• Korean Institute of Interior Design Journal
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• v.22 no.5
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• pp.284-292
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• 2013

The study performed analysis focusing on specialized convention and exhibition facilities among convention and exhibition facilities in Korea. The procedures and results were as follows: First, by theoretical consideration, meaning and contents of convention and exhibition programs done in convention and exhibition facilities were considered and after that, general characteristics of the programs which were the main of space utilization was derived. Second, considering scale and location, 6 facilities were re-selected for in-depth research from 12 facilities investigated preliminarily. Selected facilities were categorized by scale and through the analysis of programs done in this facilities for the last 1 year, overview and characteristics of utilization for exhibition space, conference space, and multi-purpose space, etc were analyzed. Third, through the case study on the programs, individual characteristics of space utilization by convention and exhibition program were analyzed. From the result of the study, considering the whole, the space utilization of programs was done as conference space rather than exhibition space and the ratio of use as conference space to use as exhibition space was 1.8 in the large facilities, 6.7 and 7.6 in the middle facilities and the small facilities, respectively. In the middle and small facilities, the ratio of use of one room as conference space was very high. In the large facilities, there was no big difference with the ratio 50:50 of the programs involving exhibition to other programs, but in the middle and small facilities, the ratio of the former to the latter was observed over 2.4 and 3.6. This fact indicated that the function of use as promotion and communication space for companies and industrial entities which were the essential purposes became low.

• Korean Institute of Interior Design Journal
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• v.14 no.4 s.51
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• pp.95-105
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• 2005

To plan more effective exhibitions, exhibitions should be evaluated and verified through research. This is Important in that it will present measures for improving shortcomings in exhibition goals and procedures; and it will also provide new ideas and goals for future exhibition plans. The purposes of this study are to investigate the applicability of evaluation methods by organizing related theories systematically through a literature review and to provide more practical and valuable information about the methods by applying them to actual museums. For this study, the National Science Museum was investigated since it uses various themes and exhibition methods, compared with other science museums. Exhibition structures and presentation formats were first analyzed, and then the methods of trace and observation were used to investigate how visitors use the museum. Surveys were also conducted at two different times. The results of the analyses showed that problems of exhibits, arrangement methods of exhibition space, or guide systems are more prominent than those of the presentation format itself. Based on these results, measures for improvement are suggested as follows: First, new formats of exhibition halls using new window frames or holes should be explored to stimulate visitors' curiosity and to lead viewing traffic flow in the museum. Second, in presenting representative exhibits, a gate can be installed at each exhibition area, and representative exhibits are displayed by the gate or between exhibition booths. Third, if a small space is provided at the end of each exhibition area, it can be used to give an orientation on the next exhibition or used as a resting place.

• Journal of Distribution Science
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• v.16 no.6
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• pp.65-75
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• 2018

Purpose - The exhibition is one of the critical distribution channels that leads to mass sales of products. Servicescape is considered as an effective means facilitating consumers' purchasing behavior. The objective of this research is to examine the effects of servicescape of the exhibition on consumer's purchasing behavior measured by time spent, the number of consultations, the number of items purchased, and amount of money spent. Research design, data, and methodology - Servicescape was divided into four main components: 'spatial layout/functionality', 'ambient condition', 'design/artifacts', and 'human factor'. Based on previous studies, this study hypothesized that servicescape dimensions first influence consumer's shopping duration and the number of consultations which in turn, affects consumer's actual purchase. A total of 407 samples were collected from attendees in Baby Expo taken place in Kyunggido, South Korea. The data were used to assess overall fit of the proposed model and test hypotheses using structural equation modeling. All the constructs had acceptable levels of composite reliability and convergent and discriminant validity. Results - The results showed that except for 'spatial layout/functionality', all components of servicescape had a significant influence on consumer's shopping duration in the exhibition. Except for 'design/artifacts', other factors of servicescape did not show a significant effect on 'the number of consultations'. Interestingly, 'design/artifacts' exerted a significant negative effect on 'the number of consultations'. As expected, 'time spent' and 'number of consultations' showed significant effects on both 'the number of items purchased' and 'amount of money spent'. Conclusions - The results offer some insights into the effect of servicescape on facilitating consumers' purchasing behavior in the context of the exhibition. Theoretically, this study provides a new type of conceptual framework that verifies the relationships between not only servicescape and purchasing behavior, but also purchasing behavior-related variables. In addition, this study supports the concept of a dark side of servicescape. With regards to practical implications, this study suggests that exhibition organizers should put more efforts in facilitating consumer's desire to stay. More importantly, organizers need to keep in mind that excessive emphasis on 'design/artifacts' to increase consumers' shopping duration can cause a side effect that reduces opportunities for interactions with customers.

