• Asia Marketing Journal
• /
• 제15권3호
• /
• pp.97-115
• /
• 2013

This paper was motivated by two gaps in the extant literature on brand portfolio planning. First, research has shown that, as the number of products connected to a brand increases, the extended product receives more favorable evaluations. However, this result was obtained by comparing two brands with different number of products while controlling the brands' breadths. Hence one may question if the above result would hold when the brand is narrow as well as broad. Second, the literature has investigated the effect of brand breadth on the perceived fit and evaluations of an extended product within a relatively limited range ("narrow vs. broad") and not considered the case of a "very broad" brand. To address these gaps, we propose two hypotheses: 1) the effects of the number of products associated with a brand on the perceived fit and evaluations of a moderately far brand extension are moderated by the brand's breadth (H1); and 2) the relationship between a brand's breadth and a moderately far extension's perceived fit and evaluations looks like an inverse-U shape (H2). Study 1 was conducted to test H1. Study 1 employed a 2 × 2 within-subjects design in which the first factor was the number of products (small (2) or large (5)), and the second factor was brand breadth (narrow or broad). We measured brand breadth as the perceived similarity among products associated with a brand. Participants provided the perceived fit and evaluations of an extended product. Study 2 was conducted to test H2 as well as to replicate Study 1 in a more general setting and with different products. It employed a 2 × 3 within-subjects design, in which the first factor was the number of products (small (2) or large (5)), and the second factor was brand breadth (narrow, broad, or very broad). The results from two experiments support both hypotheses. This paper contributes to the literature on brand extensions in two ways. First, it broadens our understanding of the effects of product number and brand breadth on extended product evaluations by considering the two factors jointly. Second, we believe this study to be the first to present evidence that brand breadth can exert an inverted U-shape effect on the perceived fit and evaluations of an extended product. The results also offer implications for marketers. First, marketers should heed the finding that adding similar products to a narrow brand does not help the brand's extension launch. Second, the finding that the relationship between brand breadth and extended product evaluations might not be linear provides practical implications. While a narrow brand should not keep launching close extensions, nor should a broad brand continue producing far extensions to broaden its breadth. A firm with a broad corporate or family brand might want to consider introducing a new brand instead of adding dissimilar products under the brand umbrella.

• 한국압력기기공학회 논문집
• /
• 제12권1호
• /
• pp.70-77
• /
• 2016

In this paper, the structural design and integrity evaluations for a reactor vessel of PGSFR sodium-cooled fast reactor(150MWe) are carried out in compliance with ASME BPV III, Division 5 Subsection HB. The reactor vessel is designed with a direct contact of primary sodium coolant to its inner surface and has a double vessel concept enclosing by containment vessel. To assure the structural integrity for 60 years design lifetime and elevated operating temperature of $545^{\circ}C$, which can invoke creep and creep-fatigue damage, the structural integrity evaluations are carried out in compliance with the ASME code rules. The design loads considered in this evaluations are primary loads and operation thermal cycling loads of normal heat-up and cool-down. From the evaluations, the PGSFR reactor vessel satisfies the ASME code limits but it was found that there is a little design margin of creep damage for inner surface at the region of cold pool free surface.

• The International Journal of Costume Culture
• /
• 제12권2호
• /
• pp.179-196
• /
• 2009

This is a follow-up study to "An Analysis of the Fitting of Plus-sized Women's Formal Jackets in On-line Shopping Malls", in which we compiled basic sizes of formal jackets sold in online retailers for plus-sized women and compared specific measurements of the jackets from each retailer. Emphasizing a comparison of age groups 20-39 and 40-59, fit evaluations and analyses were conducted in order to provide data to help manufacturers develop formal jacket patterns that reflect physical characteristics of plus-sized consumers and offer better physical fit. The surveys and evaluations were conducted between October 2007 and May 2008. and the compiled data were analyzed using the SPSS 17.0 statistics program. The results were summarized as follows. The two age groups gave different evaluations of the fit problems in the women's formal jackets sold in online retailers. Whereas the age group 20-39 felt that the main problems were in the shoulder, armscye, upper arm, waist, abdomen and hip areas, the age group 40-59 said that they found more problems in the armscye, upper arms, sleeve length and jacket length. Modifying the shoulder area, armscye depth and jacket length severely compromises the jacket's balance, and attention to these areas must be given during pattern design.

