• Korean Institute of Interior Design Journal
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• v.19 no.4
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• pp.82-89
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• 2010

The studies published up to now, related to the correlation between spatial structure and visitors' behavior in a museum are rather relatively lacking when it comes to the in-depth consideration for the effect of the actual exhibition environment. So the main purpose of this study is to define the correlation between the light environment and the visitors' behavior. Towards this end, this study uses 'space syntax' to quantify the spatial structure with 'integration', 'connectivity' and 'control value'. Meanwhile, 'tracking score' and 'tracking frequency' were selected as the scope among the indices of behavior's analysis. The results of this study are as follows; First, integration and correlation of tracking score and tracking frequency are lowest when it comes to the extra large historical museums where the difference of intensity of illumination by each convex space. Meanwhile, the most considerable effect is exerted by control value. Compared to tracking score, tracking frequency is closely related to 'syntactic variables'. Second, visitors do not take the short cut the dark exhibition space even when very dark exhibition spaces continue after passing through relatively bright space. Analysis of visitors' behavior by control value in the exhibition space composed of this type of intensity of illumination environment is not valid. Third, visitors move to relatively brighter transitional space compared to the exhibition space with low intensity of illumination when passing through dark exhibition continually. Meanwhile, when visitors pass through the exhibition space there is some difference intensity of illumination they move to relatively dark exhibition center among the subsequent exhibition spaces. Accordingly, when the composition of exhibition space that continues onto the environment of low intensity of illumination is inevitable, differentiating intensity of illumination appropriately would be effective in inducing visit to the subsequent exhibition space.

• Korean Institute of Interior Design Journal
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• v.23 no.2
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• pp.108-116
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• 2014

This study is based on the arguments of Sofia Sarah and concept of 'Sequence Narrative' of Nigel Coates, the founder of Nato. Specifically, this study was conducted under the premise that narrative exhibition space will affect the engagement of viewers. As a result of this study, a method of analyzing a science museum's exhibition space was presented using the narrative structure and the following attributes of visuals: sequence of viewing; spatial tension; spatial pace. The findings are as follows. In terms of 'spatial tension', the exhibiton space with the following progression was more likely to provide viewers with in-depth experience: 'raise of tension' - 'change of pace' - detente.' Although the limited sample doesn't lead to verification of the analysis method and conclusion of its significance, the following was clearly revealed: Exhibiton space that utilizes the structure and attributes of a narrative that provides progression and dramatic tension, as if the viewers were watching a film, is more likely to offer in-depth experience than other spaces. In terms of 'phase transition', the following was revealed: Pace variation around the space with the strongest spatial tension could affect the concentration and engagement of viewers. It suggests the following fact: Spatial rhythm and speed variation in the area with the strongest visual emphasis encourage viewers to feel the spatial changes, maintain their concentration, and continue their viewing.

• Korean Institute of Interior Design Journal
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• v.15 no.2 s.55
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• pp.150-157
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• 2006

Founded on a close relationship between exhibition scenarios and media, this study was conducted 1) to establish exhibition arrangement types by using three analytical indicators, such as arrangement types of exhibition, groupings of similar exhibition media, and exhibition density; and 2) to demonstrate the importance of considering the characteristics of exhibition arrangement types by using viewing behavior codes as a major analytical indicator. The following three types were investigated in this research: First, the Independent type (Type C) was found to be strongly influenced by architectural and spatial forms, especially by low exhibition density and high visual information. Also, compared with the Wall Dominant type, low number of viewing behavior codes and distribution was found even though there were high correlations among viewing behavior codes. This is assumed to be due to low exhibition density. Second, the Wall Dominant type (Type A) was found to be not influenced by architectural and spatial forms. This is because space is planned and restructured centering on the wall type showcases. At the planning stage of exhibition, it is easy to divide or combine space according to the contents and structure of exhibition scenarios. Compared with the Independent type, low correlations were found among viewing behavior codes. This is due to low participation or manipulation exhibitions. However, this implies that more active viewing behaviors can be induced if appropriate exhibition techniques and arrangement methods are used for each exhibition content. Third, the Independent Dominant type (Type B) was found to confuse visitors in selecting routes by displaying too many exhibits at a limited space in a disorderly fashion. It failed to attract visitors to the main exhibition area, where a big space is formed in the center. Visitors were found to view exhibits that are arranged near the major traffic line.

• Korean Institute of Interior Design Journal
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• v.17 no.2
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• pp.83-90
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• 2008

This study attempts to understand the arrangement and spatial requisites of art pieces by materializing the visitors' path of movement in the exhibition space, as well as researching their behavior. The purpose of the research is to the guideline for planning the exhibition layout and visitors' circulation can be derived in order to correspond to the visitors' characteristic of movement and circulation-path choice. Although such guideline may have limited use, it is still significant enough to be studied. Taking three Korean art galleries as the subjects of research, this study observes the arrangement of art pieces, movement path of visitors, characteristics of the visitors' behavior and the duration time a visitor takes to view an art piece without moving around in order to understand the arrangement and spatial requisites of art pieces which correspond to the visitors' behavior. The following results have been drawn in this research and analysis; First, when there is an island type exhibition other than the ordinary on-the-wall display in the exhibition space, the visitors' choice of path changes. In short, an island type exhibition seems to be a factor that changes the visitors' path. Second, in the entrance of an exhibition space unit, most of the visitors seem to choose a path which moves counter-clockwise. Third, it is considered that well-known art pieces or art pieces with a big size shall not be displayed on the comer of the exhibition room.

