• Journal of Korean Society for Quality Management
• /
• v.37 no.4
• /
• pp.87-99
• /
• 2009

Medical tourism is a contemporary phenomenon which has its root in both tourism and health service. Especially, Korea's medical tourism market has grown dramatically after activation of foreign patient attraction law. The purpose of this study is to find out which is the most influential factors among political, economic, relative and national image in case of Japanese tourists when they purchase Korean medical tourism. This study estimates the Japanese tourists' Trust in the Korean health service quality and tourism service quality. It means perception of medical tourism. The results are as follows; The political, relative and economic image not have any significant influences on tourism service and trust in health service quality. And just the national image has a positive influence on tourism service and trust in health service quality. Tourism service quality is related with trust in the health service quality. Trust in health service quality is only related with purchase intention of medical tourism. The implications of this study are: First, the national image factors such as thoughtfulness, high education and polite attitude should be utilized as a Korea medical tourism marketing strategy to differentiate itself from the other foreign country in Japan. Next, the differentiated national image in Japan will be the most important factors for Korean hospital and tourism companies to attract medical tourists.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.12
• /
• pp.4928-4934
• /
• 2010

Dental health care in modern society has gradually been developing with patients'expectation, desire, and medical knowledge according to the changes in the medical industry. Dental marketing strategy is necessary to construct a better dental health environment in order to cope with customers' changes and desire. The purpose of this study was to evaluate the positive comments by word-of-mouth experience, quality of dental clinic service and customer satisfaction among dental patients. The study surveyed 5oo subjects being treated at 6 dental clinics in Seoul and Gyeonggi province. It was conducted from March 22 to April 9, 2010. The subject groups with a positive experience through word - of - mouth who had a perception about the quality of dental clinic service (p<.001) and customer satisfaction (p<.001) were higher than other groups who had no comments on their dental treatment and clinics. The results showed that there was a correlation(r=. 852, p<.001) between the positive comments by word-of- mouthabout the quality of dental clinics service and customer satisfaction. The perception of dental clinic service and patients' satisfaction with positive comments by word of mouth was highly recognized by older and more experienced patients of dental treatment. Therefore, the results suggest that empirical information on important factors about strategic marketing lead to positive comments by word of mouth experience for patients in dental clinics.

• Culinary science and hospitality research
• /
• v.15 no.2
• /
• pp.243-254
• /
• 2009

The purpose of this study is development of the quality assessment for interior space and foodservice management in Italian restaurants. Also this study aims to evaluate them which are consisted of 30 items by Likert 5 point scale. As a result of the evaluation, 'food taste' and 'ingredients freshness' were the most important factors in interior space and the foodservice in Italian restaurants. The IPA technique proved that nine items including Q4, Q9, Q10, Q11, Q14, Q16, Q19, Q24, Q28 were in 'Doing great, keep it up' and five items such as Q13, Q25, Q26, Q27, Q29 that got high expectation and low perception needed to be focused for quality management strategies.

• Convergence Security Journal
• /
• v.20 no.2
• /
• pp.137-144
• /
• 2020

Non-commissioned officers reach 80% of the 6,500 recruitment target, and 88% of the workforce is operated, about 9,500 less than the quota. To solve this problem, RNTC was tested and operated for about four years since 2015. And it was run directly by the Army in 2020. However, the Army has not solved the problem of RNTCs in college. While maintaining RNTC in universities, measures were needed to cope with the decrease in school-age populations, but the army did not address them. The universities tried to achieve two goals: securing students and increasing employment rates, which failed to meet the expectation. This was mainly because students only from particular departments were selected. And this was not what the army aimed to achieve through RNTC. After analyzing the cause of this phenomenon. the problem turned out to be the erroneous perception of RNTC to the general public. In order to eradicate this problem, there needs to be more effective promotion by the Army, and some improvements are also needed in terms of RNTC's selection process. In this paper, we find and describe the problems of the system itself. If this problem is solved, we will be able to not only satisfy the needs of both the Army and the universities, but also produce good non-commissioned officers through the RNTC system.

• Journal of Digital Convergence
• /
• v.17 no.3
• /
• pp.1-11
• /
• 2019

This study is aimed to analyze university students' learning experiences in K-MOOC by conducting a survey of university students' perception of K-MOOC, who are the major users of K-MOOC. Also it intended to use them to develop a specific strategy for continued use of K-MOOC. The study was conducted on 155 university students who attending university course and experienced K-MOOC's course within a year. The survey was conducted on online and provided with multiple questions about sustainability and satisfaction. Also survey provided with a subjective items about reason of satisfaction and dissatisfaction with the K-MOOC, and expectation about the future K-MOOC. The analysis found that the main motivation for university students was the convenience of online learning, which was the highest in questions asking why they were satisfied. For reasons of dissatisfaction, the decrease in academic volition and lack of interaction, and the technical problems of K-MOOC system were pointed out. University students learners are expecting improvements in course content and K-MOOC system. Based on these results, this paper suggests instructional strategies to help K-MOOC university students for becoming lifelong learners of K-MOOC.

