• Title/Summary/Keyword: Exploratory Research

Search Result 2,074, Processing Time 0.027 seconds

The Relationship among Narcissism, Usage Motives, and Information Diffusion of Social Media (나르시시즘 성향, 패션소셜미디어 이용동기, 정보확산 행동 간 관계 연구)

  • Kim, Nae-Eun;Song, Gwang-Suk;Kim, Mi-Sook
    • The Journal of Industrial Distribution & Business
    • /
    • v.9 no.1
    • /
    • pp.99-110
    • /
    • 2018
  • Purpose - The purpose of this study is to investigate the relationship among narcissism, usage motives, usage behaviors, satisfaction with and continuance intention to use fashion social media. Research design, data, methodology - A questionnaire survey was used to collect data after conducting a pilot test. Based on the reliability test of the preliminary questionnaire used for the pilot test, the questionnaire was revised. The final questionnaires were administered to 238 fashion social media users and 216 were used for the data analysis. To assess the validity of these measures, exploratory factor analysis and the confirmatory factor analysis were performed. Structural equation modeling analysis were employed for data analysis. Results - Five factors of the usage motivation of fashion social media were extracted: information-seeking, relationship-seeking, practicality-seeking, enjoyment-seeking and self-expression motives. The statistical analysis confirmed the influence of the narcissism tendency on all of the usage motives of fashion social media, three of the fashion social media usage motives influencing information diffusion behavior, and the influence of the information diffusion behavior on users' satisfaction and continuance intention to use fashion social media. Narcissism exerted the highest influences on self-expression motive followed by information-seeking, enjoyment-seeking, relationship-seeking and practicality-seeking motives in order. Factors affecting fashion information diffusion behaviors are practicality-seeking motive, self-expression motive, and relationship-seeking motive. The greater the diffusion of information, the higher the satisfaction with using fashion social media. The consumers with higher satisfaction intended to use fashion social media and share information more frequently. Conclusions - The results indicate that narcissism is an important factor in fashion social media usage motivation. The main motives for narcissistic people to spread information is for the practical purpose at the most, and then to express their personality and style, and to build relationship with others. The satisfaction through active information sharing behaviors seems to play a key role to lead high continuance intention of fashion social media. These implies that marketing strategies to satisfy consumers' narcissism and motives to use social media, and to stimulate the information diffusion behaviors can be used to meet their needs for higher satisfaction with fashion social media.

The effect of flower decoration on customer's satisfaction and re-visit of a baby's first birthday (화훼장식이 돌잔치 고객의 만족도와 재방문 의도에 미치는 영향)

  • Kim, Joung Hee;Lim, Young Hee;Kim, Kiu Weon
    • FLOWER RESEARCH JOURNAL
    • /
    • v.19 no.1
    • /
    • pp.68-76
    • /
    • 2011
  • This study was conducted to investigate customer taste related to satisfaction of a baby's first birthday party and re-visit of venues. General characteristics of customers were similar in male and female or the married and the unmarried. Mainstream age of respondents was from in their 20's to 30's. Among them, the number of university graduates were the largest in education level. Theoretical model was composed with seven significant variables of design style and composition and design harmony and color sense for flower decoration, accessibility, facility, service and price, satisfaction, and intention of re-visit based on the result of analysis on these factors. Exploratory factor analysis was performed using SPSS 14.0K. Structural equation modeling(SEM) for simultaneous measure of path coefficient in all casualty of study model, measurement model of AMOS 7.0 for evaluation of validity, and reliability and factor analysis method using technical statistics, frequency analysis, and Cronbach's Alpha for data analysis were used. The result of hypothesis verification showed that design style and composition was the most significant item in satisfaction of parameter and it was followed by design harmony and color sense. While service and price had positive effect on satisfaction, accessibility and facility had no relation to it. It means that the most crucial variable was a flower decoration in planning and representation of the celebration of baby's first birthday. In conclusion, the finding of this study suggests that the effective utilization of these variables will contribute to the enhancement of satisfaction affecting improvement service and price or intention of re-visit.

