• Title/Summary/Keyword: Eye tracking data

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Autonomous Traveling of Unmanned Golf-Car using GPS and Vision system (GPS와 비전시스템을 이용한 무인 골프카의 자율주행)

  • Jung, Byeong Mook;Yeo, In-Joo;Cho, Che-Seung
    • Journal of the Korean Society for Precision Engineering
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    • v.26 no.6
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    • pp.74-80
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    • 2009
  • Path tracking of unmanned vehicle is a basis of autonomous driving and navigation. For the path tracking, it is very important to find the exact position of a vehicle. GPS is used to get the position of vehicle and a direction sensor and a velocity sensor is used to compensate the position error of GPS. To detect path lines in a road image, the bird's eye view transform is employed, which makes it easy to design a lateral control algorithm simply than from the perspective view of image. Because the driving speed of vehicle should be decreased at a curved lane and crossroads, so we suggest the speed control algorithm used GPS and image data. The control algorithm is simulated and experimented from the basis of expert driver's knowledge data. In the experiments, the results show that bird's eye view transform are good for the steering control and a speed control algorithm also shows a stability in real driving.

Analysis of Visual Attention in Bank Brand Logo using Eye-Tracking (시선추적장치를 활용한 은행 브랜드 로고의 시각적 주의집중도 분석 연구)

  • Park, Min Hee;Hwang, Mi Kyung;Kim, Chee Yong;Kwon, Mahn Woo
    • Journal of Korea Multimedia Society
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    • v.23 no.9
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    • pp.1210-1218
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    • 2020
  • This study selected brand logos of six South Korean and Chinese banks including KB, IBK, SH, ICBC, ABC, and SISB, conducted Eye Tracking experiment among 36 South Korean and Chinese university students(Nine male and female students, respectively), and analyzed the difference of visual attention of consumers on bank brand logo, symbol, Korean/Chinese character logo types as well as the difference of visual attention of these consumers on English logo types. Results were represented by using statistics and visualization including GAZEPLOT, HEATMAP, and visual expression. Results showed that most generally gazed logo types more often and longer than symbols when they watched bank brand logos. A slight difference was observed between both groups in terms of gazing English logo types. This study has a implication that it proposed the possibility of drawing quantitative and reliable outcomes by utilizing eye tracking device and approaching in an objective standpoint beyond a methodological aspect on bank brand logo primarily leaning over the analysis of case research or design development. Moreover, findings are expected to serve as basic data for proposing the direction of special bank brand logo design and marketing strategies.

The Educational Games' UI Study from the Point of View of UX by Eye-tracking (UX관점에서 Eye-tracking을 이용한 교육용 게임 UI연구)

  • Shin, Won-Sub;Shin, Donghoon;Jhun, Youngseok
    • Journal of The Korean Association of Information Education
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    • v.17 no.2
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    • pp.211-224
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    • 2013
  • The purpose of this study was to find the effective way of composition in terms of UX(user experience) when configuring UI(user interface) of educational game by utilizing ET(eye-tracking). Experimental material was a game related to the middle school 'force and motion'. SMI (SensoMotoric Instruments)' iView X TM RED was used in order to collect eye movement data. The results of this study was as follows. First, the lead element for fast visual attention should be placed in the center when the educational game UI is configured. Second, burton that changes character's features and the information about them should be placed close to each other. Third, learning quiz caught visual attention faster when it was placed on the left side of UI. Fourth, when one UI was overlapped by another, parts that were not overlapped was fixated, too.

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Product Images Attracting Attention: Eye-tracking Analysis

  • Pavel Shin;Kil-Soo Suh;Hyunjeong Kang
    • Asia pacific journal of information systems
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    • v.29 no.4
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    • pp.731-751
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    • 2019
  • This study examined the impact of various product photo features on the attention of potential consumers in online apparel retailers' environment. Recently, the method of apparel's product photo representation in online shopping stores has been changed a lot from the classic product photos in the early days. In order to investigate if this shift is effective in attracting consumers' attention, we examined the related theory and verified its effect through laboratory experiments. In particular, experiment data was collected and analyzed using eye tracking technology. According to the results of this study, it was shown that the product photos with asymmetry are more attractive than symmetrical photos, well emphasized object within a photo more attractive than partially emphasized, smiling faces are more attractive for customer than emotionless and sad, and photos with uncentered models focus more consumer's attention than photos with model in the center. These results are expected to help design internet shopping stores to gaze more customers' attention.

