• 제목/요약/키워드: Exploratory behavior

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대학생들의 혁신성, 자기효능감, 사회적 영향이 스마트폰 수용에 미치는 영향 (A Study of on the influence of Smartphone Acceptance Factors Such as University Students' innoovativeness, Self-efficacy and Social-Influence)

  • 박종순;이종만
    • 디지털산업정보학회논문지
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    • 제9권1호
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    • pp.189-202
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    • 2013
  • Recently, Smartphone is not only used as a communication medium, but also provide mobile service tool enabling game, internet surfing, DMB, navigation services, and so on. A lot of smartphone's applications are using for our daily lives. The purpose of this study was analyze affecting factors such as innovativeness, Self-Efficacy and Social-Influence on adoption behavior of smartphone application. This survey was carried out with university students. Data were obtained from 293 students who have smartphone. To Find difference among variables, exploratory factor analysis, t-test and multiple regression was carried out with collected data. Result shows that the distinction of sex is significantly difference in innovativeness and self-efficacy. And self-efficacy and social influence are significantly affect to smartpjone adoption. Therefore, self-efficacy and social influence are import consider factors to reconsider marketing strategy for smartphone business.

향수제품 소비 및 구매행동에 관한 탐색적 연구 (Exploratory Research on Perfume Consumption and Purchase Behaviors)

  • 여은아
    • 대한가정학회지
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    • 제42권9호
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    • pp.177-193
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    • 2004
  • The purpose of this study was to explore consumer behavior of perfume products. Data were collected through 7 focus group interviews with 33 female consumers whose ages ranged between the 20's and 40's. According to analysis of groups divided by age and frequency of use, some group differences were found in information source, purchase place, consideration factors, fragrance preference, etc. The study results indicated that perfume consumption behaviors could be explained in part by the innovation adoption and communication theories. Especially, relative advantage, compatibility, observability, and trialability were important factors influencing consumers' adoption of new perfume. Also, many respondents used perfume as a tool to present their own image and identity, as well as to send messages regarding their mood and condition to others.

인터넷 소매상의 가격 결정 요인: 총구매비용 관점에서의 탐색적 실증 연구 (The Determinants of Internet Retailers′Pricing Behavior - An Exploratory Empirical Study-)

  • 고석하;김주성;홍정유;경원현
    • Journal of Information Technology Applications and Management
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    • 제9권2호
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    • pp.33-56
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    • 2002
  • This paper shows that internet retailers adjust the total expenses of their customer's purchase by the nominal price of each product and the delivery fee of the purchase. This paper compares the total expenses of purchasing a bundle of goods in the internet market against the total expenses of purchasing the same bundle of goods in the traditional market. The results show that the type of goods and the total expenses of a purchase, together with their interaction, determine up to 60% or 80% of the variance of the difference between the expenses up the same purchase in the two markets. The results also show that neither the expenses of a purchase nor its interaction with the product type affects the dispersion of total purchase expenses in the internet market.

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The Reliability and Validity of the Korean version of the Body Shape Questionnaire

  • Kim, Tae-Sung;Chee, Ik-Seung
    • 대한불안의학회지
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    • 제14권1호
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    • pp.36-43
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    • 2018
  • Objective : There is an increasing number of people are not satisfied with their appearance and shape. Therefore, assessment tools are needed to evaluate the appearance or body shape. This study investigated the reliability and validity of a Korean version of the Body Shape Questionnaire (BSQ). Methods : Participants completed the BSQ, Body Dysmorphic Disorder Examination-Self Report, Eating Disorder Inventory-2, Beck Depression Inventory, Self-Esteem Scale, State-Trait Anger Expression Inventory, and State-Trait Anxiety Inventory. Results : The Korean version of BSQ presented satisfactory test-retest reliability, internal consistency and validity. Exploratory factor analysis yielded four factors as follow: feeling fat, shame and inferiority about one's body shape, attitudes concerning body image perception, and purging behavior. Conclusion : These results show the Korean BSQ exhibits good psychometric properties and can accurately evaluate the body shape concerns among Korean adults.

KMS 활용을 통한 지식창조 기제 연구 : 몰입의 관점을 중심으로 (A Study on the Knowledge Creation with KMS Usage : Focusing on the Flow Theory)

  • 이지면;박기우;문준서;김종현
    • Journal of Information Technology Applications and Management
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    • 제18권1호
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    • pp.75-100
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    • 2011
  • For decades, thousands of corporation introduced knowledge management systems to respond knowledge-based society. However, it seems that the systems merely focusing on knowledge accumulation and its sharing have been bounded by many restrictions in terms of new knowledge creation based on the life cycle of knowledge management systems. Moreover, recently, a variety of knowledge management activities regarding organization, systems, and process is emphasized as a strategic asset for a corporation to create core knowledge. Therefore, this study adopted the Csikszentmihalyi's flow theory to investigate the factors affecting knowledge creation and the success factors of knowledge management systems in virtual space. Prior studies argued that flow experience should be a prerequisite for creative knowledge creation. In that vein, this research revealed the causal relationships for flow experience between the determinants of clear goal, immediate feedback, congruence of challenge and skill. Additionally, it empirically examined how flow experience affected the exploratory behavior of knowledge creation.