GIS-based Spatial Integration and Statistical Analysis using Multiple Geoscience Data Sets : A Case Study for Mineral Potential Mapping (다중 지구과학자료를 이용한 GIS 기반 공간통합과 통계량 분석 : 광물 부존 예상도 작성을 위한 사례 연구)

  • 이기원;박노욱;권병두;지광훈
    • Korean Journal of Remote Sensing
    • /
    • v.15 no.2
    • /
    • pp.91-105
    • /
    • 1999
  • Spatial data integration using multiple geo-based data sets has been regarded as one of the primary GIS application issues. As for this issue, several integration schemes have been developed as the perspectives of mathematical geology or geo-mathematics. However, research-based approaches for statistical/quantitative assessments between integrated layer and input layers are not fully considered yet. Related to this niche point, in this study, spatial data integration using multiple geoscientific data sets by known integration algorithms was primarily performed. For spatial integration by using raster-based GIS functionality, geological, geochemical, geophysical data sets, DEM-driven data sets and remotely sensed imagery data sets from the Ogdong area were utilized for geological thematic mapping related by mineral potential mapping. In addition, statistical/quantitative information extraction with respective to relationships among used data sets and/or between each data set and integrated layer was carried out, with the scope of multiple data fusion and schematic statistical assessment methodology. As for the spatial integration scheme, certainty factor (CF) estimation and principal component analysis (PCA) were applied. However, this study was not aimed at direct comparison of both methodologies; whereas, for the statistical/quantitative assessment between integrated layer and input layers, some statistical methodologies based on contingency table were focused. Especially, for the bias reduction, jackknife technique was also applied in PCA-based spatial integration. Through the statistic analyses with respect to the integration information in this case study, new information for relationships of integrated layer and input layers was extracted. In addition, influence effects of input data sets with respect to integrated layer were assessed. This kind of approach provides a decision-making information in the viewpoint of GIS and is also exploratory data analysis in conjunction with GIS and geoscientific application, especially handing spatial integration or data fusion with complex variable data sets.

Understanding of migration experiences and mental health among Korean immigrant youth (한국 이주배경 청소년의 이주경험과 정신건강)

  • Ryou, Bee;Choi, Jungtae;Sohn, Yejin;Kim, Kihyun
    • Journal of the Korean Society of Child Welfare
    • /
    • no.58
    • /
    • pp.231-262
    • /
    • 2017
  • South Korea has long been a culturally homogenous society, yet the increasing number of immigrants has turned the country into a multicultural society. Therefore, many empirical studies have investigated the way immigrants adapt to the Korean society and its associated factors. However, examining the overall process of migration (from family separation to reunification and cultural adaptation to the host society) that immigrant youth usually experience has been understudied. Previous empirical research and theoretical work have identified prominent factors that predict immigrant youth's mental health: experiences of family separation, living with others rather than primary caretakers during the separation, the length of residency in the host society, and family and peer support. In this respect, this exploratory and preliminary study that examined whether the experience of migration process and post-migration are related to Korean immigrant youth's mental health problems (depression, anxiety, and suicidal ideation). The result indicated that longer duration of family separation; living with relatives, siblings; and friends rather than primary caretakers during the separation; receiving less support from family and peer after migration; and a lower degree of cultural adaptation to Korean culture were associated with depression, anxiety, and suicidal ideation. Drawing upon the results, this study discussed implications for policy and practice.

Exploratory study on developing a support policy for adolescent parents: focusing on single mothers who become pregnant for the first time as teenage years (청소년부모의 지원정책 개발을 위한 조사연구 -10대에 첫 자녀를 임신한 미혼한부모를 대상으로-)

