• 농촌지도와개발
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• 제23권3호
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• pp.321-334
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• 2016

Food is one of the essential elements of the tourist experiences. The study aims to segment food tourists for benefit sought. This study attempted to segment tourists who had experienced local food at tourist destinations by their benefit sought to meet local food. A self-administered survey was obtained from 498 visitors in the study areas. Results from the factor analysis show that the most explained variances of benefit sought were food taste (17.2%) and refresh (12.9%). Five distinct segments were identified based on the benefits; family seeker (17.6%), passive seeker (15.1%), want-it-all seeker (23.1%), raw material seeker (31.8%), gastronomic seeker (12.4%). In addition, a significant difference in the characteristics of tourists who had tasted local food at tourist destinations was observed in terms of occupation, income, education, expenditure for food, and tour distance. Implications are discussed relative to marketing strategies.

• 한국관광식음료학회지:관광식음료경영연구
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• 제15권2호
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• pp.23-41
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• 2004

This study aimed at categorizing food product consumer's life types, understanding properties of each type, identifying differences in the food consumption pattern, and suggesting a strategical plan to implement market segmentation for the future food products. A demonstrative analysis revealed that consumption tendencies of the sample group in the Busan area could be categorized into four types-popular brand orientation, convenience and practicality orientation, and change and innovation oriention; an analysis of demographical differences in each group demonstrated that variabes of age and family formation showed a significant difference within a significant level. A test of differences in the significance among food consumption types in each group demonstrated that there was no signifcant difference in the number of dining-out, average cost of dining-out per person, dining-out of the week, cost of dinner, and attributes of food service selection. To the contrary, there was a significant difference in the purpose of dining-out, place of lunch, cost of lunch, menu of dinner, and food service information medium among consumption tendencies of each within a significant level.

• 한국농촌건축학회논문집
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• 제18권4호
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• pp.9-16
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• 2016

Since 2000, family tour has increased a lot by effect of five-day workweek in South Korea. So, it became much needed road station. however road station's facilities are lacking. Recently, there is a growing emphasis on rural regional activation. So the government is concentrating in rural policy. In Japan case study, Road Station(RS, Michinoeki) make regional activation by Road station service. Rs is rest area for motor driver in rural area. In general, it is construct at rural roads, not a highway. In this paper, we hope to take a lesson from the RS case study. 2015, 2016, in japan, we visited to 7 case study and interviewed to a staff. As a result, In Japan's Rs was offering convenient services to motor driver and raising farmers's profits by selling local produce. The aim of that this paper is to suggest to Korean Type's Rs. There are five results from this paper as follows : First, Japan Rs, it works well to improve in regional activation in rural area. Two, Also Rs has to community facilities attached to the culture, welfare, library etc. Three, 5 Korean Type Rs can sort out. There are Community type, Joint tourism type, 6th industrialization type, Urban-Rural Interchange type, Shopping center type. This RS is introduced to Korea hopes to contribute to the regional activation in rural area.

• 통상정보연구
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• 제8권1호
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• pp.437-453
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• 2006

Services could move over the world where they want to go. Especially, travel services shared 29.4 percent of total world exports, 625 billion dollars in 2004 (WTO, 2005). Tourism is a very important sector in service trade in the world. Of developing countries, Korea has been experiencing remarkable development in female outbound travel market since the complete liberalization on overseas travels in 1989, with about 3.85 million travelers in 2005, 2,000 percent growth rate over 1988. It means woman's social status has been increasing in Korea. Especially, in the study young housekeepers, solely office ladies, and college students were described as very important market segments in Korean woman outbound travel market. They were not only major decision makers, but also executors because of both enough economic power and social status improvement on small sized family. This study indicated that woman outbound travel market gets larger because their buying power and status are going to go improved in Korean social system. It is recommended that marketers be worth watching Korean woman travellers as a major target market through continuos observation and analysis.

