• 무역학회지
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• 제42권3호
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• pp.1-24
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• 2017

본 연구는 2016년 WEF(다보스포럼)에서 화두가 된 4차 산업혁명이 무역에 미칠 영향을 고찰하고 우리나라가 무역 강국으로 재도약하기 위한 수출촉진전략을 제시한다. 4차 산업혁명은 종래의 3차 산업혁명 시대의 생산자동화를 넘어 사물인터넷(IoT), 사이버물리시스템(CPS), 인공지능(AI) 그리고 빅데이터 기술의 융·복합을 기반으로 생산기기의 초지능화 및 초연결성 실현을 통한 생산과정의 최적화를 의미한다. 이는 비단 무역을 넘어 사회전반에 영향을 미칠 것으로 전망되는바 본고는 우리나라가 직면한 저성장, 내수침체의 늪에서 벗어나기 위하여 전 세계가 직면한 4차 산업혁명이 무역에 미칠 영향을 고찰하고 나아가 수출촉진전략을 제시하고자 한다.

• Journal of Evidence-Based Herbal Medicine
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• 제1권2호
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• pp.7-16
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• 2008

The main purposes of this study investigate as a cultural brand Oriental Medicine Cosmetics which has identification what images building up and which brand strategies are enforced refer to brand images of market. Follow this purpose, we want to investigate a concept of "Oriental Medicine Treatment" can become a brand or not through the Cosmetics. According to this purpose, we want to investigate that a concept of "Oriental Medicine" will be able to be Brand through the cosmetics. The Brand is emphasized the cultural value more than price and quality of the product. In case of "Oriental Medicine Cosmetics", above-mentioned fact is more important. Because "Oriental Medicine Cosmetics" is hard to divide into it's physical property and cultural character. What we want to comprehend through this investigation is, point out limitations of traditional marketing and the strategy of brand marketing which is possible to apply both the character and the history of "Oriental Medicine Cosmetics". Most important facts for this model, first, search for intermediately meanings for identification of "Oriental Medicine Cosmetics". Second, make a detailed plans after included the strategy of marketing communication at the inner part of cultural meanings. Should have done that, brand strategy and public relation tactics are composed in order identifiably with cultural. Finally, brand selling is able to move through the dimensional class. But it is necessary powerful mega brand for making a different level exceeding it's class.

• 한국자동차공학회논문집
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• 제22권3호
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• pp.25-32
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• 2014

There are many type vehicles in army. They are jeep and truck by basic type. Recently many countries are developing new conceptual military vehicles. And they try for export of those military vehicles to another countries. Also Korea Army is developing military tactical and combat vehicles, and considering various necessary factors for export. But as easing the cold war system tension and reducing of defense budget, decrease in quantity of military vehicles. We think this trend is accelerative. Therefore Government(Military) and defense industry make every effort to increasing sales and productions. In this study, I'll inquire '2013~2017 basic plan for defense industry promotion' for strengthen the power of international competitiveness, and then suggest the increasing method for productions of military vehicles.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2011년도 춘계 종합학술대회 논문집
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• pp.135-136
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• 2011

중소기업이 차지하는 국민경제에서의 고용창출 효과와 수출기여도 측면에서의 중요도는 매우 크다. 날로 높아져가는 세계시장의 글로벌화와 환경변화 속에서 무역의존도가 높은 우리나라 기업의 경우 제품 가격 유통 촉진 즉, 마케팅믹스 전략과 경쟁력이 수출성과 거양에 매우 큰 비중을 차지한다고 할 수 있다. 본 연구의 목적은 수출 중소기업의 마케팅믹스요인과 마케팅성과와의 관계를 분석하여 중소기업이 실행해야 할 최적의 마케팅전략을 제시하면서 수출마케팅과 중소기업정책 발전의 토대를 이루기 위함에 있다. 이러한 목적 달성을 위해 국내 338개 수출중소기업을 대상으로 설문조사를 실시하였고 AMOS 18.0을 이용하여 연구모형과 가설을 검증하였다. 실증 분석 결과, 마케팅믹스와 마케팅성과 관계에서는 4P's Mix요인 중 유통과 촉진관련전략이 마케팅성과에 유의한 영향을 미치는 것으로 나타났고, 제품 가격전략은 통계분석상 유의한 결과가 나타나지 않아 기각되었다. 따라서 향후 수출중소기업입장에서는 마케팅역량을 제고하기 위한 내부적이고 전사적인 노력이 선행되어야 수출마케팅성과가 더욱 극대화될 것으로 판단된다.

• 농업과학연구
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• 제38권3호
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• pp.559-569
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• 2011

Korean government has introduced various programs to support exporters for the promotion of agro-food, including subsidizing the part of cost of transportation which is one of main supporting programs welcomed by exporters. However, the circumstance of global trade requires the change of government policy to promote exportation. The goal of this paper is to conduct the survey to analyze the recognition of agro-food exporters about the current promotion programs, and to suggest the findings to improve the Korean government program. The survey was conducted for 200 Korean agro-food exporters and 55 samples were taken for analysis. The results of analysis suggests followings: First, most of exporters still prefer the direct subsidy program, Second, however, many exporters also understand the necessity of the program to enforce the infrastructure for exportation and require that program, which will be the main promotion program in Korea.

