• 유통과학연구
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• 제12권10호
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• pp.123-128
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• 2014

Purpose - The purpose of the study is to reexamine the price fairness as practiced by low cost airlines, as a consumer has to experience such inconveniences as inferior airport transportation, extra fees on in-flight meals, and non-negotiable seats, and consumers evaluate such experiences keeping in mind their total costs. This evaluation includes price fairness and allows a reasonable and overall consideration of factors of low cost airlines. It tries to set up a measurement of the indicators consumers' perceptions of price fairness academically as it adapts price fairness to airline services which are renowned for price volatility. Research design, data, and methodology - The research proposes an alternative pricing strategy for the long term profit of low cost airlines after going over conflicts between the traditional theory of consumers' price perception mechanism and flexible fair policy of low cost airlines. It was meaningful when it relates to the early stage of the business, while it enhances the risks relating to the long term survival of low cost airlines. In addition, it is significant as it highlights the negative influences on consumers' perceptions of price fairness, as low cost airlines run on extremely low cost perspectives. Results - The results of the research provide insight into four perspectives, as consumers' perceptions of price fairness are influenced by the frequency and range of price changes and services. The first perspective is that it would lead to positive price evaluation when a low cost airline cuts prices frequently with little changes than one big change. It also would lead to the same result when it comes to necessary services. The second perspective is that one big increase of price would rather undermine the negative aspects of price changes than those of several smaller ones. The third perspective is that additional services would be good to consumers' perceptions of price fairness as compared to discount benefits with respect to the cost. Finally, a low cost airline should consider that consumers will change airlines or defer their flight schedule if the flight fares increase beyond their limits. Conclusions - Low cost airlines should reconsider their pricing policies for services that were provided free earlier. A consumer would not like discount benefits when made to pay for services that were, for long, free of charge. If a low cost airline can provide services with no charge, it should improve volumes if the costs are standardized and, moreover, should consider the charging fees. Alternatively, a consumer can choose between services and fair discount. Low cost airlines are implementing sales promotion strategies, as the competition is more intense than it used to be. In these days, they should regard services over sales promotion, as consumers may prefer to spend money on good premium services. Some differentiation in services could create a good market position for the airlines and, hence, good financial performance.

• 가정과삶의질연구
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• 제21권5호
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• pp.61-75
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• 2003

The goals of this study were threefold. First, the researcher sought to describe the perceptions of wives and husbands concerning the degree of fairness in the division of household labor. Second, the determinants of wives and husbands' perception of the fairness in the division of household labor were analyzed. Third, the factors that affect wives' perception of the fairness in the division of household labor were compared with the factors that affect husbands' perception of the fairness. The data of this study were collected from a survey of 139 married couples with children of high school age or younger, residing in Seoul, Inchon, and Kyunggido. A structured questionnaire was used in the survey. Frequencies, percentiles, mean, Peason's correlations, Cronbach's alpha, t-tests, and multiple regressions were used to analyze the data. The results show that both the wives and the husbands perceived the division of household labor as unfair for the wives. Further, husbands' gender-role attitudes and household labor preference affected wives and husbands' perception. Most comparison reference variables affected significantly the wives and husbands' perception. Lastly, there was a gender difference in the significance of comparison reference variables and demographic variables. The wives mainly employed within-marriage comparisons but the husbands mostly used outside-marriage comparisons. The demographic variables affected the wives' perception, but not the husband's.

• 한국생활과학회지
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• 제19권5호
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• pp.857-872
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• 2010

Recently, interest in fair tourism and demand for this service has been steadily increasing. This study examined the tourists' perceptions of their fair tourism experiences. Phenomenological method was adopted as a qualitative research approach. Participants were nine adults who were interviewed in depth on their experiences of fair tourism. Data analysis led to the emergence of seven categories (sharing and volunteerism, environment and animal protection, tourism created together, communication and relationship, from consumption to experience, ethicality and fairness, contemplating life) and 21 subcategories. This research was a significant step in providing options to explore the improvement of ethical-tourism and may have implications for the future development of tourism. This study also has various implications for tour operators, consumers, and government. In future all stakeholders should make efforts to establish the tour culture which encourages consumers to consider the ethicality and fairness of their choices as tourists.

