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Purchase Intention of Certified Coffee: Evidence from Thailand

  • UT-THA, Veenarat;LEE, Pai-Po;CHUNG, Rebecca H.
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.8
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    • pp.583-592
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    • 2021
  • This study examines social identity and self-identity as the antecedents of the theory of planned behavior (TPB) model in predicting purchase intention of certified coffee, whereas perceived trustworthiness (PT) is evaluated whether it directly affects intention and/or indirectly through attitude. In addition, ethics and luxury are investigated as the salient beliefs affecting attitude formation in this regard. A face-to-face survey was conducted with 727 coffee consumers in Thailand. Confirmatory factor analysis is applied to assess the adequacy of the model, followed by structural equation modeling to evaluate the hypotheses proposed for the relationships between constructs in an extended TPB model. The results confirm that self-identity is the most influential antecedent on attitude when compared to social identity, and attitude, in turn, is the strongest determinant in predicting purchase intention. PT has a direct positive effect on purchase intention, meanwhile, ethical, luxury beliefs, and PT are confirmed to portrait the attitude formation. As such the marketing campaigns can address manipulating consumers' beliefs on both ethical and luxury aspects as well as PT, along with consumers' social identity and self-identity to fortify a positive attitude toward certified coffee. Then the actual purchase behavior can be foreseen based on empirical evidence.

A Study of the Time Prediction with Hand Control in Vehicle (자동차 수동 조작에 걸리는 시간 예측에 관한 연구)

  • Yu, Seung-Dong;Park, Peom
    • Journal of Korean Institute of Industrial Engineers
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    • v.24 no.2
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    • pp.199-209
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    • 1998
  • Consumers turn away their face from a vehicle that doesn't satisfy their sensibility and is designed without consideration of driver's performance. In terms of driver's performance, the manual motor processor carries out the primary interactions between driver and vehicle. Therefore, in this paper, time prediction model is studied that is an important part when drivers manipulate the manual control during driving. Experiments were executed for 20 subjects using two kinds of vehicles and regressed to Fitts' Law. The noise filtering method was suggested for the performance times of manipulating the manual control. Especially, it was shown that Fitts' Law derived by an approximation of Shannon's theorem can predict drivers performance time more appropriately than other methods.

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A Study on the Environmental Philosophy and the Ecological Planning for Housing Developments (환경철학의 이해와 생태적 주거의 계획기법에 관한 연구)

  • 현택수
    • Journal of the Korean housing association
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    • v.10 no.4
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    • pp.147-159
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    • 1999
  • As we have come to realize the problems caused by the modern civilization as well as the importance of the preservation of nature. Ecological building and urban design come to attract more attention. Therefore, the object of this study is providing the design factors and improving the design methods for the developments of ecological housing complex, harmonious with environment. Followings are the results of this study: 1. We need to turn to new trend-Ecological architecture which enables the co-exitence of nature and human being to come over the presence and face new decades. 2. Ecological architecture is based on energy-saving system and give people a healty and comfortable atmosphere. 3. In the city area, the house development should be undertaken to minimize the environmental problem through extremely high ehhiciency and technonogy. 4. We need a new development to preserve natural environment in the suburvan and small or medium city. 5. We have to develope the approach method, which is to maintain the frame of present ecological environment, to be in sympathy with geomorphology, to use the natural material in the rural community.

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A study on the torsional fatigue crack propagation behavior on the shaft with circumferential crack (환상구열을 갖는 축의 비틀림피로 구열성장거동에 관한 기초연구)

  • 김복기;최용식
    • Journal of the korean Society of Automotive Engineers
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    • v.13 no.6
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    • pp.101-108
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    • 1991
  • During torsional fatigue of externally cracked cylindrical specimen, crack face rubbing may occur. At this time, normal contact forces arise when shear displacements cause the crack faces to be wedged open due to mismatch of the fracture surface asperities. These normal forces, in turn, generate friction force which act in opposition to the applied shear stresses and reduce the effective stress intensity factor. The premise of the proposed work is that friction and wedging can be studied by measuring the shear and normal displacement across the crack mouth. We have measured the crack mouth compliance using the new biaxial extensometer.

