• Korean Institute of Interior Design Journal
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• v.27 no.2
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• pp.3-11
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• 2018

This study aims to investigate whether there is intensionally changing eye - gaze on the cafe space images with floor finishing materials. In the Yarbus' experiment, he argued that changing information that an observer is asked to obtain from an image changes pattern of eye movements. Based on the scan path evidence, this research have questions as (1) the difference of visual attention on finishing floor material stimulus, (2) visual attention of initial activity time and type of movement paths on AOIs, and (3) visual relation floor area with another AOIs. Eye movements were recorded with the SMI REDn Scientific, which sampled eye position at 30Hz and lasted 2 minutes(120s). Although viewing was binocular, only the right eye was tracked. Of the 66 observers(mean age 22 years, standard deviation: ${\pm}1.82$) who participated in the experiment done by the four point calibration and validation procedures at the beginning tasks. Analyzing qualitative data from the number of fixation and duration on AOIs divided into four parts (AOI I-Floor, AOI II-Wall, AOI III-Ceiling, and AOI IV-Counter) in the stimulus. The results from this experiment analyzed as follows. First, it was significant in the difference of the average number of AOIs fixation times observed for the spatial image using the wood tile flooring material and the polishing tile. The wood tile flooring of stimulus had higher fixation number on AOI-II, AOI-III, and AOI-IV than the polishing tile. On seeing AOI-I was higher attention in the polishing tile stimulus. Second, the observers examined AOI-II intensively in both stimuli. However, the visual intensity was also followed by on the AOI-IV and AOI-I in the wood tile flooring stimulus, and on AOI-I, AO-IV in the polishing tile. Third, visual attention data on each AOIs have divided into the time range of "5 sec" for both images. In the wood tile stimulus, the horizontal movement path followed by AOI-II, AOI-IV, and AOI-II. In the polished tile stimulus, the movement path followed by moving vertically to AOI-II, AOI-I, and AOI-II. This study approached meaningfully and found out the characteristics of visual attention, according to the different intentions of visual attention, the relationship pathways of visual mechanism appeared and also activated by eye-tracking experiments.

• Science of Emotion and Sensibility
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• v.20 no.1
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• pp.31-40
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• 2017

The present study used one of research techniques which is eye gaze tracking for neuromarketing. When pupil's size of men dilated over than three sigma (0.135%), the interest and eye movement in observation were measured. According to statistical analysis of previous studies, three sigma range is meaningful therefore sigma range was used as operational definition because 'pupil dilatation' is difficult to be define in eye gaze tracking data. Pictures of basketball games were selected as visual stimuli and 90% effective ratio of total 7,200 data were calculated. Thus, 29 of 34 participants were used for test. Pupil's size was calculated by applying pupil's width and height into a formular; [Pupil's size = Pupil width/2${\times}$Pupil height/$2{\times}{\pi}$]. In conclusion, billboard utilized for sports marketing had meaningless effects because gaze frequency to basketball player and surrounding environment was higher than that to billboard when participantsas game spectators diltaed their pupil's size over than three sigma. Thus, it was required using new marketing strategies like neuromarketing to increase utility through the present study.

• Journal of Korean Elementary Science Education
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• v.32 no.2
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• pp.185-197
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• 2013

The purpose of this study was to analyze the difference between eye movements according to science achievement of elementary school students in observation situation. Science achievement was based on the results of national achievement test conducted in 2012, a random sampling of classes. As an assessment tool to check observation test, two observation measure problems from TSPS (Test of Science Process Skill; developed in 1994) suitable for eye tracking system are adopted. The subjects of this study were twenty students of sixth grade who agreed to participate in the research. SMI (SensoMotoric Instruments)' iView $X^{TM}$ RED was used to collect eye movement data and Experiment 3.1 and BeGaze 3.1 program were used to plan and analyze experiment. As a result, eye movements in observation test varied greatly in fixation duration, frequency, saccade, saccade velocity and eye blink according to students' science achievement. Based on the result of eye movements analysis, heuristic search eye movement was discussed as an alternative to improve underachievers' science achievement.

• Journal of Korean Institute of Industrial Engineers
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• v.41 no.4
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• pp.389-395
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• 2015

According to much research on cognitive science, the impact of the scene-context on human visual search in real-world images could be as important as the saliency. Therefore, this study proposed a method of Adaptive Control of Thought-Rational (ACT-R) modeling of visual search in real-world images, based on saliency and scene-context. The modeling method was developed by using the utility system of ACT-R to describe influences of saliency and scene-context in real-world images. Then, the validation of the model was performed, by comparing the data of the model and eye-tracking data from experiments in simple task in which subjects search some targets in indoor bedroom images. Results show that model data was quite well fit with eye-tracking data. In conclusion, the method of modeling human visual search proposed in this study should be used, in order to provide an accurate model of human performance in visual search tasks in real-world images.

