• Journal of Distribution Science
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• v.9 no.2
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• pp.61-72
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• 2011

The object of this research is to examine the factors leading to intercompany win-win by finding the antecedents and consequences that affect a supplier's fairness perception. We assume that the antecedent factors of a supplier's fairness perception are vertical coordination, cooperation support, information sharing, and legalistic plea. We assume that the consequential factors of a supplier's fairness perception are supply chain dependence and supply chain flexibility. The object industry is an electronic parts manufacturing company. We tested our model by using the SPSS 17.0 and the LISREL 8.5. For measurement validation, we verified by using a confirmatory factor analysis and a reliability analysis. For hypothesis analysis, we did a path analysis with the LISREL 8.5. By checking the modification index and expecting parameter changes, we modified the model. First, the buyer's vertical coordination had a positive effect on the supplier's distributive fairness perception and procedural fairness perception. Second, the buyer's cooperation support had no effect on the supplier's distributive fairness perception and procedural fairness perception: we suppose that the buyer's requests were burdensome, although they cooperated with the supplier. Third, the buyer's information sharing had a positive effect on distributive fairness perception but had no direct effect on procedural fairness perception. Fourth, the buyer's legalistic plea had a negative effect on the supplier's distributive fairness perception. and a negative effect on the supplier's procedural fairness perception at a 0.1 significance level. Fifth, although procedural fairness perception had no direct effect on supply chain dependence, fairness perception had an effect on supply chain dependence and supply chain flexibility both directly and indirectly.

• Journal of Families and Better Life
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• v.21 no.5
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• pp.61-75
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• 2003

The goals of this study were threefold. First, the researcher sought to describe the perceptions of wives and husbands concerning the degree of fairness in the division of household labor. Second, the determinants of wives and husbands' perception of the fairness in the division of household labor were analyzed. Third, the factors that affect wives' perception of the fairness in the division of household labor were compared with the factors that affect husbands' perception of the fairness. The data of this study were collected from a survey of 139 married couples with children of high school age or younger, residing in Seoul, Inchon, and Kyunggido. A structured questionnaire was used in the survey. Frequencies, percentiles, mean, Peason's correlations, Cronbach's alpha, t-tests, and multiple regressions were used to analyze the data. The results show that both the wives and the husbands perceived the division of household labor as unfair for the wives. Further, husbands' gender-role attitudes and household labor preference affected wives and husbands' perception. Most comparison reference variables affected significantly the wives and husbands' perception. Lastly, there was a gender difference in the significance of comparison reference variables and demographic variables. The wives mainly employed within-marriage comparisons but the husbands mostly used outside-marriage comparisons. The demographic variables affected the wives' perception, but not the husband's.

• Journal of Distribution Science
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• v.20 no.1
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• pp.87-98
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• 2022

Purpose: This research investigates whether the existence of preannouncing price discount before purchase has an effect on after regret about purchasing and price fairness perception. Moreover, this paper examines whether the preannouncing effects on regret (or price fairness perception) are moderated by motive inference type (or brand trust). Research design, data and methodology: This experimental design consisted of total 8 between-subjects full factorial, which is completed by 2 (preannouncing price discount before purchase) × 2 (motive inference type) × 2 (consumer's brand trust level). Results: First, regret (or price fairness) differs depending on the presence/absence of preannouncing price discount before purchase and price discount motive inference type. Second, interaction effect of preannouncing price discount presence/absence before purchase and price discount motive inference type on regret (or price fairness) after purchase differs depending on motive inference type (or brand trust). Conclusions: Preannouncing external cue could decrease the possibility of consumers to regret and prevent consumers perceiving price change as unfair. Thus, corporations should sufficiently explain to consumers about preannouncing and specific reason of price fall in order to decrease regret caused by price fall and to increase price fairness perception from preannouncing effect.

• Korean Journal of Culture and Social Issue
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• v.26 no.4
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• pp.457-477
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• 2020

The purpose of this study is to confirm the effect of the young generation's Fairness perception on the hopelessness at the present time when the hopelessness of the future that young generation is experiencing is growing with social interest. This study examined the mediating effects of the perceived control and moderating effect self-esteem between the fairness perception and the hopelessness of the young generation. For this purpose, the self-reporting data of 313 young people in their 20s and 30s were collected. The results were as follows: First, fairness awareness was positively correlated with perceived control and self-esteem, and the hopelessness was negatively correlated with fairness awareness, perceive control and self-esteem. Second, perceived control mediated between fairness perception and the hopelessness, Third, self-esteem moderated the relationship between the fairness perception and the hopelessness. The high self-esteem group showed little change in hopelessness due to fairness perception while the low self-esteem group showed a big change in hopelessness due to fairness perception, which means that high self-esteem plays a role in alleviating hopelessness when fairness perception is low. The results of this study can be used as basic data to plan ways to improve mental health and quality of life.

