• Journal of Information Technology Services
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• v.13 no.2
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• pp.71-82
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• 2014

Exhibitions are important sales promotional method commonly used by the marketer of industrial products. Exhibition utilized as a means of effective marketing tools, company's interest and demand is rising. Especially in recent years, visitors' activity within the exhibition space can be monitored in real time by applying near-field sensing technology such as RFID, NFC, RQ code. Exhibition organizers are also applying the near-field sensing technology in order to attract the participating companies and visitors. With the introduction of near-field sensing technology, the exhibition has been a lot of changes occur in the exhibition environment. However absence of performance indicators to measure new exhibition environment which adopt ubiquitous technology, still the exhibition performance is not properly measured. In this study, we use the Delphi technique with the performance indicators based on previous research, and propose performance indicators for measuring achievement of exhibition in the smart-exhibition environment.

• Korea Trade Review
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• v.45 no.5
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• pp.23-35
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• 2020

The purpose of this study is to examine relationships among exhibition selection factor, performance, satisfaction and intention to revisit of participants in international exhibition. For this purpose, we set hypotheses relationship among external selection factor of exhibition (ESFE), internal selection factor of exhibition (ISFE), performance of sales (PS), performance of information gathering (PIG), performance of relationship building (PRB), performance of image building (PIB), satisfaction (SAT) and intention to revisit (IR). To verify theses hypotheses, we conducted path analysis on the data from 100 participants of 2019 Korea International Boat Show. The result of this study is as follows: Frist, ESFE positively impacts on PS, PIG, PRB, PIB. Second, ISFE positively impacts on PIG, PRB. Third, PS and PIB positively impacts on SAT. Fourth, SAT positively impacts on IR. The implication of this study is two fold. This study expands research area of international exhibition to a new industry such as marine leisure sports industry and provides useful information to firms that plan to participate in the international exhibition and to those who organize the international exhibitions.

• Journal of the Economic Geographical Society of Korea
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• v.9 no.3
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• pp.358-378
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• 2006

This study aims to examine seven factors and forty-two selection attributes of Seoul as an Exhibition and Convention Destination Site through the Importance-Performance Analysis(IPA) from the Exhibition and Convention Planner. The result of this study shows these three conclusions. First, according to the result of the Importance-Performance Analysis(IPA) of the forty-two selection attributes of an Exhibition and Convention Destination Site, thirteen attributes were placed on the right top area(Keep Up the Good Work), four attributes were placed on the right bottom area(Possible Overkill), five attributes were located on the left top area(Concentrate Here), and the other twenty attributes were located on the left bottom area(Low Priority). Second, the Importance-Performance Analysis(IPA) of seven factors in an Exhibition and Convention Destination Site reveals that the factors in the right top area(Keep Up the Good Work) of high importance and high performance were "Exhibition and Convention Center Facilities", "Exhibition and Convention Fee", and "Exhibition and Convention Center Accommodation Capacity". And the one factor located on the left top area(Concentrate Here) of high importance and low performance was "Exhibition and Convention Destination Regional Space", while the other factors of "Exhibition and Convention Center Management", "Exhibition and Convention Destination Tourism Space" and "Exhibition and Convention Destination Leisure Activity Space" were placed on the left bottom area(Low Priority) of low importance and low performance. Third, the difference of the mean value of the Importance and Performance on Seoul as an Exhibition and Convention Destination Site has been revealed that the performance of the attributes was lower than the importance of the attributes because forty attributes have described all plus(+) except two attributes.

• (The) Research of the performance art and culture
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• no.36
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• pp.473-504
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• 2018

This article analyzes the exhibition of the experience for the children using the performance of the at the National Theater Performing Arts Museum. The important part of an exhibition or educational program for children should be a program that can be communicated so that the child can develop the strength to think for himself / herself as a 'subject' rather than a 'target' of the program. The purpose of this article is to analyze the case of exhibitions that solved the 'make-up' part of the performance stage by linking the performance of the concert with the experience in mind. In addition, I would like to take an opportunity to look at the case of how the performance of , which was the theme of this exhibition, was utilized as an exhibition and what kind of experiences it was composed of, and to think about the better direction of children's experience exhibition in connection with the performance.

• Korea Trade Review
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• v.44 no.1
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• pp.57-73
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• 2019

The purposes of this study are to propose exhibition planning and management skills of trade fair organizers and to provide suggestions on the direction of government policies related to fair items. This study analyzes exhibitor objectives of exhibition participation and exhibition choice attributes using revised importance-performance analysis. This research uses visitor level, organizer services and market attraction of hosting country, as explanatory variables affecting companies' trade show choices. It also utilizes sales and non-sales purposes of participants as variables of exhibitors' objectives. As a result of the empirical analysis and examination of prior research, this study presents some recommendations for exhibition organizers and governments of hosting countries. First, the exhibition organizer should consider the importance of the number of visitors. Thus, the organizer should focus on prior marketing activities to attract visitors. Second, the organizer should make a trade fair plan in compliance with participants' needs. Third, policy authorities should provide environment of free competition among players.

