• Journal of the Society of Cosmetic Scientists of Korea
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• v.30 no.1
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• pp.1-6
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• 2004

Although the cosmetic market continuously develops in korea, the foreign product occupies more and more its market3hare in korea. For the future of our industry, institutional support for the ‘functional cosmetics’ (Cosmeceuticals) development should be secured and export infrastructure should be more solid. This paper examines recent trend in cosmetics market (home and foreign) and identifies barriers for the development of cosmetic market. In conclusion, we present several policy strategies for the development of its market.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.173-180
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• 2010

Cultural contents industry is a kernel industry based on knowledge. This study is to suggest some complements by watching and analyzing cultural industry policy and status of especially animation America, England, France and Japan and that of Korea to aim at American market. I described financial resources, creation and technology, development of human resources, export method, improvement of legal system for the supplementary method of animation export strategy. This reports could be applicable as a information to plan industry policy or to develop detail program.

• Korea Logistics Conference
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• v.14 no.3
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• pp.147-159
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• 2006

• Journal of Service Research and Studies
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• v.6 no.1
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• pp.1-15
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• 2016

The purpose of this study is to suggest strategic approach to expand Korean e-government export. Korean e-government was evaluated as a top level by UN electronic government survey 2014. However its export is very limited. This study reviews the literature related to e-government, and analyze existing Korean e-government export. The results of this analysis are as follows: lack of a law related e-government export, decentralized organizations, insufficient export process, lack of e-government solution for sale, limited funds, deficiency of cooperation between large and small enterprises. This study suggests a strategic approach such as to clarify the purpose of e-government export, to decide government or civilian-oriented export, to establish driving strategy, to improve and develop e-government export related areas. There are many ways for improvement and development of e-government export as follows: to enact a basic law or to revise the e-government law, to integrate functions of separated organizations and establish control tower, to improve export process, to build information sharing system, to develop standardized solution module, and to expand fund to support. The author expects that this paper will contribute to enhance Korean e-government export.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.476-488
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• 2015

The export demand for various public services of e-government is growing. This study defines the new services that are required in each step of export processes for public services in order to develop the new services for supporting the commercialization of the export public services. And the study arrives at a conclusion of the main problems and requirements of the current export processes for the public services through the previous literature, the open-ended questions and the focus group interview. The new services are divided into six steps including the general information and consultation of the export public services; specifically, 'evaluation of the export capabilities', 'information of export pubic services', 'network of export companies', 'knowledge exchange of export', 'guide map of export information' and 'place for communication'. Furthermore, the score test about importance of 14 detailed services and the ease of implement is conducted. Based on the results of the test, Portfolio Evaluation Quadrant analysis derives a conclusion that 'the guide map service of export information' in the step 5 is preferentially considered to be in need of implementation.

• International Commerce and Information Review
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• v.13 no.3
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• pp.249-274
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• 2011

This paper examines agri-food export competitiveness among 4 countries(Korea, USA, Japan, China) based on Porter's Diamond model approach. Korea agri-food competitiveness index is much less than those of other countries. Korea is the lowest ranked among the 4 countries in terms of three determinants(except 1 factor, related and supporting industries) of Porter's Diamond Model: Factor condition, demand condition, firm strategy, structure and rivalry. Korea is assumed to have weak point in the factor condition, demand condition because of low capital and land as well as insufficient investment on the agri-food sector. on the other hand, it seems to have strong factor in consumer condition(demand condition). This paper suggest the following strategies to reinforced the agri-food export sector in Korea. 1) an incentive system for seed development and capital investment, 2) a cluster strategy between agriculture and related industry.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.227-233
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• 2024