• 한국산학기술학회논문지
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• 제21권7호
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• pp.321-330
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• 2020

방위산업은 최근 방산수출과 연계하여 국가의 주력사업으로 대두되었고 방산분야 중소벤처기업 육성은 국정과제로 진행 중이다. 따라서 방산분야 유망수출품목을 조사하고 합리적인 선정기준을 정하는 것은 방산 중소기업 육성정책을 수립하고 지원하는데 필수적이다. 본 연구에서는 타 유사기관 유망품목 선정기준 등 사례연구를 통해 방산 중소기업에 적용 가능한 유망수출품목 선정모형을 제시하였다. 평가지표는 크게 품목 자체 경쟁력, 수출업체 역량, 수출파급효과 등 3가지 평가분야 및 하위 8가지 세부평가항목으로 구성되며, 항목 간 상대적 가중치는 AHP 설문을 통해 산정하였다. 평가 결과 일정 점수 이상시 유망품목 채택 혹은 타당성 검증을 통한 동의 후 채택 등 단계를 두어 유망품목 후보군을 좀 더 면밀히 검토하고 발굴할 수 있는 기준을 제시하였다. 특히, 실제 유망수출품목 발굴업무 시 방산분야 관계자 및 중소기업 종사자들을 대상으로 본 방법론을 적용하여 업무에 적용 중이다. 본 논문에서 제시한 모형은 중소기업 생산품목 중 상대적으로 수출경쟁력이 높고 방산수출에 적합한 우수품목을 신속하게 선별하여 지원하기 위한 효과적 수단으로 활용 가능하다.

• 통상정보연구
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• 제10권4호
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• pp.277-298
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• 2008

This study develops the market attractiveness assessment model and draws the strategic target markets and their corresponding exporting strategies through identifying the market positions in the dimensions of market attractiveness scores and market positional strength to achieve the innovative export promotion of Korean heavy electric industry and the resulting improvement and reversal of comparative-disadvantage position. In chapter 2, we analyze the stages of selecting target markets, the constructs and their measure variables of market attractiveness models, and the components and strategic policy implications of directional policy matrix. And in chapter 3, we identify the comparative advantage positions of Korean heavy electric industry in the global market through analyzing its trade structure, trends, balance, ratio-balance, and specialization index by the item and the region respectively. We find that the Asia/Pacific region is the most attractive export market of the Korean heavy electric equipment industry, the following important strategic target markets are the America, MENA, CIS/East Europe Regions in the order of their attractiveness and competitive position dimensions. In the mean time, the sub-Sahara Africa and West Europe region is shown to be the long-run-viewpoint target market requiring the innovation or divest strategies owing to their low attractiveness and the low market share of Korean exports.

• 한국의류학회지
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• 제28권2호
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• pp.212-223
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• 2004

The purpose of this study is 1) to identify Chinese environment for investment and apparel market, 2) to analyze the current situations of Korean fashion brands＇entry to Chinese market, 3) to analyze the marketing strategies to China according to product category, and 4) to identify merits and problems of Chinese market. For data collection, secondary resources were collected, and the telephone interview with merchandisers were implemented with brand managers. Twenty-one fashion brands were included for the study. Results of the study were as followed： 1) China was a big potential apparel market due to its rapid economic growth. Apparel purchase behavior and clothing preference of Chinese consumers were various by regional groups. 2) The motives of entry to China were to competition in domestic markets, saving raw material cost. The entry modes to China were direct export, license and regional manufacturing system. 3) Marketing strategies were to pursue high quality branding, high pricing and placing strategies with high-class department stores. Also star marketing were used with ＂Han Rue＂. Also various promotion strategies were implemented such as fashion show and unique VMD. 4) The merits of Chinese market were high potential market for export, close proximity, cultural similarity and Han-Ryu syndrome. Problems of Chinese market for export were lack of experts on Chinese market, fierce competition in China, and unstable economic policies.

• East Asian Economic Review
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• 제18권1호
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• pp.83-107
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• 2014

This paper studies the effects of economic development and cultural proximity as common determinants of trade in cultural goods in a dynamic preference selection model. For the empirical analysis, this paper utilizes the gravity framework with importer fixed effects and Poisson pseudo-maximum likelihood estimators. This paper applies the model to Korean export of broadcasting contents to Asian countries. The relative economic development of the export country and the market size of the import country are important determinants of cultural trade, the results of which are generally consistent with traditional goods trade. However, the distance variable does not show much significance, reflecting the unique characteristics of trade in cultural goods.

• 현장농수산연구지
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• 제24권4호
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• pp.45-52
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• 2022

This study suggest strategies to expand pork exports to Hong Kong through understanding characteristics of its pork market based on results from analysis on surveys on consumers and marketers. The survey results indicate that Hong Kong's consumers consider freshness and sanitation/safety of pork as the most important factors in their purchase. The consumers are found to be very satisfied with Korean pork and have intension to purchase it in the future. The importers suggest that Korean pork should improve its price competitiveness and build up its brand images. Based on results of surveys, this study suggests four strategies, which are systematic disease controls, establishment of its brand image, effective quality and sanitation/safety management and government supports. And, as results from deriving economic effects of 2021 Korean pork export to Hongkong, the production inducement effect is 42.5 billion won and the employment inducement effect is 266 persons.