• Korea Science and Art Forum
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• v.29
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• pp.89-100
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• 2017

This research aims to identify spatial features of exhibition hall for trade fair and establish a theoretical model on the effects of these features on the visitor attitudes. Also, it seeks to make suggestions on the service for exhibition environment or marketing activities through empirical analysis. The survey for this research was conducted for one week from Oct. 28 to Nov. 5, 2016 at COEX in Seoul. The 320 questionnaires were distributed to the visitors of the survey period, and all of the questionnaires were returned. Excluding those considered meaningless due to a small number of answered questions, a total of 303 samples were used for empirical analysis. The empirical analysis was conducted through SPSS 24.0. The results showed that each element of spatial features of the exhibition hall has significant effects on the visitor intuitive attitude. On the other hand, only Aesthetic and Convenience of spatial features of the exhibition hall has significant effects on the visitor conative attitude As above, this research conducted empirical researches on the effects of spatial features on visitor attitudes at exhibition hall to provide guidelines for establishing strategic management schemes of exhibition space that provide more convenient and pleasant environment. Also, this research aims to suggest development directions for organizer to provide quality service and environment, turning them into comfortable spaces that communicate with the visitors.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.5
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• pp.73-83
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• 2019

The purpose of this study is to analyze the spatial transformational patterns according to the spectator and the exhibition environment and to examine the role of 'the middle space' organically linking the exhibition space with MoA which is a representative example of 'sequential exhibition space'. The concept of sequential exhibition space in MoA is applied not only to building but also to extended continental concepts including neighborhood. MoA's exhibition space consists of the library area and the exhibition area. In particular, the spaces of library area perform a complex function as a quasi-exhibition space, and the exhibition spaces have variable spatial transformation through an associated structure of the library area and the educational area. The types of exhibition space those constitute the sequential exhibition space of MoA appear as 'Room type', 'Free plan type', and 'Gallery type'. Each exhibition space maintains independence, but it is changed according to the situation of exhibition. The flow is based on the spiral induction around the central void space, but with selective circulation considering the visitors. Therefore, through the transformation of the exhibition area and the division of the flow, the whole museum space appears as the area differentiation.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.05a
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• pp.168-171
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• 2005

A movement of visitor is a practical means that provides a spatial arrangement of exhibits and validity to that principle. Thus, an exhibition of a museum cannot be completed by an intrinsic value of exhibition itself. Rather, the meaning and value of exhibition can be genuinely evaluated by a visitor's experience and reactions. Therefore, focusing on an correlation between exhibits' spatial configuration and a behavior in a museum, this thesis will establish effective indicators of analysis and their validity in predicting a frequency of visitor's visit depending on the structural form of exhibition space.

• Korean Institute of Interior Design Journal
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• v.13 no.6
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• pp.132-139
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• 2004

This study is to a question in argument that existing theses about a trait spatial configuration of exhibition space were analyzed without appropriateness verification of analysis characteristics. Firstly, through theoretical studies of established thesis, validity twenty analysis characteristics was chosen by making an investigation into existing analysis characteristics. Secondly, through a subject of our investigation, forty-two exhibition space of nineteen museums and art museum at home and abroad, a distribution map of exhibition space was analyzed by multivariate analysis. As a result of this study : 1) Nine analysis characteristics which extracted through multivariate analysis was the principal analysis characteristics. 2) A scale was important characteristic for the classification of museum therefore a degree of space perception was ought to compare every one of similar scale museum. 3) When comparing a trait of spatial configuration at exhibition space, these characteristics came into effect on middle sized museums. 4) It was visually confirmed a trait of spatial configuration of each group between museum and art museum

• Journal of The Korean Digital Architecture Interior Association
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• v.12 no.1
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• pp.15-23
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• 2012

Museums in Korea have a long history of 100 years. It is not too much to say, though, that in fact, they in the history have lasted only for 20 to 30 years. Daejeon World Expo in 1993 and the foundation of local governments in 1995 not only played an important role in the growth of museums, but also affected the spatial development in terms of architecture and exhibition. Based on the theoretical background of museums' historical, formative, and exhibition-spatial changes, this study grasps the changes in public museums established during the last 20 to 30 years, and analyzes the changing roles of museums in the future. The preliminary study shows that the formative and spatial changes of museums partially resulted from the changes in visitors' pattern. Besides, as a result of the utilization of PEST Analysis, a macroscopic competition analysis method, it turned out that the construction of public museums in Korea was promoted with in mind the political and social significance after the establishment of the autonomous government. For unique museums to be established in local regions, it is necessary to proceed with a consistent investigation on museums in various perspectives rather than merely relying on the administrative exhibition services led by the organizations.

• Korean Institute of Interior Design Journal
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• v.14 no.2 s.49
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• pp.169-177
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• 2005

The purpose of this study was to find the characteristics of the exhibition space planning methodology as 'Spatialization of Knowledge' through analyzation of the spatial structure in the contemporary museum architecture. The result of this study is expected to apply in designing an exhibition space and may become a target point. Further more this study can result a museum design to assist actual museum to fully function and play a role as a service facility for users by containing broad knowledge and fair understanding of user's needs in museum planning. Basic survey of museum architecture history will help visualizing conceptual structure of the museum exhibition and the 'Space Syntax' method has been used to make this conceptual data more objective. This study found that the contemporary museums most likely to include in its planning the various spatial organization in order to convey knowledge. The result reflects the needs of modern society which shows the design accepting individuality in society with variety of needs. And this also explains that museum space organization has to reflect various ways or methods of conveying knowledge. In addition, users have tendency to prefer more open space organization for easy access and approach in exhibition environment. It is clear to see the change in today's viewing pattern that the users prefer flexible exhibition space where they can be more proactive in receiving knowledge by following their own circulation over architecturally constrained circulation pattern within the exhibition area.