Eye-Tracking on Inservice Elementary Teachers' Interpreting of Science Textbook Tables (과학 교과서의 표를 해석하는 초등교사들의 안구 운동 추적)

  • Choi, Hyun-Dong;Shin, Dong-Hoon
    • Journal of Korean Elementary Science Education
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    • v.31 no.3
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    • pp.358-371
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    • 2012
  • The main purpose of this study was to examine elementary teachers' visual attention that appears in science textbook tables. This paper proposed that teachers' cognitive effectiveness can be different by the presence or absence of the title of tables. The eye fixation data of participants are collected by the eye tracker apparatus. Participants in this study were 10 elementary school teachers and the table on the 2007 revised science textbooks were selected as experimental stimuli. Information about eye-fixations are recorded when subjects are given 4 tables by eye tracker. Eye-fixation time as well as the ratio and the number of fixation can be obtained by using the eye tracker but also we can acquire a significant conclusion through these outcomes. As the result of the experiment, it took less time to interpret in the presence of the title than in the absence of it. However, this result is only effective only for the interpretation of simple stimulus; the presence of title does not influence on fixation time in the analysis of complicated stimulation. This study showed that it is better to insult the title in the tables because it helps teachers to recognize contents of the tables effectively.

Features of Attention to Space Structure of Spacial Composition in Women's Shop - Targeting the Circulation Line of Department Store - (여성의류 매장 공간의 구도에 나타난 공간구성의 주의집중 특성 - 백화점 매장의 순회동선을 대상으로 -)

  • Choi, Gae-Young;Son, Kwang-Ho
    • Korean Institute of Interior Design Journal
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    • v.26 no.2
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    • pp.3-12
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    • 2017
  • This study has analyzed the features of attention to spacial composition seen in "Seeing ${\leftrightarrow}$ Seen" Correlation of continuous move in the space. The eye-tracking was employed for collecting the data of attention features to the space so that the correlation between visual perception and space could be estimated through the attention features to the difference between spacial composition and display. First, it was confirmed that the attention features varied according to the structure of shops and the exposure degree of selling space, which revealed that, while causing the customers' less attention to both sides of shops, the vanishing-point structure characteristically made their eyes focused on the central part. Second, their initial observation activities were found to be active at the height of their eyes. Third, 10 images were selected as objects for continuous experiment. There was a concern that the central part of each image would be paid intense attention to during the initial observation, but only two of those were found to be so. Fourth, there had been a study result of eye-tracking experiment that the attention had been concentrated on the central part of the image first seen. This study, however, revealed that such phenomenon is limited to the first image. Accordingly, it is necessary to draw up such method for ensuring reliability in order to use the data acquired from any eye-tracking experiment as exclusion of the initial attention time to the first image or of unemployment of the initial image-experiment to analysis.

Investigation of Eye-Tracking on Learning Task Perceiving Process of Elementary Students with Different Motivation System on Science Learning (학습과제 인지 과정에 대한 과학학습 동기체계에 따른 초등학생의 시선이동 분석)

