• 제목/요약/키워드: FGI(Focus Group Interview)

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자동차 내비게이션 개발을 위한 페르소나 모델 연구 (A Study on Personas Models for Car Navigation Developing)

  • 오세형;김정희;최학현
    • 한국컴퓨터정보학회논문지
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    • 제15권8호
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    • pp.163-171
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    • 2010
  • 본 연구는 제품 디자인 프로세스로 각광받고 있는 알랜 쿠퍼의 사용자 중심 디자인에 근거한 페르소나모델 설정의 실제 과정을 담고 있다. 이를 위해 심층 인터뷰와 FGI를 진행하여 사용자 집단의 내비게이션 사용 특성과 동기를 추출하고, 사용자 집단의 분석을 진행하였다. 분석 내용을 기반으로 페르소나 모델을 설정하기 위한 사용자 집단을 내비게이션을 사용하는 빈도와 내비게이션의 기능 이해도에 따라 3가지 타입의 사용자층으로 나누었다. 이 3가지 유형은 활용도가 낮고 기능이해도가 낮은 모델, 활용도가 중간이고 기능이해도가 높은 모델, 활용도가 높고 기능 이해도가 높은 모델의 3가지 유형의 페르소나를 설정하는 기반이 되었다. 본 연구를 통하여 추출된 3가지 유형의 페르소나는 추후 진행된 사용자 중심 정보구조의 설계에 기반을 제공하였다.

O2O(Online-to-Offline) 환경에서의 서비스 품질요인 탐색에 관한 연구 (The Study of Service Quality Model in O2O(Online-to-Offline) Context)

  • 문윤지
    • 경영과정보연구
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    • 제35권3호
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    • pp.213-230
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    • 2016
  • O2O(Online-to-Offline) 환경에서 기업은 온라인을 통해 고객을 유치하고 결제를 유도한 후 제품을 수령할 때에는 다시 오프라인으로 전환시키는 마케팅방식을 취함으로써 온라인과 오프라인 두 개 채널의 통합을 통한 시너지 효과를 창출하고자 한다. 이처럼 온라인과 오프라인이 공존하는 O2O 환경에서는 공급자가 제공하는 제품 및 서비스의 품질에 대한 소비자의 인지가 기존 온라인이나 오프라인 환경과는 다를 수밖에 없다. 이에 본 연구는 O2O 환경에서의 서비스 품질모델(service quality model)을 개발하고자 한다. 구체적으로 O2O는 오프라인, 온라인, 모바일 상거래가 통합된 환경인만큼 기존연구에서의 오프라인 서비스품질, 온라인 서비스품질, 모바일 서비스품질의 공통적인 서비스품질 요인을 통합하여 1차적인 O2O 서비스품질 모형을 제시한다. 다음으로 O2O 상거래를 이용하여 구매한 경험이 있는 고객을 대상으로 FGI(Focus Group Interview)를 실시하였다. 이는 1차 통합모형에서 제시된 O2O 서비스품질 요인 중 가장 중요하게 인지되는 서비스품질 요인을 규명하고, 또한 O2O만의 고유한 서비스품질 특성을 탐색하고자 하는 과정으로 1차 통합모형과 FGI를 통해 O2O 서비스 품질모델을 제시한다.

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Investigating Teachers' Perception of the Educational Resource Sharing System in Korea: A Qualitative Research

  • Sewon JOO;Innwoo PARK
    • Educational Technology International
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    • 제24권2호
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    • pp.115-141
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    • 2023
  • The aim of this research is to understand the perceptions of primary and secondary teachers regarding educational resource sharing systems(ERS) by using a qualitative approach. This study conducted Focus Group Interview(FGI) with 20 primary and secondary school teachers. Interview data were analyzed through inductive content analysis method. The results are as follows. First, teachers placed significant emphasis on high-quality, convenient functions, and reward system for sharing resources. Specifically, teachers identified the necessity for a diverse array of materials, systematic categorization of these resources, and the provision of monetary compensation as essential components. Second, the study participants advocated strategies for revitalizing ERS including enhancing accessibility, constructing user-friendly features, increasing awareness, and establishing a reward system to incentivize the resource sharing. In particular, teachers proposed strategies such as developing mobile-based services and AIdriven data recommendation system. These results provide actionable insights for stakeholders engaged in the design, implementation, and evaluation of resource sharing platforms.