• 동아시아식생활학회지
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• 제11권1호
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• pp.60-70
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• 2001

This study was conducted to investigate the actual state of utilization of Korean traditional foods by Korean Americans residing in L.A. area and to provide come policies, to improve their attitudes for Korean traditional foods. The proper period preparing traditional foods was the occasion of family events(47.0% )and Korean festivals(40.8%). Festival foods were prepared in Sulnal( =New Year's Day), Chusok( =the Korean Thanksgiving Day), Daeborum( =the 15th of January by the lunar calendar), Dongji( =the winter solstice) and Tano( =the 5th day of the 5th by lunar month), respectively. Sixty five percent of all the respondents expressed their wish to hand down the cooking methods of traditional foods. However, only28.6% of the respondents at their twenties replied positively on this matter. To maintain and develop traditional foods abroad, it is necessary that older generations sometimes offer opportunities to meet with them to the coming korean generations to taste traditional foods and that Korean food companies establish special selling agencies abroad and export standardized traditional foods. And furthermore, if tourism corporations and cooking schools hold a food exhibition and or a food-tasting party, occasionally, in conjunction with the embassies and legations abroad, the utilization of traditional foods will increase.

• 농업과학연구
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• 제27권1호
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• pp.63-70
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• 2000

Taean county region has been economically lagged behind compared with other areas in Chungnam Province mainly due to disadvantages of the location such as traffic accessibility, social infrastructure and industrial complex. However, recently Taean region has been emerged as newly prospective area because west coastal highway will be constructed to connect Seoul urban area to famous beach sites, recreational facilities along the seaside of Taean county, where International Flower Exhibition will also be held in Anmyon Island for the year of 2002. This Paper aims to explore how International Flower Exhibition is contributing to the development of local economy of Taean County area and to suggest the strategies for the development of this area through promoting spread effects of these international events. It is estimated that although there will be loss of 32,987 thousands won during the period of international flower festival based on the cash flow analysis, long run profits would be 108 trillion won, when calculating indirect benefits derived from the sight seeing, flower sales and other incomes from various activities. In order to maximize post benefits of international flower event, it is suggested that Taean county should pursue the strategies for specializing in cultural events such as family recreational events, beach festival and traditional cultural events, improving the social infrastructure and promoting the local industry such as flower, tourism and advanced technological enterprises.

• International Journal of Advanced Culture Technology
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• 제8권4호
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• pp.212-219
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• 2020

We conducted this study to identify the accommodation applications users' lifestyle types and the composition factors for consumers' accommodation applications selection attributes and to identify the difference in the selection attributes perception of accommodation applications between groups classified by user's lifestyle types. According to the study, 6 factors were derived as the accommodation applications users' lifestyle types and were named social/leisure-oriented type, fashion-seeking type, culture-seeking type, self-examining type, self-centered type, family-oriented type. Also 6 factors were derived as the accommodation applications selection attributes and were named convenience, interactivity, economic efficiency, transaction reliability, product reliability and informativeness. Valid clusters were divided into four groups and were named culture/tourism group, self-examining group, passive and cautious group and Social and practicality-seeking group. Most of the selection attributes perception of accommodation applications between groups had statistically significant differences(p<.05), except for some items of transaction reliability. Based on the results of this study, we should strive to establish effective marketing strategies that reflect differences in the selection attributes perception of the accommodation application between groups classified by users' lifestyle types.

• 한국식생활문화학회지
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• 제25권2호
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• pp.134-140
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• 2010

This study focuses on testing the validity of dimensions of restaurants' menu prices. In addition, the effect of demographic variables on the perception of each price dimension was investigated. The subjects were people living in the capital region who have, at least on occasion, gone to family restaurants. The data were collected by self-administered questionnaires and analyzed by factor analysis, reliability analysis, confirmatory factor analysis, and the ANOVA t-test. The results were that consumers' perception of restaurant menu prices is not uni-dimensional, but has six dimensions: price-price schema, pricequality schema, value consciousness, low price proneness, price mavenism, sales proneness. Demographic variables partially affect the consumers' perception of each menu price dimension. The result of the t-test examining dimensions of price according to the demographic characteristic was that females have a higher sales proneness than males. The t-test result according to marriage indicated that married people were higher in price-price schema and quality proneness than unmarrieds. ANOVA according to age indicated that people between ages of 20 to 29 have a higher quality proneness than those of other ages.