  • Lee, young ho;Park, ji yoon
    • Journal of Family Resource Management and Policy Review
    • /
    • v.25 no.1
    • /
    • pp.113-132
    • /
    • 2021
  • Despite the diverse system development and improvement initiatives that have been created to improve the environments of child birth and nurturing, the birth rate in Korean society remains low. Some minor teenage single parents give birth and raise children. Teenage single parents are supported by the Single-Parent Family Support Act, but some of their needs are still not being addressed. As each single parent has different backgrounds and socioeconomic characteristics, an investigation is required for developing differentiated support in which they will be considered both parents and children. Therefore, this study identifies the unique problems encountered by teenage parents, focuses on single mothers giving birth, and explores measures that teenage parents can use to be independent members of civil society. Three suggestions are presented for the period from pregnancy and childbearing to parenting. First, there should be an education support plan that will enable them to finish tertiary education, and parent education. Second, measures should be created to initiate a change in direction in indifferent biological(real) fathers: these should enlighten and help them participate in rearing their children. Third, in addition to improvements of the current systems only targeting single parent-family support, which will help differentiate teenage parent support from adolescent single parent-family support, assistance should be given for teenage single parents to grow as a Subject of Rights through tailored independent support programs.

A Study on the Characteristics of Blockchain-Based Financial Platform and the Intention to Use (블록체인 기반 금융 플랫폼 특성과 사용 의도에 관한 연구)

  • Lee, Sangho;Cho, Kwangmoon
    • Journal of Internet of Things and Convergence
    • /
    • v.7 no.3
    • /
    • pp.81-90
    • /
    • 2021
  • In this study, the effect of user characteristics and technical characteristics of a blockchain-based financial platform on the intention to use of financial consumers was analyzed. Also, in this influence relationship, we analyzed what kind of causal relationship between relative advantage and perceived risk on intention to use. From June 1 to July 30, 2021, a non-face-to-face self-filling online survey was conducted with a sample of subjects who had experience using a financial platform grafted with blockchain technology, and the study was conducted in 187 copies. For statistical processing, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis and 3-step mediated regression analysis were performed using SPSS 21.0 program. The significance level of the statistical value was set to less than 95%. The research results are as follows. First, it was found that innovativeness and usefulness affect the intention to use in the user characteristics. Second, in the technical characteristics, compatibility and reliability were found to affect the intention to use. Third, it was found that relative advantage and perceived risk play a partial mediating role in the relationship between user characteristics and intention to use. Fourth, it was found that relative advantage and perceived risk play a partial mediating role in the relationship between technical characteristics and intention to use. Fifth, it was found that there were differences in the ubiquity of user characteristics, compatibility of technical characteristics and intention to use according to the experience of using the certificate. The results of this study can contribute to the development of a financial platform based on the Internet of Things.

The Reliability and Validity of Korean Version of the Interdisciplinary Education Perception Scale(K-IEPS) (한국어판 전문직 간 교육에 대한 인식 측정도구의 신뢰도와 타당도 검증)

  • Park, Hyun Jung;Kang, Hee Sun;Kang, Min Jung
    • Journal of Convergence for Information Technology
    • /
    • v.11 no.12
    • /
    • pp.148-157
    • /
    • 2021
  • This research aims to adapt and evaluate the validity and reliability of the Korean version of the Interdisciplinary Education Perception Scale (K-IEPS). The original IEPS was translated into Korean according to the World Health Organization's guidelines. A total of 302 questionnaires were collected from healthcare professional students at 4 universities in South Korea. The validity and reliability of the scale were measured using Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), Cronbach's alpha, and Intraclass Correlation Coefficient (ICC). As a result of the factor analysis, a ten-item scale with two factors (Competency & Autonomy and Perception of Actual Cooperation) was achieved. Additionally, the Cronbach's alpha coefficient was found to be .87, and test-retest reliability was .83. Our study results show that the Korean version of the IEPS is a valid and reliable instrument. Therefore, the K-IEPS can be used in measuring interdisciplinary perceptions of healthcare professional students between different occupational groups.