디지털융합 시대의 소비자 행동과 매체 활용에 관한 탐색적 연구 : 미래소비자 대상 표적집단면접법에 의한 정성적 접근 (An Exploratory Study on Consumer Behaviors and Media Use in Age of Digital Convergence: Qualitative Approach by Focus Group Interview for Future Consumers)

  • 박기호;김연정
    • 한국IT서비스학회지
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    • 제9권4호
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    • pp.135-150
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    • 2010
  • In the age of digital convergence, it is expected that quality of life of human beings can be improved by converged devices and services. Researches concerning change of buying patterns and consumer behaviors in these contexts have to be progressed actively. To investigate future trend of consumer behaviors, we used focus group interview for Qualitative approach in the first step and then conducted questionnaire survey for experts in order to get validity and feasibility of research results. As result of research we suggested eight propositions by FGI for 20s target consumers. Additionally, on the basis of qualitative research, by questionnaire survey for 22 experts two perspectives of positive and negative views In future trends were proposed. Results can give lots of Implications and research motivations to academia, practices and workers in public policies who have interests in change of consumer behaviors, thinking styles, and life style under digital convergent environment.

소집단의 특성요인과 성과인식에 관한 구조관계 분석 - 라오스 새마을운동에서의 마을개발위원회 사례 - (A Structure Analysis on Relationship Between Small Group Characteristic Factors and Perceived Performance - In Case of the Village Development Committee in Saemaul Movement, Laos -)

  • 고순철
    • 농촌지도와개발
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    • 제26권2호
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    • pp.57-68
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    • 2019
  • This paper was done as an exploratory study aiming to identify the relationship between small group characteristic factors and perceived performance in the Village Development Committee (VDC) in Saemaul Undong project in Laos. The data were gathered from 166 members in 17 VDCs in Vientian province, however 135 questionnaires were used in analysis. Structure Equation Model was applied in the analysis with Amos 21. The major finding of this study were as follows; firstly decision making was more influenced by task cohesion than social cohesion, secondly organizational citizen behavior was influenced by both task cohesion and social cohesion. However, social cohesion had more influence than task cohesion, thirdly the VDC members learned their technical knowledge from decision-making process, and influenced to their perceived performance level and to VDC sustainablity, and fourthly in overall, committee members implemented their jobs based on task-oriented.

Employee's Growth Need Strength and Counterproductive Work Behaviors: The Role of Perceived Job Insecurity

  • HARRIS, Deonna;CHA, Yunsuk
    • 융합경영연구
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    • 제10권2호
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    • pp.15-22
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    • 2022
  • Purpose: This study explores the effect of employee's growth needs strength on counterproductive work behaviors. Perceived job insecurity was also examined as a moderating variable on the relationship between the two variables. Research Design, data and methodology: This study collected 108 data samples from working individuals from South Korea. The Exploratory Factor Analysis (EFA) and the hierarchical regression analysis were used to analyze the data. Hierarchical regression analysis was performed using SPSS 24.0. Results: Our research results indicated that employee's growth needs strength has a negative effect on counterproductive work behaviors. Perceived job insecurity moderates the relationship between the two variables. Conclusions: Organizations should focus on creating growth opportunities for employees, since facilitating employee's growth need strength will counteract the desire to engage in behaviors that can be detrimental to the organization. and its members.

Nature Activities in Urban Parks to Encourage Curiosity and Scientific Problem-Solving Ability in Kindergarteners

  • Kim, Eun-Jin;Koo, Chang-Duck
    • 인간식물환경학회지
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    • 제22권5호
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    • pp.515-524
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    • 2019
  • This study was conducted based on the fact that children in institutions for early childhood education located in cities lack the opportunity to experience nature. Therefore, urban parks are where it is possible to observe nature and natural environment, through which we examined the effects of nature activities on kindergarten children's curiosity and scientific problem-solving ability. The subjects of this study were 5-years old kindergarten children in attending public kindergartens in Cheonan and Asan and 42 children were randomly selected. The pretest and posttest were conducted on curiosity and scientific problem-solving ability before and after nature activities. The results showed that nature activities in urban parks had significant effects on improvement of kindergarten children's curiosity and scientific problem-solving ability (p <.05). Therefore, nature activities in urban parks had positive effects on preference for unknown and exploratory behavior, which are sub-factors of kindergarten children's curiosity. Nature activities also had positive effects on discovery and statement of the problem, creation and application of ideas, and conclusion to problem solving.

Individual behavioral competences for construction project risk manager

  • Lee, Kwang-Pyo;Lee, Hyun-Soo;Park, Moonseo;Kwon, Byung-ki;Hyun, Hosang
    • 국제학술발표논문집
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    • The 6th International Conference on Construction Engineering and Project Management
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    • pp.183-187
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    • 2015
  • The Risk Management (RM) is applied for managing uncertainty of project. In this circumstance, the competences of RM have a direct effect on the performance of its application. Especially, as the RM, one of the project management areas, is a peopleoriented management field, the individual behavioral competences are significant for a risk manager. Therefore, this paper describes the development of individual behavioral competences for construction project risk manager. For this, the research classifies the individual behavioral competences of RM. And, the Exploratory Factor Analysis (EFA) are applied to verify a validity of the competences. Likewise, a reliability analysis using Cronbach's alpha values is performed to test internal consistency. Based on the results, the authors carry out the Focus Group Interview (FGI) on expert panels of construction RM to confirm the hierarchical model of the individual behavioral competences. It is concluded that the proposed hierarchical model of individual behavioral competences helps construction companies to diagnose the competences of their project risk manager for progressing.

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