• 한국식생활문화학회지
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• 제23권3호
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• pp.388-396
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• 2008

This study examined the effects of Web ad components on customer attitude and purchasing decisions in 300 individuals who visited family restaurant Websites. The results are summarized as follows: First, Web ad components such as content, design, and interactivity had effects on the cognitive attitudes of the customers. And design, accessibility, and Web functionality had significant effects on the customers' emotional attitudes. In addition, content, navigation, and Web functionality had significant effects on the customers' behavioral attitudes. Lastly, the cognitive, emotional, and behavioral attitudes of the customers had significant effects on their purchases. From these results, design elements such as content, color, and menus, along with user interactivity for information are considered helpful components of a food service Web ad for customer cognition of the restaurant's information. In addition, aspects of Web functionality such as the food service's Web ad set-up, or the protection of personal information, the color design and menu, as well as accessibility for easy use, are all helpful in terms of gaining a customer attitude that is friendly and preferential towards a restaurant's menu items.

• 동아시아식생활학회지
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• 제17권5호
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• pp.644-652
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• 2007

본 연구는 초등학교 $5{\sim}6$학년 아동의 식품군의 섭취 횟수 및 활동량을 조사하여 2005년 한국영양학회의 영양 섭취 기준에 따른 식사 구성안의 식품군 일일 권장 섭취 횟수와 비교하였으며, 또한 질병 가족력이 있는 아동의 식품군 섭취 횟수, 비만도, 활동량 등을 분석하여 질병 위험 요인을 조사하였다. 1. 남아의 경우 83.2% 정상 체중, 7.4% 경도 비만, 7.4% 중등도 비만, 2% 고도 비만으로 나타났고, 여아는 89.9% 정상 체중, 6.2% 경도 비만, 3.5% 중등도 비만, 0.5% 고도 비만으로 나타났다(p<0.05). 남아의 54%가 일일 $1{\sim}2$시간의 신체 활동을 하는 반면 여아의 대부분(80%)은 일일 1시간 미만의 신체 활동을 하는 것으로 조사되었다(p<0.05). 2. 성별에 따른 식품군 섭취 횟수는 채소군 에서만 유의적인 차이가 나타났으며(p<0.05), 일일 권장 섭취 횟수에 대한 순응도는 곡류군($4{\sim}5$회/일)에서 가장 높았으며, 어육류 군과 우유 군의 경우 순응도가 매우 낮았다. 성별에 따른 일일 고지방 스낵 섭취 횟수에는 차이가 없었으나(남아 32%, 여아 34%), 일일 고당질 스낵 섭취 횟수에는 유의적인 차이가 있었다(남아 24%, 여아 34% p<0.05). 3. 비만 가족력이 있는 아동의 경우 가족력이 없는 아동에 비해 비만 아동이 많았으며(p<0.05), 고당질 스낵(p<0.05)이나 고지방 스낵(p<0.05)을 매일 섭취하는 비율도 대조군에 비해 유의적으로 높았다(p<0.05). 조사된 주요 식품군 중 채소군과 고혈압 가족력의 상관성(p<0.05)을 제외하고는 생활습관병 가족력 유무에 따른 주요식품군 섭취에 유의적인 차이가 없는 것으로 나타났다. 우리나라는 날로 생활 습관병의 발병율이 높아지고 있으며, 그로 인한 경제적인 손실도 증가하고 있다. 생활 습관병은 일단 발병하면 치유가 어려우므로 미리 예방하는 것이 최선의 방법이다. 생활 습관병의 위험요인 중 식생활 및 신체 활동습관은 우리의 의지로 조절이 가능하며 초등학교 5, 6학년은 특히 본인의 의지에 의해 식품을 선택할 수 있는 시기이므로 이 시기의 효과적인 영양교육은 매우 중요하다. 따라서 다양한 식품을 선택하고 균형 있는 식생활을 위한 영양섭취 기준과 식사 구성안에 대한 영양 교육이 필요하며, 특히 당뇨병이나 비만 가족력이 있는 아동에 대한 체계적인 건강 및 영양 관리가 한국인의 생활 습관병의 발병 위험을 줄이는데 도움이 될 것으로 사려된다.