop a comfortable uniform design.

• Journal of Fashion Business
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• v.13 no.1
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• pp.125-140
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• 2009

The purpose of this study was to examine the Detail&Trimming from 16C to 18C, so called 'the age of decoration' and how they had been applied to contemporary fashion through various collections. Then this study investigated decorative trends based on the frequency analysis. For the methods of study, using literature review, theoretical research was conducted to investigate the kinds of modern clothing accessories and analyze how they were applied to contemporary fashion and its trends. The period of empirical research was from 2000 to 2006 S/S with its focus on "Mode et Mode", a representative fashion magazine. As a result, for detail, decorative composition, surface decoration, and trimming, detail-applied decorative designs showed the highest percent. To get a closer look, the highest applied decorative technique was found rough collar in the detail; fringing in the decorative composition; slash in the surface decoration; and jewelry in the trimming.

• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.363-370
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• 2012

This study is for the development of fashion cultural products that simultaneously evolved with the contemporary use of traditional temple culture in addition, it analyzed the cultural products available in the Korean market. Methodology, this study conducted a literature review and empirical research. We targeted the cultural products carried at twelve web-based shopping malls for Buddhist cultural products and six souvenir shops in Korean Buddhist temples to collect data on those products in order to analyze the items, design motives, materials, and price ranges. The study results showed that interior items represented the largest portion of the targeted goods, followed by accessories/sundries, clothing/fashion items, stationery, and tableware. The most commonly used design motive was lotuses, followed by the images of Buddha or Buddhist Goddesses and Dharma. The most common materials include fibers, jewelry (such as gold and silver), wood, metals, ceramics, paper, and plastic. The most active price range was between KRW10,000 and KRW50,000, followed by less than KRW10,000 and KRW100,000 to less than KRW500,000. This study discovered the potential for traditional temple culture to advance it further in a contemporary manner and indicated the need to develop a wide variety of cultural products and emphasize its global acceptance.

• Journal of Fashion Business
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• v.27 no.6
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• pp.110-123
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• 2023

As social distancing strengthened after the COVID-19 incident, people looked for things they could do alone. Additionally, as people have more financial resources, they purchase products they had previously considered purchasing, and the phenomenon of giving gifts to oneself has also appeared. Accordingly, this study analyzed fashion product reviews of KakaoTalk Gift, the service to exchange gift via SNS mobile app, to discover the phenomenon of self-gifting and the differences from interpersonal-gifting. For post-hoc data, in collected 18,354 pieces after excluding unnecessary data using a Python-based web crawling technique. The self-gifting behavior of KakaoTalk Gift different from the previous study for self-gift. Regardless of the gift-giving contexts, it determines that most self-gift products are material items. There are differences in product types and price levels when choosing gifts for others and oneself. As a self-gift, people typically buy luxury jewelry and branded bags/wallets to wear and show off. As interpersonal, among fashion products, people usually buy beauty products that reflect less personal tastes. When gift-giving to others, people buy products to appropriate prices to reduce the burden on both. When gift-giving to oneself, people buy wanted products regardless of the price. This study is significant because it suggests a new direction in self-gift research by limited online places to give gifts.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.3
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• pp.245-260
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• 2016

This study explored cases of 3D printing utilization in domestic and overseas fashion industries, and presented utilization strategies for fashion design departments in universities in future by grasping characteristics of newly appearing distribution types through 3D printing. Cases of producing costumes using 3D printing in fashion industry comprised a bikini using the material of Nylon12 that continuum fashion demonstrated, innovative 3D costumes by Iris Van Herpen, Tweed Suit using the material that Chanel manufactured with 3D printing technology, but they were limited to experimental fashion works due to limitations of 3D printer material and printing size. On the other hand, in fashion accessories, with jewelry and shoes at the head of the list, MCM and Kipling also demonstrated bags using this technology, and Elvis Pompilio and Gabriela Ligenza demonstrated 3D printing hat products as well. Except the above, as in glasses and neckties utilizing 3D printing, owing to reduced limitations of time, size and material, 3D printing was found to be utilized in fashion accessories other than costumes. Recently there has been a new consumption and distribution structure coming up focusing on 3D printing technology. That is, in overseas countries, content platforms sharing products modeled by oneself has rapidly appeared, and in our country as well, funnypoly, a 3D content platform appeared in 2015. The appearance of these new types of distribution structures means that the common people can produce design contents, and we believe that it may bring about a change in the traditional way of distribution structure. To walk in step with this change, it is believed that it is necessary for fashion design departments to raise college faculty members who can educate 3D printing, develop curriculum to educate 3D printing, and develop experiential programs connected with middle and high schools.

• Journal of Fashion Business
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• v.22 no.5
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• pp.64-82
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• 2018

As sustainability of fashion brands is becoming more important in the prolonged depression, the fashion market is also seeking ways to create new value through convergence with various fields. In the fashion market, convergence marketing is engaged with diverse technologies combined with advanced technologies and strategies. This study established the conceptual characteristics of convergence and divergence from a market perspective. Convergence can be summarized as Borderless, Compounding, Diversification, Recombination and Affiliation. The conceptual characteristics of the divergence can be summarized as de-fusion, individualization, differentiation, specialization, and segmentation. The characteristics of convergence revealed through the case of fashion market include the expandability of the new category, the expandability of the consumer, the brand experience, and the expandability of time and space. Divergence is the differentiation of brand value, target customer, and product nature. Through this study, we could understand the differentiation of the fashion market and the direction of the marketing strategy by looking at the characteristic of the convergence marketing - oriented research that has the contrary conceptual characteristics from the extended viewpoint. Based on this, it is possible to see the changes and patterns of brand marketing strategies and techniques in recent fashion market. In the future, it is expected that the systematic study of the marketing strategy of the domestic fashion brand based on the convergence and change characteristics of the fashion market proposed in this study will continue.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.1
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• pp.35-45
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• 2019

