• Title/Summary/Keyword: Farm Village

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The Structural Relationships of Farm Village Development Work, Brand Equity and Social and Economic Performance (농촌지역개발사업 지원과 농촌마을의 브랜드자산 및 농촌마을의 사회경제적 효과의 구조적 관계)

  • Lee, Byung-Jun;Ahn, Dong-Seop;Back, Seoung-Woo
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.600-612
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    • 2020
  • The objective of this study is to analyze the relationships among support for farm village development work, farm village's brand equity and social and economic performance. The questionnaire was performed for 380 villagers in Jeollabuk-do Province. The surveyed data was analyzed by structural equation model analysis and Sobel test. Support for farm village development work such as living environment improvement project, income foundation creation project, rural tourism facilities project, and regional competency education project showed statistically significant positive effects on the farm village's brand equity. The farm village's brand equity also showed a statistically significant positive effect on the social and economic performance. The support for farm village development work such as living environment improvement project, village landscape improvement project, income foundation creation project, rural tourism facilities project, and regional competency education project showed no statistically significant effects on the social and economic performance. But, they showed statistically significant effects on the social and economic performance in indirect manner with the mediating effect of the farm village's brand equity. In this study, the effect factors on the farm village's brand equity and social and economic performance was verified in farm village development strategy, and then, it is meaningful to present the role and importance of support for farm village development work.

The Structural Relationships of Farm Village Leader's Leadership, Conflict Management between Villagers and Farm Village Business Performance (농촌마을지도자의 리더역량과 주민 간 갈등관리 및 농촌마을 사업성과 간의 구조적 관계)

  • Ahn, Dong-Seop;Lee, Byung-Jun;Jeong, Ahn-Seong
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.356-369
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    • 2020
  • Farm village business performance may be influenced by village leader's leadership and conflict management between villagers, so the objective of this study is to analyze the relationships among farm village leader's leadership, conflict management between villagers and farm village business performance. The questionnaire was performed for 376 villagers in Jeollabuk-do Province. The collected data was analyzed by structural equation model and Sobel test. The result shows that farm village leader's leadership such as human-relationship ability, management ability, communication skills, and industrial knowledge ability have statistically significant positive effects on the conflict management between villagers. The conflict management between villagers also showed a statistically significant positive effects on the social and economic performance. The farm village leader's leadership such as human-relationship ability, sensibility·awareness ability, management ability, communication skills, industrial knowledge ability showed no statistically significant effects on the social and economic performance. But, they showed a statistically significant effects on the farm village business performance in indirect manner with the mediating effect of the conflict management between villagers. It is worthwhile that in this study, the effect of village leader's leadership on the conflict management between villagers and farm village business performance was verified, and then, it is meaningful to present the role and importance of farm village leader's leadership.

A Study on improving packaging design for Farm·Specialty purchase satisfaction (농·특산물 구매만족도 향상을 위한 포장디자인 개선에 관한 연구)

  • Park, Dong-Jin;Shin, Hwang-Ho;Woo, Soo-Gon
    • Journal of Korean Society of Rural Planning
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    • v.20 no.4
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    • pp.157-164
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    • 2014
  • This study clarified the correlation between the satisfaction of farm experience village visitors and the package design of farm specialty products and identified the factors to consider when improving the package design. It was found that the satisfaction with package design when purchasing farm specialty products affected the satisfaction of farm experience village visitors. In case of farm experience village visitors, they were more satisfied with the purchase when they were satisfied with the package design of farm specialty products they purchased. The results of analysis of correlation between the satisfaction of farm experience village visitors and the improvement of package design of farm specialty products showed that the important factors of package design are easiness of transport handling, easiness of storage, and functionality of packaging materials.

Guidelines Development of Living and Social Environmental Aspects for the Planning of Back-to-Farm Community Village (귀촌형 공동체마을 조성을 위한 생활환경과 사회환경 측면의 가이드라인 개발)

  • Park, Kyoung-Ok;Lee, Sang-Un;Jung, Ji-In
    • Journal of the Korean Institute of Rural Architecture
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    • v.20 no.1
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    • pp.1-10
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    • 2018
  • In order to give back-to-farm residents the stable settlement environment in the rural area, the 'community village' is desirable as the village type and its village planning guideline should be supported as well. The purpose of this study was to develop a guideline for the planning of back-to-farm community village in the living and social environmental aspects, based on the comprehensive comparative analysis about items that field survey and literature suggested. The guideline for the living environment was developed for 6 items; village structure(adequate size, lot, outer space for household), village landscape(allocation, space composition), road system and transportation(parking lot in village, placement of bus stops, village trail, public transportation, road and pedestrian system), common living facilities and common space(number, size, location & placement, plan type, planning type of common facilities), transfer space, individual housing(type, size, planning type). The guideline for the social environment was developed for 3 items; village making and establishment(resident participation type, resident participation tool, residents' construction participation) and resident education in the course of planning, resident participation(gathering resident opinion, decision making, composition of construction committee, community newsletter).

The Situations of Farm Stay and Visitor's Perceptions in Rural Korea (농촌민박 경영체의 운영 실태 및 내방객 인지 분석)

  • Park, Duk-Byeong;Park, Un-Seek;Kim, Jeong-Seop
    • Journal of Korean Society of Rural Planning
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    • v.10 no.2 s.23
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    • pp.7-15
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    • 2004
  • The purpose of this study was to explore the situations of farm stay and visit's perceptions in rural Korea. The data were collected by questionnaire and case study, and obtained from 104 visitors, 104 host farmers, 104 village people in twenty two rural villages from September 20, 2002 to November 21, 2002 and analyzed by SPSS WIN 10. The statistical method was crosstabulation and chi-square. The major findings of this study were as follows; First, the priorities of government policy for farm stay were to build the physical infrastructure such as village road and parking lot, to help farmers make relations with urban people, and to provide the learning opportunities for their business. Second, the main barriers for farm stay were the deficit for improving their facilities. And the income within their farm stay has been low at government policy village. Third, most of host farmers liked to make relations with their village people. The priorities of their relations were to improve natural and social environment of their villages, to develop the special brands, and to manage village tourism programs.

