• 제목/요약/키워드: Factors of relationship

검색결과 12,826건 처리시간 0.041초

전자카달로그 특성요인과 고객의 관계품질에 관한 연구 (A Study on the Factors of e-Catalog and their Impact on the Customer's Relationship Quality)

  • 고일상;강주선
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제15권1호
    • /
    • pp.97-119
    • /
    • 2006
  • As the electronic market grows, the vendors establish internet shopping mall with a plenty of electronic catalogs and prepare to respond rapid electronic market growth. Consequently, building attractable electronic catalogs is very important to give a customer satisfaction. Based on prior researches, this study suggest a research model to understand the factors of electronic catalogs and their impact on the customer's relationship quality. As a result, this study confirmed that accuracy, timeliness, interaction, presentation, and information structure of electronic catalog were important factors. Presentation is the most important factors of electronic catalog. Information structure and accuracy also heavily impact on user satisfaction. And their impact on the customer satisfaction and trust were proved to be substantial. These results will contribute to provide implicit guidelines to the developers of internet shopping malls.

  • PDF

병원 근로자의 지식공유에 영향을 미치는 요인 (Factors Affecting Hospital Employees' Knowledge Sharing)

  • 이현숙;이해종;김영훈
    • 한국병원경영학회지
    • /
    • 제19권1호
    • /
    • pp.43-53
    • /
    • 2014
  • The objective of this research is to survey of knowledge management in hospitals and to search the factors to impact the knowledge sharing and innovation behavior among employees. The data is collected with hospital employees by questionnaire method. Total number of analysis is 779 cases, and the collected data is analyzed by SEM(structural equation model). The work performance(WP) make influence the innovation behavior(IB) through knowledge sharing(KS) intention. The KS intention and IB are different in sex, age, education, work duration and work level. But, WP is different only in sex. The only personnel and organizational factors to affect KS intention, WP and IB are reciprocity(in personnel factor) and trust(in organization factor). Those factors mean the mental or psychological relationship among employees. So, to make more developed knowledge management in hospitals is to need more personal relationship than any other system management or incentives.

  • PDF

소비가치 이론에 의한 병원선택 요인 연구 (A Study of Hospital Choice on the Basis of Consumption Values Theory)

  • 이선희
    • Journal of Preventive Medicine and Public Health
    • /
    • 제30권2호
    • /
    • pp.413-427
    • /
    • 1997
  • This research is based on the Consumption Values Theory proposed by Sheth(1991). The purpose of this research is finding the factors related to the process of hospital choice. The expectation of six hospital outpatients 600 was analyzed by six consumption values categories: functional value, social value, emotional value, rarity value, condition value, health related values. The main results of this research is as following; 1. In the result of factor analysis 22 consumption value factors which affect the hospital preference were extracted; kindness/clearness, service speed, comfort of space, technical competence in functional values, high income/active social life, low income/blue collar unmarried/man, middle aged/big family, woman/married, introvert in social values, high-class, comfort, reliability in emotional value, newness, classiness in rarity value, social relationship, close to residence, social reputation in conditional values, priority on health, health behavior, active sense of value on health in health related values. 2. The difference of consumption values among hospital types were analyzed. The critical factors in reference for corporate hospitals newly established were kindness/clearness, service speed, convenience, classiness, comfort, and newness. University hospitals were preferred by the factors of reliability, and social reputation. In general hospital, convenience and close to residence were critical factor. 3. In logistic regression, age, marital status, education level and income as socio-demographic variables were significantly related to general hospital choice. Also service speed and close to residence were positively and high income/active social life and high class value were negatively related to general hospital choice. On university hospital choice, age and marital status, education show posive relationship whereas income showing negative relationship. Kindness/clearness, service speed, comfort of space, unmarried/man, comfortable feeling, newness and close to residence showed negative relationship with university hospital selection whereas technical competence, reliability in emotional value, classiness in rarity value, social relationship in functional values showed positive relationship. Lastly kindness/clearness, comfort of space, high income/active social life, unmarried/man, high-class, comfort and newness were positively related to corporate hospitals newly established choice in contrast to negative relationship in reliability in emotional value and classiness. In summary, we found that hospital user also choose to hospital in base of various consumption value. Further studies to investigate the hospital consumer behavior will be needed.

