• Journal of Information Technology Applications and Management
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• 제25권2호
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• pp.117-132
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• 2018

This study examines the reason why consumers try to use the online shopping cart more, and especially analyzes the influence of personal psychological factor such as regulatory focus. Hypotheses are tested with a two-way ANOVA model using experimental data collected from 210 undergraduate students at a business school in South Korea. We found that prevention focused consumers try to use online shopping cart more than promotion focused consumers. It is possible that prevention focused consumers try to consider as many alternatives as possible to ensure safety as they focus on negative results or losses during shopping online. However, we also found out when the buying purpose is utilitarian, promotion focused consumers are not different from the promotion in terms of the usage intention of online shopping carts. Marketing managers can provide different messages customized for their consumers by leading them to use the online shopping cart in a more effective way.

• 농업과학연구
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• 제38권1호
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• pp.173-181
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• 2011

Korean government has executed some programs to support producers and/or exporters for the promotion of agro-food exportation. Especially, governmental subsidizing program about the distribution cost for agro-food exportation shows positive effects. However, this subsidy should be changed or partly abolished due to the low effectiveness of subsidy. The goal of this paper is to analyze the effectiveness of governmental subsidy and to present the agro-food products with the low effects of subsidizing program. As the results of analysis, the subsidy for several products, including Ginseng drinks, Paprika, and Chrysanthemum, might be considered to be stopped due to low effectiveness.

• 농업과학연구
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• 제24권1호
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• pp.85-93
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• 1997

This paper is aimed to study on sales promotion strategies for the increment of farm income by cultivating Boxthron in Chongyang Area. Marketing Survey was done in Chongyang Boxthron market, Kyoung-dong herb market in Seoul. The results are as follows ; Reviewing the Boxthron market prices, the price of direct transaction was the highest one and that of Agricultural Cooperatives was next one, Chongyang market price was lowest one. Therefore, the efforts including exclusive labeling, high class packing strategies of Boxthron with lower pollution would be necessary. The seasonal variation Boxthron prices were lowest in Aug.-Sept., harvesting season, and highest in april-june prices, off-crop season. Farmers have sold 45% of all products in Aug.-Oct. at lowest price and the remaining 15% of that sold in april-june at the highest prices. On account of the above reasons, loan for Boxthron production, government purchasing and storage program of it especially in harvesting season from Aug. to Oct. should be adopted to increase Boxthron producer income. Finally, the strategies for sales promotion, enforcement of government supporting activities including export strategies and the development of new processed products of Boxthron should be propelled considering the products cycle.

• 한국물환경학회지
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• 제33권5호
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• pp.531-537
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• 2017

The biologic Oxygen Demand (BOD) is a reliable and generally accepted indicator of water pollution by organic pollutants. Accordingly, estimation of BOD export from paddies carries important implications fwith regard to water management in rural areas. In this study, hydrology and BOD concentration were monitored during the period 2008 through 2012, in an effort to understand the characteristics of BOD export from paddy fields. The findings demonstrated that BOD load by rainfall above 50 mm. occupied about 50 % of total load, whereas the load by less than ten mm. rainfall occupied about 29 % of the total load during periods of stormy activity. It therefore seems that it could be possible to reduce the BOD load up to 29 % during storm periods, when drainage control conducted for rainfall less than ten mm.(an amount which is relatively easy to manage). The documented mean loads of storm and non-storm were $17.1kg\;ha^{-1}\;yr^{-1}$ and $11.2kg\;ha^{-1}\;yr^{-1}$, respectively. The BOD load during the significant rainfall period was similar to the renewed unit load by NIER (2014). However, there were substantial differences between unit load and actual load when the non-storm load was incorporated into the BOD load estimation from paddy fields. In view of the foregoing, it is felt that, the non-storm load needs to be further considered and managed for the successful implementation of Total Maximum Daily Load (TMDL) program.