• Korean Institute of Interior Design Journal
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• v.20 no.3
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• pp.225-232
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• 2011

This study analyzed characteristics of space configuration and exhibition contents in the Neo-classism style museum while carrying out space syntax and visibility graph analysis. Therefore, this research has the purpose to survey the status of existing museum analyze their visual perception space structural characteristics and ultimately utilize their characteristics as basic data in planning out and designing space. As for the research scope, the research selected as research subject 4 Neo-classism style museum in Europe and US that composite set of room to room type and having major space. Research method is that the research analyzed the exhibition space of 4 art museums by using depth-map program which can analyze space with visual graph analysis function and analyzed the visibility among unit areas by each art museum integration and exhibition contents composition. In such analysis method, the research was able to Quantitatively analyze the visual characteristics of exhibition space that induce and adjusts the motion of audience. Visual perception quantitive analysis as in this research will enhance exhibition design by considering the correlation between audience and exhibited items when planning out art museum space to be established later on. Therefore, wien museum integration degree are high because of same openings direction and major space, Also another museums major space integrations are high level degree, and Exhibition area is set of high integration area. So, visitors can perceive exhibition contents easily.

• Korean Institute of Interior Design Journal
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• v.19 no.3
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• pp.196-204
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• 2010

Human beings are having suffered from the unexpected climate changes which are caused by global warming leaded from air pollution. More than 3 billions of people will be forced to experience insufficient water in 2015. In Korea, over 70% of precipitation has been concentrating in Summer season. Furthermore, natural disasters has been occurred constantly all over the country. The unusual flood and drought have broken out not only victims but also, property damages. By the natural condition, the effective consuming and controlling system of water is going to be the core business field and constructing dams will be encouraged and promoted for the system. To convince the objectionable against the constructing dams, a dam exhibition center stands the very important position by being responsible for the presenting positive factors and highlighting the beneficial functions. The dam exhibition center is built as complex space combined by information center regarding water resources and visitor center for the community nearby the inundated area. Combined of the different purposes, the dam exhibition center can be confused to understand the concept and contents established in the space. To enhance the visitors' understanding contents of the dam exhibition center, the spatial composition and contents are being analyzed with existing centers and define the most effective exhibition methods between the spaces and visitors. This study will be the basic quantitative analysis data for the following design works those can get the better insight how to make visitors to get information and agreement of constructing dams effectively.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.32-33
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• 2004

• Korean Institute of Interior Design Journal
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• v.18 no.3
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• pp.93-101
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• 2009

Nowadays, the constructions of dams are being issued by the public due to the preservation and protection of nature considered more important than development. These social phenomenon can not be evitable due to arguing the both attitudes, preservation and development of nature. However, There are possibilities to make an agreement with the compromise between the two sides. The common goals of the attitudes are concerning human beings and their life quality. In this atmosphere, the exhibition hall of dams is very important to lead the agreement of both groups because the spaces not only provide contents to compromise by showing positive factors of dams, but present condition of using water as natural resources. The purpose of this study is based on the effect of the applied media in an exhibition hall as presenting education and enlightenment factors. To examine the effect, this study categorizes the existing media by communication types firstly. Secondly, based on the categorization, existing media of each dam exhibition hall are analyzed by numerical way. Thirdly, the general characteristics of applied media are defined by integrating the spatial contents and media. The data from the study are effective to provide the basic data for following design works for the exhibition space.

• Journal of the Korea Society of Computer and Information
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• v.22 no.10
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• pp.41-45
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• 2017

Virtual Reality (VR) is widely used in various fields, and it is expanding game and movie toward health care, business Software, education, and web services. Especially various researches are actively conducted in the field of exhibition, utilizing smart phone based detachable HMD (Head Mounted Display). The VR exhibition solves addresses both temporal and spacial constraints overcoming the unilateral information transfer exhibitions. This paper presents a method to overcome the limitation of time, space, and unidirectional information transfer in offline exhibition, and also presents a new method that utilizes multimedia visual design artwork as VR contents.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2004.11a
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• pp.159-162
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• 2004

The globalization through sport has its own positive point, because its speed can proceed faster than the other area. For twenty-five years long Soccer has influenced people all of the world not only as a role of the most enjoyable sport, but also as a role of the most important position in politics, economics and social fields. Moreover, soccer has comprised transcendentally within region, race and nation which has made a big market share in leisure industry. By completing this research, the Sport Exhibition should be defined innovatively as a place that enables people actively to develop their creativity. Some of overseas sport exhibitions were selected as a sample in this study, such as The National Football Museum in England, Cornilon Nord Saint Denis in France and Sir Matt Busby Way Old Trafford Manchestrer Ml6 ORA in England, which produced an experience based exhibition. Here this study is purposed to establish, efficiently, the history of korean soccer and FIFA Worldcup as a part of construction for 2002 FIFA Worldcup exhibition and to define its conceptional characteristics composition of planning and schematic design than to play a role as basic study of architectural space.

• Journal of the Korean Solar Energy Society
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• v.25 no.4
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• pp.45-51
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• 2005

Appling natural light to the spaces for the exhibition requires the compromises between the expectations of visitors whom are preferable to perceive the details of the works of art, and preservation of light sensitive artworks of least exposure to light. To solve the compromises, it requires a careful planing to control the penetration of the daylight by physical and mechanical devices such as diffusive glasses and blinds. The control of light penetration can also be achieved by providing spaces inside and outside of the building. The aim of this study is suggest the conceptual methods to control the daylight by space design. Museums and galleries using daylight were investigated how the daylight is controlled by the integrated spaces in the exhibition spaces. This study presents nine ways of controlling daylight penetration by space design.