  • PDF

한복판매원의 속성이 고객과의 관계의 질과 행동의도에 미치는 영향 (Influence of Hanbok Salesperson's Attributes on Relationship Quality with Customers and the Behavioral Intention)

  • 황복희;이영선
    • 한국의류학회지
    • /
    • 제37권7호
    • /
    • pp.907-921
    • /
    • 2013
  • This study shows the importance of human factors in relationship marketing by revealing the influence of Hanbok salesperson's attributes on relationship quality and long-term relationship orientation at the time when a culture is newly understood. A questionnaire surveyed 376 women living around the Seoul and Daejeon Metropolitan areas from February to March 2013. SPSS WIN 20.0 and AMOS 20.0 programs analyzed the gathered data. We review the influence of Hanbok salesperson's attributes (expertise, ethics, communication skill, customer orientation, similarity, and likeability) on relationship quality and behavioral intention. The research indicates that only customer orientation and Hanbok salesperson's expertise attributes influence relationship quality. All the attributes had a positive influence; in addition, the relationship quality had a significant influence on customer loyalty. However, communication skill, similarity, and likeability did not influence relationship quality. Customer orientation, which provides a customized service based on the recognition of individual customer trends and expertise in developing a relationship with customers, are important factors to form relationship quality and loyalty.

리더십과 서비스품질의 관계에 대한 연구 (The relationship between leadership and service quality)

  • 안관영
    • 산업경영시스템학회지
    • /
    • 제27권1호
    • /
    • pp.15-23
    • /
    • 2004
  • As the family's revenue and the preference for the quality of life increase, outdoor food and meal industry is rapidly growing up in Korea. Thus employee's service quality is much more necessary in this industry This paper reviews the relationship between the leadership and the service quality. Samples collected from restaurant employee were 571 cases and were analyzed to test the relationship between the leadership factors and the service quality factors. Statistical results showed that the leadership influences to the tangibility and the empathy among service quality factors more than to other factors. And the transformational leadership style is more effective than transactional leadership style.

총의치 안정에 대한 연구 (A Study of Complete Denture Stability)

  • 이재열
    • 대한치과기공학회지
    • /
    • 제6권1호
    • /
    • pp.15-18
    • /
    • 1984
  • A denture that shifts easily in response to latterally applied forces can cause a disruption in the border seal or prevent the denture base from Correctly relating to the supporting tissue. The factors that Contribute to stability include ridge height and conformation, base adaptation, residual ridge relationships, occlusion harmony, and Muscle control. These factors can be condensed into the following categories; 1. The relationship of the denture base to the underlying tissue. 2. The relationship of occlusal harmony. 3. The relationship of the denture surface and border to the surrounding muscle. 4. The location of artificial tooth.

  • PDF

국내 CATV 홈쇼핑 시장의 성공요인: 관계마케팅 전략실행 관점 (Key Success Factors of Korea CATV Homeshopping Industries : Relationship Marketing Strategy Perspective)

  • 김재욱;이성근;최지호;김종근
    • 한국유통학회지:유통연구
    • /
    • 제7권2호
    • /
    • pp.69-87
    • /
    • 2003
  • 본 연구는 최근 급격하게 성장하고 있는 국내 CATV 홈쇼핑 시장의 성공요인을 관계마케팅(relationship marketing) 관점에서 분석하였다. 이를 위해 CATV 홈쇼핑의 특성을 제시한 후, 국내 CATV 홈쇼핑 시장의 현황과 업체들의 관계마케팅 실행전략을 살펴보았다. 구체적으로, 국내 CATV 홈쇼핑 업체들과 관계를 맺고 있는 대상을 크게 최종 소비자, 제조업체, 물류 및 택배업체, SO업체, 그리고 관련 산업으로 분류한 후, 각 파트너들에 대한 관계마케팅 실행전략을 분석하였다.