Korea achieved its highest ever defense export performance in 2022. Defense exports are the most effective way to promote the defense industry by exporting Korea's weapons to foreign countries. In addition, to continuously supply excellent weapon systems, a solid defense industry must be established. So defense industry exports are an important issue at the national level, the Korea government is actively supporting policies for the Presidential office as a control tower. In particular, the topic of entry into the defense industry export big4 is being raised in Korea. As an innovative defense export promotion plan, this paper presents a strategic plan of joint research and development that export customized to the needs of purchasing countries and securing cutting-edge technology that can possess world-class weapon systems. In other words, in order to secure cutting-edge technology, the military must break away from existing methods and boldly select cutting-edge technology, provide sufficient budget support, and grant autonomy to development agencies. A rapid acquisition system must also be introduced so that this technology can be applied to advanced weapons in a timely manner. Export joint research and development is intended to promote flexible technology transfer excluding ultra-sensitive core technologies and to form strategic partnerships, taking into account the purchasing country's willingness to possess cutting-edge technology. Through this, we have helped Korea's defense industry exports enter the world's big4 through groundbreaking new strategy.

• Journal of Evidence-Based Herbal Medicine
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• v.1 no.2
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• pp.7-16
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• 2008

The main purposes of this study investigate as a cultural brand Oriental Medicine Cosmetics which has identification what images building up and which brand strategies are enforced refer to brand images of market. Follow this purpose, we want to investigate a concept of "Oriental Medicine Treatment" can become a brand or not through the Cosmetics. According to this purpose, we want to investigate that a concept of "Oriental Medicine" will be able to be Brand through the cosmetics. The Brand is emphasized the cultural value more than price and quality of the product. In case of "Oriental Medicine Cosmetics", above-mentioned fact is more important. Because "Oriental Medicine Cosmetics" is hard to divide into it's physical property and cultural character. What we want to comprehend through this investigation is, point out limitations of traditional marketing and the strategy of brand marketing which is possible to apply both the character and the history of "Oriental Medicine Cosmetics". Most important facts for this model, first, search for intermediately meanings for identification of "Oriental Medicine Cosmetics". Second, make a detailed plans after included the strategy of marketing communication at the inner part of cultural meanings. Should have done that, brand strategy and public relation tactics are composed in order identifiably with cultural. Finally, brand selling is able to move through the dimensional class. But it is necessary powerful mega brand for making a different level exceeding it's class.

• International Commerce and Information Review
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• v.18 no.3
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• pp.307-327
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• 2016

This study was conducted to investigate the role of the type of strategies on the relationship organizational culture, strategics activities and the export performance of manufacturing SMEs. This study analyzed the moderated effects of type of strategies between the organizational culture, strategic activities and the export performance of SMEs. This study suggested 20 questions latent variables based on existing research. Organizational culture were divided into adhocracy culture and market culture and strategy types were divided into prospectors and defenders. The sample SMEs be analyzed were 200 firms. The 7 hypotheses including moderated effects were analyzed by using LISREL as structural equation modeling. In the result of empirical analysis, the adhocracy culture indicates a positive effect on customer relationship building activities but product quality assurance activities was not significant. Market culture showed a positive impact on both customer relationship building and quality assurance activities. This study conducted multi-group analysis for the purpose of the moderated effects of type of strategies. Multi-group analysis results showed that there are difference effects between the relationship of adhocracy culture, customer relationship building activities and product quality assurance activities. In addition, the group choice adhocracy culture based on the prospectors strategy had a greater impact than the market culture group on the relationship building activities and export performance.

• International Commerce and Information Review
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• v.16 no.5
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• pp.361-385
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• 2014

This study focused on Spillover of Technology Trade against Post- BRICs of the Technology export of Korea. Therefore this study made an empirical analysis for investigating the competitiveness of technology export in Korea and using panel data 2003-2012 of technology trade data between 6 Countries(Indonesia, Mexico, Nigeria, South Africa, Turkey, Vietnam). In particular, the study deduced the correlation between technology export in Korea using the variables of Gross Domestic Expenditure on R&D and Per capita GDP, distance, population, free-trade index, FDI, Technology-Intensive Manufactures, Pattern Investment fixed effect model in panel linear regression model. It is found that the Technology export of Korea SMEs made a significant effect on the pop, free_trade, and distance. and also it is found that the Technology export of Korea Big Business made a significant effect on the per-GDP, Fdi from Korea, free_trade, and distance. The results suggest that the study should use technology gap variables and the strategy for activating the Technology export of Korea should be made for future works.