포커스 그룹 인터뷰를 이용한 젊은 성인 여성의 식생활 실태 및 관련 요인 - 사회인지론에 근거하여 - (Perception on Optimal Diet, Diet Problems and Factors Related to Optimal Diet Among Young Adult Women Using Focus Group Interviews - Based on Social Cognitive Theory -)

  • 김혜진;이아름;김경원
    • 대한지역사회영양학회지
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    • 제21권4호
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    • pp.332-343
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    • 2016
  • Objectives: Study purpose was to investigate perception on diet, diet problems and related factors among young adult women using focus group interviews (FGI) based on the Social Cognitive Theory (SCT). Methods: Eight groups of FGI were conducted with 47 female undergraduate or graduate students. Guide for FGI included questions regarding perception on optimal diet, diet problems and cognitive, behavioral, and environmental factors of SCT. FGI were video, audio-taped, transcribed and analyzed by themes and sub-themes. Results: Subjects showed irregular eating habits (skipping breakfast, irregular meal time) and selection of unhealthy foods as the main diet problems. Regarding cognitive factors related to optimal diet, subjects mentioned positive outcome expectations (e.g., health promotion, skin health, improvement in eating habits, etc.) and negative outcome expectations (e.g., annoying, hungry, expensive, taste). Factors that promoted optimal diet were mainly received from information from mobile or internet and access to menu or recipes. Factors that prevented optimal diet included influence from friends, lack of time and cooking skills. Behavioral factors for optimal diet included behavioral capability regarding snacks, healthy eating and smart food selection. Subjects mentioned mass media (mobile, internet, TV) as the influential physical environment, and significant others (parents, friends, grandparents) as the influential social environment in optimal diet. For education topics, subjects wanted to learn about healthy meals, basic nutrition, disease and nutrition, and weight control. They wanted to learn those aspects by using mobile or internet, lectures (cooking classes), campaign and events. Conclusions: Study results might be used for planning education regarding optimal diet for young adult women. Education programs need to focus on increasing positive outcome expectations (e.g., health) and behavioral capability for healthy eating and food selection, reducing negative outcome expectations (e.g., cost, taste) and barriers, making supportive environments for optimal diet, and incorporating topics and methods found in this study.

FGI와 SWOT분석을 이용한 DMZ일원 접경지역의 주민소득 증대방안 -강원도 양구군 해안면을 중심으로- (An Idea on Increasing Income of Residents in DMZ Area Using FGI and SWOT Analysis -Focused on Haean-myeon in Yanggu-gun of Gangwon Province-)

  • 최상현;이재환;이상민;최인화;차두송;우종춘
    • Journal of Forest and Environmental Science
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    • 제30권1호
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    • pp.50-55
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    • 2014
  • DMZ has a lot of natural resources. Also there is very important position as a ecological and geographical. Meanwhile, development schemes and plans were established but that was development to only simple plan such as a tourism and income without communication with local residents. This study was tried to exhibit increasing income of residents in DMZ area using FGI (Focus Group Interview) and SWOT analysis. First of all, analyzed the status of forest resources and carried out a Focus Group Interview targeting residents who live in around DMZ, and then suggest an alternative to increasing income and regional development in Yanggu-gun by SWOT strategies. As a result, realistic plan for achieving regional development is deregulation of the laws related to forest land use conversion for the forest product in DMZ area. Military experts and forest experts have to inspect the area for considering the practical application of the regulation in protected areas directly. National or local government has to effort pursuing future business for regional development through the communication with residents in DMZ area.

FGI에 근거한 건설기술용역사업자 안전관리 수준평가 개선방향에 대한 연구 (Improvement direction of safety management level evaluation on construction technology service providers by FGI)

  • 서재신;윤영근;이재윤;오태근;원정훈
    • 문화기술의 융합
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    • 제8권3호
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    • pp.351-358
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    • 2022
  • 건설업의 사망만인률은 더이상 줄어들지 않고 답보상태에 있으며 이를 개선하기 위한 발주, 설계, 시공, 건설사업관리 등 다양한 건설참여자 주체의 노력이 있다. 정부에서는 타 산업 대비 높은 건설업의 중대재해를 줄이기 위해 건설참여자들의 안전수준을 평가하고 이를 공표하여 경각심을 갖도록 하고 있다. 그러나 안전관리 수준평가의 항목, 기준, 절차에 있어서 현장 상황에 맞지 않는 점들이 나타나고 있어 이들의 개선이 필요하다. 본 연구에서는 안전관리에 가장 열악한 상황에 있는 건설기술용역사업자에 대한 안전관리 수준평가의 개선을 위해 기존 안전관리 수준평가 결과분석, 평가자 및 피평가자 심층인터뷰(FGI)를 시행하였으며 이를 근거로 평가의 개선방향을 도출하였다.