• Korea Journal of Hospital Management
• /
• v.14 no.4
• /
• pp.88-102
• /
• 2009

This study aims at providing necessary informations to decide what services would be conducted preferentially in the hospital by limited resources. So this study revalued the customer's perception about the qualities of the hospital services by the Kano Model and examined the customer satisfaction coefficients suggested by Timko. The researcher conducted a survey from the patients of the 4 university hospitals in Incheon and southern Gyeonggi Province In 2008. The results of this study can be summarized as follows; It was found that the total 31 items are could be classified into 7 attractive quality elements, 22 one-dimensional quality elements and 2 indifferent quality elements, while the natural quality element wasn't found. The highest score element of the customer's satisfaction coefficients was identified as easy parking(0.69) and the lowest score item was the offer of the hospital newsletter and information about medical care(0.47). When the hospital service was not sufficient to the customer, the highest score element of the customer's dissatisfaction coefficients was proved the convenient ward and facilities(-0.75) and the lowest score item was the buses running to the entrance of the hospital(-0.32). Also it was found that the attractive quality elements appraised by the preceding study were revalued the one-dimensional quality elements. The reason was because the customer's expectation on the services was changed high, as time went by.

• The Journal of the Korea Contents Association
• /
• v.10 no.2
• /
• pp.412-420
• /
• 2010

With increased complexity of product and market, the phenomenon that a consumer get paradoxical attitude toward marketing object has been increased. And this phenomenon eventually affects the relationship between consumer and product. In this study we tried to find more paradoxical phenomenon and understand consumer behavior confronting these situations when they buy agro-product based on ground theory methodology. According to the results, consumer's expectation and purchase experience can promote quality paradox experience during confronting various marketing activities such as price, product, promotion, place. Also these experience can cause quality paradox related interaction and communication even though there could be differences in their experience according to demographic characteristics, personal preference, and risk perception. Consumer will develop multiple strategies against quality paradox to manage the uncomfortable paradox experiences.

• Journal of Korean Society of Forest Science
• /
• v.95 no.4
• /
• pp.415-422
• /
• 2006

This study aims for suggesting an idea to plan the expansion of consuming environmentally friendly chestnuts by statistically analyzing the types and intentions for consumer's purchase of environmentally friendly point of production and export side. For this, the survey was performed on 650 housewives living in Seoul, new metropolitan cities such as Ilsan, Bundang, where is the central place of main consumption. As a result, it is more effective to plan the expansion of consumption as the activity of consumption promotion for environmentally friendly chestnut focused on specific target such as 3~4 members of family and 30~40's age of young housewives having with the academic background of above university graduate, large income of average monthly payment with over 4.5 million won and consumers who have experience to purchase environmentally friendly forest products. In order to achieve this goal, it is require to secure the stabilized dealer for the environmentally friendly forest products as well as to establish the appropriate price reflected by the value and quality of environmentally friendly chestnut which the consumers recognize. It is estimated that this price can be decided on the basis of willingness to pay for the environmentally friendly chestnut from the index which comes from the integrated and concentrated consumers' expectation as this study surveyed.

• The Journal of the Korea Contents Association
• /
• v.14 no.5
• /
• pp.281-288
• /
• 2014

This study has surveyed patient education and counseling, based on the data you want to utilize the expectations on dental prosthetic appliances (denture, bridge) and implants among 307 workers who participated in reservists mobilization training of Hyundai Heavy Industries located in Ulsan City. The reliability of expectations on dental prosthetic appliances and implants were fairly high at cronbach'${\alpha}$ of .971 and .967 respectively. The collected data was analyzed through IBM SPSS Statistics. v. 19.0 program at the significance level of 0.05. The research findings are as follows. First, the expectations on prosthetic appliances scored an average of 3.98. Second, the expectations on implants scored an average of 3.74. Third, the expectations on implants depending on subjective health status scored an average of 3.74, which were statistically significant (p=0.003). Fourth, the differences in expectations on implants depending on the concerns for oral hygiene care scored an average of 3.74, which were statistically significant (0<0.001). Fifth, the expectations on prosthetic appliances and implants were strongly correlated at 0.392. As a result of implants of prosthodontics need for accurate information transfer.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.40 no.3
• /
• pp.295-302
• /
• 2020

Disaster Preventing Zone (DPZ) is one of the zoning for land use regulation. Though the purpose of the designating of DPZs is to improve the area be safer, people has the negative recognition on DPZs. They think DPZs are regulation to restrict the actions and finally causes decrease on the land price. In this context, the aim of this study is to investigate the correlation between the designation of the DPZs and the land price of the DPZs in Seoul Metropolitan City. We applied the Difference in different (DID) which is one of the research methods to verify the cause and effect of specific policy. As a result, it was found statistically significant that land price of parcels designated as DPZs was 420,000 won higher than those not designated. The same results were obtained when the land characteristics were added, and the robustness of the model was indirectly confirmed. Based on the results, the designating of the DPZs was contrary to the expectation. Although it is necessary to analyze the result of the study more microscopically, It will be necessary to change the perception that it will decline.