• Journal of Korea Society of Digital Industry and Information Management
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• v.14 no.1
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• pp.57-75
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• 2018

The growth of the Exhibition Design Industry has been exponential both internationally and domestically since the composition and fusion of Artistic Culture and information. Since the introduction of various Display Techniques, such as, augmented reality, Virtual Reality, and 3D interactive applications, the Exhibition Display Industry has seen innovative development. Furthermore, this has transpired a new wave of change and globalization in social network and thru creative Exhibition Design this has become a turning point in the Exhibition Design Industry. The aim of this research is to find Influencing factors of domestic Exhibition Design Industry members. These factors thru self-efficacy and job satisfaction will study objectively to find what influences duty result and help members of Exhibition Design Industries to work comfortably and to increase productivity we are proposing effective and efficient development methods. To do this, we are suggesting a research model applied on variables of the mindfulness theory which is based on the emphasized unconsciousness which represents the existence of the mind. To objectively verify this research model, we have conducted surveys on Exhibition Design Industry workers and a Material Designer in Seoul.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.14 no.2
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• pp.184-190
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• 2002

This study was undertaken to judge the quality of air-tightened exhibition cases. Exhibition cases for artifacts display provide a layer of protection between the interior conditions in the exhibition case and the exterior fluctuating conditions of temperature and relative humidity in the museum environment. An infiltration model of the exhibition case was developed through the experimental measurements to calculate the number of air change rate in the exhibition case undergoing in a day, which represents the airtightness of the exhibition case. The results indicate that tighter exhibition cases provide greater protection against the fluctuating conditions of temperature and humidity outside. When the temperature and humi- dity difference between the exhibition case in-and-out is larger, some absorption materials should be applied to control the environmental conditions in the exhibition case.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2003.05a
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• pp.88-92
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• 2003

Although natural and science museum project is being promoted, performance of research that can be recommended for exhibition space plan is not sufficient. Nature and science museum is the space of participation type so structure and type of space depends on the content of exhibition. Therefore, this paper is the gradational research to understand correlation and characteristic and give direction for exhibition space plan suitable for system of exhibition content through analyzing system of exhibition content and structure of exhibition space. Further, prepare basic material for exhibition space of nature and science museum being newly planned or renovated through understanding structure of exhibition space according to exhibition scenario.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.67-70
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• 2008

The one of the most important thing for the successful realization of display functions in modern exhibition activities is based on exhibition space and the information communication between designers and visitors. Therefore, the information transmission has become an important function of modern exhibition activities. How to transmit information effectively is the key factor of successful exhibition design. However, 'people flow' and 'transportation' are taken as the main issues for a lot of the design works in space design of exhibition. But the information transmission is seldom taken into account as an important factor. The ultimate objective of exhibition design is to transmit the exhibits' information effectively to visitors, so the effective transmission of exhibiting information becomes the most important criteria in exhibition design. The successful exhibition can be well designed through information transmission by means of material objects, a lighting, properties, sounds, color, performance, etc The successful effects of the exhibition also depends on a great extent of the display design and a modeling in exhibition space. Modern exhibition design is getting more importance on the research on forms including basic features and exhibition space relations of forms. This research discusses on the design method that is favorable to information transmission In order to deal with the factor of display and modeling in exhibition space.

• Korean Institute of Interior Design Journal
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• v.15 no.5 s.58
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• pp.265-272
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• 2006

Traditionally exhibition design as been restricted to architectural, interior, and lighting design, but recently it has begun to overlap into environmental, performance, and installation art. Exhibition design also increasingly involves the application of film, fashion, and the new media. In the past, exhibits were arranged and displayed for the visitor to view directly, but with the development of more effective exhibit media a connection has been created between the exhibit and the visitor. However exhibition design has reached the limits of continuous growth without background theory, when now it must take Into consideration the museum's activation and the importance of the exhibition's design. Exhibition design has developed and grown rapidly since the Taejeon Expo in 1993, but it is a difficult development without a theoretical structure. The flow of exhibition design must be systemized, as the systemization of the transition process of exhibition design has not yet been achieved. This study aims to present an arrangement of exhibition design flow, and to investigate the variation factors in the transition process of exhibition design and exhibit medium development, based on the 18 year history of the Independence Hall that introduced the first systematic planning of an exhibition in 1987.