The Effect of Uncertainty Avoidance on Purchase Deferral Intention in Online Shopping : The Moderating Effect of Consumption Values
![]() |
Kim, Eun-cheol
(Department of Psychology, Daegu University)
Kim, Da-young (Department of Psychology, Daegu University) Kim, Pu-reum (Department of Psychology, Daegu University) Kang, Do-yoon (Department of Psychology, Daegu University) Park, Euna (Department of Psychology, Daegu University) |
1 | Statistics Korea. (2019) 2019 February Online Shopping Trends Research. KOSTAT [Online]. https://kostat.go.kr/portal/korea/kor_nw/1/12/3/inde x.board. |
2 | K. O. Lee & Y. S. Chung. (1998). A Development of a Consumer Value Scale. Journal of Consumption Culture, 2(1), 139-162. |
3 | H. H. Mun. (2013.12.24). N Comtext Insider. The Paradox of Choice. Insurance Insight [Online]. http://Insinsight.wordpress.com. |
4 | E. A, Greenleaf & D. R. Lehmann. (1995). Reasons for Substantial Delay in Consumer Decision Making. The Journal of Consumer Research, 22(2), 186-199. DOI |
5 | J. O. Kim & S. H. Suh. (2014). Factors Influencing Internet Consumer's Purchase Delay Behaviors : Focusing on Situational Factors and Perceived Uncertainty. Journal of the Korea Contents Association, 14(7), 407-426. DOI |
6 | H. Hofstead. (2018). Cultural Dimensions Theory of H. Hofstede.. Wekipedia [Online]. http://ko.wikipedia.org. |
7 | S. Y. Tian. (2012). Message Framing, Uncertainty Avoidance. Reference Price's Effects on Purchase Intention. Unpublished Master Thesis, Soongsil University. |
8 | Y. J. Park & K. O. Kim. (2012). Consumer Values Derived from Products by Consumers : Difference among the Four Types of Products Classified with Product Attributes and Visibility. Journal of the Korean Home Economics Association, 50(7), 81-96. DOI |
9 | de Bellis, C. Hildebrand, K. Ito, & A. Herrmann. (2015). Cross-National Differences in Uncertainty Avoidance Predict the Effectiveness of Mass Customization across East Asia : A Large-Scale Field Investigation. Journal of the Marketing Letters, 26(3), 309-320. DOI : 10.1007/s11002.015.9356.z DOI |
10 | Y. J. Hwang & K. C. Lee. (2012). Investigating the Moderating Role of Uncertainty Avoidance Cultural Values on Multidimensional Online Trust. Journal of the Information & Management, 49, 171-176. DOI : 10.1016/j.im.2012.02.003. DOI |
11 | M. J. Koo et al. (2015). Measuring and Mapping Consumption Values. Journal of the Korean Society of Consumer Studies, 26(6), 235-266. |
12 | H. N. Lee. (2009). Research Related the Effects of Shopping Value Recognized via Experiences of Shopping toward Store Loyalty. Unpublished Master Thesis, Inha University. |
13 | X. D. Shen, B. R. Bae, C. Z. Cui & Y. O. Kim. (2018). The Effect of Actual Self-Congruence and Ideal Self-Congruence on Emotional Brand Attachment : The Role of Consumption Value. Journal of Business & Commerce, 10(3), 21-46. |
14 | Korean Comsumer Agency. (2004). TV home shopping and internet shopping mall usage survey, KCA [Online] http://www.kca.go.kr/brd/m_32. |
15 | J. H. Won & J. E. Chung. (2015). The Segmentation of Single-Person Households Based on Sheth's Theory of Consumption Values. Journal of Consumer Studies, 26(1), 73-99. |
16 | H. S. Chung, J. S. Sim & J. J. Lee. (2017). The Effets of Consumption Value of Female Consumers who Buy Bakery Goods on Impulse Buying and Purchase Satisfaction. Journal of Culinary Science & Hospitality Reaserch, 23(8), 27-39. |
17 | B. J. Babin, W. R. Darden & M. Griffin (1994). Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research, 20(March), 634-645. |
18 | G. H. An & Y. J. Lee. (2002). The Study of the Influence of Consumer's Shopping Orientation on the Relationship between Store image variables and On-line Consumer's Purchase Intention. Journal of the Korean Society of Consumer Studies, 13(4), 102-122. |
19 | S. J. Yoon. (2019). The relationship between intolerance of uncertainty, and anxiety and depression : Mediating effects of repetitive negative thinking. Unpublished Master Thesis, Sungkyunkwan University. |
20 | H. H. Ha & C. H. Lee. (2011). The Effects of Positive Cognitive Bias, Perceived Risk, and Anticipated Regret on Purchase Deferral Intention. Journal of Korea Business Administration, 24(6), 3633-3653. |
21 | S. G. Jung, S. J. Jung, & K. C. Cha. (2019). The Impacts of Home Interior Service Experience Attributes on Flow and Brand Loyalty According to Consumer's Subjective Knowledge. Journal of Marketing Management Research, 24(1), 95-117. DOI |
22 | L. R. Flynn & R. E. Goldsmith. (1999). A Short, Reliable Measure of Subjective Knowledge. Journal of Business Research, 46(1), 57-66. DOI |
![]() |