• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2007년도 춘계학술대회논문집
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• pp.519-522
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• 2007

This study aims to clarify differences among the responses of users depending on variations in audio-visual landscape elements used to create amenities in residential areas. For the purpose, a laboratory experiment was performed to evaluate the emotions of subjects. As a result of subjective evaluation, it was found that the emotions of subjects were more significantly promoted in providing both sounds and images at the same time, than in providing images alone. In addition, as a result of comparing the variables of relativistic energy alpha waves have by measuring their brain waves, it was seen that alpha waves increased when providing harmonious sound sources with images, except for specific sound sources. Thus, it is considered that provision of sound sources capable of promoting human emotions can contribute greatly to improving the value of space for the sake of comfortable housing environment.

• 디자인학연구
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• 제20권2호
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• pp.5-16
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• 2007

The main objective of our research is analyzing user's emotional changes while using a product, to reveal the influence of usability on human emotions. In this study we have extracted some emotional words that can come up during user interaction with a product and reveal emotional changes through three methods. Finally, we extracted 88 emotional words for measuring user's emotions expressed while using products. And we categorized the 88 words to form 6 groups by using factor analysis. The 6 categories that were extracted as a result of this study were found to be user's representative emotions expressed while using products. It is expected that emotional words and user's representative emotions extracted in this study will be used as subjective evaluation data that is required to measure user's emotional changes while using a product. Also, we proposed the effective methods for measuring user's emotion expressed while using a product in the environment which is natural and accessible for the field of design, by using the emotion mouse and the Eyegaze. An examinee performs several tasks with the emotion mouse through the mobile phone simulator on the computer monitor connected to the Eyegaze. While testing, the emotion mouse senses user's EDA and PPG and transmits the data to the computer. In addition, the Eyegaze can observe the change of pupil size. And a video camera records user's facial expression while testing. After each testing, a subjective evaluation on the emotional changes expressed by the user is performed by the user him/herself using the emotional words extracted from the above study. We aim to evaluate the satisfaction level of usability of the product and compare it with the actual experiment results. Through continuous studies based on these researches, we hope to supply a basic framework for the development of interface with consideration to the user's emotions.

• 대한전기학회논문지:시스템및제어부문D
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• 제51권11호
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• pp.528-534
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• 2002

This paper describes a technique for human sensibility evaluation using EEGs of 4 emotions. The proposed method uses the linear predictor coefficients as EEG feature parameters and a neural network as sensibility pattern classifier. For subject independent system, multiple templates are stored and the most similar template can be selected. EEG signals corresponding to 4 emotions such as relaxation, joy, sadness and anger are collected from 5 armature performers. The states of relaxation and joy are considered as positive sensibility and those of sadness and anger as negative. The classification performance suing the proposed method is about 72.6%. This may be promising performance in the human sensibility evaluation.

• 한국소음진동공학회논문집
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• 제17권7호
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• pp.611-616
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• 2007

This study aims to clarify differences among the responses of users depending on variations in audio-visual landscape elements used to create amenities in residential areas. For the purpose, a laboratory experiment was performed to evaluate the emotions of subjects. As a result of subjective evaluation, it was found that the emotions of subjects were more significantly promoted in providing both sounds and images at the same time, than in providing images alone. In addition, as a result of comparing the variables of relativistic energy alpha waves have by measuring their brain waves, it was seen that alpha waves increased when providing harmonious sound sources with images, except for specific sound sources. Thus, it is considered that provision of sound sources capable of promoting human emotions can contribute greatly to improving the value of space for the sake of comfortable housing environment.

