Browse > Article
http://dx.doi.org/10.17703/IJACT.2020.8.4.212

A study on the Differences in the Accommodation Applications Selection Attributes by Lifestyles  

Kim, Kyu-dong (Dept. of Medical IT, Eulji Univ.)
Jeon, Se-hoon (Dept. of Medical IT, Eulji Univ.)
Kim, Jeong-lae (Dept. of Biomedical Engineering, Eulji Univ.)
Publication Information
International Journal of Advanced Culture Technology / v.8, no.4, 2020 , pp. 212-219 More about this Journal
Abstract
We conducted this study to identify the accommodation applications users' lifestyle types and the composition factors for consumers' accommodation applications selection attributes and to identify the difference in the selection attributes perception of accommodation applications between groups classified by user's lifestyle types. According to the study, 6 factors were derived as the accommodation applications users' lifestyle types and were named social/leisure-oriented type, fashion-seeking type, culture-seeking type, self-examining type, self-centered type, family-oriented type. Also 6 factors were derived as the accommodation applications selection attributes and were named convenience, interactivity, economic efficiency, transaction reliability, product reliability and informativeness. Valid clusters were divided into four groups and were named culture/tourism group, self-examining group, passive and cautious group and Social and practicality-seeking group. Most of the selection attributes perception of accommodation applications between groups had statistically significant differences(p<.05), except for some items of transaction reliability. Based on the results of this study, we should strive to establish effective marketing strategies that reflect differences in the selection attributes perception of the accommodation application between groups classified by users' lifestyle types.
Keywords
Accommodation Application; Users' Lifestyle Types; Selection Attributes; Cluster Analysis;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
연도 인용수 순위
1 K.D. Kim, Y.M. Yu, and J.L. Kim, "A Study on the Influence of Mobile Commerce Characteristics Perception on Mobile Shopping Intentions," The Journal of the Institute of Internet, Broadcasting and Communication, Vol. 13, No. 6, pp. 297-303, December 2013.   DOI
2 M.S. Choi, "The mobile service characteristics study on consumption value and consumer impulse buying: Focused on mobile Accommodation App," The Korea Academic Society of Tourism and Leisure(KASTLE), Vol.28, No.5, pp.185-203, March 2016. DOI: https://doi.org/10.7236/JIIBC.2013.13.6.297.   DOI
3 X.F. Tian, A Study on the Satisfaction, Reliability and Continuous Use Intention of Hotel O2O Application Characteristics in China, MA. Thesis. National University of Kongju, November 2015.
4 G.S. Kyoung, The Role of Brand Application on the Satisfaction and Intention to Use: The Moderating Effect of Service Quality and KANO Model, Ph.D. University of Kyonggi, December 2015.
5 H.J. Lee, "A Study of Continuance Use for Hotel Booking Mobile App.: Assessing the Moderating Role of Online Review Credibility and Membership Benefit," Korea Academic Society of Tourism Management(KASTM), Vol. 31, No. 3, pp 135-155, April 2016.
6 K.D. Kim, S.H. Jeon, and J.L. Kim, "A Study on the Selection Attributes of Accommodation Applications," International Journal of Advanced Smart Convergence, Vol. 8, No. 4, pp. 130-137, December 2019. DOI: https://doi.org/10.7236/IJASC.2019.8.4.130.   DOI
7 H.H. Choi, The Effect of O2O Service Quality on Customer Satisfaction and Continuous Usage Intention: Focused on Users of accommodation O2O service, MA. Thesis. University of Kyonggi, June 2019.
8 W. Lazer, "Lifestyle Concepts and Marketing," American Marketing Association Winter Conference, pp. 130-139, 1963.
9 J.H. Kim, A Study on Consumers' Choice of Automobile Purchasing by Lifestyle Type, MA. Thesis. University of Kyunghee, August 2005.
10 S.N. Lee and J.W. Lee, "A Study on the Influence Relationship between Lifestyle, Tourism Activities and Satisfaction of Tourists," Journal of Tourism and Leisure Research, Vol. 29, No. 3, pp. 21-35, June 2017.
11 S.H. Kim and H.S. Park, "The Impact of Service Characteristics of Smartphone Application on Perceived Value, Satisfaction and Intention to Recommend," Korea Association of Business Education(KABE), Vol. 26, No.6, pp 121-142, December 2011.
12 C. Zhang and L. Wan, "The Extraction Process of Durative Persuasive System Design Characteristics for Healthcare-related Mobile Applications," International Journal of Advanced Smart Convergence, Vol. 8, No. 2, pp. 18-29, June 2019. DOI: https://doi.org/10.7236/IJASC.2019.8.2.18.   DOI
13 Y.S. Oh, A Study on Consumer Lifestyle and Perception of O2O Service Characteristics: Focusing on the Frequency of Service Use and Intention of Word of Mouth, MA. Thesis. University of Hanyang, August 2016
14 H.G. Kang, A Study on the Relationship among Lifestyle, Selection Attributes of Travel Products, and Tourist Satisfaction, MA. Thesis. University of Honam, February 2019.