• Management & Information Systems Review
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• v.38 no.1
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• pp.63-81
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• 2019

In order to overcome the disadvantages of banner ad, pop-up ad, interstitial ad, which are existing web advertisement forms, native ad is actively utilized. Native advertising is considered to be a useful advertising technique in that it can reduce users' rejection and attract attention. However, in recent years, there have been a lot of fake news and fake contents that have turned articles or video contents into advertisements. The purpose of this study is to understand how firms can coordinate and control native advertisements in a rational way. For this analysis, we conducted a survey of 308 social media users using quota sampling method. As a result of the verification, it was found that the more negative the perception of the evaluation of the advertisement, the less the level of persuasion about the advertisement and the negative impact on the website where the advertisement is exposed. In addition, this study examined the influence of the negative stimulus factors on the qualitative performance of the firm. As a result, it was found that source non-expert had the highest effect on skepticism on ad. Also, platform overflow has a direct effect on the evaluation of the website as well as the negative evaluation of the advertisement. Moreover, this study provides concrete implications for the subdivision market by verifying the differences between the paths according to the level of website involvement.

• Journal of the Korea Institute of Building Construction
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• v.19 no.2
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• pp.175-184
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• 2019

This paper presents a modeling prototype that optimizes construction processes implementing information communication technology (ICT). Using "IAMB", each and every actual steps of the construction process may be defined visually and explicitly by elaborating ICT to improve productivity and management efficiency. It contributes to identify the features on what parts of construction task are covered by ICT, and the effects of ICT on process performance. After analyzing 10 real project cases, ICT application types are classified into four categories according to ICT type, job functions that ICT applied, and the project phase in which ICT used. As a reuslt, it was confirmed that the positive outcomes on the construction process were beneficial to mostly the general contractors and mainly obtained by automated information processing, external consignment and consistent information use. Negative effects, which were occurred by mainly manual manipulation and duplication of information handling, were accrued to general contractors minimally, but to subcontractors maximally. Expert focus group commends that several important issues should be considered when implementing ICT.

• Journal of the Society of Disaster Information
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• v.17 no.2
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• pp.289-305
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• 2021

Purpose: The purpose of this study is to check the importance of higher level, sub higher level and lower alternative factor and the factor for relieved life and also check the comprehensive priority in executed "Safety and relieved life level improvement of apartment house residents by AHP analysis". Method: The safety management evaluation elements and alternatives have been arranged as hierarchical structure based on the preceding studies and the advice of experts for the maintenance and system of apartment house in this study. Study model is used for the survey of pair wise comparison composition targeting experts and AHP analysis method is used for alternative plan ranking, etc. Result: The response result of survey secured the consistency and it is confirmed that safety inspection for apartment house electricity facility is most important for higher level, safety inspection, detailed inspection and diagnosis evaluation are most important for sub higher level and plumbing equipments is most important for alternatives based on the analysis result of relative weight comparison for sub higher level and alternatives for final goal attainment of the study. Conclusion: Plumbing equipments, crime prevention safety and electrical safety are shown as top priority alternatives when observe it with expert manager's point of view for apartment house. It shows that securing the importance of living safety accident and deciding the level of relieved life can be improved are the alternatives of pre-prevention and management strengthening.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.791-803
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• 2021

To improve the oral health level of North Korean defectors, it is necessary to improve awareness of oral health care along with treatment of oral diseases. The purpose of this study is to develop an oral health education program that can be applied to North Korean defectors who have settled in local communities. To develop the program, three steps were taken: literature review, in-depth interview with experts, and program development applying the Dick&Carey model. As a result of in-depth expert interviews, what should be considered in oral health education for North Korean defectors is the need to understand North Korean defectors in advance, to familiarize themselves with the daily language of North Korea, to develop a synchronization strategy suitable for North Korean defectors, and to connect with whole body health. It was found that there was a need to establish the contents of education and to seek realistic education methods that reflect the characteristics of local communities. As a result of developing the program, fifty learning goals were developed, and ten sessions were planned. The oral health education program for North Korean defectors developed in this study will be of practical help to dental hygienists planning oral health education for North Korean defectors in the future and North Korean defectors.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.41 no.6
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• pp.751-760
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• 2021

Most bridges in Korea are over 20 years old, and many problems linked to their deterioration are being reported. The current practice for bridge inspection mainly depends on expert evaluation, which can be subjective. Recent studies have introduced data-driven methods using building information modeling, which can be more efficient and objective, but these methods require manual procedures that consume time and money. To overcome this, this study developed an image-based automaticbridge component classification network to reduce the time and cost required for converting the visual information of bridges to a digital model. The proposed method comprises two convolutional neural networks. The first network estimates the type of the bridge based on the superstructure, and the second network classifies the bridge components. In avalidation test, the proposed system automatically classified the components of 461 bridge images with 96.6 % of accuracy. The proposed approach is expected to contribute toward current bridge maintenance practice.