• 한국가금학회지
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• 제39권4호
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• pp.269-271
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• 2012

The chicken has been growing in Korea for more than a thousand years according to the history book and commercially rising for broiler meat only since 1960's. As income increased mainly due to improved economy, it changes the habit of eating especially chicken meat. The structure changes into a coordinated production and marketing system which forced the prevailed small and independent producers to become a contract farmer under the vertically controlled practices. This coordinated structure began in 1970's and evolved continually to occupy around 90 percent of the market in 2010 with some ten (10) private brands being advertising. The industrial organizations have also conducted the generic promotion by a farmer's check-off program. Over the past 20 years, chicken import steadily increased to meet about 25 percent of the domestic market while the export showed negligible growth. As a whole, the structure change and international trade devoted to increased chicken consumption from 2 kg with the independent operation to 11 kg currently under the coordinated system and import. It is predicted that chicken consumption will grow in years to come and the import will also increase in addition to local productions, considering the free trade agreement that has already been in practice with EU and US to open the market eventually from all sources of supply worldwide.

• 아태비즈니스연구
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• 제15권2호
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• pp.41-52
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• 2024

Purpose - Population is the foundation for maintaining and growing the strength of a nation, and a certain number must be maintained for the growth of the national economy. and Amidst the changing population structure where the elderly population is steadily increasing while the productive population is gradually decreasing, there is a practical need for devising solutions to overcome the low birth rate. Design/methodology/approach - For conducting this study, data was collected from a total of 1,000 residents of Goyang city, aged 19 and above. Out of these, empirical analysis was conducted using the SPSS 29.0 statistical program on the response data of a total of 247 individuals, including 156 individuals in their 20s and 191 individuals in their 30s, who belong to the MZ generation. Findings - The results showed that first, the awareness of the childbirth encouragement policy did not significantly affect the child-rearing environment. The perception of the importance of the childbirth encouragement policy had a positive and significant effect on the child-rearing environment. Moreover, the child-rearing environment had a positive effect on marital attitudes. Research implications or Originality - Thus, rather than the effects of awareness through the promotion and education of national childbirth policies, it is preemptively necessary to realize substantial childbirth encouragement policies for improving the child-rearing environment.

• 유통과학연구
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• 제9권3호
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• pp.65-71
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• 2011

There is a growing concerns for startups and management issues in the small business sector. In the Korean unique condition, female-owned small business seemed to play a crucial role in stimulating domestic demands and replacements for workforce reductions in the time of reduced birth rates and export-driven economy. Despite importance of female-owned small businesses, domestic statistics about female small businesses are not well recognized and defined. To design the current entrepreneurship training programs for female entrepreneurs more female-friendly, we need to improve overall environments surrounding training systems. We can classify the environmental improvement for women-friendly entrepreneurship training into three types as follows: First, it is needed to conduct regular surveys on difficulties female entrepreneurs may have. To develop a program for women-friendly entrepreneurship training, extensive and thorough survey is required for entrepreneurship training goals. To design women-friendly entrepreneurship training for women entrepreneurs henceforth, preliminary surveys should be carried out to detect problems within the course of the program and women's expectation regarding entrepreneurship training. Second environmental improvement is to overcome the lack of information on entrepreneurship training for women. Difficulties that women entrepreneurs experience are different from their counterparts, male. Last is about overcoming the lack of follow-up management after opening a business. To surmount the issue, we need to organize a management improvement consulting systems focused on female entrepreneurs. Establishing networks connecting female businesses should be the most urgent measure. With this regard, if follow-up services for female entrepreneurs are provided for at least three years from the time a business is opened, it may produce even more desirable results.

• 대한가정학회지
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• 제27권2호
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• pp.21-30
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• 1989