• 한국경영과학회지
• /
• 제32권4호
• /
• pp.77-88
• /
• 2007

This study is to apply of AHP to the performance management of university organization. Especially, in the present study, the authors modeled performance evaluations for S university administration hierarchically and analyzed the weights of those. The domains of performance evaluations were divided in five domains: strategy, resource management, process, finance management, and customer management, referred to the viewpoints of BSC. The results of analysis revealed that strategy was the most important element of evaluation in the first stage and except for strategy and finance management which consist of the single element of evaluation respectively in the second stage, the efficiency of administration supporting service was the important element of evaluation. The weights of performance evaluations, however, revealed in different as the class of position. Finally this study showed that the weights of performance evaluations computed in the present study can be used as those of evaluation indices for S university administration.

• Transactions on Control, Automation and Systems Engineering
• /
• 제3권3호
• /
• pp.196-202
• /
• 2001

Quick evaluations of two in-plane orbit maneuvers using small sets of real-time GPS navigation solutions were performed for the KOMPSAT-1 spacecraft operation. Real-time GPS navigation solutions of the KOMPSAT-1 were collected during the Korean Ground Station(KGS) pass. Only a few sets of position and velocity data after completion of the thruster firing were used for the quick maneuver evaluations. The results were used for antenna pointing data predictions for the next station contact. Normal orbit maneuver evaluations using large sets of playback GPS navigation solutions were also performed and the result were compared with the quick evaluation results.

• Educational Technology International
• /
• 제9권1호
• /
• pp.97-114
• /
• 2008

This research has three purposes: The first purpose is to verify whether SGRs(Student-Generated Rubrics) are effective for learner achievement in higher education or not. The second one is to analyze the agreements between an instructor's evaluations and peer group assessments with SGRs in real classroom situation. The final purpose is to propose the possibility of students' more objective self-evaluation with the use of SGRs. It appears that rubrics are effective tools to improve learner achievement in adult education and to promote the agreement between the instructor's and peer's evaluations, even though learners do not develop SGRs. In addition, this research has demonstrated that most students are not very accurate self-assessors, and they often overestimate themselves. This study can be helpful for novice instructors, especially for those who try to assess their students more fairly, to develop the SGRs as an evaluation tool appropriate for their own situation, and to give more reliable feedback to students.

• 한국의류학회지
• /
• 제22권8호
• /
• pp.1122-1131
• /
• 1998

The purpose of this study was to examine the effects of brand-related and corporate-realted knowledge on brand-name extension and corporate-name extension, respectively in fashion market. Here, it is designed into three types of brand and corporate awareness; 1) Higher brand awareness and corporate awareness, 2) higher brand awareness and lower corporate awareness, and 3) lower brand awareness and higher corporate awareness. For this study, questionnaires were administered to 700 single women in twenties. The questionnaires were designed to measure evaluations of brand-name extension and corporate-name extension and brand-related and corporate-related knowledge in terms of familiarity, use experience, self-assessed knowledge, evaluation of attributes and attitude. Employing a sample of 621 women, data were analyzed by Multi-Regression analysis. Major findings of this study are summarized as follows; 1) In level of higher brand and corporate awareness, the evaluations of brand-name extension were influenced by corporate-related knowledge such as brand use experience, evaluation of brand attributes and brand attitude. Also, the evaluations of corporate-name extension were influenced by both brand-related knowledge such as brand attitude and corporate-related knowledge such as use experience of product awareness and lower corporate awareness, brand-related knowledge such as evaluation of brand attributes and brand attitude was identified as the important factor in the evaluations of brand-name extension. 3) In level of lower brand awareness and higher corporate awareness, corporate-related knowledge such as attitude toward corporate was identified as the important factor in the evaluations of corporate-name extension.

