1 |
Kahneman, D. & Tversky, A. (1979). Prospect Theory: An Analysis of Decision under Risk. Econometrica, Econometric Society, 47(2), 263-91.
DOI
|
2 |
Wernerfelt, B. (1988). Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond. Rand Journal of Economics, 19, 458-466.
DOI
|
3 |
Xia, L., Monroe, K. B., & Jennifer, L. C. (2004). The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions. Journal of Marketing, 68(October), 1-15.
|
4 |
Ryu, G. & Gang, H. (2004). The Effects of Inferred Motives for a Price Discount on Consumer Responses: The Moderating Role of Discount Size and Time Resources. Marketing Research, 23(4), 197-217.
|
5 |
Monroe, K. B. & Petroshius, S. (1981). Buyers' Perception of Price: An Update of the Findings, in H. Kassarjian and T. S. Robertson, eds., Perspectives in Consumer Behavior 3rd Edition, Glenview, IL: Scott, Foresman and Company, 43-55.
|
6 |
Dodson, J. A., Tybout, A. M., & Sternthal, A. (1978). Impact of Deals and Deal Retraction or. Brand Switching. Journal of Marketing Research, XV(February), 72-81.
|
7 |
Mercer, N. (2005). Sociocultural Discourse Analysis: Analysing Classroom Talk as a Social Mode of Thinking. Journal of Applied Linguistics, 1(2), 137-168.
DOI
|
8 |
McConnell, A. R., Niedermeier, K. E., Leibold, J. M., El-Alayli, A. G., Chin, P. P., & Kuiper, N. M. (2000). What if I Fnd it Cheaper Somewhere Else? Role of Prefactual Thinking and Anticipated Regret in Consumer Behavior. Psychology and Marketing, 17, 281-298.
DOI
|
9 |
Neslin, S. A., & Shoemaker, R.W. (1989). An Alternative Explanation for Lower Repeat Rates Following Promotion Purchases. Journal of Marketing Research, 26(May), 205-213.
DOI
|
10 |
Nyer, P. U. (1997). AStudy of the Relationships between Cognitive Appraisals and Consumption Emotions. Journal of the Academy of Marketing Science, 25(4), 296-335.
DOI
|
11 |
Spence, M. (1974). Market Signaling: Informational Transfer in Hiring and Related Screening Processes, Cambridge. MA: Harvard University Press
|
12 |
Kumar, A. & Oliver, R. L. (1997). Cognitive Appraisal, Consumer Emotions, and Consumer Response. Advances in Consumer Research, 24, 17-18.
|
13 |
Baek, T. H. & King, K. W. (2011). Exploring the Consequences of Brand Credibility in Services. Journal of Services Marketing, 25(4), 260-272.
DOI
|
14 |
Erdem, T. & Swait, J. (2004). Brand credibility, brand consideration, and choice. Journal of Consumer Research, 31(1), 191-198.
DOI
|
15 |
Lichtenstein, D. R., Burton, S., & Karson, E. J. (1991). The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads. Journal of Consumer Research, 18(December), 380-391.
DOI
|
16 |
Rotemberg, J. J. (2010). Altruistic Dynamic Pricing with Customer Regret. The Scandinavian Journal of Economics, 112(4), 646-672.
DOI
|
17 |
Kahneman, D. & Tversky, A. (1982). The psychology of Preferences. Scientific American, 246, 160-73.
DOI
|
18 |
Kahneman, D. & Tversky, A. (1996). On the Reality of Cognitive Illusions: A Reply to Gigerenzer's Critique. Psychological Review, 103, 582-591.
DOI
|
19 |
Krishnamurthi, L., Mazumdar, L. T., & Raj, S. P. (1992). Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions. Journal of Consumer Research, 19(3), 387-400.
DOI
|
20 |
Tversky, A. and Kahneman, D. (1981). The Framing of Decisions and the Psychology of Choice. Science, New Series, 211(4481), 453-458.
DOI
|
21 |
Tirole,J. (1990). The theory of industrial organization. Cambridge, MA: MIT Press
|
22 |
Darke, P. R. & Dahl, D. W. (2003). Fairness and Discounts: The Subjective Value of a Bargain. Journal of Consumer Psychology, 13(3), 328-338.
DOI
|
23 |
Tsiros, M., & Mittal, V. (2000). Regret: A model of Its Antecedents and Consequences in Consumer Decision-Making. Journal of Consumer Research, 26, 401-417.