  • Yang, Il-Ho;Lim, Sung-Man;Kim, Yang-Hee
    • Journal of Korean Elementary Science Education
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    • v.34 no.1
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    • pp.86-94
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    • 2015
  • This study is to investigate how do elementary students' eye movements appear in cognitive process that they perceive science learning materials depending on motivation system of science learning. For this study we had a random sampling of 301, 6th grade students. And we had selected 32 students through the three tests for the final; motivation system test of science learning, a learning styles test, an Edinburgh inventory for handedness test. We were analysis the cognitive process during learning tasks for the selected student using eye-tracking equipment. The results of the research are as follows: First, when students see a science learning material, we found out that SL-BAS group that has tendency searched various areas than SL-BIS group in learning task. Second, results confirmed through the data of integrational count that students looked alternately texts, images and graphs in the learning material, SL-BIS group were more than SL-BAS group on integrated count, but they had a simple and insignificant eye movement. Especially SL-BAS students showed that integrated eye movement between texts, images and graphs in the learning material, and they explored important areas of the graph compared with SL-BIS group that there was no eye movement in graph. These results may be utilized as a useful resource for designing students' learning.

Human-Computer Interface using the Eye-Gaze Direction (눈의 응시 방향을 이용한 인간-컴퓨터간의 인터페이스에 관한 연구)

  • Kim, Do-Hyoung;Kim, Jea-Hean;Chung, Myung-Jin
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.38 no.6
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    • pp.46-56
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    • 2001
  • In this paper we propose an efficient approach for real-time eye-gaze tracking from image sequence and magnetic sensory information. The inputs to the eye-gaze tracking system are images taken by a camera and data from a magnetic sensor. The measuring data are sufficient to describe the eye and head movement, because the camera and the receiver of a magnetic sensor are stationary with respect to the head. Experimental result shows the validity of real time application aspect of the proposed system and also shows the feasibility of the system as using a new computer interface instead of the mouse.

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Cognitive process and cognitive load about the concept image of triangle altitude in visual image (시각적 이미지 안에서 삼각형 높이의 개념 이미지에 대한 인지적 처리과정과 인지적 부하)

  • Lee, Mi Jin;Lee, Kwangho
    • Education of Primary School Mathematics
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    • v.20 no.4
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    • pp.305-319
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    • 2017
  • In the process of finding the triangle height, 26 students in the 6th grade were surveyed to understand the students' triangle height through the eye movement data and to investigate the cognitive load of the students. As a result, the correctness rate of the pre-test was significantly increased in the post-test, and the frequency and retention of gaze data were smaller in the post-test than in the AOI of each question. The Participants's subjective cognitive load indicated that it was more difficult to understand the concept of rotated triangles compared with upright triangles that were parallel to the ground. More frequent and more retentions in the eye-tracking data were detected in the right triangles and acute triangles by rotating configuration. Eye movement data show that eye tracking technology can provide an objective measure of students' cognitive load for feedback on instructional design.

Digital Library Interface Research Based on EEG, Eye-Tracking, and Artificial Intelligence Technologies: Focusing on the Utilization of Implicit Relevance Feedback (뇌파, 시선추적 및 인공지능 기술에 기반한 디지털 도서관 인터페이스 연구: 암묵적 적합성 피드백 활용을 중심으로)

  • Hyun-Hee Kim;Yong-Ho Kim
    • Journal of the Korean Society for information Management
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    • v.41 no.1
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    • pp.261-282
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    • 2024
  • This study proposed and evaluated electroencephalography (EEG)-based and eye-tracking-based methods to determine relevance by utilizing users' implicit relevance feedback while navigating content in a digital library. For this, EEG/eye-tracking experiments were conducted on 32 participants using video, image, and text data. To assess the usefulness of the proposed methods, deep learning-based artificial intelligence (AI) techniques were used as a competitive benchmark. The evaluation results showed that EEG component-based methods (av_P600 and f_P3b components) demonstrated high classification accuracy in selecting relevant videos and images (faces/emotions). In contrast, AI-based methods, specifically object recognition and natural language processing, showed high classification accuracy for selecting images (objects) and texts (newspaper articles). Finally, guidelines for implementing a digital library interface based on EEG, eye-tracking, and artificial intelligence technologies have been proposed. Specifically, a system model based on implicit relevance feedback has been presented. Moreover, to enhance classification accuracy, methods suitable for each media type have been suggested, including EEG-based, eye-tracking-based, and AI-based approaches.