Purpose - Since the number of cafés operated by using cultural marketing in Jeju Special Self-Governing Province is increasing, this study emphasizes the necessity of cultural marketing, which is a different strategy of specialty coffee shops, focusing on Jeju Island. The purpose of this study is to investigate the effect of positive effects of service quality and brand image on customer satisfaction through cultural marketing. Research design, data, and methodology - It emphasizes the necessity of cultural marketing of specialty coffee shops, and how the positive effects of service quality and brand image brought through cultural promotion, culture support, cultural support, cultural enterprise influence customer satisfaction. The results of this study are as follows. In order to verify the research hypothesis of this study, Jeju residents who have experience using cultural marketing conducted in coffee shops in Jeju Island are targeted. The cafe in Jeju area, which runs from April 4 to April 14, 2018. A total of 110 copies of the questionnaire were distributed, and the final 100 copies were used as final empirical analysis data. Result - The results of the study are as follows. First, promotion and culture business activities have positive influence on brand image. Second, production and cultural business activities had positive effects. Third, brand image has a positive effect on customer satisfaction. Fourth, service quality has a positive effect on customer satisfaction. Conclusions - The implications of this study are following as: First, if you want to grow into a cultural enterprise in the province by enhancing your brand image, you need to prioritize cultural direction and business direction for cultural companies among sub-factors of cultural marketing. Second, it is necessary to improve the customer satisfaction through the improvement of the brand image considering the composition of the stores in the city, the facilities and the atmosphere, and the consumer tendency such as product and customer age.
The purpose of this paper is to suggest rules and regulations about a bike parking facility, With the objective of expanding bike parking facilities for the comfort of bikers. In Korea, the requirements to establish the facility comply with several regulations like laws for the encouragement of bike usages, rules and regulations for the encouragement of bike usages, regulations of Gyeonggi Regional Corporation rules and Korea National Housing Corporation(Korea Land and Housing Corporation) and requirements for the approval of green buildings. Such rules regulate the number of parking spots depending on the number of nearby houses and the size of a parking facility. Amongst the foreign regulations about the facility is 'obligatory regulations for the establishment of a bike parking facility' in Japan. In the United States, all states apply rules about the bike facility to determine the number of bike parking spots in accordance with the number of car parking spots. Comparing Korean rules regarding the bike parking facility with those of foreign governments will give a good insight into the current situation of Korean regulations. In order to investigate the current usage of bikes, 30 houses in Goyang city, 35 schools, 16 retails shops and 20 medical centers were researched. Thereafter, a correlation test between the size of buildings and the number of bike parking spots was carried out. The result of the test indicates that there is a lack of space for bike parking. It is recommended that the bike parking facility be installed with a convenient access to a building in order to increase the rate of bike usages.
Kwon, Soonjung;Kang, Hyojin;Oh, Ga Young;Kim, Seok Jun
Journal of The Korea Institute of Healthcare Architecture
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v.23
no.4
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pp.93-104
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2017
Purpose: Korean society has already entered an aged society but there aren't many evidence-based studies on the elderly-friendly design elements in the apartment environment, which is the main residential type in Korea. The main purpose of this study is to verify the necessity and expandability of the outdoor environment design in the public rental apartment complex through the evaluation of the effectiveness and satisfaction of SMG(Seoul Metropolitan Government) Cognitive Health Design Project in GR 1 apartment complex. Methods: The research subjects were GR 1-complex as experimental group and the nearby Wolgye Deer 1-complex as control group, both public rental apartment and located in Seoul. As a research method, the survey was conducted before and after the implementation of SMG project for residents of the apartment. A total of 200 preliminary surveys and 203 post surveys were conducted. Results: As a result of this study, residents' accidents related safety have decreased, and both the frequency of use and satisfaction of most facilities have increased. It is noteworthy that the increase in cognitive items in the post-survey. Also, 74.5% of the residents evaluated that the complex was better to live after the project was implement. Implications: The fact that the preliminary surveys were not conducted for the same person is considered as the limitation of the study, but it is meaningful in that it systematically assesses the effectiveness of the project on the cognitive health of the outdoor residential environment towards age-friendly city.