• 유통과학연구
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• 제10권3호
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• pp.43-50
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• 2012

본 연구는 브랜드 이미지와 광고모델의 일치성이 브랜드 태도와 가격공정성 지각에 긍정적인 영향을 미치는가를 조사하기 위해 수행되었다. 선행 연구들에 대한 고찰을 토대로 구성개념을 각각에 대하여 재정의 하였고, '유명인 광고모델의 이미지와 광고대상(브랜드)의 이미지가 얼마나 잘 조화되는가 (적절한가 또는 일치하는가)'와 같이 이미지들 간의 조화/적합/일치 정도를 모두 포괄하는 개념으로 "이미지 일치성"을 정의하였다. 결과를 요약하자면 첫째, 브랜드 이미지와 스포츠 스타 광고모델의 일치성은 브랜드 태도의 확신성과 지속성 형성에 유의한 영향을 미치지 않는 것으로 조사되었다. 둘째, 개인이 가지고 있는 브랜드에 대한 태도의 확신성과 지속성은 가격공정성 지각에 긍정적인 영향을 미치는 것으로 조사되었다. 셋째, 브랜드 이미지와 스포츠 스타 광고모델의 일치성은 가격공정성 지각에 긍정적인 영향을 미치는 것으로 조사되었다. 첫째와 셋째 연구결과를 통해 브랜드 이미지와 광고모델의 일치성이 높은 광고가 가격공정성 지각에는 일시적으로 긍정적 영향을 미치지만 지속적인 구매를 유발하는 브랜드 태도의 형성에 미치는 영향은 미미하다는 것을 알 수 있다. 즉, 소비자의 브랜드에 대한 장기적인 신뢰에 영향을 미치기 위해서는 광고와 같은 프로모션 전략보다는 제품이나 서비스의 품질 향상이 선행하여야 한다는 것을 의미한다. 브랜드이미지와 부적합한 광고모델이 등장하는 광고는 제품 가격 인상 등에 대한 소비자의 가격공정성 판단에 대해 일시적으로 부정적인 영향을 미칠 수는 있으나, 장기적인 관점에서 소비자의 재구매 의도나 구전의도와 같은 태도 형성에는 영향을 미치지 않는 것이다. 둘째 연구결과를 통해 이미 형성된 긍정적인 브랜드 태도는 소비자의 가격공정성 지각을 더욱 긍정적으로 변화시키는데 공헌할 수 있다는 것을 알 수 있다. 특히, 가격공정성 지각에 미치는 영향에 있어서 태도의 지속성이 태도의 확신성보다 영향력이 더 크다는 점에서, 소비자와 기업의 거래 기간, 거래 빈도 등의 지속성 이슈가 소비자의 신념이나 신뢰의 강도와 같은 확신성 이슈보다 더 중요한 요소로서 기업이 통제하고 관리해야 하는 사실을 시사한다. 예를 들어, 고가의 스포츠 용품의 경우 광고모델과 브랜드 이미지가 잘 어울리면, 그렇지 않은 경우에 비해 소비자는 가격에 대해 부담감을 덜 느낀다. 그러나 이러한 점이 소비자의 반복적인 구매나 거래의 지속 여부를 결정하지는 않으며, 브랜드에 대한 신뢰에 대해서도 절대적인 영향을 미치지 않는다. 즉, 이러한 소비자의 브랜드 태도는 소비자 의사결정에서 결과적인 변수가 아니라, 원인변수로서 역할이 더 크기 때문에, 기업으로서는 소비자의 브랜드 태도를 긍정적으로 변화시키는 것을 최종 목표로 삼을 것이 아니라, 기업의 일상적인 전략으로서 인식하고 접근하여야 한다.

• 임상간호연구
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• 제27권2호
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• pp.165-178
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• 2021

Purpose: To analyze nurses' shift work according to the government guidelines for night work and their perceptions of their work schedules. Methods: The study sample included 487 nurses who provided information on their schedules, including the normal working hours of each shift, and overtime per shift during September 2020. Nurses' perceptions were measured in terms of satisfaction, appropriateness for work-life balance, and fairness to their work schedule. Results: One-third of the respondents worked more than 40 hours per week. The average overtime hour was 1.14 hours per shift. Unsocial hours (8 pm to 6 am on weekdays, midnight to midnight on weekends and public holidays) accounted for 56.4% of all working hours. During their last night shift, on average, nurses worked 9.62 hours and had a break of 39 minutes, although 20.5% reported no break. Sixty-eight percent of nurses had at least one between-shift break shorter than 48 hours after a consecutive night shifts. Fifty-seven percent were satisfied with their schedule. One-third perceived their schedule as appropriate for work-life balance, and two-thirds perceived that days off on weekends and nights were fairly distributed within the unit. Working and overtime hours had an inverse relationship with all three aspects of nurses' perceptions. A higher proportion of unsocial hours and having no breaks during the night shift were associated with lower perceptions of fairness. Conclusion: Reducing working hours, ensuring breaks during night shifts, and increasing rewards for unsocial hours are required to improve nurses' perceptions and reduce turnover due to shift work.

