• 제목/요약/키워드: Exhibition Hall

검색결과 123건 처리시간 0.022초

Changes in the marketing direction and form of exhibitions using social media

  • Im-yeoreum Kim;Gi-Hwan Ryu
    • International Journal of Internet, Broadcasting and Communication
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    • 제15권2호
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    • pp.268-272
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    • 2023
  • With the development of SNS, companies and individuals are actively marketing through social media to develop their own products. It is also important to post posts promoting on simple SNS or to show a lot of exposure using algorithms, but customers upload reviews or proof shots of the product on their own, naturally increasing the exposure of the product and increasing the purchasing power of potential customers. As the number of products that users want to purchase through SNS is increasing, they want to access and purchase not only tangible products such as goods and food, but also intangible services through SNS. In this paper, we would like to study exhibitions that have both tangible and intangible characteristics. SNS accounts that mainly introduce these products by searching for reviews have been created while spending leisure time such as exhibitions and fairs, reducing the hassle of searching for personal interests on search engines, and providing prices and reviews from the exhibition's schedule, lowering entry barriers and increasing purchasing power. Using this point, many exhibitions not only display works, but also open various experience centers, and create a photo zone or a unique exhibition hall atmosphere to attract many customers. In this study, we study the impact of SNS on the leisure culture of exhibition. The marketing direction in the situation where SNS marketing is becoming the mainstream is presented, and the change in the form of exhibition is described and presented as an academic approach.

전시장 도슨트 로봇의 경로탐색을 위한 위치추적 보정 알고리즘 (Location Tracking Compensation Algorithm for Route Searching of Docent Robot in Exhibition Hall)

  • 정무경;이동명
    • 한국통신학회논문지
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    • 제40권4호
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    • pp.723-730
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    • 2015
  • 본 논문에서는 전시장에 사용되는 도슨트 로봇 (Docent Robot)의 자율주행 정밀도 향상을 위하여 최소자승법을 적용한 위치추적 보정 알고리즘 (Location tracking Compensation Algorithm based on Least-Squares Method, $LCA_{LSM}$)을 제안하고, 도슨트 로봇을 사용한 실험을 통하여 그 성능을 분석하였다. 제안한 $LCA_{LSM}$은 전시장에서 도슨트 로봇의 자율주행에서 엔코더/자이로 (encoder/gyro, E/G)에서 발생하는 누적오차를 줄이고 위치추적 정확도를 개선하기 위하여 수집된 로봇의 위치좌표를 최소자승법 (Least-Squares Method, LSM)에 적용하여 보정한다. 실험결과, 제안한 $LCA_{LSM}$의 위치추적 평균 오차 감소율은 시나리오 1 (S1) 및 시나리오 2 (S2)에서 $LCA_{KF}$(Location tracking Compensation Algorithm based on Kalman Filter, $LCA_{KF}$) 보다 4.85% 더 높음을 확인하였다. 또한, 제안한 $LCA_{LSM}$의 측정오차에 따른 표준 편차는 S1 및 S2에서 E/G와 $LCA_{KF}$에 비해 훨씬 낮을 뿐 아니라 균일함을 확인하였다. 따라서 제안한 $LCA_{LSM}$은 도슨트 로봇이 S1 및 S2의 직선 이동을 할 때 E/G 및 $LCA_{KF}$ 보다 더 안정적임을 알 수 있다.

아파트 거주자의 근린생활시설 이용실태와 요구 - 여가시설을 중심으로 - (Demands for Leisure Facilities of Apartment Residents in Kimhae)

  • 오찬옥
    • 한국주거학회논문집
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    • 제8권1호
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    • pp.13-22
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    • 1997
  • The purpose of this study was to examine the demand for leisure facilities of apartment residents in Kimgae. Data were collected through self-administered questionnaires designed for this study, and the sample consisted of 399 households. The data were analyzed through descriptive statistics and ANOVA analysis. Leisure facilities were divided into four specific types : sports facilities, hobby and cultured facilities, appreciation and exhibition facilities, and sociable facilities. It was found that the demands for four types of leisure facilities were high and the demands for park, swimming pool, culture center, library, cultural hall, and wamen’s hall were especially high. Family life cycle and housing size were important determinants of demands for leisure facilities.

