• 유통과학연구
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• 제14권7호
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• pp.71-81
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• 2016

Purpose - Because creativity, which is an intangible resource embedded within the company, can offer a competitive advantage, most companies have an interest in promoting creativity among their employees and division(e.g., marketing organization). Creativity renders a sustainable competitive advantage to a firm because it is a strategic resource that is valuable, flexible, rare, and imperfectly imitable or substitutable. Although most companies broadly recognize the importance of creativity, the methods for developing creativity remain elusive. Therefore, the present study investigates how to structure incentives to motivate employees to be more creative and how to develop tools to facilitate creativity. In detail, the present study aimed to examine the relationship between the regulatory focus of marketing organizations(e.g., promotion focus vs prevention focus) and creativity of marketing organizations. In addition, the present study set out to examine the moderating role of interaction of financial reward and creative training in addition to investigating the direct relationship between creativity and regulatory focus in New Product Development(NPD) context. Research design, data, and methodology - The data used to test the hypotheses are drawn from a survey of full time NPD project members(including project manager, designer, engineer, and marketer). The present study utilized data obtained mainly from a database compiled by the Korea Investors Service-Financial Analysis System which provides comprehensive corporate and financial information on firms listed on the Korea Stock Exchange. A study population comprising 1,000 South Korean firms was obtained from this database. We selected 864 firms from the database, and the firms have experiences of new product development project. We collected a total of 162 responses, for a 18.8% response rate. After we excluded 14 questionnaire because of incomplete responses, a total of 148 questionnaire remained(final response rate: 17.1%). Working with a sample of 148 responses in South Korea, hierarchical moderated regression is employed to test research hypotheses(

The relationship between promotion focus and creativity of marketing organization,

The relationship between prevention focus and creativity of marketing organization,

The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between promotion focus creativity of marketing organization,

The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between prevention focus creativity of marketing organization). SPSS 18.0 and AMOS software were used in the data analysis. Results - The empirical study confirmed that promotion focus of marketing organization is positively related to creativity of marketing organization. Also, prevention focus of marketing organization is positively affected to creativity of marketing organization. In addition, the interaction between financial rewards and creativity training moderated the relationship between regularity focus(e.g.), promotion focus vs prevention focus) and creativity of marketing organization. These results suggest that managers can improve the performances of their creative efforts by providing the use of financial rewards and creativity training in combination. Conclusion - Based on results of this study that examine the effects of regulatory focused creative efforts on creativity of marketing organization, promotion focus is helpful with marketing organizations to enhance their service innovation and performance. Prevention focused organization should allow monetary rewards and creativity training to increase their creativity for innovation of new products.

• 대한물리치료과학회지
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• 제13권3호
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• pp.77-84
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• 2006

The purpose of this study is to introduce the effect of attentional focus on performance of task. Previous studies has shown that motor learning can be enhanced by directing performers's attention to the effects of their movements(external focus), rather than to the body movement producing the effects(internal focus). Wulf and colleagues have invoked the 'constrained action hypothesis' to explain the comparative benefits of adopting an external rather than an internal focus of attention. This hypothesis proposed that when performers utilize an internal focus of attention, they may actually constrain or interfere with automatic control processes that would normally regulate the movement, whereas an external focus of attention allows the motor system to more naturally self-organize. Electromyography(EMG) was used to determine neuromuscular correlates of external versus internal focus differences. EMG activity was lower with an external relative to an internal focus. This suggest that an external focus of attention enhances movement economy, and presumably reduces 'noise' in the motor system that hampers fine movement control. Focusing on a more remote effect seems to facilitate the discriminability of the effect from the body movements that produced it and to be more beneficial than focusing on a very close effects. There might be an optimal distance of the effect, at which ti wis easily distinguishable from the body movement but at which it is also still possible for the performer to relate this effect to the movement techniques. Future Studies of motor learning of patient need to accommodate these new finding and account for the role of the learner's attentional focus and its influencing on learning.