A Study on the Actual Codition of Space Utilization in the Farm House of Suburbs of city - Focus on Sleeping Room - (도시근교 농촌주택의 공간이용실태에 관한연구 -침실공간을 중심으로-)

  • 최승희;임춘삼
    • Korean Institute of Interior Design Journal
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    • no.17
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    • pp.3-11
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    • 1998
  • This study puroses to grasp the change of dwelling space by the change of family organization according to the change of population in the rural area of suburbs of city that suppose to receive the influence of the city. The method of this study is to collect data about form village houses in monographs and reference books and study change factor of houses. To the selected village we will interview local inhabitants and officials and observe and survey the farm village houses by visiting houses. Through the research results we will know the change of population organization that cause the change of room utilization. We know that village pepole have living articles in dwelling space. We expect that the farm village houses will become city houses only in the dwelling space. So the suburban farm houses must be planned as in relation with the city.

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A Study on Cognition Characteristics about the Design of the Public Facilities in the Farm-village - In the case of the bus stop by a national highway in Jeollanamdo - (농촌지역 공공시설물 디자인의 인지특성에 관한 연구 - 전라남도 국도변 버스정류장의 사례를 중심으로 -)

  • Park, Duk-Gyu;Kim, Yun-Hag
    • Journal of the Korean Institute of Rural Architecture
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    • v.11 no.3
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    • pp.53-61
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    • 2009
  • In this study, the design characteristics and the cognition characteristics are investigated and conducted a survey of a bus stop, which most affects to the road scenery among the road fixture. and the result follows. The design characteristic of a bus stop is the uniform, as a box or appears urban image strongly which is not conform the Farm-village. The preference of the I image, A image and H image are high but on the other hand the preference of the E image, D image and F image are lower then average. As following conducted cognition characteristics, affirmative image is similar then the Korean traditional loop shape or using natural materials. It appears that the traditional image or the natural image is preferred then urban images by individuality of the Farm-village. Therefore, in the future, the design of the Farm-village bus stop needs to consider an area features and an environmental preservation design when design.

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A research for rural village development that inhabitants participates (주민이 참여하는 농촌마을 개발을 위한 조사연구)

  • Kim, Seong-Keun;Kim, Jung-Jin
    • Journal of the Korean Institute of Rural Architecture
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    • v.5 no.2
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    • pp.42-51
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    • 2003
  • Need suitable development project and support, political care in the village for reasonable development of farm village area.. In these process, first of all, important thing is local resident's participation. Because Forwarded businesses had occupied bulk without absolute participation of local resident who the biggest problem that appear in government-initiated farm village policy past is real subject of Ready front business and recipient. First departure of these rural development policy plan sees that it is local resident's participation will. In this study, present role of access method and expert to inculcate inhabitants participation relationship of relevant area as early study for development project establishment that can coincide in special quality of relevant farm village area, role of a concern interested. Investigation area did the Chung chong-bukdo Chung-ju city Ang-seong village to the dimension.

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Analysis on the Current Situation of the Rural House Garden (농촌 주택정원 실태 분석 연구)

  • Choi, Jin-Ah;Cho, Se-Hwan;Park, Mee-Jeong
    • Journal of Korean Society of Rural Planning
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    • v.21 no.4
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    • pp.65-75
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    • 2015
  • The purposes of carrying out this research were the efficient formation and management of the house gardens of the farming villages in the future by stereotyping the house gardens of the farming villages and the garden spaces and the facilities through the analysis of the present situation of the farm villages and the suggestion of the basic materials for the improvement of the farming village environments. As a result, there were the limitations that this research had been limited to the garden spaces of the farm village houses, without considering all the environments of the farm villages. It was thought that, if, based on these results, the researches for drawing the item of the concrete creation of the gardens and the management are proceeded with through the in-depth analysis in the vein of the relationship between the farm village homestead gardens and the villages in the future, this will prove helpful in practically formulating and putting into practice the policies for supplying the farm village gardens for the farm villages.

Developing Living and Managing Guidelines for the Sustainability of Back-to-Farm Community Village (귀촌형 공동체마을 지속성을 위한 생활 및 관리 가이드라인 개발)

  • Park, Kyoung-Ok;Lee, Sang-Un
    • Journal of the Korean Institute of Rural Architecture
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    • v.20 no.2
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    • pp.1-9
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    • 2018
  • The purpose of this study was to develop guidelines for sustainability of back-to-farm community village in 4 aspects; social environment, maintenance and management, regional environment, and economic environment. These 4 aspects, which count for sustainability, based on the comprehensive comparative analysis about items that field survey and literature suggested. Conclusions of guideline are of the following. The guidelines on social environment are developed by 3 items; resident participation and activity, village leader, decision making in village and person in charge of operation. The guidelines on maintenance and management are developed by 5 items; village operation system, village regulation, transparency of management, village operation expenses, and management type. The guidelines on regional environment are developed by 2 items; support by central and local government, and area projects and connection to regional resources. The guideline on economic environment is not developed due to low demands of based production facilities and income increase facilities.