• Journal of Korean Society of Transportation
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• v.23 no.2
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• pp.151-160
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• 2005

In case of public transit such as bus system, the probability concept is used to evaluate the Level-of-Service of the operations. And each levels could be classified according to the linear probability value. (TCQSM: Transit Capacity and Quality of Service Manual-2nd Edition, TRB, Washington DC., 2003) In this case, the drivers or passengers wouldn't think that the service level isn't equivalent to the linear probability value. Thus the linear probability value doesn't exactly reflect the service level. This study shows the problems of using the linear probability value in classifying the service level through the case of evaluation of bus operation's punctuality, presented in TCQSM. To make up for the problems of such case, two methodologies are presented in this study. The method of determining Level-of-Service criteria using probability density of headway variation's distribution, presented in this paper, adequately reflects passenger's expected waiting time. According to the application result to real bus operation data, it tis better than the method of TCQSM to evaluate the reliability of bus operations. However further research about the relations between utility difference and passenger feeling of service level in necessary to apply the method that uses the utility function. It remains as the limitation of this paper.

• Journal of the Korea Convergence Society
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• v.10 no.11
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• pp.283-288
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• 2019

This study investigated how consumer's uncertainty avoidance affect purchase deferral intention when purchasing high-involved products (i.e. laptops) in online shopping, and we looked at whether utilitarian/hedonic consumption value has a moderating effect in this relationship. Results showed the higher the uncertainty avoidance, the higher the deferral intention. Also, only the utilitarian consumption value had moderating effect in this relationship. This means that in an information overload situation like online shopping, consumers are more likely to delay their purchase intention when they have more uncertainty avoidance. Thus, to prevent this purchase delay, marketers should selectively present relative product information, strategically emphasize the importance of certain product attribution to reduce consumers' uncertainty of the product or highlight the utilitarian values of product attributes that are expected to have a significant impact on decision making.

• Architectural research
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• v.21 no.2
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• pp.49-57
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• 2019

Risk assessment during pre-construction phase is important due to the uncertainty of the risks that may exist in projects. Risk checklist is a method to systematically classify and organize the risks that have been experienced in the past, and to identify the risk factors that may be present in the future projects. In addition, risk value assessment based on checklists plays a key role in risk management, and various risk assessment researches have been conducted to carry out this systematically. However, previous approaches have limitations in common, this is because risk values are evaluated individually in risk checklists, which ignore interdependencies among risk factors and neglect the emergence of co-occurrence of risks. Hence, when multiple risk factors cooccur, they cannot be far off from the conventional method of summing the total risk value to establish the risk response strategy. Most of risk factors are interdependent and may have multiple effects if occurred than expected. In particular, specific cause can be overlapped if multiple risks co-occur, and this may result in overestimation of the risk response for the future project. Thus, the objective of this research is to propose a model to help decision makers to quantify the risk value reflecting the interdependency during the identification phase using existing risk checklist that is currently being practiced in actual construction projects. The proposed model will provide the guideline to support the prediction and identification of the interdependency of risks in practice. In addition, the better understanding and prediction of the exceeding risk response by co-occurring risks during the risk identification phase for decision makers.

• Journal of Sasang Constitutional Medicine
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• v.34 no.4
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• pp.27-37
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• 2022

Objectives The purpose of this study is to propose a method to more specifically identify Sasang constitutional risk factors of metabolic syndromes by adjusting the cut-off value of Korea Sasang Constitutional Diagnostic Questionnaire (KS-15). Methods Data of 1997 participants in Korean medicine Daejeon Citizen Cohort study (KDCC) were analyzed. Metabolic syndrome was defined according to the NCEP-ATP III, lifestyle information, and hematologic information including KS-15 and demographic characteristics were used as covariates. Results The 179 subjects with metabolic syndrome accounted for 9.0% of the total. As a result of determining the Sasang constitution for the KS-15 response based on the cut-off values (approximate 0.33), 0.5, and 0.6 of the constitutional score, when performed at the 0.6 cut-off model, the odds ratio of TE was 2.46 which showed a statistically significantly higher risk than the borderline group. For the accuracy of the model and the Area under the curve (AUC), the model accuracy based on the original cut-off of the KS-15 was 0.902 and AUC was 0.737. The accuracy of the model with cut-off of 0.5 and with of 0.6 were 0.904 and 0.902, respectively, and the AUCs were 0.687 and 0.741, respectively. Conclusion In this study, we confirmed that it is effective to increase the cut-off value of KS-15 to 0.6 in the metabolic syndrome risk model. It is expected that this could increase the accuracy of identifying high-risk groups for metabolic syndrome.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.255-269
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• 2022