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KAAS at 30 Years: Past, Present, and Future

  • Maeng, Cheolkyu
    • Journal of Arbitration Studies
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    • v.31 no.3
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    • pp.91-107
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    • 2021
  • The Korean Association of Arbitration Studies faces its 30th anniversary in 2020 since its foundation in 1991 and is being celebrated and congratulated across the communities in and out of the country. However, the association seems to be standing at crossroads between a negative and positive direction. As shown in the past KAAS pattern in its academic activities, the academic community tends to focus relatively more on domestic issues, expanding its domestic network rather than international network for the past years. KAAS needs to turn its face to see the other side of the world, stretching its hands to the people outside first. For this purpose, this paper suggests that KAAS should strengthen its cooperative capability through the international cooperation division. KAAS' past 30 years of accumulated know-how and its academic network will play critical roles i-n expanding its partners across the global academic community. This paper delivers special thanks to the institutions, including the LMAA, CAC, SIAC, HKIAC, RSPP/ACRU, IDAC, and LAMC who sent cooperative works and congratulatory messages to KAAS 30th anniversary despite the COVID-19 pandemic situation.

Numerical analysis of water flow characteristics after inrushing from the tunnel floor in process of karst tunnel excavation

  • Li, S.C.;Wu, J.;Xu, Z.H.;Li, L.P.;Huang, X.;Xue, Y.G.;Wang, Z.C.
    • Geomechanics and Engineering
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    • v.10 no.4
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    • pp.471-526
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    • 2016
  • In order to investigate water flow characteristics after inrushing in process of karst tunnel excavation, numerical simulations for five case studies of water inrush from the tunnel floor are carried out by using the FLUENT software on the background of Qiyueshan high risk karst tunnel. Firstly, the velocity-distance curves and pressure-distance curves are drawn by selecting a series of probing lines in a plane. Then, the variation characteristics of velocity and pressure are analyzed and the respective optimized escape routes are made. Finally, water flow characteristics after inrushing from the tunnel floor are discussed and summarized by comparing case studies under the conditions of different water-inrush positions and excavation situations. The results show that: (1) Tunnel constructors should first move to the tunnel side wall and then escape quickly when water inrush happens. (2) Tunnel constructors must not stay at the intersection area of the cross passage and tunnels when escaping. (3) When water inrush from floor happens in the left tunnel, if tunnel constructors meet the cross passage during escaping, they should pass through it rapidly, turn to the right tunnel and run to the entrance. (4) When water inrush from floor happens in the left tunnel, if there is not enough time to escape, tunnel constructors can run to the trolley and other equipment in the vicinity of the right tunnel working face. In addition, some rescuing equipment can be set up at the high location of the cross passage. (5) When water inrush from floor happens in the cross passage, tunnel constructors should move to the tunnel side wall quickly, turn to the tunnel without water inrush and run to the entrance. (6) When water inrush from floor happens in the cross passage, if there is not enough time to escape, tunnel constructors can run to the trolley and other equipment near by the left or the right tunnel working face. The results are of important practical significance and engineering value to ensure the safety of tunnel construction.

A Study on Cylinder Bore Wear during Engine Durability Test (엔진 내구시험 시 실린더 보아의 마모에 관한 연구)

