• Title/Summary/Keyword: Fashion Art

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Effects of Internal Marketing of Cosmetic Retailers on Door-to-Door Salesperson's Job Satisfaction, Organization Commitment, Customer Orientation and Sales Performance (화장품업체의 내부마케팅이 방문판매원의 직무만족, 조직몰입, 고객지향성 및 판매성과에 미치는 영향)

  • Lee, Min Ji;Chung, Sung Ji;Ahn, Si-Hyun;Chang, Mi-Soon;Choi, So-Ra;Kim, Na-Mi;Kim, Tae-Eun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.3
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    • pp.1-19
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    • 2016
  • This study tried to find out implementation factors of internal marketing for a cosmetic retailer, and to look into their effects on Salesperson's job satisfaction, organization commitment, customer orientation and sales performance. For this, this study inquired into the concepts and relationships of internal marketing, job satisfaction, organization commitment, customer orientation and sales performance through literature review; and tested the relationships between the variables by setting up a research model and hypotheses. The findings of this study may be summarized as follows: First, it was found that the better the education & training, the supervisor support and the compensation system among internal marketing factors of a cosmetic retailer were, the higher a door-to-door salesperson's job satisfaction was. Second, it was found that the better internal communication and the education & training among internal marketing factors of a cosmetic retailer were, the higher a door-to-door salesperson's organization commitment was. Third, the higher the job satisfaction of a door-to-door salesperson in a cosmetic retailer was, the higher the organization commitment was. Fourth, it was found that the higher the organization commitment of a door-to-door salesperson in a cosmetic retailer was, the higher the customer orientation was. Fifth, it was found that the higher the organization commitment and customer orientation of a door-to-door salesperson in a cosmetic retailer were, the higher the sales performance was. In conclusion, the internal marketing increases door-to-door Salesperson's job satisfaction, and enhances the sense of belonging to their cosmetic retailer. Further, they come to have a customer-oriented attitude in serving customers, which is directly connected to sales performance, and thus the retailer can create profits through internal marketing. Therefore, a cosmetic retailer will need to strengthen internal communication activities through diverse methods, expand and activate employees' professional education, and develop fair and just compensation system; and supervisors will need to give support to employees, trusting their judgment.

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A Study on the Aesthetics of death in Alexander McQueen's works (알렉산더 맥퀸(Alexander McQueen) 작품에 나타난 죽음의 미학)

  • Wang, Xin-yu;Kim, Hyun-joo
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.455-463
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    • 2020
  • This researcher has sorted out the development process of death aesthetics contained in human art through advanced research. This research is a follow-up study of related research, which studies the aesthetic meaning of death in Alexander McQueen's fashion works. This study first classifies the aesthetic characteristics of death, and then analyzes and sorts out the aesthetics of death in Alexander McQueen's clothing works based on this. The results of this study are as follows: first, the aesthetic manifestations of death are divided into three categories: reproducibility, symbolic and religious. Among them, the representation of reproducibility includes the representation of real objects and the representation of virtual objects, and the symbolic performance includes two types of external performance and internal performance. Second, in Alexander McQueen's works, the reproducibility of death was mainly reflected by virtual stage scenes and costumes. Thirdly, the symbolic death is not only reflected in the skeletons and blood etc. directly related to the death of the body, but also in the various emotions and psychological states caused by the death. Fourth, the religious nature of death was represented in Alexander McQueen's works through such representative things as crosses and religious stories.

A research on the pattern fabrication of skirt due to the lower body type of the old aged woman (노년기 여성의 하반신 체형분석에 따른 스커트 원형 제작에 관한 연구)

  • Kim, Kyung-Hee;Lee, Kun-Hee
    • Journal of Fashion Business
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    • v.15 no.5
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    • pp.178-194
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    • 2011
  • Due to the population growth of the old aged, Korea is also entering into an aging society. But a research on the pattern design to the old aged is much to be desired. The purpose of this research is to design skirt pattern fitted for each body type by categorizing the lower body type of the old aged woman. For the way of research, categorized the body type by using the female measuring size from the 65 years old to 99 years old which has been measured by the Korean body size research as an assay data, and base on this data, a suitable skirt pattern for each body type of the old aged woman was designed by practicing the exterior evaluation. The data analysis was done with the statistical treatment in SPSS 12.0, and the results are as follows. The lower body type of the old aged woman were divided into the type 1. The circumference article is the biggest compared to the height article regarding to the lower body type of the old aged woman. The type 2. The height article and the circumference and thickness articles are the poorest. The type 3. The height article is the biggest and the hip width and calf circumference are thicker than the waist width. The type 4. The height article is the lowest and the waist width is thicker instead the hip and leg are thinner. In type 1, The pattern was modified by increasing 1cm a length of the dart and raising up 1.2cm at the cross point between side line and waist line. In type 2, the basic pattern was used, and in type 3, using the outline of the basic pattern however, increased 1cm a length of the dart and modified the amounts of dart by handling the art in curve, and modified the waist line to be more three-dimensional curves by raising up 1 cm at the cross point between waist line and side line and falling down 0.5cm at the cross point between the back center line and the waist line. In type 4, modified the amounts of front and back dart to 1.25cm, and raised up 0.8cm at the cross point between side line and waist line, and modified the waist line and the side seam line in a gentle curve by reducing circumference of the skirt tail to 1cm from the side seam line.