The principal objective of this study was to assess the demands of the development program of silver health care professionals for elderly individuals residing in the Northern Gyeonggi-do area. To this end, a survey was conducted to investigate college students and employees related with elderly individuals in the area regarding their recognition, interest, and involvement in the labor training program. In the case of college students, the health education they had received was only 1 to 2 hours, from a school lecture(35%). The content of health education they desired was exercise(34%) and stress management skills(28%). The sources of health information they received included mass media(77%) and the internet(12%), and they trusted the information they received from health professionals(45%), and the mass media(34%). In the case of health professionals who were working at silver care facilities, the sources of health information to which they had access were mass media(51%), internet(14%), reliable health professionals(56%), mass media(22%), and books related to health (18%). The principal issues they reported as being relevant to the elderly were dementia(39%), hypertension(14%), arthritis (11%), and they reported that the most important personnel for elderly in the future would be care managers(44%), and care helpers(21%). 88% of subjects believed that there was a need for a silver welfare integrated information system. 43% of subjects used the internet, 77% of them required in-service training programs for the welfare of the elderly. Via this developmental program of silver health care professionals, a variety of new job opportunities can be provided in the future, and a program related to the silver service industry must be established as soon as possible.
Journal of the Korean Institute of Landscape Architecture
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v.24
no.3
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pp.42-56
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1996
The citizens seek to maximize convenience, pleasantness and safety when they use urban facilities. However, existing practices of urban neighborhood parks have applied not qualitative standards such as adequacy, efficiency, accessibility, equity, or socioeconomic issues but very limited quantitative standards such as area per person. Therefore it is not rare that citizens have lost their accessibility to near-by neighborhood parks. And park regulations based on the distance of lien are supposed to be uniformally accomplished regardless of the consideration about users or geographical special situations. Futhermore, it has been found that some urban neighborhood parks don't reach to the standards given by the regulations. This study tries to accomplished several purposes. The first purpose is to extract the boundary of real user-accessible zones derived from the city survey. Comparing with boundary of real user-accessible zones, the second one is to propose the most efficient measurement indices among many accessibility measurement index. Based upon the above arguments, the last one is to review the propriety of the access distances(e.g., semidiameter) of an urban neighborhood park in a law. The measurement indices of accessibility examined in this study are walking distance, walking time and walking difficulty. The comparison of visual discrimination, the comparison of area and the comparison of differences of maximum distance showed similar results. Each index can also be compared in the size of area and differences of maximum distance. Walking difficulty with the turning showed the best measurement values among the measurement indices. This indicates that walking difficulty with crossing and/or turning may be another important indices in measuring accessibility, while other existing studues have mainly dealt with walking time and distance as accessibility indices. The results of this study also supported that the existing regulations related to park allocation(e.g., access diameter) are close to the findings of this study.
In modern city, art museum is regarded as significant institutions because it includes educational roles beyond the means of facilities for historical exhibitions. Based on these flow, various research of museum's space with view from the operational point to the spatial analysis point has been approached. Moreover, it is required to address human behavior in art museum space on the ground that lots of audience move simultaneously. In the field of interior architecture, it is also necessary to analyze how design elements affect the human behavior directly and use the method of controling a circulation. In this research, based on the role and importance of the basic components of the interior space, re-interprets the exhibition space based on the relevant theory, to comprehensively examine the influence the shape of the space is on the substantially walking behavior. Therefore, first is to determine whether the spatial type corresponding to the position of the connectors in the exhibition space. Second is to conduct the investigation observation for gathering the actual viewing exhibition circulation. Finally, it analyzed whether the observed actual circulation and planned circulation matched. As the result, the position of the connectors is that causes the difference of the spatial configuration, which affects the viewing circulation was found. The significance of the research is to present the form to plans of the interior space as a method of reducing congestion perception of viewing circulation.
In this study, elementary school students' satisfaction in school food service and their dietary behaviors were investigated, based on survey performed on 453 elementary school students (233 boy and 221 girl students) in the range of 4th grade to 6th grade. 85.7% of the students had agreed to the necessity of school food service. The point of overall satisfaction in school food service was $3.53{\pm}0.83$. The highest satisfactory factor was menu of school food service$(3.64{\pm}0.77)$, while the lowest satisfactory was service$(3.41{\pm}0.85)$. The point of boy students' satisfaction in menu(p<0.05), sanitation & facility(p<0.001), and service(p<0.05) of school food service was higher than girl students'. The students' responses indicate that: 36.9% of the students wash their hands before meal; 19.9% of the students brush their teeth after meal; 36.1% of the students arrange their table after meal; 22.1% of the students do not disturb others during their meal. 46.5% of the students always have meals pleasantly, while 22.8% of the students have meals without any particular feelings. 74.6% of the students always eat proper amount. 51.3% of the students turned out to eat snacks between meals out of hunger (50.7%) once a day with their friends(59.8%). 61.8% of the students believe that their tastes are affected by their parents and 57.8% of the students are aware of their unbalanced diet to be corrected. In summary, to provide satisfactory school food service for students, the improvements in the facilities and hygienic standard and the taste and nutrition have to be preceded, and the students have to be advised about the healthy dietary habits and the hazard of biased diet.