  • Chun Sang-Myung
    • Tribology and Lubricants
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    • v.22 no.3
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    • pp.131-136
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    • 2006
  • Cylinder bore wear may not be a problem in most current automotive engines. However, a small change in cylinder bore diameter can significantly affect the lubrication characteristics and ring axial motion. This in turn can cause to change inter-ring pressure, blow-by and oil consumption in an engine. Therefore, by predicting the wear of piston ring face, ring groove and cylinder bore altogether, the changed ring end gap and the changed volume of gas reservoir can be calculated. Then the excessive oil consumption can be predicted. Being based on the calculation of gas flow amount by the theory of piston ring dynamics and gas flow, and the calculation of oil film thickness and friction force by the analysis of piston ring lubrication, the calculation theory of oil amount through top ring gap into combustion chamber will be set. This is estimated as engine oil consumption. Furthermore, the wear theories of ring, groove and cylinder bore are included. Then the each amount of wear is to be obtained. The changed oil consumption caused by the new end gap and the new volume of oil reservoir around second land, can be calculated at some engine running interval. Meanwhile, the wear amount and oil consumption occurred during engine durability cycle are compared with the calculated values. Next, the calculated amount of oil consumption and wear are compared with the guideline of each pare0s wear and oil consumption. So, the timing of part repair and engine life cycle can be predicted in advance without performing engine durability test. The wear data of cylinder bore diameter are obtained from three engines before and after engine durability test. The calculated wear data of cylinder bore diameter are turn out to be twice of the lower bound of averaged test values at TDC and the lower bound at BDC.

Development of Distance Education Programs Utilizing Diffy Game for the Math Gifted Students in Elementary School (디피(Diffy) 게임을 활용한 원격교육용 초등수학영재 프로그램 개발)

  • Lee, Youn Young;Song, Sang Hun
    • School Mathematics
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    • v.15 no.1
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    • pp.121-136
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    • 2013
  • The purpose of study was to develop distance education programs that combine the characteristics of the programs for the math gifted students. To this end, the first is to establish the standards for the development of distance programs for the math gifted students. The second is to develop the distance education programs for the elementary school math gifted students according to the program procedure models for distance education. The third is to apply the programs developed to actual distance education field and analyze the results to verify the validity of the programs. This program can increase high-level mathematical thinking power even though it is the distance education, not the face-to-face education. Second, this program make contributions to active mathematical communication through newsgroup or reflective journals. Third, the use of Diffy Game facilitates the selection of in-depth contents, which will in turn enable the development of intensive programs.

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A Study on the Improvement of Surface Blasting Method in Pasir Coal Mine (파시르 탄광에서의 채탄발파공법에 대한 문제점 분석 및 개선방안 연구)

  • Choi Byung-Hee;Ryu Dong-Woo;SunWoo Choon
    • Explosives and Blasting
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    • v.24 no.1
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    • pp.57-62
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    • 2006
  • The typical blasting method adopted in Pasir Coal Mine is a surface blasting technique with a single free face. It means that there is only one free face, which is usually the ground surface. This kind of blasting method is easy to use but inevitably causes enormous ground vibrations, which, in turn, can affect the stability of the slopes comprising the various boundaries of the open pit mine. In addition, the method also has the problem of lowering the blast efficiency compared to other methods such as bench blasting methods or ones with more than two free faces. In this respect, a project was launched to develop a new blasting method that is suitable for controling the ground vibration and enhancing the blast efficiency. As a part of the project, authors investigated the current blasting method as well as the overall pit developing process in the mine, and established some important guidelines that should be observed during the whole development process. This paper presents the details of the typical blasting pattern and the pit developing method in the mine, and suggests the guidelines determined from the results of the observations.

An Exploratory Study on the Political Information Behaviors of Korean Opinion Leaders on Twitter: Through the Lens of Theory of Information Worlds (한국의 트위터 오피니언 리더들의 정치적 정보행동에 관한 연구 - 정보세계이론을 중심으로 -)

  • Lee, Jisue
    • Journal of the Korean Society for Library and Information Science
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    • v.53 no.1
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    • pp.83-108
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    • 2019
  • This study investigated South Korean citizens' political communication and deliberation through Twitter during the 2014 General Election, focusing on influential opinion leaders' political information behaviors. Individual semi-structured interviews were administered with 13 opinion leaders using the multiple interview modes of email interviews, Skype interview and face to face interviews. Through the analytical lens of the theory of Information Worlds, the chosen social types and social norms of opinion leaders impacted their political information behaviors, including how they assessed, shared, exchanged, or avoided information, and, in turn, created boundaries between and around their information worlds that allowed for both conflict and synergy.