• International Journal of Computer Science & Network Security
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• v.22 no.11
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• pp.348-356
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• 2022

The main objective of this paper is to probe the extent to which misinformation propagated through the different social media platforms contribute effectively in the process of directing, shaping and reshaping societal awareness of Saudis. In so doing, this paper attempts to delve into the relationship between linguistic misinformation and societal awareness, by exploring the perception of Saudis towards social media news, particularly misinformation and the extent to which this misinformation influences the social attitudes of Saudis in terms of various societal issues. Two main research questions are addressed in this study. First, to what extent does social media misinformation affect Saudis' awareness? Second, what are the linguistic manifestations of misinformation presented in the different social platforms? Two main findings have been recorded in this study: first, misinformation significantly contributes to the societal awareness of Saudis; and, second, however misinformation is linguistically manifested at the different levels of linguistic analysis, it is highly representative at the lexicalization level of language use.

• Journal of the Korean Society of Food Culture
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• v.38 no.4
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• pp.239-245
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• 2023

The objective of this study was to explore how different types of rewards affect customers' inclinations to engage in environmental activities promoted through restaurant social media platforms. In addition, we investigated the potential moderating role of customer level of participation within the social media community. A total of 202 valid responses obtained by distributing a self-administered survey among restaurant patrons were subjected to hierarchical regression analysis to examine relationships between variables. The findings underscored the significant influence of economic and social rewards on shaping customer intent to participate in environmental initiatives promoted within restaurant social media communities. Furthermore, the study revealed that the extent of customer participation within the social media community moderated the relationship between rewards and their likelihood to partake in environmentally conscious behaviors. These results have meaningful implications for restaurant managers seeking to promote environmental initiatives effectively through social media platforms and within their establishments.

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.105-115
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• 2011

We are inundated with visual media; countless such media, ranging from Hollywood blockbusters, American drama, Korean films with enormous budgets to independent films, appeal to our sensibility and engage our empathy and insight. The making of mega-hits that attract millions and a drama of viewer ratings of over forty percent lies in how persuasive the sensibility of the narratives are to an audience from a different milieu and personality. It leads to a question: how can empathy of such a varied group of people be won towards the perspective of directors and authors who come from different nationality and ethnicity to themselves? In exploring the issue, I aim to adopt a psychoanalytical view of human psychology, into consciousness and unconsciousness. Freudian psychoanalysis and Jungian analytic psychology in depth psychology underpin my analysis of visual media. It further enables my examination of unconsciousness applied to spatial design, which is elementary in visual media. In sum, this research aims to improve understanding of spatial design in films, a product of creative human consciousness, by interpreting this as an outcome of the unconscious. This is to apply the concept of collective unconscious in Jung's analytical psychology.

• Journal of Korean language education
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• v.29 no.4
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• pp.65-92
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• 2018

This study explored how a particular social media can be used to supplement elementary-level Korean language course in the US public university. The researchers administered a survey measuring students' patterns and habits of social media use. Based on the survey results, researchers designed six different types of learning materials and uploaded them regularly to Instagram throughout the semester. At the end of the semester, a survey was conducted to find out students' satisfactory level. From the 44 students' responses, the study found out that using Instagram 1) is more accessible to students than any other learning management system, 2) is fun and students are willing to participate, 3) increased the target language exposure and authentic language use, 4) increased interaction between teachers, students and even other native speakers, and 5) is helpful to improve listening and other language skills. The study closes with the suggestion for further experimental studies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.11
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• pp.2966-2986
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• 2023

Climate change is a constant threat to human life, and it is important to understand the public perception of this issue. Previous studies examining climate change have been based on limited survey data. In this study, the authors used big data such as news articles and social media data, within which the authors selected specific keywords related to climate change. Using these natural language data, topic modeling was performed for discourse analysis regarding climate change based on various topics. In addition, before applying topic modeling, sentiment analysis was adjusted to discover the differences between discourses on climate change. Through this approach, discourses of positive and negative tendencies were classified. As a result, it was possible to identify the tendency of each document by extracting key words for the classified discourse. This study aims to prove that topic modeling is a useful methodology for exploring discourse on platforms with big data. Moreover, the reliability of the study was increased by performing topic modeling in consideration of objective indicators (i.e., coherence score, perplexity). Theoretically, based on the social amplification of risk framework (SARF), this study demonstrates that the diffusion of the agenda of climate change in public news media leads to personal anxiety and fear on social media.