• 감성과학
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• 제10권3호
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• pp.403-410
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• 2007

사용자의 감성을 측정하기 위한 심리적 측정방법 중에서 사용자가 느끼는 감성을 형용사와 같은 어휘를 통해 간접적으로 측정하는 방법, 즉 감성어휘를 추출하여 사용자의 감성을 측정하는 방법이 가장 보편화되어 있는 방법이다. 본 연구의 선행연구에서는 사용자가 제품을 사용하는 도중에 유발되는 인간의 감성 변화를 나타낼 수 있는 감성어휘들과 대표감성들을 추출하여 제품을 사용하는 도중에 표출되는 사용자의 감성을 측정하기에 적합한 주관적 평가스케일을 도출하였다. 사용자의 감성을 측정하기 위한 심리적 측정방법에는 감성어휘를 이용한 체크리스트 외에도 자기-보고 질문지형 스케일도 널리 사용되고 있다. 따라서 본 연구에서는 선행연구를 통해 도출한 주관적 평가스케일을 보다 더 효과적으로 활용하기 위하여 자기-보고 질문지형 스케일을 제안하였다. 또한 개발한 자기-보고 질문지형 척도의 Cronbach's ${\alpha}$ 계수 분석을 통해 신뢰도를 확인할 수 있었다. 따라서 본 연구에서 제시한 자기-보고 질문지형 척도는 제품을 사용하면서 자연스럽게 표출되는 사용자의 감성을 효과적으로 측정하기 위한 척도로 활용할 수 있을 것이다.

• 한국프랜차이즈경영연구
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• 제13권3호
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• pp.31-43
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• 2022

Purpose: Service quality is a topic of constant interest in marketing research and practitioners. Service quality is an important factor influencing performance even in the context of coffee shops, and research on service quality management strategies continues by coffee shop researchers and practitioners. The service quality of coffee shops is a source of competitive advantage and is an important factor in enhancing customer and business performance. This study aims to identify the effects of cognitive evaluation on emotional and behavioral responses using a cognitive-emotional-behavioral framework and SOR model in the coffee shop context. Cognitive evaluation (service quality) consists of tangibles, responsiveness, assurance, reliability, and empathy dimensions. Research design, data, and methodology: In the proposed model, positive and negative emotions and satisfaction mediate the relationship between service quality and money to spend and visit frequency. The data were collected from customers who visited a coffee shop within the last 1 month. The survey was conducted for about one month. Among a total of 300 distributed questionnaires 261 responses were used for data analysis. The data were analyzed using frequency analysis, measurement model analysis, and structural equation modeling analysis with SPSS 28.0 and SmartPLS 4.0. Results: Tangibles, responsiveness, assurance, and empathy had significant positive effects on positive emotion, while only reliability had a significant negative effect on negative emotion. Both positive and negative emotions had significant positive effects on customer satisfaction, but not on money to spend and visit frequency. Lastly, customer satisfaction had significant positive effects on money to spend and visit frequency. Conclusions: The study revealed the relative weight of cognitive factors on customer emotions and confirmed the validity of SOR model. The fact that tangibility is the most important factor in increasing positive emotions and reliability is the most important factor in reducing negative emotions provides a direction for emotional branding strategies using the service quality mix of coffee shops. This study confirmed the full mediating role of satisfaction between positive and negative emotions and consumer behaviors (money to spend and visit frequency). This infers that when a coffee shop increases customer satisfaction through customer emotion management, the customer's money to spend and visit frequency in the coffee shop increases.

• 전기학회논문지
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• 제57권6호
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• pp.1087-1094
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• 2008

This study describes a system for human sensibility evaluation using PPG(photoplethysmogram) signal and biofeedback algorithm to respond the bad(negative) mood. For this objective, PPG signals for two emotional states(positive/negative) are collected. To evoke the test emotions, happy(or joyful) and sad(or irritating) movie files are collected and played in subjects' monitor. From the acquired PPG signal, the heart rate variability(HRV) is calculated. Using the HRV and its FFT spectra, the human sensibility is evaluated. Since the heart is a representative organ which is controlled by the autonomic nervous system(ANS), the ANS may reflect the changes in emotion. The biofeedback algorithm is designed with motion image player interacting with the results of the sensibility evaluation. It was shown that HRV was changed according to the subject's emotions. Accordingly, the sensibility evaluation test showed feasibility of the our method.

