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http://dx.doi.org/10.7851/ksrp.2014.20.4.157

A Study on improving packaging design for Farm·Specialty purchase satisfaction  

Park, Dong-Jin (National Academy of Agricultural Science, Technology Services Team)
Shin, Hwang-Ho (National Academy of Agricultural Science, Technology Services Team)
Woo, Soo-Gon (National Academy of Agricultural Science, Technology Services Team)
Publication Information
Journal of Korean Society of Rural Planning / v.20, no.4, 2014 , pp. 157-164 More about this Journal
Abstract
This study clarified the correlation between the satisfaction of farm experience village visitors and the package design of farm specialty products and identified the factors to consider when improving the package design. It was found that the satisfaction with package design when purchasing farm specialty products affected the satisfaction of farm experience village visitors. In case of farm experience village visitors, they were more satisfied with the purchase when they were satisfied with the package design of farm specialty products they purchased. The results of analysis of correlation between the satisfaction of farm experience village visitors and the improvement of package design of farm specialty products showed that the important factors of package design are easiness of transport handling, easiness of storage, and functionality of packaging materials.
Keywords
Agricultural products packaging; Product image; Reliability analysis; Factor analysis;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
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