Research Trends and Knowledge Structure of Digital Transformation in Fashion (패션 영역에서 디지털 전환 관련 연구동향 및 지식구조)

  • Choi, Yeong-Hyeon;Jeong, Jinha;Lee, Kyu-Hye
    • Journal of Digital Convergence
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    • v.19 no.3
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    • pp.319-329
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    • 2021
  • This study aims to investigate Korean fashion-related research trends and knowledge structures on digital transformation through information-based approaches. Accordingly, we first identified the current status of the relevant research in Korean academic literature by year and journal; subsequently, we derived key research topics through network analysis, and then analyzed major research trends and knowledge structures by time. From 2010 to 2020, we collected 159 studies published on Korean academic platforms, cleansed data through Python 3.7, and measured centrality and network implementation through NodeXL 1.0.1. The results are as follows: first, related research has been actively conducted since 2016, mainly concentrated in clothing and art areas. Second, the online platform, AR/VR, appeared as the most frequently mentioned topic, and consumer psychological analysis, marketing strategy suggestion, and case analysis were used as the main research methods. Through clustering, major research contents for each sub-major of clothing were derived. Third, major subject by period was considered, which has, over time, changed from consumer-centered research to strategy suggestion, and design development research of platforms or services. This study contributes to enhancing insight into the fashion field on digital transformation, and can be used as a basic research to design research on related topics.

A Study on Postmodernism Style of Fashion - Concentrating on the 1996-2000- (현대 복식에 나타난 포스트모더니즘 양식 연구 -90년대 후반 복식을 중심으로-)

  • Kim Hee-Kyun;Chung Hei-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.3_4 s.141
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    • pp.569-575
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    • 2005
  • The objective of this study is to consider the concept of postmodernism and the characteristics concerning the stage of the development, and to investigate the effect of the postmodernism on the clothing. Postmodernism is the result of the late capitalism and its characteristics are the narrative, mixture and deconstruction. First, since it is impossible to express the social culture of various society through one theoretical disclosure, the novel value on the narrative is provided and its characteristics arise. Hence, the society becomes afford to accept the other and provides the novel value to the absolute sub-concept. Second, the recognization and emphasis of the narrative in the post modem society bring about the repulsion as to the strict classification between the high culture and low one established from modernism and the closure between each genre of the art, and this causes to raise the composed characteristics which borrow or mix the style and image of different age and culture. Third, the deconstructive feature arises which eliminates the boundary between the high and low class, the past and future and the destruction and construction. This means not only anther recomposition but also skeptical attitude about it.

Textile Pattern Design Using Saengbul Flower in Seo-Cheon Flower Garden of Jeju Myth (제주신화 서천꽃밭의 생불꽃을 응용한 텍스타일 패턴디자인)

  • Jang, Ae-Ran;Hyun, Myung-Kwan;Kim, Hyun-Mi
    • Korean Journal of Human Ecology
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    • v.22 no.4
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    • pp.667-676
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    • 2013
  • The purpose of this study is to establish a new method to develop the textile pattern design using Saengbul flower in Seo-cheon flower garden of Jeju Myth, in other words, to create mythic textile patterns by borrowing effectively from the mythic image of Saengbul flower. Seo-cheon flower garden is an incantation space and Saengbul flower means pregnance. Therefore, we drew Camellia flower motifs from a mythic image based on archetypal symbols about the Saengbul flower, and created mythic patterns. In order to achieve this textile pattern design, Adobe CS5(Photoshop, Illustrator) and Texpro were used to design the motifs of Saengbul flower, and then they were arranged in a square pattern and diamond pattern of Richard M. Proctor' set layout. And to conclude, development of the creative textile pattern design using the mythic contents of the Jeju Myth contribute to invigoration the fashion industry and regional culture contents projects in Jeju, and also become the basis of creating added valued to it.