• Nuclear Engineering and Technology
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• 제51권8호
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• pp.2034-2041
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• 2019

Public acceptance has become the most critical question for sustainable development of nuclear energy in recent decades. Many researches concentrated on risk and benefit perception, which were deemed as the most influential factors of Public Acceptance of Nuclear Energy (PANE). But few researches focused on psychological factors including regulatory focus. Therefore, this paper aimed to explore the moderating effect of regulatory focus on PANE based on Regulatory Focus Theory in order to find ways to increase/decrease PANE. An Internet-based survey had been carried out in China nationwide. The results indicated that trust in government was positively related to PANE and this relationship was mediated by risk and benefit perception. In addition, the strength of the associations between risk and benefit perception and PANE were moderated by regulatory focus, consisting of prevention focus and promotion focus. Prevention focus strengthened the negative relationship between risk perception and PANE, while promotion focus weakened. Moreover, promotion focus weakened the positive relationship between benefit perception and PANE, but no significant moderating effect of prevention focus was founded on the relationship between benefit perception and PANE. Some policy implications were also proposed on the basis of above-mentioned findings.

• 패션비즈니스
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• 제19권6호
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• pp.1-13
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• 2015

This study aimed to determine the relationship between consumer regulatory focus and impulse buying of apparel products and the mediating effect of consumer fashion innovativeness. A large portion of consumer buying behavior is based on impulse. However, impulse buying is difficult to predict; moreover, factors that explain consumers' impulse buying tendencies are not yet fully identified. In this study, consumer regulatory focus was considered as a factor that explains consumers' impulse buying tendencies. The purpose of this study was to examine how fashion innovativeness and impulse buying tendencies differ, based on the consumer regulatory focus. A structural equation modeling was conducted to validate the research model. A questionnaire agency conducted online survey for 1 week and of the 400 copies distributed, total of 400 were collected. Promotion-focus and fashion innovativeness were positively correlated, which in turn had an effect on rational, emotional, and situational impulse buying. The promotion-focus had a negative effect on fashion innovation, but a positive effect on emotional impulse buying. On the other hand, prevention-focus had negative effect on emotional impulse buying, and situational impulse buying. Consumer regulatory focus and fashion innovativeness were useful predictors different consumer tendencies of impulse buying of apparel.

• 디지털산업정보학회논문지
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• 제7권4호
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• pp.81-88
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• 2011

Mini Double Gears Frame is critical part of PDP and also produces couple hundred thousand every month. In the process of mass production, product inspection is very important process. Double Gear, one of the part of machine, was inspected by human eyes which caused mistakes and slow progress. To achieve the speed and accuracy the system was compensated by vision system which is inspecting automatically. The focus value is measured based on the fact that high contrast images have much high frequency edge information. High frequency term of the image is extracted using the high-pass filter and the sum of the high frequency term is used as the focus value. We used a Gaussian smoothing filter to reduce the noise and then measures the focus value using the modified Laplacian filter called a Sum modified Laplacian Focus values for the various lens positions are calculated and the position with the maximum focus value is decided as the focused position. The focus values calculated in various lens position showed the Gaussian distribution. We proposed a method to estimate the best focus position using the Gaussian curve fitting. Focus values of the uniform interval lens positions are calculated and the values are used to estimate the Gaussian distribution parameters to find the best focus position.

• 음성과학
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• 제9권2호
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• pp.109-132
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• 2002

The purpose of this study is to examine the focus realization of [Adjective+Noun] phrases which are used in English classroom situations. In order to examine this, two production and one perception experiments were designed. The noun phrases in the first two production experiments are divided into three patterns according to the location of focus. The difference between the two production experiments is that in the first experiment the focused words are contextually given in the classroom situation, but in the second experiment they are presented in written form. We compare the native English teachers' focus realization of noun phrases with that of Korean teachers from the point of view of intonational phonology. In the perception test, we examine how the uttered sentences are perceived by English native speakers and Korean native speakers. The results from the three experiments show that native English teachers' focus realization is quite consistent with informational structure. Also, there is a significant difference in pitch range of adjectives and nouns when the native speakers give pitch accents on the two content words, and the uttered sentences are mostly perceived as well as the speakers' intentions. As for Korean speakers, however, they usually focus only on the adjective or they focus on both the adjective and the noun, regardless of the relative informativeness of these words. From these findings, we can conclude that focus realization of Korean teachers is rather inconsistent with respect to informational structure when compared to that of native English teachers.