Journal of the Korean Society of Environmental Restoration Technology
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v.18
no.5
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pp.49-59
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2015
In this research, the connectivity status between natural environment (forests and rivers) and urban parks in view of ecological networks in a city is evaluated and on the basis of these evaluation results, a future connectivity enhancing recommendations are suggested. As a result, the 96.8% of the connectivity role of the neighborhood parks were core or connected parks and as in terms of the ecological pattern on the outer park, 84.1% of the case neighborhood parks were connected to the ecological element at least one side. Therefore, it can be expected to play a role as corridor that enables the direct connection with the natural environment if the connection plan is well established. As a result of connectivity evaluation of the parks, inside of the parks had low ecological element overall and had low connectivity, outside of the parks had 1.5 times more of low connectivity parks than high connectivity parks, and had similar disconnections such as facilities(fence, soundproof walls, breast walls, etc.), developments(roads, apartment complexes, industrial complexes, etc.), or poor greens regardless of the neighborhood with the ecological elements. To increase the connectivity of ecological network, the cities already built shall secure primarily green territory where can connect with the isolated park due to the surrounding with the developing areas and when planning for new cities or residential complexes, it shall establish a connection plan with the nearby at the beginning.
Journal of the Architectural Institute of Korea Planning & Design
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v.35
no.12
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pp.65-74
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2019
The whole world is emphasizing 'creativity' as the core competence of the future society that global talents should have in the 21st century. Korea is also actively promoting the development of creative and convergent talents by recognizing these times and social needs. It is also required to improve the physical environment, which is an essential condition of education. As a result, the curriculum is being implemented as an institutional method for creative education since 2009, and there is a need for continuous research for effective operation of the curriculum system in relation to the establishment of the facilities of credit school system introduced from 2022 to be. The purpose of this study is to evaluate the indoor environment from the viewpoint of creative environment and to suggest the improvement direction for the improvement of the satisfaction of the education space for the students. The subjects of this study were three middle schools operated by the advanced classroom in Busan Metropolitan City. The results of this study were as follows; First, the satisfaction of autonomy and sociality was relatively high and the satisfaction of comfort was the lowest among the characteristics of creative environment. Second, it was found out that a priority should be given to ways to enhance sociality in space so as to support smooth communication and interaction between teachers, students, and students in the environmental plan for creative classroom classroom.
This study was to find out the effects of out-of-class environmental experience learning on elementary students' environmental literacy. For this study, we developed and applied environmental education program utilizing out-of-class facilities and ecological park for the 5th-grade students. The subjects of this study were the 5th grade students of an elementary school located in Si-hung city. The study was carried out for two groups, an experiment group of 29 students and control group of 29 students. The education program using out-of-class environmental experience learning was provided to the experiment group while lecture-oriented education program was provided to the control group. The questionnaire used in this study to assess the environmental literacy of the study objects consists of 41 questions under 4 domains (knowledge, emotion, skill, behavior). After observing and analyzing the effects of out-of-class environmental experience learning on students' environmental literacy, we found that the program using the out-of-class environmental experience learning posed greater impacts than lecture-oriented program. By domains, environmental literacy in 3 domains illustrated positive improvement. In particular, skill domain illustrated much more improvement in environmental literacy. But, domain of behavior didn't illustrated improvement in environmental literacy. The result of this study signified that the out-of-class environmental experience learning has positive and effective impact on the environmental literacy. And out-of-class environmental experience learning is more suitable to improve the skill domain of the environmental literacy than lecture-oriented learning. But, it is couldn't improve the domain of behavior. Therefore, in order to improve behavior domain, the program must apply with effective evaluation and home training.
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