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광진구 구민회관 및 구의회청사 조경설계 (Landscape Design of Community Center and Assembly Hall of Gwangjin-Gu)

  • 김도경;최원만
    • 한국조경학회지
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    • 제29권5호
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    • pp.60-70
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    • 2001
  • This landscape design proposal was presented to a design competition for Gwangjin-gu Community Center and Assembly Hall. The site is located in 227-7 Jayang-dong, Gwangjin-gu, Seoul and is part a block designated as \`Kunkuk University Detailed Planning District\`. The judging criteria for landscape design set by the Gwangjin-gu could be articulated as follows: an identity of Gwangjin-gu, a relationship with surrounding environment, a locale as a community center of Gwangjin-gu, and an environment-friendly design. An identity of Gwangjin-gu was expressed by introducing lends and decks around the building which were transformed from the image of the old Gwangjin Ferry. The concept\` was strengthened by \`Nori-madang\` or Korean version of \`plaza\` which was designed by a motive of \`mungsuk\` or Korean old fashioned straw mat. An ambiguous relationship between the site and the surroundings was set by \`transparent exhibition frame\` which not only bleaks the massive Chungdam-daegyo, an elevated road, and frames it into small parts, but also attracts pedestrians toward the site-the \`park\`. Pedestrians from the adjacent\` Nengdong-ro Walkable Streets\` views the site through the many parts of frames. By introducing diverse resting and dynamic spaces for many kinds of cultural activities the site could function as a locale of the Gwangjin-gu community. The main paving system reflects the environment- friendly design. It was detailed by \`PC-block-deck-paving\` which was elevated from the ground so that rains could be absorbed.

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역사박물관의 전시형태에 따른 관람자 행태 및 만족도 분석 - 대한민국역사박물관 상설전시관을 중심으로 - (History museum exhibit exhibits behavior analysis based on the analysis and satisfaction - With Permanent Exhibition Hall of The National Museum of Korean Contemporary History -)

  • 이소영;변대중
    • 한국실내디자인학회논문집
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    • 제22권5호
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    • pp.22-32
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    • 2013
  • Today, the museum historical material and mental, physical culture and heritage to preserve the collection and exhibition organization rather than to recognize that culture acts as a community to respond to the subject of the attitude and the ability jeokgeukhwa also due to the trend of the times due to changes in lifestyle education and research, and public participation in culture by expanding the role of dissemination activities are becoming. Museum exhibit these changes as part of a combination of various technologies in the coexistence of digital and analog display direction proactive and aggressive behavior, such as visitors expect to have an evaluation of the public and communicate the expectations of the plan in the exhibition space, the larger the effect can feel. This effective display for visitors to watch the way for a systematic approach to provide direction to the urgent reality. Museum visitors experienced officials to improve the quality of research in a variety of ways spectators began to try and move the action was to put the attention on the characteristics. Visitors to visit the Museum of History and ages, categorized by the type of display any difference in the behavior of the visitor experience and attributes based on what is being investigated for the History Museum's exhibition of any exhibit to visitors that experience and is to an analysis.

전시관 스마트 도슨트의 어포던스 비교분석 (Comparative Affordance Analysis of Smart Docents for Exhibits)

  • 박민혁;이정우
    • 디지털융복합연구
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    • 제20권2호
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    • pp.63-75
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    • 2022
  • 본 연구에서는 국내외의 25개 전시관에서 제공되고 있는 스마트 도슨트 인터페이스를 어포던스 기반으로 비교 분석하였다. 소수의 경험자 중심으로 발견하는 휴리스틱 평가기법을 채택하였으며, 사용자 인터페이스 사용성 평가의 경우 리서치 한 세트당 5~8명이면 충분한 결과를 얻을 수 있다는 제이콥 닐슨의 가이드라인을 기반으로 6명의 연구 참여자를 선정해 진행하였다. 어포던스 비교분석 결과, 동양에서 사용 중인 스마트 도슨트가 서양에서 사용 중인 스마트 도슨트보다 대부분의 어포던스에서 평균적으로 높은값을 보였지만, 감각적 어포던스에 한해서는 낮은값을 보이는 것으로 나타났다. 더불어, 범주를 세분화하여 국가별 어포던스 값을 도출하였는데, 미국에서 사용되고 있는 스마트 도슨트의 감각적 어포던스가 타국가와 비교하였을 때, 가장 높은값을 나타내는 특이점이 발견되었다. 결론적으로 본 연구로써 국내외 전시관에서 사용되는 스마트 도슨트의 네 가지 어포던스를 비교해보는 동시에, 향후 행동유도성 개선에 대한 방향성을 제시할 수 있었는데, 이는 스마트 도슨트의 인터페이스 디자인 및 전시관 서비스 전략에도 도움이 될 수 있는 실무적 시사점을 제공할 수 있을 것이다.

