• 한국의류학회지
• /
• 제38권6호
• /
• pp.913-928
• /
• 2014

This study estimated a dual path model to predict consumers' intention to use a QR code virtual store by the effect of a mobile transaction system and a facilitating condition that also examined the role of experience and the use of an intention model in the context of a QR code virtual store. A longitudinal field study was conducted at selected QR code virtual stores. A questionnaire containing mobile transaction system, facilitating condition, performance expectancy, effort expectance, and intention to use was administered at two different points in time: Initial use (T1) and the second use after one month (T2). This study sampled 109 subjects who voluntarily participated in field studies twice at different time points (pooled sample=218). Participants were asked to visit at the QR code virtual store and undertake shopping tasks on their smartphones. The estimated dual path model showed that a mobile transaction system had a positive effect on performance expectancy, which influenced intention to use; however, facilitating condition had a positive effect on effort expectancy, but the effort expectance did not lead to intention to use. The effort expectance significantly also affected the performance expectance influencing intention to use QR code virtual stores. It was also found that use experience moderated the effect of mobile transaction systems on performance expectancy. The findings discussed a critical and success factor in consumer technology acceptance and use over time. A managerial implication was also discussed to capture potential users by emphasizing performance expectancy with the superiority of an innovative system or consumer facilitating condition as external resources in the introduction stage of new technology.

• 한국컴퓨터정보학회논문지
• /
• 제25권3호
• /
• pp.129-143
• /
• 2020

본 연구는 웨어러블 헬스케어 기기 사용자들의 수용의도를 보다 효과적으로 설명하기 위하여, 개인 혁신성에 따른 수용의도를 살펴보고 이를 확장된 통합기술수용모형(UTAUT2, Extended UTAUT) 이론에 적용하여 실증분석을 실시하고 그 결과에 따른 학술적·실무적 시사점을 제시하고자 한다. 본 연구에서 제안된 가설들을 검증하기 위해 PLS 3.0을 사용하여 구조모형을 검증하였다. 본 연구의 결과는 다음과 같이 요약될 수 있다. 첫째, 개인 혁신성이 웨어러블 헬스케어 기기의 성과기대와 노력 기대, 촉진조건, 쾌락적 동기, 가격 효용성에 매우 유의한 영향을 미치는 것으로 나타났다. 둘째, 해당 기기를 수용하고자 하는 태도에 성과기대, 노력기대, 쾌락적 동기, 가격 효용성이 웨어러블 헬스케어 기기를 수용하고자 하는 태도에 유의한 영향을 미치는 것으로 나타났다.

• 한국융합학회논문지
• /
• 제9권11호
• /
• pp.333-343
• /
• 2018

주의력결핍 과잉행동장애(ADHD)는 아동기에 흔히 나타나는 증상으로 초중고등학생들의 학업성취와 사회적 관계 구축에 상당한 어려움을 불러일으키곤 한다. 교사들의 ADHD증상 완화를 위한 코칭역할이 중요한데, 본 연구에서는 통합교육환경에서 코칭의지에 영향을 미치는 요인들의 중요성에 대해 논의해보고자 한다. 353개의 교사대상 설문자료를 토대로하여 교사의 ADHD 증상에 대한 지식수준, 교사들의 ADHD학생들에 대한 태도, 촉진조건, 학부모와의 협업 등의 선행요인이 직, 간접적으로 ADHD 코칭에 미치는 영향을 분석하였다. 통계적 분석 결과, 5% 유의수준에서 지식수준과 촉진조건이 태도에 영향을 미치며, 태도는 학부모와의 협업에 영향을 미치는 것으로 나타났다. 협업은 다시 교사의 ADHD 코칭에 유의한 영향을 미치지만, 태도는 ADHD 코칭에 별다른 영향을 미치는 않는 것으로 분석되었다. 결론으로 ADHD 관련한 교사들의 니즈에 대해서도 기술하였다.