• Journal of Korean Society of Archives and Records Management
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• v.3 no.2
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• pp.78-96
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• 2003

Nowadays, mass media innovates and has the great power of revolution of our lives. Marshall MacLuhan says new media is the new method of language and also, it is connecting to the real world possibly. The letters make media world a big different. At the end of voiceless age, the caption not only delivers means of the contents but also provides for the composition of the screen itself. In these kinds of composition elements contain explanations such as aesthetic, entertainment, and revival aspects. The caption as translation that used to use was as changing as new way of exploring method. To deliver means of contents, the letters of inside screen has extremely big changes and meaning as well. The design of lettering is the new aesthetic method of media world. Also, the elements of lettering is approaching as the new way of lives. Therefore, this study is to provide the aspects of the lettering to the mass media respectively.

• Korean journal of communication and information
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• v.16
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• pp.108-135
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• 2001

This study examines the structure of the problems of Korean newspaper reporting raised by the civil society. Based on the differences in the mode of presentation, the problems of newspaper reporting were classified into three types; prominent, associated, and isolate problem. The relations among these problems were defined as the degree of co-occurrence in the monitoring articles. A network analysis was conducted to examine the structure of the problems in Korean newspaper reporting. A $33{\times}33$ similarity matrix of the problems was created by analyzing the data from one monitoring report and two weekly media critics newspapers. The results showed that of the 33 problems, most of them were mentioned as prominent or associated problems. The problems related to the news contents were mostly treated as prominent ones, while the problems about the news writing and reporting styles were frequently treated as associated ones. The network structure of newspaper criticism based on the co-occurrence of 33 problems were divided into six clusters. Among them, the most central was the group including the problems of "unfairness,' "biased interpretation," and "vagueness". In addition, the problems were found to have different roles in the network. Of the 33 problems, two were liaisons and four were attached isolates, indicating the hierarchical structure of problems in newspaper reporting. These results were discussed in the light of two viewpoints; the absence of objective criteria in media criticism, and the need for the comparisons of the current study's results with the opinions of newspaper readers and journalists. finally, the implications for the future studies were presented.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.3
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• pp.1429-1441
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• 2016

While Facebook and Twitter get worldwide attention, these popular SNSs are not available in China. As the leading local SNS, Sina Weibo has garnered much of the attention in China. The purpose of the study was to explore why Chinese college students use Sina Weibo and if gender differences exist in the motivations for using it. The results from a survey of 360 respondents show that Chinese students used Sina Weibo mainly for information-gathering, followed by accessibility to celebrity, social connection, self-presentation and entertainment. Among them the most dominant reason for using Sina Weibo was found to be information-gathering. This finding suggests that Sina Weibo functions as a platform to search for information on social issues and interests. The study also found that these motivations were significantly different between male and female users. Interestingly, female respondents used Sina Weibo much more broadly than male counterparts, accessing it to satisfy all needs such as information gathering, accessibility to celebrity, social connection, self-presentation and entertainment. Based on these findings limitations and direction for future studies are discussed.

• Asia Marketing Journal
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• v.22 no.4
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• pp.151-170
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• 2021

This case study research analyzes the cross-artistic project Connect, BTS and its relationship to transmedia branding, meaning-making and spatiality. After an overview of the argument and a section on methodology, the reader will find the analysis of the case study. Thanks to the use of a qualitative approach, this examination of Connect, BTS unveils the ways in which this initiative becomes a location that allows a reconceptualization of space that fosters plurality, exchange, and subjectivity. Connect, BTS unites seemingly incompatible fields under one project, favoring the co-creation of meanings among different artists, BTS, ARMY (the group's fans), business partners and viewers. This process has been investigated through content analysis, exploring Connect, BTS's transmedia strategies from branding to storytelling, to evaluate their efficacy in regard to brand identity, brand experience, and brand trust. The paper will also explore the variety of layers and spatial dimensions contained in Connect, BTS, which flow from art to the music industry, material and digital space, various market sectors and media. In light of this, Connect, BTS embraces a galaxy of separate semantic units into an extended liminal continuum that does not discount difference.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.448-459
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• 2015

This study discusses on the social communication phenomenon on online social media by comparative analysis among bridging and bonding social capital. It examined the social media usage, social communication recognition, social communication satisfaction and intent social participation by exploring social capital which are the main influential factors of online social media. The online survey was conducted on 500 adults over the age of 20. As a result, in a quantitative respect a high rate of online media usage was observed all social capital. On the other hand, in a qualitative aspects 'understand' and 'trust' was came out in the bonding capital, but 'agreement' was not observed in all social capital. Also the influential factors of intent social participation were different in the social capital. The bonding was affected by 'understanding' but the bridging was affected by 'trust' and 'agreement'. Therefore, it was able to discuss that the understanding of online social media user and social communication characteristic must be preceded and the activator policy of social communication must consider the different features of online social capital.