• 벤처창업연구
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• 제11권2호
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• pp.1-8
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• 2016

본 연구에서는 창업태도와 행동의도에 영향을 미치는 선행변수로 자기규제초점과 심리적 거리에 주목하였다. 자기규제초점은 향상초점과 예방초점으로 구분할 수 있다. 본 연구에서는 향상초점집단과 예방초점집단이 창업에 대한 심리적 거리에 따른 창업태도와 행동의도의 영향력을 이원변량분석을 통해 살펴보았다. 분석결과, 자기규제초점에 따라 창업태도와 행동의도에 차이가 나타났다. 즉, 예방초점집단보다는 향상초점집단에서 행동의도가 더 높은 것으로 나타났다. 심리적 거리에 따라 이들의 영향이 어떻게 달라지는지 살펴본 결과, 향상초점집단에서는 창업에 대해 심리적 거리가 멀 때보다는 가깝다고 느낄 때 창업태도와 창업의도가 높게 나타났다. 반면에 예방초점집단에서는 창업에 대해 가깝다고 느낄 때보다는 멀다고 느낄 때 창업태도와 행동의도가 더 높게 나타났다. 이러한 연구결과를 바탕으로 연구의 학문적 의의와 실무적 시사점 그리고 연구의 한계점을 제시하였다.

• 유통과학연구
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• 제12권2호
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• pp.39-47
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• 2014

Purpose - The ultimate goal of a franchise system comes from its win-win strategy. Agency theory uses goal incongruity to examine complex contracting problems between buyers and suppliers. Goal incongruity within a contractual relationship can be defined as the agent's desire not to cooperate. It is the degree to which the contractual terms do not satisfy the agent's goals. The greater the goal incongruity between the agent and the contract, the more likely it is that the agent will meet the terms of the contract. Thus, goal incongruity between buyers and suppliers has close relationships with both behavioral and financial performance. This study tries to examine these relationships in the franchise context using a model including related variables, such as regulatory foci, financial performance, and opportunism, to explain the reasons that not all franchisees perform their best. In particular, the study examines the effects of goal incongruity on regulatory focus, and the effects of regulatory focus on performance and opportunism. In short, the objective is to determine goal incongruity's effect on regulatory foci, and the effect of regulatory focus on performance and opportunism. Research design, data, and methodology - This study used data collected from the franchisee managers of 104 franchisors in South Korea. The franchisors include more than 10 franchisees, the majority of whom have been in business for more than five years. The study also surveyed 104 franchisees, matched with their franchisors for the sake of a dyadic approach. The study used regression analysis to test the hypotheses. Results - H1 and H2 predicted that goal incongruity would decrease promotion focus and increase prevention focus. Supporting H1, the result indicates goal incongruity had a positive effect on promotion focus. However, H2 was not supported. Goal incongruity had no significant effect on prevention focus (β = -.375, t = -4.331 and β = -.145, t = -1.950, respectively). H3 and H4 predicted that promotion focus would increase financial performance and decrease opportunism. Supporting these hypotheses, the results indicate that promotion focus had a positive effect on financial performance and a negative effect on opportunism (β = .771, t = 7.899 and β = -.765, t = -6.778, respectively). H5 and H6 predicted that prevention focus would decrease financial performance and increase opportunism. However, the results do not support these hypotheses. The results indicate that prevention focus had no effects on opportunism or financial performance (β = -.130, t = -1.070 and β = .090, t = .641, respectively). Overall, the evidence generally supported the hypotheses. Conclusion - Goal incongruity between a franchisor and a franchisee increases the franchisee's financial performance and opportunism, and the relationship is mediated by promotion focus. Interestingly, however, prevention focus has no mediating effect between goal incongruity and performance. Even though no significant relation exists between goal incongruity and prevention focus, the results have two implications. First, decreasing goal incongruity can improve financial performance and suppress franchisee opportunism. Second, the relationship between goal incongruity and performance affects promotion-focused franchisees.