• Journal of Korea Trade
• /
• 제25권7호
• /
• pp.56-74
• /
• 2021

Purpose - This study aims to identify consumer tendencies in Korea and Vietnam, focusing on the online platform called cross-border, to derive revenue generation measures and use them for strategies to advance into ASEAN. Design/methodology - The questionnaire collected 420 copies from December 1 to December 31, 2020, of which 408 were used for statistical processing. The structural equation model (SEM) and moderating effect analysis with Amos was used to test hypothesis in this research. Findings - The hypotheses were set as factors that positively influence the intention to use e-commerce, such as effort expectancy, social influence, facilitating conditions and variety seeking showed statistically significant results. Among them, the social influence factor had the greatest influence, followed by facilitating condition. The sample was divided into countries, Korea and Vietnam, and these changes and differences in influence were confirmed through moderating effect analysis. Originality/value - The moderating effect on both countries (Korea and Vietnam) was found to have a moderating effect on the intention to use. For Korean consumers, significant results were found in the effort expectancy, social influence, facilitating conditions, and variety seeking, but for Vietnamese consumers, there were significant effects on the social influence and facilitating conditions, but the effort expectancy and variety seeking had no significant effect.

• Journal of Information Technology Applications and Management
• /
• 제23권2호
• /
• pp.153-176
• /
• 2016

This study investigated factors affecting the use intention of podcast service users based on the unified theory of acceptance and use of technology (UTAUT). Performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, innovativeness, and media credibility were used as independent variables in the model. The survey data from the users of the podcast portal 'podbbang' were analyzed with Smart PLS 2.0 to test the structural equation model. The results revealed that the podcast service user's effort expectancy, facilitating condition, hedonic motivation, and media credibility have a significant influence on use intention. However, the relationship between the podcast service user's performance expectancy, social influence, innovativeness, and use intention were not identified as significant.

• 한국정보시스템학회지:정보시스템연구
• /
• 제28권4호
• /
• pp.1-25
• /
• 2019

Purpose The purpose of this study is to investigate cognitive mechanism of goal relations (Single-goal vs. Multiple-goals) and to-do list (Packing vs. Unpacking) and also verify the role of self-efficacy in the perspective of motivation belief. The perspective of cognitive mechanism is related to the effects of how the relations of multitasking environments affects to facilitating relation or conflicting relations. In pursuit of a single goal, judgement of task importance can be facilitated by unpacking effect due to relations of strongly associated project components including to-do list. On the other hands, in pursuit of multiple goals, judgement of task importance can be conflicted due to mutually exclusive relations of multiple goals. Additionally, the cognitive mechanism can be regulated from the role of self-efficacy, which contributes to motivation belief on how much a person is confident in achieving given tasks. In the end this research is to identify self-efficacy as boundary condition in inhibiting the effects of facilitation and conflict. Design/methodology/approach This study conducted Two-way ANOVA (Packing/ Unpacking * Single-goal/ Multiple-goals) to explore the effects of cognitive mechanism on task importance. After that we performed Three-way ANOVA, 2 (To-do list: Packing/ Unpacking) * 2 (Goal relation: Single-goal/ Multiple-goals) * 2 (Self-efficacy: Low self-efficacy/ High self-efficacy) to verify the role of self-efficacy between goal relations and to-do list. Findings In the cognitive mechanism, the task importance is not significantly different between in packed and in unpacked condition in pursuit of a single goal. But multitasking with multiple goals causes goal conflict, which means packed condition indicates significantly higher task importance than unpacked condition. Additionally, for a group with low self-efficacy unpacking leads to conflicting relation, which implies that packed condition is more efficient strategy than packed condition. On the other hands, in pursuit of mulitple goals, either packing or unpacking has no distinctive effects on task importance. However, participants with high self-efficacy are no longer affected by facilitating relation and conflicting relation as well in pursuit of either a single goal or multiple goals as well.