• Journal of the Ergonomics Society of Korea
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• v.26 no.4
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• pp.17-24
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• 2007

Analyses of eye tracking and think-aloud protocol data were performed to examine novice-expert differences in perceptual and cognitive aspects of air traffic controllers' situation awareness. In Experiment 1, three groups of field air traffic controllers (experts, intermediates, novices) were asked to perceive situations that were manipulated by situation complexity. In Experiment 2, protocol analysis for previous situation awareness tasks was performed to extract different task models and strategy models as a function of expertise. Then delayed-recall task and interviews about air control plans for the recalled situations were also executed. Results showed that expert controllers concentrate only on several critical features and have their own strategies to reduce mental workloads.

• Proceedings of the IEEK Conference
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• 2003.07c
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• pp.2605-2608
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• 2003

This paper presents design and implementation methods of the real-time three dimensional tracking system of the gazing point. The proposed method is based on three dimensional data processing of eye images in the 3D world coordinates. The system hardware consists of two conventional CCD cameras for acquisition of stereoscopic image and computer for processing. And in this paper, the advantages of the proposed algorithm and test results ate described.

• Journal of Korean Institute of Industrial Engineers
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• v.42 no.6
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• pp.377-385
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• 2016

The previous Adaptive Control of Thought-Rational (ACT-R) cognitive architecture model has a limitation in that it cannot accurately predict human visual search strategy, because time effect, one of important human cognitive features, is not considered. Thus, the present study proposes ACT-R cognitive modeling that contains the impact of time using a revised utility system in the ACT-R model. Then, the validation of the model is performed by comparing results of the model with eye-tracking experimental data and SEEV-T (SEEV-Time; SEEV model which considers time effect) model in "Where's Wally" game. The results demonstrate that the model data fit fairly well with the eye-tracking data ($R^2=0.91$) and SEEV-T model ($R^2=0.93$). Therefore, the modeling method which considers time effect using a revised utility system should be used in predicting the human visual search paradigm when the available time is limited.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2023.05a
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• pp.357-358
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• 2023

Due to recent enhance of safety law and regulations in construction sites, safety inspectors have been more required in construction sites. However, most of them are novice for safety inspection which have not enough experience and skill. Therefore, the novice safety inspector's performance on hazard recognition needs to be improved for effective safety management. The performance of safety inspection is influenced by the inspector's experience and background because the inspection is usually conducted by the inspector's eyes. Therefore, there is a difference in safety inspection performance between novice and experienced safety managers. This study aims to analyze the gap of risk perception between novice and experienced safety managers using quantitative visual data. For this objective, this study conducted eye tracking experiments for novice and experienced group to evaluate cognitive performance of safety risk factors. The results provides the level of safety awareness based on their experience in construction safety. The limitation of this study is a lack of the number of samples used in this study and did not consider the various characteristics of the participants. If these limitations are supplemented in future research, it can be used to develop safety education contents for novice safety managers.

• Journal of Korean Elementary Science Education
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• v.36 no.4
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• pp.303-315
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• 2017

The purpose of this study is to analyze elementary teachers' science class objectively and quantitatively using Mobile Eye Tracker. The mobile eye tracker is easy to wear in eyeglasses form. And experiments are collected in video form, so it is very useful for realizing objective data of teacher's class situation in real time. Participants in the study were 2 elementary teachers, and they are teaching sixth grade science in Seoul. Participants took a 40-minute class wearing a mobile eye tracker. Eye movements of participants were collected at 60 Hz, and the collected eye movement data were analyzed using SMI BeGaze 3.7. In this study, the area related to the class was set as the area of interest, we analyzed the visual occupancy of teachers. In addition, we analyzed the linguistic interaction between teacher and students. The results of the study are as follows. First, we analyze the visual occupancy of meaningful areas in teaching-learning activities by class stage. Second, the analysis of eye movements when teachers interacted with students showed that teacher A had a high percentage of students' faces, while teacher B had a high visual occupation in areas not related to classes. Third, the linguistic interaction of the participants were analyzed. Analysis areas include questions, attention-focused language, elementary science teaching terminology, daily interaction, humor, and unnecessary words. This study shows that it is possible to analyze elementary science class objectively and quantitatively through analysis of visual occupancy using mobile eye tracking. In addition, it is expected that teachers' visual attention in teaching activities can be used as an index to analyze the form of language interaction.

• Journal of Korean Elementary Science Education
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• v.33 no.1
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• pp.181-194
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• 2014

The purpose of this study was to analyze the difference between eye movements according to science achievement of elementary school students on measuring tasks. Science achievement was graded by the results of Korea national achievement test conducted in 2012. As an assessment tool to check measuring task, two measuring measure problems from TSPS(Test of Science Process Skill; developed in 1994) which were suitable for eye tracking system were adopted. The subjects of this study were 3 underachievers and 3 overachievers from 6th grade who agreed to participate in the research. SMI was used to collect EMD (eye movement data). Experiment 3.2 and BeGaze 3.2 programs were used to plan experiment and analyze EMD. As a result, eye movements of participants in measuring task did not show the path to the common gaze by groups. To solve the problem of using specific measuring strategies related to the correct answer. Underachiever who failed in measuring tasks don't have enough measurement capabilities and lack eye movement through the area of interest for cognitive thinking. These results show that elementary school science curriculum dealing with measuring have to reflect a lot of step-by-step learning requires.