• Title/Summary/Keyword: Expected sales

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A Study of Lighting Design in a Retail Store to Perform Customer's Transaction (소비자의 구매행동에 영향을 미치는 상점조명 연출에 관한 연구)

  • Choi, Jin-Sik;Woo, Sang-Ki
    • Korean Institute of Interior Design Journal
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    • no.34
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    • pp.124-131
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    • 2002
  • Lighting is the single most important part of the design of a retail store. Good lighting can enhance a product's appearance, accentuate a special display, balance the visual elements of a store, and create the proper mood. In shops the lighting is required to draw the customer's attention to the goods help him to appraise them, and provide an atmosphere conducive to sales. The method will vary according to the types of good displayed, the form of trading, the design of the shop, and the class of customers expected. For the all reason, this study is focused on how the lighting design effects the customer's interest to the goods and intended to prescribe the possibilities of effective lighting design.

A Study on the Problems and Revision Directions of Incoterms 2000 (INCOTERMS 2000의 문제점과 개정방향에 관한 연구)

  • Park, Nam-Kyu
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.46
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    • pp.3-27
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    • 2010
  • Incoterms are standard trade terms most commonly used in international sales contracts. ICC have updated six times to keep pace with current international trade practices. Amendments and additions were made in 1953,1967,1976,1980,1990 and presently in 2000. ICC is currently revising Incoterms 2000. The new edition, Incoterms 2010, is expected to enter into force on 1 January 2011. In this paper, I reviewed the present conditions of trade terms and the problems of Incoterms 2000 in our country. I hope this paper to contribute to revising works of Incoterms by reference of above mentioned contents, that is to say, ship's rail, expansion of seller's risk liability of FOB,CFR,CIF.

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A study of Chinese distribution policies and challenges

  • Su, Shuai
    • The Journal of Industrial Distribution & Business
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    • v.4 no.1
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    • pp.11-14
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    • 2013
  • Purpose - The objective of this paper is to explain how the Chinese distribution market will continue to bring tremendous business opportunities to commercial enterprises given the relatively strong economic fundamentals and substantial government-led measures for boosting domestic demand. Research design, data, and methodology - The study conducted a survey on China's 2011 retail market data. After empirically analyzing the data on retail sales, online retail markets, and franchises, we believe that online retailing in China will maintain its growth momentum. Results - This study shows that 2012 is expected to be a challenging year for the retail sector, as both external and internal pressures are likely to persist. Some of the major challenges facing retailers in China are mentioned below. Conclusions - Retailers in China face several major challenges. First, the uncertain economic outlook is having a considerable impact on China's retail market. Second, China's retailers face an unfair competition environment. Third, they are suffering the impacts of product safety problems.

An Empirical Approach to Evaluate Management Performance Using a Trading Area Analysis: Focus on Small and Medium-sized Retail Businesses

  • Bae, Jae-Ho
    • Journal of Distribution Science
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    • v.10 no.12
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    • pp.5-11
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    • 2012
  • Purpose - This paper proposes measurement models to evaluate the management performance of small and medium-sized retail businesses on the basis of a trading area analysis that compares their proposed revenue to actual revenue in the trading area. Research design, data, methodology - The study proposes measurement models consisting of five stages, namely: (1) district background survey, (2) customer survey, (3) competitor survey, (4) business district survey, and (5) business performance analysis. Results - To identify business districts easily, this study preferred a minor-adjusted method based on the Euclidean distance, as it is simple to employ for the small and medium-sized businesses. This model was applied to select coffee shops in Daejeon. Results indicated that although the targeted shop was not located in an appropriate location, actual sales were higher than expected. Conclusions - Small- or medium-sized retail businesses face difficulties regarding the economies of scale and brand recognition and must choose an appropriate location to ensure management stability. However, such businesses will find it difficult to evaluate their competitive edge accurately using a trading area analysis.

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A Study on the International Marketing Strategy of Korean Shipping Firms for Uruguy Round (우루과이 라운드협상에 대비한 우리나라 해운기업의 국제마아케팅전략에 관한 연구)

  • 신한원
    • Journal of the Korean Institute of Navigation
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    • v.17 no.4
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    • pp.31-42
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    • 1993
  • The purpose of this study was to find out the most approriate international marketing strategy of Korean shipping firms for Uruguy Round expected to be agreed among GATT members in 1993. In literature sur-vey, the service marketing philosophy was reviewed to clarify the functions and roles of marketing concept in setting up the international marketing strategies for shipping firms. The marketing concepts are characterized as follows ; 1) production-oriented stage, 2) sales-oriented stage, 3) marketing-oriented stage in the order of historical development. An comparative analysis was car-ried out to examine the differences in marketing strategies among Korean shipping firms and U.K. ship-ping firms.