• 한국의류산업학회지
• /
• 제24권5호
• /
• pp.577-592
• /
• 2022

This study aims to confirm which factors related to technology acceptance affect generation MZ's use of luxury fashion platforms. For this purpose, Internet self-efficacy and technology readiness were added as new exogenous and moderating variables using extended UTAUT. Then, performance expectancy, effort expectancy, social influence, and facilitating condition as a factor of UTAUT were set as mediating factors. Response data were collected through questionnaires for generation MZ with experience in using luxury fashion platforms, and a factor analysis, reliability analysis, correlation analysis, and path analysis were conducted using the SPSS and AMOS statistical programs. According to the results, the Internet self-efficacy of generation MZ significantly affected on performance expectancy, effort expectancy, social influence, and facilitating conditions on the luxury fashion platform. Moreover, performance expectancy and social influence had a significant effect on the use intention of luxury fashion platforms, but effort expectancy and facilitating condition did not have a significant effect on use intention and use behavior. Additionally, as the moderating effect of technology readiness affects only the relationship between social influence and behavioral intention, it was confirmed that social influence is an important variable with the characteristics of MZ consumers. Therefore, it is deemed necessary to recognize the importance of social influence when trying to use new technologies targeting generation MZ in the fashion industry.

• 산업융합연구
• /
• 제21권1호
• /
• pp.95-102
• /
• 2023

본 연구는 UTAUT 모델을 기반으로 간호사의 디지털 헬스케어 사용의도에 미치는 영향요인을 파악하고 임상경력의 조절효과를 확인하고자 하였다. 문항은 성과기대 3문항, 촉진조건 3문항과 지각된 위험 3문항을 추가하여 구성하였고, 구성 타당도 검증을 위하여 확인적요인분석을 실시하였다. 그 결과 평균분산추출 .5이상, 개념신뢰도 .7이상, CMIN/df=1.797, GFI=.955, CFI=.979, TLI=.968, IFI=.979, RMSEA=.063으로 타당도와 모델적합도를 확인하였으며 내적신뢰도는 성과기대 .93, 촉진조건 .84, 지각된위험 .64로 나타났다. 회귀분석 결과 성과기대, 촉진조건, 지각된 위험은 사용의도에 유의한 영향을 미쳤고 임상경력은 지각된 위험이 사용의도에 미치는 영향에서 조절효과를 나타냈다(t=-2.159, p=.032). 따라서 디지털 헬스케어의 사용의도를 증진시키기 위해서는 성과기대, 촉진조건을 높이고 지각된 위험을 감소시켜야 하는데, 경력간호사의 역량을 활용하여 지각된 위험을 감소시킬 수 있을 것으로 생각된다.

• KDI Journal of Economic Policy
• /
• 제46권2호
• /
• pp.21-43
• /
• 2024

This paper provides a new theoretical rationale for public procurement for innovation (PPI), a unique policy encouraging public procurers to purchase innovative products. In contrast to existing studies that primarily emphasize the advantages of PPI, this paper takes a comprehensive approach, examining both the costs and risks associated with PPI, alongside its benefits. It finds a general condition under which PPI outperforms traditional public procurement. Under this condition, this paper demonstrates that PPI enhances social welfare by facilitating optimal risk-sharing between public procurers and the general economy. Additionally, it draws policy implications from a comparative analysis between the current PPI policy in Korea and an optimal PPI policy.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권8호
• /
• pp.637-645
• /
• 2021

Mobile devices have become attractive learning devices for education. The digitalization of the higher education system in Sri Lanka by 2020 is part of the government's effort to modernize and enhance the country's overall education system particularly in view of the COVID-19 pandemic. Theoretically, this study contributes to the M-Learning model in higher education institutions via the integration of literature on technology adoption (TAM and UTAUT) with the variables of Perceived Usefulness, Perceived Ease of Use, Attitude, Effort Expectancy, Social Influence, and Facilitating Condition. The attitude towards M-Learning amongst higher education students was gauged via an online questionnaire survey. The convenience sample comprised 344 students from the Advanced Technological Institutes (ATI) in Batticaloa District, Sri Lanka. Descriptive statistics, a measurement, and structural model, and hypotheses testing were used to analyze the derived data. The findings indicate that mobile learning is significantly affected by perceived ease of use, social influence, effort expectancy, and facilitating condition, but negatively affected by attitude and perceived usefulness. The exhaustive literature review revealed that there are very few M-Learning studies related to digital learning in the context of higher education in the Batticaloa district.