• Asia pacific journal of information systems
• /
• 제27권1호
• /
• pp.18-37
• /
• 2017

Many retailers have extended their extant online channels (i.e., websites) to mobile channels for communicating with and delivering their products or services to customers. However, retailers have trouble delivering a cohesive and seamless customer experience across the Web and mobile channels. To address this challenge, we propose a way for retailers to enrich customers' seamless experiences across channels by configuring mobile channels (functionality- and interactivity-oriented configurations) along with traditional Web channels. This study theoretically contributes a research framework that posits the role of mobile channels as an extension of existing websites. It also provides practical insight for effectively articulating an e-commerce strategy in cross-channel electronic commerce.

• 대한전기학회:학술대회논문집
• /
• 대한전기학회 1997년도 하계학술대회 논문집 A
• /
• pp.333-336
• /
• 1997

In generally, the TMj is widly used for the 154KV underground system. However it has been many trobles such that working time, quality. In this paper will discuss our first successfull service experience in KOREA. And practical results and experience gained from the electrical tests on site test.

• 한국조리학회지
• /
• 제22권7호
• /
• pp.267-280
• /
• 2016

본 연구는 기존의 고객관계관리(CRM)의 보완책으로서 총체적인 고객경험관리(CEM)가 중요하다는 문제제기에 따라 고객의 경험관리가 만족에 긍정적 영향을 미치는지와 더 나아가 충분히 만족한 고객이라면 기꺼이 더 지불하게 될 것인가 즉 가치 있는 고객으로 발전하게 될 것인지를 검증해 보고자 하였다. 본 연구의 구체적인 목표는 첫째, 고객의 경험을 보다 광범위하면서도 간명한 척도로 측정할 수 있는 방법으로 제시된 Maklan & Klaus(2011)의 경험품질척도와 호텔기업에 맞는 측정항목으로 재추출하여 검증된 최욱희(2014)의 호텔고객경험품질척도(Experience Quality; EXQ)를 활용하여 고객경험관리의 중요한 차원을 검증하고자 하였다. 둘째, 고객경험관리가 고객만족에 긍정적 영향을 미치는지 검증하고자 하였다. 셋째, 만족한 고객은 프리미엄 지불의사를 증가시키는지 확인하고자 하였다. 최종적으로 본 연구의 결과를 바탕으로 이론적으로는 고객경험관리의 간명한 모델 재검증 결과를 제시하며, 호텔기업의 고객경험관리와 가치 있는 고객 증진을 위한 실무적 시사점을 제공하고자 하였다. 본 연구는 최근 6개월 이내 국내 특급호텔을 이용한 경험이 있는 고객들을 대상으로 선정하여 설문조사를 실시하였으며, 설문시작 전에 스크리닝을 통해 최근 6개월 이내 이용한 국내 특급호텔을 사용한 적이 있는지와 그 중 가장 많이 이용하고 기억에 남는 호텔을 명기하게 하여 연구대상에 적합하지 않은 대상자를 제외시켜 최종적으로 225부의 표본을 본 연구에 사용하였다. 본 연구의 결과는 다음과 같다. 첫째, 고객경험 관리의 3가지 차원 중 '마음의 평안(POM)'과 '진실의 순간'은 각각 만족에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 반면, '상품경험(PRO)'은 만족에 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 고객의 경험관리를 통해 만족한 고객은 프리미엄 지불의사에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 본 연구는 환대산업에 맞는 고객경험관리(CEM)의 차원을 재검증함으로써 경험품질척도의 새로운 체계를 제시하고, 만족 후 고객행동변수로서 프리미엄 지불의사라는 변수를 적용하여 수익성 있는 고객으로의 발전 가능성을 예측해볼 수 있었다는 면에서 학문적 시사점을 제공한다. 또한 실무적으로는 본 연구에서 검증된 고객경험의 차원은 호텔 기업이 고객의 경험품질을 측정하고 관리할 수 있는 방법으로서 유용한 정보가 될 것이다.

• 대한간호학회지
• /
• 제40권6호
• /
• pp.757-764
• /
• 2010

Purpose: This paper is a report of a concept analysis of 'quality of pediatric nursing care', Methods: Rodgers's evolutionary method of concept analysis was used. Data were collected from published literature related to quality of pediatric nursing care. Results: Quality of pediatric nursing care was identified with three dimensions and seven attributes: 1) nurse's character: technical competence, interpersonal competence, 2) nurse's activities: developmentally appropriate care, attentiveness, entertainment, 3) nurse-parent interaction: nurse-parent partnership, emotional support. Antecedents of quality of pediatric nursing care were 'child and parent's expectation about pediatric nursing care', 'previous caring experience of pediatric nurses'. Consequences of quality of pediatric nursing care were 'meet child and parent's needs' and 'better health outcomes.' Conclusion: 'Quality of pediatric nursing care' is a core concept in pediatric nursing practice. Appropriate instruments to operationalize the concept need to be developed.

