• Title/Summary/Keyword: Experience satisfaction

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The Effect of Family-of-Origin Experiences on Marital Satisfaction and Psychological Adjustment among Married Men and Women (기혼남녀가 지각한 원가족 경험이 결혼만족도 및 심리적 적응에 미치는 영향)

  • Ha, Sang-Hee
    • Journal of Families and Better Life
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    • v.26 no.2
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    • pp.129-141
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    • 2008
  • The purpose of this study was to investigate the effect of family-of-origin experiences on marital satisfaction and psychological adjustment among married men and women. For this purpose, the data were collected from 123 married men and 188 married women using self-administered questionnaire method by AMOS 7.0 program. The results of the study were as follows : First, men and women's family-of-origin experience(family of origin health, parents' marital conflict, triangulation) had a direct effect on marital satisfaction. Secondly, men's family-of-origin experience had a direct effect on psychological adjustment(self-esteem, depression). But women's family-of-origin experience had a indirect effect on psychological adjustment. Finally, men and women's marital satisfaction had a direct effect on psychological adjustment.

A Study on improving packaging design for Farm·Specialty purchase satisfaction (농·특산물 구매만족도 향상을 위한 포장디자인 개선에 관한 연구)

  • Park, Dong-Jin;Shin, Hwang-Ho;Woo, Soo-Gon
    • Journal of Korean Society of Rural Planning
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    • v.20 no.4
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    • pp.157-164
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    • 2014
  • This study clarified the correlation between the satisfaction of farm experience village visitors and the package design of farm specialty products and identified the factors to consider when improving the package design. It was found that the satisfaction with package design when purchasing farm specialty products affected the satisfaction of farm experience village visitors. In case of farm experience village visitors, they were more satisfied with the purchase when they were satisfied with the package design of farm specialty products they purchased. The results of analysis of correlation between the satisfaction of farm experience village visitors and the improvement of package design of farm specialty products showed that the important factors of package design are easiness of transport handling, easiness of storage, and functionality of packaging materials.

The satisfaction of the theme park using the makeup experience - In the center of Everland - (분장 체험을 활용한 테마파크 만족도, 충성도, 재방문의도에 관한 연구 - 에버랜드 중심으로 -)

  • Jo, Ye-Won;Rhee, Young-Ju
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.3
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    • pp.55-66
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    • 2019
  • The makeup experience service in a theme park was analyzed for the study on the makeup service using experiential marketing based on recent consumer experience. The results of the study showed that the utilization, marketing effect, and lifestyle in makeup service at the Experiential marketing are analyzed. In other words, according to the variables, the purpose of this study is to the effect on the satisfaction, loyalty, and Intent to revisit. In this study, in order to achieve this, literature research and Empirical study on the same time. In literature review, Theories and previous studies were considered which are about experience marketing, lifestyle, makeup service, loyalty, satisfaction, and the intent to revisit. Then, a research model and a hypothesis were established. In empirical study, Based on this, it was applied to the makeup service in a theme park and verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The results showed that experience marketing and lifestyle had a significant influence on satisfaction, loyalty, and return visit intention. Based on this research, the makeup service using experience marketing would be hopefully more practical as a typical culture content marketing.

The Bisects of Clothing Consumption Experiences on Brand Attitude (의류제품에 대한 소비경험이 상표태도에 미치는 영향)

  • 김은영;이영선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.1
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    • pp.104-118
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    • 1997
  • Consumers experience various cognitive and emotional contents of clothing through postpurchase process. These experiences may affect consumer satisfaction as well as brand attitude toward clothing products. The purpose of this study was to examine the effects of consumption experiences on the brand attitude toward clothing products. The research questions for accomplishing the purpose of this study were to investigate 1) the dimension of consumption experiences, 2) relationships among consumption experience, satisfaction and brand attitude toward clothing. The sample of this study was consisted of 431 females. The survey method, and factor analysis and regression were utilized for this study. The results were as follows; First, it was found out the consumption was composed of two dimensions such as cognitive and emotional experiences. According to the result of factor analysis, the cognitive experiences through consumption process were composed of 6 factors, that is, the suitability, fitness, utility/economy, sewing, deformation, and management. And emotional experiences were composed of 5 factors, that is, unpleasure, activeycomfort, inter-oriented pleasure, extra- oriented pleasure, tension. Also emotional experiences could be composed of two dimensions, that is, positive and negative emotion. The positive emotions were included pleasure and active/comfort. The negative emotions were included unpleasure and tension. Second, the result of path analysis showed that consumption experiences were related to satisfaction and brand attitude. A satisfaction influenced on brand attitude more strongly than others. And sewing, activejcomfort, extra-oriented pleasure out of cognitive and emotional experience factors affected to brand attitude directly. Satisfaction was also influenced by cognitive and emotional factors, and was the important mediator in forming brand attitude toward clothing through consumption experience. Above results imply that consumer experience multidimensional cognitive and emotional aspects of clothing through consumption process. The cognitive and emotional aspects consisting of consumption experiences, satisfaction, and brand attitude are interrelated causally. Therefore, experience related variables could be the antecedents of satisfaction and brand attitude. The satisfaction and positive emotion could be also important factors in brand attitude toward clothing.