항만해상풍력단지 건설기술 로드맵 수립 (Construction Technology Roadmapping for Port Offshore Wind Farm)

  • 김기윤;정석재;이석준
    • 디지털융복합연구
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    • 제11권2호
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    • pp.137-148
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    • 2013
  • 본 논문의 목적은 항만해상풍력단지 건설을 위한 기술개발 로드 맵을 제시하는 것이다. FGI(Focus Group Interview)와 설문지를 이용한 AHP(Analytical Hierarchy Process) 방법을 적용해서 대/중/소 분류된 건설기술의 가중치를 도출했고, 분류된 건설기술에 대한 우선순위를 근거로 항만해상풍력단지 건설기술 로드 맵이 수립되었다. 기술 로드 맵은 항만해상풍력단지의 분류된 건설기술에 대한 R&D 사업을 달성하기 위한 20년간(2016년부터 2036년 까지)의 일정을 제시하고 있다. 이러한 건설기술 로드 맵은 녹색항만건설산업의 R&D 전략을 수립하기 위한 이정표로 활용될 수 있다.

한국 거주 중국인을 대상으로 한 한국 김치에 대한 정성적 기호도 조사 (Qualitative Consumer Preference Studies on Korean-style Kimchi in Chinese Living in Korea)

  • 이미애;최윤정;김미나
    • 동아시아식생활학회지
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    • 제27권2호
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    • pp.185-193
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    • 2017
  • The objective of this research was to determine the current consumer interest toward Korean Kimchi and identify the preferred sensory characteristics of Kimchi using qualitative consumer studies on Chinese consumers. Five different sessions of focus group interview (FGI) were conducted (n=39). The FGI session was designed to determine 1) current knowledge and interest as well as usage level of Korean-style Kimchi, 2) interests toward different Korean Kimchi based on appearance and tasting evaluation. Based on the results, radish was the most accepted ingredient for Kimchi among Chinese consumers, as it resembles the sensory characteristics of Chinese-style Kimchi. The sensory characteristics driving consumer preferences towards radish-based Kimchi included crunchy texture, and just-about-right sweet and spicy flavor. Thinly sliced radish was the most accepted shape of radish-based Kimchi. The current study provides practical information for product development of Kimchi targeted for Chinese.

탄소중립 녹색도시 구현을 위한 계획지표 설정에 관한 연구 (A Study on the Planning Indicator for Carbon Neutral Green City)

  • 김유민;이주형
    • KIEAE Journal
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    • 제13권2호
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    • pp.131-139
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    • 2013
  • The aim of this dissertation is establishing internal indicator list for achieving policy goal of Carbon Neutrality Green City. First of all, it started to construct the basic system of planning indicator based on through comprehension of current studies such as advanced researches, government guidelines and green building certifications. And then it was set up final indicator list through inspecting FGI (Focus Group Interview), Verification of suitability, and Analysis of importance). As a result of this research, the planning indicator divided three steps and there were classified four fields in the top-level; Green Land and Ecology, Green Energy, Green Resource and Transportation, Green Living and Institution. According to the data, it deducted four items (ratio of green land, site plan, heat island and management of climate, base of nature ecology) and twelve index in the field of green land and ecology, three item(energy conservation and self-supporting, energy efficiency, new regeneration energy) and twelve index in the field of green energy and regeneration, five items(water resources utilize and circulation, other resource reduction and circulation, public transportation, green transportation plan) and fifteen index. Totally, Planning Indicators of forty nine were deducted. Therefore, there was the result of importance analysis that the indicators of plan and maintain management as the side of space for carbon neutrality were more appreciated than carbon reduction of individual building.

도시성장에 따른 효율적인 중학교군 설정 방법 연구 - 세종특별자치시의 중학교군을 중심으로 - (A Study on the Appropriate Allotment Methodology of Middle School District According to Urban Growth - Focusing on the Middle School District in Sejong City -)

  • 조창희;이화룡;동재욱
    • 교육시설 논문지
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    • 제23권5호
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    • pp.11-18
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    • 2016
  • This study aims at proposing the efficient settlement of middle school district and the appropriate allotment of middle school student. It focuses on the middle school district in Sejong city where has recently been developed. Firstly this study analyzes the long-term plans of school establishment, the current state of the student accommodation and the number of increasing students according to the continuing developments. To set up the efficient school district, it investigates the number of students per school district, school location and the commuting condition to each school. Throughout a question investigation to school parents, it analyzes the school choice factors - distant to school, school environment, school facilities, teacher's passion, the school curriculum, and so on. Furthermore it carries out focus group interview(FGI) targeting parents and teachers. It proposes a short-distance allotment method as an appropriate disposition of middle school student in Sejong city, which conducts a process of the first-application and the later-draw with a community as a unit.