  • PDF

정보기술 아웃소싱 성과요인과 재계약의 관계에 관한 탐색적 연구 (An Exploratory Study on the Relationship between Outsourcing Performance Factors and IT Outsourcing Recontracts)

  • 양경식;김현수
    • 한국IT서비스학회지
    • /
    • 제2권1호
    • /
    • pp.157-172
    • /
    • 2003
  • Despite the continual growth of IT outsourcing market, the outsourcing contracts are mostly short-term contracts. Because these short-term contracts need continual recontracts, the research on the factors that influence the outsourcing recontracts is needed. This research has been done to find out the factors of making the outsourcing recontracts successfully by stating the relationship between outsourcing recontract and the outsourcing performance factors. As a result of this research, customer factors and innovation factors are found to be influential factors on whether you make a recontract or not. And also the research have showed customer factors are major decision criteria on outsourcing recontracts.

금융기관에서 관계편익이 브랜드충성도에 미치는 구조적 영향 (The Structural Effects of Relational Benefits on Brand Loyalty in Financial Institute)

  • 장정빈;김신;최정일
    • 품질경영학회지
    • /
    • 제45권1호
    • /
    • pp.39-54
    • /
    • 2017
  • Purpose: This study evaluated the effect of customer relationship management (CRM) on customer's brand loyalty in the holistic perspective of relational benefits, relationship quality and relation value. This paper attempted to find out the psychological process that links the relational benefits and brand loyalty. Methods: The data was collected by using the structured questionnaires to VIP customers and general customers of major domestic banks. The proposed research model is empirically tested using 324 valid questionnaires using SPSS 23 and AMOS 23. Results: This research indicated the partially positive relationship between the relational benefits and relation values, and between relational benefits and relationship quality. The relation value and relationship quality positively affects the relation commitment and the relation commitment also positively affects brand loyalty. This study also shows that the relation value affects the brand loyalty through the mediation of relation commitment, but also the relationship quality affects the brand loyalty through the media of relation commitment. Conclusions: This study investigates the role of perceptional factors(relational value and relationship quality) and affective factors(relation commitment) to find the relationship between relational benefits and brand loyalty. It also suggest the relative influence of relational benefits on relation value.

COVID-19 상황에서 직무불안정성, 직무스트레스가 이직의도에 미치는 영향: 체육시설 종사자의 조직지원인식 조절효과를 중심으로 (The Effect of Job Instability and Job Stress on Turnover Intention in the COVID-19 Situation: Focused on the Moderating Effect of Sports Facility Workers' Perceived Organizational Support)

  • 최승국;노용휘
    • 품질경영학회지
    • /
    • 제49권2호
    • /
    • pp.183-200
    • /
    • 2021
  • Purpose: This study is to investigate the effects of job instability and job stress on the turnover intention of sports facility workers in the COVID-19 situation, considering the moderating effects of perceived organizational support. Methods: This study surveyed service workers working at public sports facilities in Seoul, Gyeonggi Province and North Chungcheong Province, South Korea. The multi-regression and hierarchical regression analysis were employed to analyze the collected data. Results: The results indicate that all of the factors constituting job instability (organizational, job, and personal factors) had a significant influence on the factors constituting job stress (job characteristic, roll-related, and human relationship factors), except for only the relationship between organizational factor and rol-related factor. Job characteristic and roll-related factors constituting job stress significantly affected turnover intention of sports facility workers. Also, it was found that the perceived organizational support moderated the relationship between job characteristic factors of job stress and turnover intention. Conclusion: Although the COVID-19 created an environment with very high job instability, the negative impacts of job instability and job stress can be minimized through consideration and support for service workers of the organization, reducing turnover intention.