• 한국초등수학교육학회지
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• 제21권1호
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• pp.243-262
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• 2017

본 연구에서는 FOCUS 문제해결과정을 적용한 교수.학습 방법이 학생들의 수학 문제해결력과 수학적 태도에 미치는 효과를 분석함으로써 앞으로의 수학학습을 개선하고자 하는데 목적이 있다. 본 연구에서는 4학년 1학기 수학의 2개 단원에 걸쳐 총 13차시에 대하여 FOCUS 문제해결과정을 적용하였고, 수학 문제해결력 검사와 수학적 태도 검사를 사전과 사후 모두 사용한 후 t-검정을 실시한 결과를 토대로 학생들의 변화를 분석하였다. 연구를 통하여 얻은 결론은 다음과 같다. 첫째, FOCUS 문제해결과정에 따른 학습활동이 학생들의 수학 문제해결력 향상에 긍정적인 효과를 보였다. 둘째, 수학적 태도 가운데 수학적 호기심, 수학적 반성, 수학적 가치의 3가지 요인에 있어서는 통계적으로도 유의미한 효과가 있는 것으로 나타났으며, 실험집단의 학생들의 변화를 분석한 결과에서는 수학적 태도에 속하는 6가지 요인 모두에 대하여 긍정적인 태도 형성에 영향을 주었다고 볼 수 있다. 셋째, FOCUS 단계에 따라 문제를 풀어봄으로써 학생 스스로 성공했을 때의 만족감을 느꼈으며 검토와 반성을 통하여 자신의 오류를 직접 찾고 해결해나갈 때의 기쁨으로 인하여 FOCUS 문제해결과정을 적용한 활동이 보다 지속적으로 이루어진다면 학생들의 문제해결력에 있어서도 크게 의미 있는 효과를 기대할 수 있을 것이다.

• 말소리와 음성과학
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• 제4권4호
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• pp.53-68
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• 2012

This study investigated the speech intelligibility of Korean-accented and native English focus speech for Korean and native English listeners. Three different types of focus in English, broad, narrow and contrastive, were naturally induced in semantically optimal dialogues. Seven high and seven low proficiency Korean speakers and seven native speakers participated in recording the stimuli with another native speaker. Fifteen listeners from each of Korean high & low proficiency and native groups judged audio signals of focus sentences. Results showed that Korean listeners were more accurate at identifying the focal prominence for Korean speakers' narrow focus speech than that of native speakers, and this suggests that the interlanguage speech intelligibility benefit-talker (ISIB-T) held true for narrow focus regardless of Korean speakers' and listeners' proficiency. However, Korean listeners did not outperform native listeners for Korean speakers' production of narrow focus, which did not support for the ISIB-listener (L). Broad and contrastive focus speech did not provide evidence for either the ISIB-T or ISIB-L. These findings are explained by the interlanguage shared by Korean speakers and listeners where they have established more L1-like common phonetic features and phonological representations. Once semantically and syntactically interpreted in a higher level processing in Korean narrow focus speech, the narrow focus was phonetically realized in a more intelligible way to Korean listeners due to the interlanguage. This may elicit ISIB. However, Korean speakers did not appear to make complete semantic/syntactic access to either broad or contrastive focus, which might lead to detrimental effects on lower level phonetic outputs in top-down processing. This is, therefore, attributed to the fact that Korean listeners did not take advantage over native listeners for Korean talkers and vice versa.