• 품질경영학회지
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• 제45권2호
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• pp.157-173
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• 2017

Purpose: This study analyzed the effects of employees' perception of fairness and organizational commitment on productive behavior in firms. In addition, we analyzed how the employment patterns(full-time vs part-time) of employees adjust the relationship of each variable. Methods: In order to carry out the research, we surveyed about 400 people working in domestic large corporations and global corporations and analyzed them empirically Results: According to the empirical analysis, Fairness perception has a positive (+) effect on organizational commitment and productive behavior, and organizational commitment has a positive (+) effect on employee's productive behavior. In particular, the relationship between fairness perception and organizational commitment and productive behavior varies according to the employee's employment pattern(full-time vs part-time). Conclusion: this study is to increase the organizational commitment of employees in the process of organizational socialization, to ensure fairness in procedures, distribution and interactions to drive productive behavior, Suggesting that employees should be provided motivation and welfare benefits without discrimination.

• 한국사회복지학
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• 제64권1호
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• pp.79-100
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• 2012

본 연구는 대구광역시 중학교 교사를 연구 대상으로 학교폭력 발생시 교사의 원조개입효능감에 직 간접적으로 영향을 미치는 효과변인들을 검증하였다. 분석방법으로는 AMOS를 이용해서 구조방정식 모형을 토대로 변수간의 인과관계를 분석하였고, 전체매개, 개별매개 그리고 개별매개간의 차이검증은 Mplus를 사용하여 비선형분석을 하였다. '사회적 책임감'과 '가해 피해자에 대한 올바른 인식' 그리고 '교칙공정성'등 세 효과변인들은 직 간접적으로 교사의 '원조개입 효능감'(SMC, 64%, 총효과, .452)에 매우 긍정적인 효과를 미치는 요인이라는 사실을 실증적으로 확인하였다. '사회적 책임성'이 교사의 '원조개입효능감'에 미칠 수 있는 직접효과(.203)보다는, 두 매개변인('가해 피해자에 대한 올바른 인식' '교칙공정성')의 전체간접효과(.249)의 영향이 더 컸다. 두 매개변인들 중에서는 '가해 피해자에 대한 교사의 인식'(.224)이 '교칙 공정성'(.025)보다 훨씬 더 강한 매개효과를 가지고 있는 것으로 밝혀졌다. 학교폭력 '가해 피해자에 대한 교사의 인식'수준은 '사회적 책임성'이 교사의 '원조개입효능감'에 미치는 긍정적인 영향을 크게 증폭 또는 감소시킬 수 있는 강력한 매개변인이라는 사실을 실증적으로 규명하였다. 분석결과를 토대로, 학교폭력에 대한 교사들의 원조개입효능감을 강화할 수 있는 방안을 모색하였다.

• 대한가정학회지
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• 제36권9호
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• pp.139-152
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• 1998

The purpose of this study was to examine interactive effects of gender idelogies on the amount of household work time and the perception of fairness in household work by the couples. The data were collected from 100 couples in Seoul and 142 in Taejon. The Major findings were as follows: Interactive effects of gender idelogies had an important role in explaining household work time and the perception of fairness by husbands. For men holding more egalitarian gender idelogies who were married to women being more egalitarian tend to perform more hours of household work. And husbands who had traditional gender ideologies percept relatively fair to the couples' division of household work. It was approved that wives had a primary role in the division of household work.

• 경영과정보연구
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• 제15권
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• pp.71-90
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• 2004

This study has uncovered some important relationships among employees perceptions of distributive justice and procedural justice and organizational effectiveness. The present study attempts, first, to identify the perceived justice in promotion and transfer, performance evaluation, pay raise, job allocation and job fire. Second, to determine the relative importance of distributive justice and procedural justice. relationships of organizational effectiveness. The research is the identification of a modest but significant relationship between the two justice and organizational effectiveness. The result make it clear that employee find that right personnel management of fairness. To summarize the result of three variables's relationship influence is as below. The results indicated that perceptions of procedural justice as much organizational effectiveness than do perceptions of distributive justice. As also predicted, the perception of distributive justice did not impact organizational effectiveness. Therefore, Partially supporting the hypothesis. The research implications of these study suggest that great causality should be this paper' research model in three variables. The result indicate that manager must pay attention to employees perceptions of procedural justice and distributive justice.

• International Journal of Contents
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• 제18권1호
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• pp.85-97
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• 2022

Students' perceptions of generosity and fairness in lecture evaluation and grades, communication with professors, and self-fidelity and satisfaction during the COVID-19 situation were statistically analyzed by surveying students at M university in Daejeon. These data were analyzed in the context of parameters that might impact online class lecture evaluations, namely gender and school year. Descriptive analysis shows students' perceptions of online lectures are significantly high. As for differences by gender and school year, the t-test results indicate female students generally have better perceptions of online classes than male students. However, there is no statistical difference between male and female students regarding the generosity of lecture evaluation. Also, ANOVA test results show that as the school year increases, the general perceptions for online classes become negative. However, there is no statistical difference by school year regarding the generosity of lecture evaluation. Regression analysis shows that the "perceptual generosity of grades" most significantly influenced the "perceptual generosity of lecture evaluation."