DOI
|
24 |
Urbany, J. E., Bearden, W. O., & Weilbaker, D. C. (1988). The Effect of Plausible and Exaggerated Reference Price on Consumer Perceptions and Price Search. Journal of Consumer Research, 15(June), 95-110.
DOI
|
25 |
Weiner, B. (1992). Human Motivation: Metaphors, Theories, and Research, Sage Publications.
|
26 |
Bies, R. J. & Shapiro, D. L. (1988). Voice and Justification: Their Influence on Procedural Fairness Judgments. Academy of Management Journal, 31, 676-685.
DOI
|
27 |
Campbell, M. C. (2007). Says "Who?!" How the Source of Price Information and Affect Influence Perceived Price (Un)fairness. Journal of Marketing Research, 44(2), 261-171.
DOI
|
28 |
Dutta, S., Biswas, A., & Grewal. D. (2011). Regret from Postpurchase Discovery of Lower Prices: Do Price Refunds Help?. Journal of Marketing, 75(November), 124-138
DOI
|
29 |
Fathollah, S. & Aghdaie, A. (2012). An Analysis of Impact of Brand Credibility and Perceived Quality on Consumer Evaluations of Brand Alliance. International Journal of Marketing Studies, 4(2), 93-102.
|
30 |
Harrison, J. R. & March, J. G. (1984). Decision Making and Postdecision Surprises. Administrative Science Quarterly, 29(1), 26-42.
DOI
|
31 |
Bolton, L. E., Warlop, L., & Alba, J. W. (2003). Consumer Perceptions of Price (Un)Fairness. Journal of Consumer Research, 29(4), 474-491.
DOI
|
32 |
Chu, W. & Hwang, H. (2008). How Post-purchase & Anticipated Regrets Shape a Consumer's Subsequent Decision Making. Consumer Research, 19(2), 215-146.
|
33 |
Erdem, T., Swait, J. , & Jordan, L. (2002). The Impact of Brand Credibility on Consumer Price Sensibility. International Journal of Research in Marketing, 19, 1-19.
DOI
|
34 |
Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1986a). Fairness as a Constraint on Profit Seeking: Entitlement in the Market. The American Economic Review, 76(4), 728-741.
|
35 |
Weiner, B. (2000). Intrapersonal and Interpersonal Theories of Motivation from an Attributional Perspective. Educational Psychology Review, 12(1), 1-14.
DOI
|
36 |
Bem, D. J. (1965). An experimental analysis of self-persuasion. Journal of Experimental Social Psychology, 1, 199-218.
DOI
|
37 |
Bem, D. J. (1967). Self-Perception: The Dependent Variable of Human Performance. Organizational Behavior and Human Performance, 2, 105-121.
DOI
|
38 |
Bobinski, G. S. Jr., Cox, D., & Cox, A. (1996). Retail "Sale" Advertising, Perceived Retailer Credibility, and Price Rtionale. Journal of Retailing, 72(3), 291-306.
DOI
|
39 |
Cianci, A. M. & Kaplan, S. (2008). The Effects of Management's Preannouncement Strategies on Investors' Judgments of the Trustworthiness of Management. Journal of Business Ethics, 79, 423-444.
DOI
|
40 |
Campbell, M. C. (1999). Perceptions of Price Unfairness. Journal of Consumer Research, 29(March), 474-491.
DOI
|
41 |
Eagly, A. H., Wood, W., & Chaiken, S. (1978). Causal Inferences About Communicators and Their Effect on Opinion Change. Journal of Personality and Social Psychology, 36, 424-435.
DOI
|
42 |
Eliashberg, J. & Robertson, T. S. (1988). New product preannouncing behavior: A marketsignaling study. Journal of Marketing Research, 25, 282-292.
DOI
|
43 |
Erdem, T. & Swait. J. (1998). Brand Equity as a Signaling Phenomenon. Journal of Consumer Psychology, 7(2), 131-157.
DOI
|
44 |
Folkes, V. S. (1988). Recent Attribution Research in Consumer Behavior: AReview and New Directions. Journal of Consumer Research, 14, 548-565.
DOI
|
45 |
Hendel, I. & Izerri, A. (1999). Adverse Selection in Durable Goods Markets. American Economic Review, 89(5), 1097-1115.
DOI
|
46 |
Jain, S. & Srivastava, J. (2000). An Experimental and Theoretical Analysis of Price-Matching Refund Policies. Journal of Marketing Research, 37(3), 351-362.
DOI
|