The U.S. response to increased international competition was examined in the present study in order to have more comprehensive understanding of the U.S. textile and clothing market. The method employed to conduct the study was the analysis of the written materials, interview with professionals, and the survey of the actual situations of the U.S. textile and apparel industries. The results are summarized as follows; 1. Official U.S. textile and apparel trade policy has been quite has been quite protective since 1950's. The protective trend has been embodied in Japan Cotton Textile Export Control (reciprocal trade agreement signed by the U.S. and Japan in 1957), Short Term Arrangement Regarding International Trade in Cotton Textiles, Long Term Cotton Textile Arrangement (1962∼1973), and Multi-fiber Arrangement (1974∼). Other governmental programs designed to improve the competitiveness of the U.S. textile and apparel industries include Long-term Textile and Apparel Products Export-expansion Program, and 807 Trade to take labor cost advantage. 2. Along with the quite protective governmental trade policy, the corporate responses have been made such as new sourcing mixes, investment in technology, specialization in the textile and apparel industries, and recent strategies pursued by retailer's. The apparel industry was subject to pressure from imports that increased at moderate levels, and the U.S. textile and apparel industries have made extensive efforts to adjust to the increasing competition from abroad. The textile and apparel industries have taken steps to increase labor productivity through automation, to speed management to create and introduce new products and new methods, and have lowered indirect overhead costs. Several industrywide promotion campaigns have attempted to establish a greater public awareness of international competition and to develop a preference for apparel produced in the United States. 3. Regarding these response of the U.S. and other situations of world textile and apparel trade market, much of the sense of crisis that pervades Korean textile and apparel industries has to do with the problem of adjusting government and corporate policy. Textile and apparel industry of Korea faces on going pressure to reduce costs, improve quality, increase service, develop new markets, diversify, and differentiate itself from its foreign competitors. The strategies that have been adopted in the past have generally worked in the past, but the time has come to adopt strategies that reflect present conditions. If this is not done, then we stand to lose large segments of these industries, which once lost will not easily be regenerated.

• 한국실내디자인학회논문집
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• 제25권3호
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• pp.121-128
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• 2016

Focusing on the cases applied to korean brand-name apartments In 1960s, economical growth and introduction of western-type cultures led to a boom of apartment construction. After internationalization'in 1980s through Olympic games in 1988, korean culture has attracted attention and individual life quality has been improved. Since 1990s, changes in personal life style has affected the housing culture and the construction companies started moving from quantitative supply to developing their own differential characteristics. Differentiation scheme triggered by construction companies since mid-1990s mainly focused on various ideas for space deployment. Space plans include such things as a private ground, a kitchen in the south, etc. while interior plans include to provide selection of the korean traditional style, natural or casual one. 'korean traditional style' apartment is one of such theme of the brand-named apartment. Interests on 'Tradition' can be broken down into a social trend and media trend. Firstly, the former includes the designation of Bukchon as a reserving area, one of the governmental 'Hanok Survival Program', and traditional building promotion scheme on the basis of construction policy plans. Secondly, the latter covers the interests which attract through the media showing oriental cosmetics, korean culture export via Hallyu, popularity of korean dramas, etc. Thus, it seems worth studying on the apartments with traditional factors. And also, this study aims to setup the concept and trends of korean traditional style apartments through the interior expression on the korean-factor space developed by brand-name apartments so that it could correct such false knowledge out of misunderstood concept of traditional space which results from simple decoration or structure type not accompanying Korean emotion or spirit rendered by some misleading media.

• 한국융합학회논문지
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• 제12권2호
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• pp.163-171
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• 2021

본 연구는 국내 신진디자이너의 패션스타트업에 대한 정부 지원 프로그램이자 시설 중 하나인 패션창작스튜디오의 패션스타트업 기업의 운영 현황과 창업자의 특성을 분석하였다. 이를 위해, 부산패션창작스튜디오의 패션스타트업 창업자 32명을 대상으로 설문 조사를 하였다. 그 결과 첫째, 패션창작스튜디오의 패션스타트업 기업 창업자들의 82%가 20대에 창업경험을 가지고 있었고, 60%가 3~5년 이하의 패션 실무경력을 가지고 창업에 도전하는 것으로 나타났다. 둘째, 패션스타트업 기업의 유통채널은 오픈 마켓이 36%, SNS가 주요 홍보 매체로 80%에 이른다. 또한, 71%가 중국에 수출하고 있다. 마지막으로, 업체의 33%가 인플루언스를 통한 바이럴마케팅을 고려하고 있고, 50%가 동남아시아에 수출을 계획하고 있다. 본 연구결과는 지원 프로그램이자 시설인 패션창작스튜디오를 활용하여 패션스타트업 기업의 성공적 창업과 운영 방향성을 제시하는데 연구적 의의가 있다.