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A Study on Applying Method for Menu Analysis of Foodservice (외식업체의 메뉴분석에 적용방안에 관한 연구)

  • 진양호
    • Culinary science and hospitality research
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    • v.7 no.3
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    • pp.1-12
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    • 2001
  • Regarding to foodservice industry, menu analysis of foodservice has two significant meanings. One is to elevate a satisfaction to customer's desires, the other is to find a menu which can maximize profits to restaurant operator. In these reasons, Menu organization methods were developed and has been constantly developing by many researchers. Specially, Since computerization has been introduced in the foodservice business, menu organization methods has been made a growth. On the other hand, menu organization methods has not been developed by lack of recognition of foodservice-worker. methods for menu analysis focused on profits and preference out of foodservice operation have a lot of limits. That reason is why factors of internal and external influence are more than other industries. In the future, foodservice industry should improve sales-performance through the menu analysis after due consideration and need to develop methods for menu analysis. In the conclusion, development of foodservice indusrty can be expected if menu development and menu control should be go on through the menu analysis.

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An Empirical Study on the Repair Rate of Domestic Gas Boiler within Warranty Period(I) (가정용(家庭用) 가스 보일러의 보증기간내(保證期間內) 수리율(修理率)에 관(關)한 실증적(實證的) 연구(硏究)(I))

  • Han, Jae-Hoon;Kim, Bong-Sun
    • Journal of the Korea Safety Management & Science
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    • v.16 no.1
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    • pp.139-146
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    • 2014
  • As Crosby notes, the most companies spend 15 to 20% of their sales dollars on quality costs. Generally the most effective way to manage quality costs is to avoid having defects in the first place. In this paper we have studied about the repair(service) problem of domestic gas boiler within warranty period. We develop a system, which man could find the cause of the problem at an early stage and could devise a countermove to the problem under supposing that the service(repair) rate follows exponential distribution and the product is manufactured lot-for-lot continually. Using the developed early sensing system. it is expected to improve the reliability of the product, to save expenses of company and to improve customer's satisfaction. And the system will be expended to incorporate information technology, which can detect the repair rate automatically.

Study of Chinese Distribution Market Trends

  • Su, Shuai
    • Journal of Distribution Science
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    • v.11 no.9
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    • pp.31-34
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    • 2013
  • Purpose - This paper aims to explain that the Chinese distribution market will continue to bring tremendous business opportunities to commercial enterprises, given the relatively strong economic fundamentals and substantial government-led measures to boost domestic demand. Research design, data, methodology - A survey was conducted on China's retail market data during 2012. By empirically analyzing the data for retail sales of online markets and franchises, we conclude that the online retail market in China will continue to grow. Results - Based on data from 2012, 2013 is expected to be a challenging year for the retail sector, as both external and internal pressure is likely to persist. This paper outlines some major challenges facing retailers in China. Conclusions - The study shows that retailers in the Chinese market will face some major challenges: 1) the Chinese retail market is considerably affected by an uncertain economic outlook 2) an unfair environment of competition exists and 3) product safety is a serious issue. However, in the future, China's retail market will continue to bring tremendous business opportunities to commercial enterprises, given the relatively strong economic fundamentals and substantial government-led measures to boost domestic demand.

An Empirical Study on the Core Competences for Development of Global Small Giant Companies (글로벌 강소기업 육성을 위한 핵심역량에 관한 실증연구)

  • Park, Woojong;Park, Kwang-Ho
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.35 no.4
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    • pp.202-210
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    • 2012
  • This study was analyzed based on the core competencies that Small Giant enterprises to foster the goals of growth of SMEs mid-sized businesses rather than Global Small Giant enterprises of the business model for a causal relationship. As the result, the average age, sales and number of employees of Korean small giants were 20.6 years, 148.8 billion won and 312.1. This research investigated that Korean small giants were realizing the sustainable growth with the firm shares in the target markets, based on added values in groups and technical powers, although their average age is one third younger than global small giants. The further research needs to develop and select small giants more precisely and strictly. It is expected that small giants will be new growth engines to improve global competitiveness of Korea.

The Analysis of Injury Risk for the Type of Accident by Personal Mobility (퍼스널 모빌리티 사고 유형별 상해 위험성 분석)

  • Kim, Gyuhyun
    • Journal of Auto-vehicle Safety Association
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    • v.12 no.1
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    • pp.6-14
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    • 2020
  • Personal mobility, which was used exclusively for leisure activities, has recently been used as a means of transportation, and it is expected to increase its role as the next generation transportation. Sales of personal mobility are increasing rapidly, but the problem is that traffic accidents are also increasing. In this study, human body injury caused by various collisions between electric wheel users and road users that occur on bicycle or pedestrian roads mainly used by personal mobility is analyzed through collision analysis and collision risk analysis. In the case of the collision accident for electric wheel, it is analyzed that the road users are more likely to be injured on the pedestrian road than the bicycle road. In addition, the head hit each other or fall and hit the floor caused severe head injury.