다크투어리즘 관광자의 관람동선 및 관람행태(서대문형무소 역사관을 대상으로) (Tourists' Circulations and Behaviors in Dark Tourism Site (Focused on Seodaemun Prison History Hall))

  • 아데 뜨리아나 롤리타사리;윤희정
    • 한국콘텐츠학회논문지
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    • 제16권9호
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    • pp.198-210
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    • 2016
  • 본 연구는 다크투어리즘 관광지 중 하나인 서대문형무소 역사관을 대상으로 실제 관광자들의 관람동선과 관람행태를 분석하고자 하였다. 이를 위해 선행연구를 통해 도출된 관람동선 유형과 관람자의 행동기록 코드인 'Muse-Ethogram'을 기반으로 직접관찰법을 이용한 행태추적 조사를 실시하였다. 서대문형무소 역사관 관광자들의 관람동선과 관람행태를 분석한 결과, 제안동선(SA), 임의동선(UNA), 유도동선(DA)이 모두 나타났다. 관람자의 관람행태는 이동(M), 정지/관람(SL), 읽음(RE)이 전체적으로 가장 높은 빈도를 보였으며, 다크투어리즘만의 관람행태인 '감정을 표현함(EXP)'이라는 새로운 행태를 발견하였다. 관람자들의 행태패턴은 정지/관람-읽음-이동(SL-RE-M)의 빈도가 가장 높게 나타났다. 이상의 연구결과는 다크투어리즘 관광지의 콘텐츠 구성시 관람동선이나 관람행태, 전시방향관련 계획 및 설계 가이드라인으로 활용될 수 있을 것이다.

세종시 대통령기록관 상설전시 연출을 위한 색채·전시사인 계획 (Image Identification Plan for SeJong-City Presidential Archives)

  • 이인호;이흥우;경병표;유석호
    • 한국융합학회논문지
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    • 제9권12호
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    • pp.169-174
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    • 2018
  • 기록관이 운영하는 전시관으로 역사적 평가는 지양하고 객관적 기록물을 통해 대통령에 대한 역사적 사실을 있는 그대로 보여주는 전시가 이루어지도록 해야 한다. 전시분위기는 역사에 대한 기록물의 증거적 가치를 부각하기 위해 엄숙함을 유지하되, 관람객이 편안히 찾아올 수 있는 재미요소 포함해야 한다. 관람인원에 대해서는 360명 동시 수용이 가능하도록하며, 주말이벤트 운영, 기증자 명예의 전당 등을 고려해서 수용인원을 한정하여 운영하는 것도 하나의 방안이 될 듯하다. 본 연구에서는 색채계획과 사인계획 중심의 이미지 통합계획을 수립 제시하여 보았다. 실제 이미지 통합계획은 심볼과 로고에서 시작하여 기본디자인과 응용디자인체계를 통한 통합적이고 체계적인 시스템을 통해서 이루어진다는 측면에서 아쉬움이 많은 사례제시 연구이지만 현장 연출에 필요한 실용측면에서 보면 나름 의미 있는 연구라고 사료된다.

Conservation and Application Scheme of Hominid and Other Vertebrate Footprints from Jeju Island, Korea

  • Lee, Chang-Zin;Kim, Jeong-Yul;Kim, Kyung-Soo
    • 한국지구과학회지
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    • 제30권5호
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    • pp.581-587
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    • 2009
  • This study intended to the optimal conservation method and to make an application scheme for the fossil locality of the Quaternary Hamori Formation at the northeastern coast of Mt. Songak. Many kinds of innumerable fossils are found from the Hamori Formation in the study area: Footprints of hominid, trace fossils of invertebrates, bird, artiodactyla, proboscidea, carnivores, unclassified footprints, and body fossils (arthropoda, gastropoda, mollusca, and plants). The formation has been outcropped and eroded out with innumerous fossils by the strong wave action of storm and typhoon. Korean government recognized the dangerous situation of the important fossils and decided to conserve the formation for the national heritage. Method D1 (conservation hall or museum on the fossil locality) may be the best way to protect the fossil locality from all the natural activities and to do the research, exhibition, education, and sightseeing together. The application of the geologic materials from the fossil locality should preferentially focus on the collection and research which should be accompanied by exhibition, education, and sightseeing. The application scheme may be stepped into three stages during 10 years: (1) systematic conservation and publicity during 2005-2007, (2) establishment of wellorganized museum during 2008-2010, and (3) international museum with the optimized roles 2011-2014.

안내 로봇을 향한 관람객의 행위 인식 기반 관심도 추정 (Estimating Interest Levels based on Visitor Behavior Recognition Towards a Guide Robot)

  • 이예준;김주현;정의정;김민규
    • 로봇학회논문지
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    • 제18권4호
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    • pp.463-471
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    • 2023
  • This paper proposes a method to estimate the level of interest shown by visitors towards a specific target, a guide robot, in spaces where a large number of visitors, such as exhibition halls and museums, can show interest in a specific subject. To accomplish this, we apply deep learning-based behavior recognition and object tracking techniques for multiple visitors, and based on this, we derive the behavior analysis and interest level of visitors. To implement this research, a personalized dataset tailored to the characteristics of exhibition hall and museum environments was created, and a deep learning model was constructed based on this. Four scenarios that visitors can exhibit were classified, and through this, prediction and experimental values were obtained, thus completing the validation for the interest estimation method proposed in this paper.