An Exploratory Study on the Recognition of Experience of Passing Down Education of the Korean Traditional Dance -Focusing on the National Intangible Cultural Assets: Seungmu, Salpurichum and Taepyeongmu- (한국 전통춤 전수교육의 경험인식에 대한 탐색적 연구 -국가무형문화재 승무, 살풀이춤, 태평무를 중심으로-)

  • Lee, Soon-hwa;Ahn, Byoung-Soon
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.9
    • /
    • pp.122-134
    • /
    • 2019
  • This study aims to conceptualize characteristics of the Korean traditional dance, and to categorize and analyze the recognition of experience of passing down education of Seungmu(Buddhist Dance), Salpurichum(Exorcism Dance) and Taepyeongmu(Dance of Peace). Dividing into groups of two: an experienced person twenty years or more in the Korean dance and a person who completed the traditional dance three years or more, three groups were selected. We connected the characteristics of the traditional dance experienced in passing down education with the recognition experience in the training courses. Categorizing thematically the process and the recognition of experience in the passing down education program, we attempted mutual group discussion and inductive area analysis on the basis of in-depth interview, tutorial discussion and analysis contents. As a result of this study, first, the characteristics of the Korean traditional dance that graduates of the program by repertory empathize were the experience of the sinmyung(the excess of mirth) and improvisation, the supreme self-controlling beauty and the best beauty of expression. Second, the recognition of experience in the passing down education program runs as follows: Interacting in the centre of the process, new education system for transmission, and formation of social discourse for appreciation. Conclusionally, the experience and the new vision for transmission of passing down education of the traditional dance are required to be based on the appreciation of the rationality of mutual communication and recognition of experience.

A Study on the Recognition of the Traditional Market Food (대학생들의 전통시장 먹거리 인식에 대한 주관성 연구)

  • Kim, Ho-Seok
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.11
    • /
    • pp.277-284
    • /
    • 2018
  • The purpose of this study was to investigate the Q - method, which is one of the qualitative analysis methods to approach deep and intrinsic meaning about the perception of college students about food in traditional market. Recently, local governments have been developing diverse tourism products aimed at young people in order to revitalize traditional markets. In this study, we classify the perception of food in traditional market by university students, And to suggest strategic implications by using it as basic data for establishing marketing strategy so that young people can visit in the futures. In order to analyze the perception of college students' subjective perception of traditional market food, Factor analysis was used to conduct an exploratory study. To do this, a Q-sort, Program, and Q factor analysis. The results were classified into three types. The first type (N = 21): Memories seeking type, the second type (N = 6): Local culture resource seeking type, the third type(N = 5). Each of these subjective perceptions can be used as a basis for future research. Through the establishment of marketing strategies for each of the three types of classifications, the direction of traditional markets is presented, and a variety of food items that are valuable as local tourism resources are accommodated by accepting university students' to contribute to the revitalization of traditional markets.

Development and Validation of Korean-version of Classism Attitude Scale(K-CAS) for College Students (대학생용 계층차별주의 태도 척도 개발 및 타당화)

  • Shin, Yun-Jeong;Kim, Eunha;Lee, Eun Sul
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.20 no.2
    • /
    • pp.605-621
    • /
    • 2019
  • The purpose of this study was to develop and validate the Korean version of the Classism Attitude Scale for college students (K-CAS) that measures stereotypes and prejudices about socioeconomic class(SES). In study 1, preliminary items were developed through reviewing classism related theories and literatures, analyzing qualitative data by using Consensus Qualitative Method-modified(CQR-M) and getting experts' consultation. With 440 college students data, exploratory factor analysis and reliability analysis were conducted with 14 items in study 1. In study 2, a confirmatory factor analysis and validity analysis were conducted with 400 college students. As a result, two factor structures, upper classism attitude and downward classism attitude, were confirmed. With the higher level of test-retest reliability, the criterion validity was confirmed by the significant correlations among age, subjective SES, the general belief in a just world, negative affects (depression and anxiety), hostility, and K-CAS. The incremental validity was also confirmed that K-CAS scores significantly accounted for 5% of total variation in scores of negative affects(depression and anxiety) in addition to the variables, such as age, subjective SES, house income, and the general belief in the just world. The result of this study is significant in that the developed and validated K-CAS in this study can be a useful tool for further research and prevention and intervention program development related to classism.