• Journal of Korean Society for Quality Management
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• v.45 no.2
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• pp.157-173
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• 2017

Purpose: This study analyzed the effects of employees' perception of fairness and organizational commitment on productive behavior in firms. In addition, we analyzed how the employment patterns(full-time vs part-time) of employees adjust the relationship of each variable. Methods: In order to carry out the research, we surveyed about 400 people working in domestic large corporations and global corporations and analyzed them empirically Results: According to the empirical analysis, Fairness perception has a positive (+) effect on organizational commitment and productive behavior, and organizational commitment has a positive (+) effect on employee's productive behavior. In particular, the relationship between fairness perception and organizational commitment and productive behavior varies according to the employee's employment pattern(full-time vs part-time). Conclusion: this study is to increase the organizational commitment of employees in the process of organizational socialization, to ensure fairness in procedures, distribution and interactions to drive productive behavior, Suggesting that employees should be provided motivation and welfare benefits without discrimination.

• Journal of Information Technology Services
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• v.6 no.2
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• pp.19-33
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• 2007

The current advance of IT and the e-commerce triggers the wide practice of dynamic pricing in all industries although the price discrimination has been very cautiously applied in the limited areas in the past. The price discrimination which offers different prices for each customer depending on their preference and buying behaviors has recently gained attention as it could provide superior benefits to sellers. The wide adoption of price discrimination, on the other hand, is reported to face buyer resistances and complaints. Our limited understanding on the perception of price fairness, which we think is key concept in the price discrimination on the Internet-enabled transactions, motives us to investigate factors that affect the perception of price fairness. This study focuses on illusion of control and lateral customer relationship to investigate their effects on price fairness in online auction and group purchase context. By conducting laboratory experiments, our study demonstrates that customers' perception on illusion of control in price determination and advantageous lateral customer relationship significantly affect price fairness perception in both online auction and group purchase environment. The findings are expected to provide researchers and managers with useful insights to develop better pricing strategies and design effective dynamic pricing mechanisms.

• Journal of Digital Convergence
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• v.16 no.4
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• pp.55-67
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• 2018

The organizational politics strengthened resistance to change. This study explores how the organizational political perception and fairness in split firms affect resistance to change. The analysis showed that the boss's and colleague's politics is minimized by its distributional fairness and procedural fairness. The organizational politics strengthened resistance to change. Additionally, mediating effects of fairness were analyzed. As a result, it was revealed that the perception of organized politics by bosses and that colleagues' perception of organizational politics affected resistance to change based on distributional fairness. However, it was shown that procedural fairness had no mediating roles between organizational politics and change resistance. There is a need to pay keen attention to distributional fairness to minimize the resistance to changes of organizational members at the split. If distributional fairness is not secure, Members will be a political behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.5
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• pp.892-906
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• 2021

This study explores the effects of providing information on the price fairness perception and intention of continuous use in an online fashion platform, given a price difference due to AI algorithm pricing. We investigated the moderating roles of price inequality (loss vs. gain) and technology insecurity. The experiments used four stimuli based on price inequality (loss vs. gain) and information provision (provided or not) on price inequality. We developed a mock website and offered a scenario on the product presentation based on an AI algorithm pricing. Participants in their 20s and 30s were randomly allocated to one of the stimuli. To test the hypotheses, a total of 257 responses were analyzed using Process Macro 3.4. According to the results, price fairness perception mediated between information provision and continuous use intention when consumers saw the price inequality as a gain. When the consumers perceived high technology insecurity, information provision affected the intention of continuous use mediated by price fairness perception.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.1
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• pp.117-125
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• 2017

People believe that they make a rational decision. But the results of behavioral economics research show that people make a emotional decision at many times. The perception of fairness is one of the example in emotional decision. Sometimes people give up their monetary profit and revenge counterpart when they feel unfair. So the perception of fairness is very important. Two experiment was conducted. In experiment 1, researcher studied the effect of the pre-investment cost in perception of fairness. The result showed people who had pre-investment cost thought more unfair but were more likely to continue prior decision. In experiment 2, researcher studied the effect of type of CEO and message frame in perception of fairness. The results showed that people thought the proposal was more unfair when CEO was son of founder and message was gain and loss framing message.

• Journal of the Korea Safety Management & Science
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• v.12 no.2
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• pp.89-97
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• 2010

The most important concern in the internet service organizations in competitive market circumstances is to focus on formation and maintenance of continuous relationship with customers. The purpose of this study is to verify the effect of perception of the fairness - procedural fairness for recovery, interactional fairness, fairness for reward on customer's satisfaction and trust, behavior when the internet service company failed to service such as disclosure of personal information. This study aims to apply justice theories to service recovery. As a result, first, the customer's perceived justice had a significant effect on the customer satisfaction and trust in service recovery. Second, the customer's satisfaction positive effect on trust. Third, customer's satisfaction formed by service recovery had a effect on the customer's behavior such as continuous usage intention. Therefore, this study was reveal how the extent of justice perception felt by customers in the service recovery process, causes positive causation relationship which affect customer behavior intention.