• 영재교육연구
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• 제25권1호
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• pp.139-159
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• 2015

본 연구에서는 영재학생들과 일반학생들이 과학학습 상황에서 경험하는 성취와 관련된 학습정서를 비교해보고 영재학생들의 긍정적 성취정서 형성 요인을 확인해보고자 하였다. 그 결과 수업상황, 학습상황, 시험상황 각각 8개 요소 모두에서 각 그룹별 유의미한 차이를 볼 수 있었다. 영재학생들은 일반학생들보다 높은 긍정적 성취정서를 가지고 있으며 반면에 화, 불안, 수치심, 절망감, 지루함과 같은 부정적 성취정서는 일반학생들보다 더 낮게 형성되어 있음을 확인하였다. 이러한 영재학생들의 성취정서가 어떤 요인에 의해 형성되었는지 확인하기 위하여 서술식 설문을 실시하였고 결과를 학습과제, 학생, 교사 요인으로 분류하였다. 영재학생들의 긍정적 성취정서의 형성은 과학 학습을 매우 가치 있는 활동으로 평가하고 있으며, 실험수업을 즐기고 긍정적인 평가경험을 가지고 있는 것에 기인하였음을 알 수 있었다. 그리고 적극적인 학습 태도와 과학에 대해 기존에 가지고 있던 관심과 지식, 긍정적인 자아 인식, 진로와의 연관성 그리고 교사의 흥미유도와 칭찬 등에 의해 영향을 받고 있음을 확인하였다. 이를 반영하여 학생들이 과학과목에 대한 부정적 성취정서를 줄이고 긍정적 성취정서를 확대하는 방안이 마련되기를 바란다.

• 한국실내디자인학회논문집
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• 제21권5호
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• pp.181-188
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• 2012

Body movements of humans have emotions and these movements have meanings of 'Living Spirits' and 'Emotions'. Also emotions of humans indicate all body movements which are made within the environment. This study aims at providing new potentials to emotional design research methods not only by understanding the characteristics of visual perception according to body movements and but by investigating correlations between sequence which arise by the visual perception and emotions through experiments. As for the scope and method of this study, the emotional space designs were analyzed through the emotional theory study, SD method was used to evaluate emotions and the movements in the modern village and traditional village with similar elements were compared and analyzed for the empirical study. As a result, first it was confirmed waling hours in the traditional village took more than the modern village and it is thought movements of humans are affected by the visual environments. Second, it was confirmed values of the emotional evaluation were higher in the traditional village than the modern village. Third, according to a result of the correlation analysis between space sequence and emotions, it was closed with negative emotions such as 'Closed', and 'Complicated' from positive emotional words such as 'Natural'. 'Open', 'Curious', etc. as spaces are experienced more through movements in the modern village. On the contrary, the emotional intensity of the positive words such as 'In Harmony', 'Beautiful' and 'Warn' through movements in the traditional village increased as spaces were experienced more. As a result of this study, it was confirmed the time, space and emotions have correlations each other.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2008년도 제39회 하계학술대회
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• pp.2010-2012
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• 2008

This study describes a system for human sensibility evaluation using PPG(photoplethysmogram) signal and biofeedback algorithm to respond the bad(negative) mood. For this objective, PPG signals for two emotional states(positive/negative) are collected. To evoke the test emotions, happy(or joyful) and sad(or irritating) movie files are collected and played in subjects' monitor. From the acquired PPG signal, the heart rate variability(HRV) is calculated. Using the HRV and its FFT spectra, the human sensibility is evaluated. Since the heart is a representative organ which is controlled by the autonomic nervous system(ANS), the ANS may reflect the changes in emotion. The biofeedback algorithm is designed with motion image player interacting with the results of the sensibility evaluation. It was shown that HRV was changed according to the subject's emotions. Accordingly, the sensibility evaluation test showed feasibility of the our method.