Comparative Study on Knowledge of Food Habits and Perception of Beauty between Beauty & Fashion Major and Non-major Female College Students (뷰티패션전공과 비전공 여대생의 식습관 관련 지식정도 및 미의식에 관한 비교연구)

  • Han, Chae-Jeong
    • Journal of the East Asian Society of Dietary Life
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    • v.25 no.6
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    • pp.970-978
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    • 2015
  • The purpose of this study was to investigate the lifestyle, food habits, image, perception of beauty and nutrition knowledge between beauty major and non-major college female students. A total of 392 women aged 20s in the survey. SPSS version 21.0 was used for analysis of data. The BMI was high in non-major students (p<0.05), proportion of underweight (p<0.001) and non-drinker (p<0.01) were significantly higher in beauty major students than non-major students. Proportion of total subjects skipped meal by the lack of time. Importance of appearance was significantly higher (p<0.05) in beauty major students. Nutrition knowledge score was significantly higher in beauty major students compared to non-major students (p<0.001).In beauty major students, food intake of meats (p<0.001) and cooked food with oil (p<0.01) were lower white vegetables (p<0.05) and fruits (p<0.01) were higher than non-major students. In conclusion, these results suggest that non-major students need to systematic education program about nutrition and diet.

A Study on Fashion Design of Spatial Moulding Form (공간적 조형 형태의 복식 디자인의 연구 - 관두의 형식의 구조를 중심으로 -)

  • 안선희;김정혜
    • Archives of design research
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    • v.13
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    • pp.55-64
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    • 1996
  • Garment is not only a part of formative art that establishes a live shape by wearer but also space modeling which features the solidity based on human body. Hence, beyond the simple meaning of 'wearing clothes', modeling which makes a cubic shape in accordance with human body's movement, is an important element in garment design. This study examined puli-over-typed garment design that owns abundant space sense, taking complex shapes of geometrical diagrams with brief and simple features as a motive. The study aims at seeking after the combination of plane and cubic forms, and exploring formative garments which are further modern and different variance by approaching the natural section of geomentrical facets with tightfitting idea and composition of delicate colors and forms when plane pattern was put on human body.

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A Study on the Works of Hussein Chalayan as a Representation of Idea from the Perspective of E. H. Gombrich (E. H. Gombrich 관점을 통해 관찰한 관념의 재현으로서의 Hussein Chalayan 작품 연구)

  • Yun, Ji-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.7
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    • pp.1128-1139
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    • 2009
  • This study is on the works of Hussein Chalayan that is an expression of his idea and abstract concepts such as culture, history, time, space, nature, and humanity. The perspective of E. H. Gombrich is studied to understand the works of Chalayan who is the one of representative fashion designers in the present age. The 'schema and correction' process of E. H. Gombrich provides a suitable interpretation frame that considers the variety of works of art and the deconstruction of genre in the after 20th century. Hussein Chalayan attempts to combine clothes with other territories to show the spirit as materiality. He expresses the clothes that speaks the form of nature, symbolizes the combination of culture, visualizes time and space, and investigates the existence of human beings. Hussein Chalayan poses an endless question about the existence of human beings. He has put a question about the relationship of the human being and time, space, history, and nature. His trial to visualize the metaphysical conception of 'ego' and 'self' through his works makes him the representative designer of the 21st century.

Comparison of Perspectives on the Body and Dress in Korean and Western Traditional Costumes (한국복식과 서구복식에 나타난 몸과 복식에 관한 전통적인 시각 비교)

  • Yim, Eun-Hyuk
    • The Research Journal of the Costume Culture
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    • v.19 no.3
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    • pp.501-517
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    • 2011
  • This study investigates the concept of the body in Korean traditional costume by comparing the traditional costumes of the west and those of Korea while focusing on the relationship between the body and dress. In order to make a comparison of the traditional perspectives on the body in western and Korean costumes, this study examines the literature of history, art, medicine, philosophy as well as dress from the mid-fourteenth century to the nineteenth century pertaining to the west and those of the Joseon Dynasty Korea. Western dress assumes apparent formal structures and pursues overall harmony via the completeness of its entities, while traditional Korean dress subordinates the parts to the whole, emphasizing the organic total. Whereas the proportion of bodily structure is stressed in western traditional costume, in Korean costume the body is perceived as a whole. By revealing the body through the three dimensionalities of dress, the focus on the erogenous body parts is shifting in conventional western dress according to changes in aesthetic consciousness, which reflects the western ideas of objectiveness and self-centeredness. In traditional Korean dress, in the space between the body and dress, the emphasis is on planarization of the dress, which assumes the oriental relationship-centeredness concept.