• 약학회지
• /
• 제58권3호
• /
• pp.208-222
• /
• 2014

Pharmacy practice experiences play a central role in improving the professional abilities and roles of student pharmacists in the changed '2+4'-year curricula of Korean pharmacy schools. For the first 3 years, the students usually learn theoretical areas, and for the last year, they apply learned knowledge to actual pharmacy practice environments. Especially, in order for community pharmacy practice experiences to become firmly established, it is important to evaluate students' feedbacks of community pharmacy practice experiences. However, there have been little studies regarding this area in Korea. This study was to analyze pharmacy students' perceptions and evaluations after community pharmacy practice experiences. The self-reported questionnaire using a 5-point Likert scale was utilized to collect data from the pharmacy students completing community pharmacy practice experiences. Total 62 students responded to the survey questionnaires. The average of students' evaluations of preceptors for overall evaluation items was 4.31 whereas that of student evaluations of practice sites for them was 4.03. The self-evaluations of students' expertises were mostly positive except for that of populations care. The evaluation item 'I believe this experience will help me be a better pharmacist' received the highest satisfaction. According to the results regarding open-ended questions, the students learned the needs for academic motivations and self-developments, and they thought that the curriculum should be standardized and systematized in order to improve contents for community pharmacy practice experiences. Furthermore, based on these results, the guidelines of community pharmacy practice experiences should be modified, and researches on the validation and evaluations of the modified guidelines should be implemented.

• 지능정보연구
• /
• 제22권1호
• /
• pp.63-82
• /
• 2016

최근 정보기술의 발달로 인해 소비자들은 온라인상에서 많은 정보를 쉽고 빠르게 획득할 수 있다. 소비자가 제품 구매시에는 소비자들이나 전문가들이 작성한 제품 후기 정보를 주로 탐색한다. 기존의 연구들이 소비자들이 창출한 제품 후기 중심으로 주로 진행되어 왔기 때문에, 전문가 제품 후기의 영향력에 대해서는 상대적으로 소수의 연구들만 존재하고 있다. 본 연구는 전문가가 생성하는 제품 후기에 초점을 맞추어, 방대한 실제 비정형데이터인 전문가의 후기를 어떻게 언어학적인 차원과 심리학적인 차원으로 나눌 수 있는지의 방법론을 제안하며, 실제 전문가 제품 후기를 사용하여 의미 있는 다섯 가지 차원의 새로운 변수들을 도출하였다. 그 결과 소비자들이 전문가 후기에서 반응하고 있는 언어적 특성은 제품에 대한 깊이 있는 정보의 양이나 충분한 설명을 나타내는 변수인 Review Depth, 그리고 전문가가 기술하는 방식이 제품에 대한 확신이 없는 듯한 말투를 나타내는 변수인 Lack of Assurance는 소비자의 전반적인 제품평가에 유의한 상관관계가 있는 것으로 밝혀졌다. 또한, 제품에 대한 칭찬이나 긍정적인 면을 서술하는 방식인 Positive Polarity가 소비자의 제품 평가에 영향을 미치지 않았지만, 전문가가 하는 제품에 대한 비관적인 평가인 Negative Polarity는 소비자들의 평가와 유의한 음의 상관관계가 있었다는 점이다. 전문가가 스토리텔링 관점에서 자주 사용하는 Social Orientation 특성은 유의한 관계를 미치지 못함이 밝혀졌다. 본 연구는 새로운 방법론을 제안하고 이를 실제로 활용한 결과를 보여준다는 차원에서 이론적이고 실무적인 공헌을 가진다.

• Toxicological Research
• /
• 제32권3호
• /
• pp.259-267
• /
• 2016

Animal testing was used traditionally in the cosmetics industry to confirm product safety, but has begun to be banned; alternative methods to replace animal experiments are either in development, or are being validated, worldwide. Research data related to test substances are critical for developing novel alternative tests. Moreover, safety information on cosmetic materials has neither been collected in a database nor shared among researchers. Therefore, it is imperative to build and share a database of safety information on toxicological mechanisms and pathways collected through in vivo, in vitro, and in silico methods. We developed the CAMSEC database (named after the research team; the Consortium of Alternative Methods for Safety Evaluation of Cosmetics) to fulfill this purpose. On the same website, our aim is to provide updates on current alternative research methods in Korea. The database will not be used directly to conduct safety evaluations, but researchers or regulatory individuals can use it to facilitate their work in formulating safety evaluations for cosmetic materials. We hope this database will help establish new alternative research methods to conduct efficient safety evaluations of cosmetic materials.