• KIPS Transactions on Software and Data Engineering
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• v.10 no.12
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• pp.569-578
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• 2021

Thanks to web development today, we can easily access online news via various media. As much as it is easy to access online news, we often face fake news pretending to be true. As fake news items have become a global problem, fact-checking services are provided domestically, too. However, these are based on expert-based manual detection, and research to provide technologies that automate the detection of fake news is being actively conducted. As for the existing research, detection is made available based on contextual characteristics of an article and the comparison of a title and the main article. However, there is a limit to such an attempt making detection difficult when manipulation precision has become high. Therefore, this study suggests using a verifying article to decide whether a news item is genuine or not to be affected by article manipulation. Also, to improve the precision of fake news detection, the study added a process to summarize a subject article and a verifying article through the summarization model. In order to verify the suggested algorithm, this study conducted verification for summarization method of documents, verification for search method of verification articles, and verification for the precision of fake news detection in the finally suggested algorithm. The algorithm suggested in this study can be helpful to identify the truth of an article before it is applied to media sources and made available online via various media sources.

• Journal of Korea Port Economic Association
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• v.37 no.4
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• pp.103-126
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• 2021

The purpose of this study is described in detail as follows. First, I would like to define what digital transformation is in the maritime transport sector. Second, it is intended to derive success factors for digital transformation in the maritime transportation field by examining various preceding studies related to digital transformation. Finally, in order to derive priorities for the derived success factors, an AHP analysis model is built and an expert survey is conducted for practical experts in the maritime transportation field. Based on the survey results, we would like to provide guidelines on what factors should be considered first among the success factors of digital transformation in the maritime transportation sector. In this study, in order to derive the priority of success factors for digital transformation in the maritime transportation field, the hierarchical structure was divided into four high-level evaluation items(strategic factors, organizational culture and human factors, technology factors, and environmental factors) and 21 sub-evaluation items. A relative evaluation method of weighting items among AHP(Analytic Hierarchy Process) was applied. AHP analysis of 24 questionnaires with a consistency ratio of 0.1 or less in order to increase the accuracy of information among questionnaires collected through maritime transportation related university professors, research groups, shipping companies, container terminals, and experts engaged in shipping related IT companies was carried out. As a result of the analysis, the priority of the first-tier factors for the success factors of digital transformation in the maritime transport sector was shown in the order of strategic factors, organizational culture and human factors, technology factors, and environmental factors. In addition, when looking at the priorities of 21 detailed items, it was found that the development of new business models, the creation of an active future digital strategy, and the leadership of the chief digital officer were high.

• Journal of Korea Port Economic Association
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• v.37 no.4
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• pp.33-40
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• 2021

Currently, the shipping and port industries are implementing strategies to improve port processing capabilities through the expansion and efficient operation of port logistics resources to survive fierce competition with rapidly changing trends. The calculation of the port's processing capacity is determined by the loading and unloading equipment installed at the dock, and the port's processing capacity can be improved through various methods, such as additional deployment of logistics resources or efficient operation of resources in use. However, it is difficult to expect an improvement effect in a short period of time because the additional deployment of logistics resources is clearly limited in time is clear. Therefore, it is a feasible way to find an efficient operation method for resources being used to improve processing capacity. Domestic ports are also actively promoting informatization and digitalization with the development of the 4th industrial revolution technology. However, the calculation of the number of Y/T (Yard Tractor) assignments in the current unloading process depends on expert experience, and related previous studies also focus on the allocations of Y/T or Calculation of the total number of Y/T required. Therefore, this study analyzed the factors affecting the number of Y/T allocations using the loading and unloading information of incoming ships, and based on this, cluster analysis, regression analysis, and deep neural network(DNN) model were used.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.67-74
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• 2021

The purpose of this study is to explore the internal foundation of lifelong education for the disabled. The composition system of the meaning of contents for this purpose is divided into three elements: 'of' which means subject based on lifelong education for the disabled, 'for' which means purpose, and 'from' which means practical main base. The research method was to discuss the academic basis, practical application model and plan, or to analyze the literature through the previous studies that were actualized in order to form the internal foundation of the support system for lifelong education for the disabled. Second, the expert meeting was conducted to improve the specificity of the research contents based on the basis of the literature analysis. The contents of this study are presented in two main ways: the foundation of developmental disabilities and the foundation of schools by synthesizing the main bases of subjects, purposes, and practical base required to form the internal foundation of lifelong education for the disabled. The above two factors first establish the internal universality of the support system for lifelong education for the disabled, and in connection with the types of sensory disabilities and the general lifelong education. As a result, the long-term stability of the overall support system for lifelong education for the disabled was analyzed.

• Journal of Korean Home Economics Education Association
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• v.33 no.4
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• pp.119-137
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• 2021

This study aimed to develop a teaching-learning process plan for the 'adolescent nutrition and dietary behavior' unit of middle school technology and home economics through blended learning teaching method. "Analysis-Design-Development-Evaluation and Revision" model developed by Korea Institute of Curriculum and Evaluation(KICE) was applied to developing the teaching-learning process plan. The authors analyzed subject contents suitable for blended learning, and then designed a teaching-learning process plan by selecting the topics, developing the teaching strategies, and deciding on the media and evaluation tools for each class. Based on the plan for each week, the final version of the teaching-learning process plan, handouts for activities, and evaluation tools were developed. The teaching-learning process plan was revised and supplemented based on the expert verification results. The developed teaching-learning process plan which applied blended learning method was considered suitable for the current curriculum, and the group presentation activities implimented in the online classes were found to encourage learners' participation and interest. Also, the developed teaching-learning process plan could be used in the online only environment without any issues depending on the intention of the classes, by the appropriate use of distance learning tools such as Paddles or Thinkerbells. The developed teaching-learning course plan is expected to be effectively used in either online or blended learning environment, as a means of helping adolescent students improve their dietary life.