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Study of Acceptance Factor of 'JJALBANG' Broadcast Images - Focused on Audiences in Their 20s - ('짤방' 방송영상 수용요인에 관한 연구 - 20대 수용자를 중심으로 -)

  • Lee, Kyu-Hwan
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.425-438
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    • 2017
  • This study investigated the impacts of the experience attributes of JJALBANG broadcast images on satisfaction with 221 viewers in their 20s and analyzed the mediation effect of flow. The results are: First, their experience attributes affected flow, not directly affecting satisfaction while flow directly affected satisfaction. Second, securing flow was an important predictor for connecting experience attributes to satisfaction through the effect resolution. Flow alone can predict satisfaction, so its impact on experience is very important. Visual attribute had the greatest influence on flow and satisfaction, followed by situation, information, and interaction, which affected satisfaction through flow. This study found the importance of full mediation effect of flow and got implications for effectively providing experience and flow in strategies for viewing JJALBANG.

The Effect of Adolescent Body-Related Variables, Self-Esteem on Eating Disorder Behavior (남.여 고등학생의 다이어트 행동에 미치는 요인에 대한 연구)

  • Chun, Chong-Gouk;Lee, Mi-Ok
    • Korean Journal of Human Ecology
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    • v.16 no.5
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    • pp.1041-1050
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    • 2007
  • The purpose of this study was to investigate the variables which had effects on deit behavior of male and female high school students. The proposed variables are their body-related variables(body satisfaction, weight control experience, the degree of diet interest, and obesity) and self-esteem. The sample group used for the study consisted of 359 high school students(male=168, female=191). Measurement scales used for the study were those of body-related variables, self esteem and eating disorder behavior, and data analysis was performed using $X^2$, t-test, Pearson's correlation, regression analysis. The results are as follows. First, there is a significant difference between male and female high school students regarding their obesity perceived by themselves, body satisfaction, the degree of diet interest, weight control experience, and deit behavior. Second, In male students, diet behavior shows a positive correlation with the degree of diet interest, weight control experience, and body satisfaction, but shows a negative correlation with body satisfaction. In female students, diet behavior is positively correlated with the degree of diet interest, weight control experience, and obesity, but negatively correlated with body satisfaction and self-esteem. Third, in male students, the variables that showed a influence on diet behavior as an eating disorder are weight control experience, body satisfaction and obesity, in that the explanatory power of the variables is 51.7% with the highest mark on obesity. In female, the variables that showed a influence on diet behavior as an eating disorder are the degree of diet interest, weight control experience, body satisfaction and obesity, in that the explanatory power of the variables is 66.0%.

Students' Satisfaction of School Lunch According to the Dietary Habit and Educational Experience of Nutrition and Food (영양 및 식품관련 교육 및 학생의 식습관에 따른 학교급식 만족도 조사)

  • Park, Sung Hee;Choe, Young Chan
    • Human Ecology Research
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    • v.53 no.4
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    • pp.425-432
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    • 2015
  • This paper verifies the effect of the personal dietary habits on students' school lunch satisfaction and the effect of food related activities such as rural communities' experience and safe and nutrition education. Personal dietary habits (5-Likert scale), satisfaction of school lunch (5-Likert scale), and rural community experiences, are investigated. A survey from 10 middle schools in Gyeonggi-do was undertaken from September to October, 2014. Multi regression analysis and t -test are applied. This study applied factor analysis and derived three latent variables in order to know the latent variables of eating habits. Students with rural communities' experience are satisfied with school lunches more than those who have not experienced it. Further related education (such as eating habits, safe and organic food) have a positive effect on students' school lunch satisfaction. Appreciation for school lunch (p<.001) and eating breakfast (p<.01) are significant among the independent variables that included three latent variables, the taste of school lunch (p<.001), eating well all kinds of food (p <.001). The results shows that students with a balanced diet are more satisfied with school lunches. Personal eating habits and understanding food and agriculture are important factors to improve students' satisfaction about school lunch on top of the quality of food and facilities. Students with rural community experience show improved satisfaction and this experience can be a good way for students to understand food. Food related education (including farming) are recommended to raise student school lunch satisfaction.