• 대한가정학회:학술대회논문집
• /
• 대한가정학회 1997년도 Program & Abstracts * The 7th Korea-Japan Home Economics Joint Syposium
• /
• pp.270-270
• /
• 1997

• 한국응급구조학회지
• /
• 제15권2호
• /
• pp.5-14
• /
• 2011

Purpose: The aim of this study is to identify the legal concept of a license and a qualification for health care personnel. We analyze the appropriateness of the qualification for the first-class paramedics and the sufficiency of 3-year job experience in substitution for college level academic major. Method: We reviewed Laws on Healthcare which stipulate academic and career qualifications for healthcare personnel for whom college-level academic training and job experience to get a license. Results: There is no legal consideration which permits major and educational background substituted by job experience. Only third-class hygienist who graduated from a high school or the equivalent with 3 year job experience can apply for first-class hygienist' national license examination without educational requirements. However, it is nothing to compare with first-class paramedics because the work of hygienist is not directly related to patients care and there is no need of doctor's supervision for hygienist' job. Paramedics have a major role in saving emergency patients in making prompt decision, applying appropriate emergency treatment, securing intravenous route, managing intubation, applying defibrillator, and etc. Conclusion: Ministry of Health & Welfare should grant license to paramedics and annul replacement of academic major background. In addition, it is imperative to broaden the scope of paramedics' job so that they can guarantee patient's life saving in emergency situation with quality major curriculum of college level.

• 한국의류학회지
• /
• 제41권3호
• /
• pp.487-500
• /
• 2017

This study examines the attributes of cosmetic stores that Chinese tourists considered when purchasing cosmetics in Korea and the effect of the evaluation of attributes in regards to satisfaction and brand loyalty based upon brand experience. The survey was performed from January 1-14 in 2014 through a Chinese professional online survey channel-www.sojump.com. A total of 338 data from female and male respondents who visited Korea and purchased Korea brand's cosmetics were analyzed by SPSS and AMOS. The results were as follows. Frist, cosmetic store attributes were composed of three factors such as physical environment and salespersons, price and promotion, service. Second, all the factors had a positive influence on brand experience. Among them, the influence of physical environment and salespersons were the highest. Third, brand experience influenced satisfaction and satisfaction also had positive influence on brand loyalty. The results above indicate that providing various experiences that appeal to customers is as important as improving product quality when maintaining long-term customer relationships and loyalty.

• 공학교육연구
• /
• 제17권4호
• /
• pp.74-86
• /
• 2014

This research intended to find the desirable orientation of writing education for students majoring in science and engineering. The survey was conducted to investigate the experience and perception of writing of 268 students majoring in science and engineering. Also students who relatively had more writing experience were selected for focus group interview in order to have an in-depth understanding on survey. Finally, the two investigations were combined to find the implication of education of writing for students. The results of the research are as follows. First, the students of science and engineering who participated in the research not only had a relatively insufficient writing experience, but lacked enough education opportunity on systematic writing. The satisfaction of the writing subject was directly affected by the quality of writing instructor and, feedback of the writing and writing process. Second, the students who participated in the research went through various difficulties in their writing process, but the efforts in trying to figure out the cause of the difficulties were relatively insufficient. Third, the students of the research perceived and agreed on the importance of writing and writing skills. They insisted needs of writing exercise, thought exercise for writing, accurate feedback in writing course.

• 한국병원경영학회지
• /
• 제18권4호
• /
• pp.1-17
• /
• 2013

This research tried to understand the expectation and experience level of the medical service among the foreign patients who visit South Korea for a medical tourism, and to find out the effect of expectation and experience level on the satisfaction of medical service. Data collection was done through conducting a survey of inpatients in 4 hospitals located in Seoul, Korea. Total 110 cases were used for analysis. According to the study, expectation level had a significant difference between the group exposed to a word-of-mouth and the group not exposed to the word-of-mouth. The difference analysis of expectation and experience level of the foreign patients showed that all components of the service quality were satisfied. The component of perceived reliability was the only factor influencing the foreign patients' overall satisfaction on the medical service. The findings of this study will be provided a basic data for the marketing strategy which can apply to the satisfaction strategy differentiated from other countries.

• 대한치과의료관리학회지
• /
• 제8권1호
• /
• pp.30-36
• /
• 2020

This study is conducted on 1,725 elderly people over 65 years of age using 2018 data obtained from the 7th National Health and Nutrition Survey (KNHANES) data. In this study, an analysis is performed considering the general characteristics of the elderly and their oral health status (authoring discomfort, speech problems, etc.) to confirm the relationship between the elderly's unmet dental experience and depressive experience. The results of this study showed that depressive experiences by the elderly resulted in unmet dental medical experiences, and it was also found that the income level and the complaint of chewing discomfort had an effect. Based on these results, it is believed that oral health policies should be developed to improve the unmet dental medical experience by considering the socio-economic level of the elderly and depressive experiences. This policy development is expected to lead not only to the improvement of oral health for the elderly, but also to improve the quality of life for the elderly through health promotion.