In this study, it was necessary to examine consumer acceptance attitudes from an in-depth and multifaceted perspective at a time when the need for chatbot services in various industrial fields is increasing and being activated in earnest. Accordingly, this study conducted a structural equation model to examine not only the structural relationship between ease, usefulness, and playfulness among the main functions of chatbot services and their acceptance attitudes, but also whether there is a mediating effect of service value in the relationship. As a result of the main study of this study, it was identified that the relationship between the ease, usefulness, and playfulness factors, which are the main functional sub-factors of the chatbot service, and their acceptance attitude and service value had a statistically static influence relationship. Based on these research results, the main research conclusions suggest that when companies in various fields provide chatbot services in the future, it is necessary to clearly determine the influencing factors that can affect the chatbot service acceptance attitude and provide these services. Through this, it is expected that the AI chatbot service will strengthen communication with consumers and establish itself as a customized and personalized counseling service.

• Clean Technology
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• v.16 no.3
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• pp.229-237
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• 2010

The industrial ecology indicators(IEI) for Yeosu Industrial Park were developed using eco-efficiency indicator(EEI). The key factors for the creation of IEI were two parts. One part is the value of the products which is selected as the total production value, the amount of ethylene production, the amount of light oil production instead of the total sales volume for Yeosu Industrial Park, since the currency exchange and the price of raw materials varied every year. The other part is the environmental burden. The electric consumption, the industrial water consumption, and the amount of discharged waste water are all officially opened to the public, were used in the calculation. Based on the value for the year of 2004, the IEI value for 2006 became worse to 0.954, but, was expected to be 1.153, a 15% improvement, for 2015 if the current EIP project is successfully performed.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.1
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• pp.52-64
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• 2023

This paper concentrated on estimating the travel time value of individual regional bus passengers in various in-vehicle crowding conditions. In the analysis model, the traffic-selection data of individual transportation passengers based on smart-card data were used. Variables which reflect the level of in-vehicle crowding and the variables of in-vehicle travel time that reflect the level of in-vehicle crowding were included in the model using Box-Cox transformation. The result of this paper indicates that the travel time value experienced by individual users would increase as the in-vehicle crowding level increases. The smart card data used in this paper is considered to have significant implications in terms of conducting more sophisticated and realistic qualitative research to reflect the values of variables for in-vehicle traffic hours and in-vehicle crowding levels, which previously had limitations in observation and quantification. It is expected that the effects of improvement measures for reducing congestion on regional buses can be considered quantitatively by applying the estimation results of crowding multiplier.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.4
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• pp.31-40
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• 2016

Recently, technology of Virtual Reality(VR) based on HMD among various kinds of VR implemented products has received widespread attention. Major IT-related companies around the world participated in VR HMD research and development. Therefore, the possibility of the spread of VR HMD has been highly praised. Demands of VR HMD products using Smart Phone has been especially increased so that it is required to create a high quality of VR contents. The purpose of study in this paper is to apply the depth value of stereoscopic to VR HMD. To implement it, we analyzed VR HMD optical system and converted an experimental image to virtual depth caused by binocular disparity based on the result of calculating NPP(Native Pixel Parallax). We produced the image of stereoscopic applied with the value converted and applied to VR HMD. This study is expected to be utilized as a VR content creation field of quantitative data.

• Asia Marketing Journal
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• v.10 no.3
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• pp.127-146
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• 2008

The objective of the present case study is to analyze how effectively Samsung Petrochemical, which is a representative business-to-business corporation, has created customer value through total marketing strategy. Many business-to-business companies often underestimate or even denigrate the roles played by marketing within organizations and consider marketing investments as costs. However, the current case illustrates that total marketing strategy including brand marketing and others can be effectively employed to maximize customer value even in business-to-business sectors. The case summarizes that total marketing strategy of Samsung Petrochemical is comprised of two primary pillars: brand marketing and the SPC model as an implementation tool that consists of services, product, and customers. The present study is expected to provide valuable insights and implications for many other companies that are operating in the business-to-business sectors.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.703-708
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• 2023

The current study investigates VPA usage (i.e.,continuance intention of use, WOM intention) of by Theory of Planned Behavior (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived value/risk. The results show that (1) attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value positively predicted the continuance intention of VPA use. Regarding WOM of intention, there were positively significant effects of the attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value. The results of this study are expected to provide a variety of practical and theoretical implications in promising artificial intelligence market by the impact of TPB (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived values of VPA.