Relation between the degree of dental service on dental service provider and dental fear (치과의료서비스 제공자의 의료서비스 정도와 치과공포의 관련성)

  • Jun, Sung-Hee;Jung, Myung-Hee
    • Journal of Korean society of Dental Hygiene
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    • v.7 no.4
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    • pp.535-551
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    • 2007
  • Objectives: This study was conducted to know dental service and fear after research on reliability on dentists and satisfaction on dental hygienists. Methods: This study was conducted by the 325 persons who had the experience of visiting dental medical institution. Statistical analysis was conducted using the SPSS 12.0 with T-test, ANOVA and correlation. The obtained results were as follows: Results: 1. Internal consistency of Dental Beliefs Survey(DBS) and dental hygienists satisfaction questionnaire factors were 0.758~0.908(Cronbach' alpha). And the Cronbach' alpha's coefficients of the all subscales were more than 0.6. So high reliability and validity were identified. 2. As result of analysing fear from general feature, the men feel more fear than women and more fear was felt in the case of having worse teeth status. Fear was higher in case of visiting to dental clinic than in case of visiting dental clinic for precaution. And that was statistically related. 3. Dental fear was higher in the case of having the past pain experience, insufficient anesthesia experience, experience of seeing other persons pain and this was statistically related(P<0.01)(P<0.05). 4. Average of reliability on dentists was 37.9, person who has high reliability was 81.8%, person who has low reliability was 18.2%, average of satisfaction on dental hygienists was 31.5%(Satisfaction on dental hygienists was 51.1% and dissatisfaction on dental hygienists was 48.9%). 5. Higher dentists reliability and satisfaction on dental hygienists has lower fear considering general feature and dental clinic use behavior but person who has the dental clinic to go regularly has higher dentists reliability and satisfaction on dental hygienists where, however, fear was not low. 6. As result of analyzing correlation between dental service and dental clinic use behavior, satisfaction on dental hygienists was negatively related to reliability on dentists and fear. And, reliability on dentists was positively related to fear, pain experience in dental clinic, incomplete anesthesia experience, near person pain experience(experience on seeing person in pain), which were statistically related(p<0.01). Conclusions: In relation to general features and reliability on dentists and satisfaction on dental hygienists caused by dental clinic use behavior, dental fear was decreased when reliability and satisfaction are higher. Group with low dental fear had higher reliability on dentists and satisfaction on dental hygienists than group with high dental fear but only reliability on dentists was statistically related(p<0.05).

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Foodservice Employees' Big 5 and Its Impact on Turnover Intention - Focusing on the Mediating Effect of Job Satisfaction - (외식업체 종사원의 성격이 이직의도에 미치는 영향 - 직무만족의 매개효과를 중심으로 -)

  • Yoo, Young-Jin;Ha, Dong-Hyun
    • Journal of the East Asian Society of Dietary Life
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    • v.23 no.4
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    • pp.508-518
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    • 2013
  • In this study, the influence of sub-factors of Big Five personality (extraversion, agreeableness, conscientiousness, neuroticism, openness to experience) to job satisfaction and turnover intention, and mediating effect of job satisfaction between Big Five personality and turnover intention were empirically analysed. Also the relationship between job satisfaction and turnover intention was investigated. The sample of this study were customer-contact employees of restaurant among Youngnam province. 243 questionnaires were used for the empirical analyses. According to the empirical analysis results, openness to experience and conscientiousness respectively had positive influences to job satisfaction and turnover intention. Also neuroticism gave negative influence to turnover intention. Another research finding of this study was that mediating effect of job satisfaction existed in the causal relationship of 'openness to experience' and conscientiousness to turnover intention. Managerial implications of the research findings are that restaurant managers are recommended to select employees of having much of conscientiousness and 'openness to experience', and to employ those of having much of agreeableness. In the field of restaurant industry, training is very important for employees to foster these personalities, because this industry does not have environment of hiring employees of having much of these personalities. Also training can be applied to employees of having high neuroticism for minimizing their turnover intention.

Relationship between incivility through clinical experience and major satisfaction in dental hygiene students (치위생(학)과 학생이 임상실습과정에서 경험하는 무례함과 전공만족도의 연관성)

  • Son, Ji-Lyang;Lee, Eun-Bi;Jang, Jong-Hwa
    • Journal of Korean society of Dental Hygiene
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    • v.16 no.5
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    • pp.701-708
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    • 2016
  • Objectives: The purpose of the study was to examine the level and relationship of incivility through clinical experience and major satisfaction in dental hygiene students. Methods: A self-reported questionnaire was completed by 357 dental hygiene students in six universities from November 1 to December 1, 2015. The questionnaire by five point Likert scale consisted of general characteristics of the subjects (6 items), incivility (20 items), and major satisfaction (6 items). Incivility was divided into three factors of staff, doctors, and patients & visitors. Data were analyzed with descriptive statistics of variables, multiple response cross analysis, independent t-test, one way ANOVA, and Pearson's correlation coefficient analysis. Results: The mean of incivility and major satisfaction was 2.23 and 3.29, respectively. The incivility of staff, doctors, and patients & visitors showed negative correlations with major satisfaction. Conclusions: The incivility through clinical experience is associated with major satisfaction negative. These results suggest that we need to develop remedy such as positive attitude dealing with incivility and implementing similar environment education during clinical training at school and dealing with stress.