This study was initiated to add value to fashion illustration as a genre of plastic art, as its importance as a progressive visual art is growing. The research purpose is to analyze characteristics of Grotesque, a subculture that emerged from the challenges and problems of groups which deviated from social and cultural trends, and to develop fashion design illustration utilizing the characteristics unique to that subculture. As a method of research, this study examined the characteristics and expression methods of Grotesque, which appeared in fashion literature, referenced a prior study of Grotesque, and developed fashion design illustration using Grotesque as a based. The result of this study are as follows. First, the characteristics of Grotesque that are applicable to fashion illustration were derived as 'evil, aversion, playfulness, heterogeneity, and abnormality'. Second, the expressive elements of Grotesques, reflecting the beauty of ugliness, present a methodology for developing new and creative fashion design illustrations. Third, it was found that Grotesque fashion illustration is a visual tool that is suitable for expressing the problematic origins of human existence, values, alienation, and social chaos. Fourth, 'arthropod' motifs were identified as a suitable theme for extracting the newly integrated Grotesque images through the process of contradiction and confrontation between humans and objects. Fifth, the Grotesque fashion illustrations could be understood in terms of plastic arts, and could provide a gateway to rediscovering human dignity. Based on the finding, we expect that creative design thinking and development that combines the motifs of various themes and Grotesque's expressive methods will proceed more deeply and specifically.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.33-47
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• 2017

The purpose of this study is to provide fundamental data for the development of new course on 3D printing in the fashion design department. In order to investigate the perception of and educational needs in 3D printing, the data were collected from 266 students (female 68.8%, male 31.2%) majoring in fashion design aged 18-25 living in the capital area. The results of this survey showed that when investigating perceptions of 3D printing, it was found that 68.8% of answerers had indeed heard of 3D printing. Regarding the path they came to know about 3D printing, mass media such TV was the most frequent answer (54.6%). On the other hand, to the question asking about their intention to take the subject if given, approximately 71% said "Yes". Also, if a modeling class were given, the division that they wanted to explore most in the fashion industry was fashion jewelry. Finally, to the question asking interest in starting a business, 71.1% answered that they had interest. Out of those that answered that they had interest, when questioned about in which field they wanted to start a business, the most frequent answer was fashion online shopping mall. Finally, NCS-based 3D printing courses were suggested in the Fashion Design area. As 3D printing techniques are actively applied to the fashion industry overseas, creative education is needed through the integration of fashion and 3D printing technology by introducing 3D printing related programs in colleges.

• Journal of Fashion Business
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• v.18 no.4
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• pp.80-96
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• 2014

The purpose of this study is to consider the expression of costume through the review of cinema costumes and to provide the model of cooperation between fashion and movie industry by analysis of collaboration with fashion brands in the movie . The subjects are the 1974 film directed by Jack Clayton and the 2013 version by Baz Luhrmann. Cinema Fashion was studied by analyzing the costumes of the two main characters, Gatsby and Daisy, in each scene. Gatsby's costume appeared as a model of traditional American classic suit, sensitive G-G look that symbolizes social success and traditional casual style that reflects upper-class life style. Daisy's costume expressed pastel toned luxury flapper look, oriental art deco style, and prestigious jewelry representing high class. The collaborations with fashion brands were carried out with Ralph Lauren and Cartier in 1974 film, and Brooks Brothers, Prada, and Tiffany in 2013. The value of prestige brands that matched the images of the movie was utilized, but marketing strategies for the promotion of fashion goods were not enough in 1974 version. On the other hand, in 2013 film, the effects of collaboration of the movie and fashion brands were forecasted sufficiently and marketing campaigns for promotion were performed in a various ways. The characteristics of collaborations were as follows: (1) the usage of prestige brands value, (2) collections planning and promotion using the stories of a movie, (3) the usage of multidirectional digital media, and (4) multi-dimensional promotion using entertainment factors. In collaborations with the movie, fashion brands could make cooperative relationship to produce the positive effects for promotion and prestige image strategies and draw attention of the people to the movie and fashion.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.2
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• pp.151-162
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• 2013

Studying employees' personality and relationship to their job would help to improve high unemployment and turnover rate in the current Korean fashion and textile industry. Based on personality which is an important influential factor, this research studied types of fashion and textile-related occupations and differences among employees' personalities related to the types. Using disclosed data from Korea Employment Information Service, 27 fashion and textile-related occupations were selected for the final analysis. Ward's Minimum Variance Cluster Analysis, MANOVA, and ANOVA by SAS 9.3 was used to analyze data. First, fashion and textile-related occupations were classified into three groups. Group 1 was mostly consisted of occupations related to manufacturing process of fashion and textile including mechanical technicians. Group 2 included occupations in garment designing and manufacturing. Designers and manufacturers including shoes, bags, and jewelry belong to group 3. Second, after observing differences in personalities among the three groups, group 1 answered that most of the personalities were not important for performance of their duties, group 2 said that only some of them were important, and group 3 regarded most of them as important. Specifically, group 1 considered precision as the most important personality but rest of the personalities not as necessary. It was revealed that personalities in relationship with other personnel such as sociality and leadership were not important. The results in this study will be used for analyzing whether job seekers' desired occupations in fashion field corresponds to their personalities and is expected to become a basic data of students' career counseling for educators.